Shelly Bouren's guest appearances

Shelly Bouren

Ponderings from the Perch

Happy Market Research Podcast

Leonard Murphy

Katrina Noelle

Dyna Boen

Merrill Dubrow

Nihal Advani

Anne Brown

Raj Manocha

Nancy Hernon

Julie Kurd

Emmanuel Probst

Melanie Courtright

Kristin Luck

Ryan Barry

Edward Staples

Lisa Wilding-Brown

OwlTail

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people.Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands.This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR &amp; Media Expert Deirdre Breakenridge and Speaker &amp; Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off!

She shoots, she scores! Listen to <a href="https://www.linkedin.com/in/shelly-bouren-ms-prc-8b39b47/" rel="nofollow" target="_blank">Shelly Bouren,</a> Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people.Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands.This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4.<a href="https://doloreshirschmann.simplero.com/page/106762-your-message-your-impact-workshop?ref=14913-Priscilla" rel="nofollow" target="_blank"> Join PR &amp; Media Expert Deirdre Breakenridge and Speaker &amp; Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience.</a> Use code PMSPECIAL for 10% off!

Priscilla and Shelly Bouren Dunk On 'Em!

Today, my guest is Shelly Bouren, Research Manager at Detroit Pistons. The Detroit Pistons are an American professional basketball team based in Detroit, Michigan.Prior to the Detroit Pistons, Shelly worked in the financial sector for several institutions including Crestmark Bank as a Vice President, Marketing Analyst and Chrysler Financial as a Sr. Project Manager.FIND SHELLY ONLINE:Linkedin: https://www.linkedin.com/in/shelly-bouren-ms-prc-8b39b47/FIND US ONLINE:www.happymr.comSocial Media: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/[00:30]Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Shelley Bouren, Research Manager at the Detroit Pistons. The Detroit Pistons are an American professional basketball team based in Detroit, Michigan. Prior to the Detroit Pistons, Shelley worked in the financial sector for several institutions, including Crestmark Bank and Chrysler Financial. Shelley, thanks very much for being on the Happy Market Research Podcast today.[1:15]Thank you, Jamin. It is such a pleasure to be here. [1:20]So Shelley, maybe you could tell us a little bit about where you grew up and how your parents have influenced your career.[1:24]So I grew up here, in Michigan. If you are generous, you could call it “the very Northern most suburb of Detroit”. It’s really a small country town, here in Michigan. We were close enough to the “city”, in air quotes, to find shopping and entertainment and stuff like that but far enough way that it was still a comfortable enough small town to grow up in. My father was a programmer, a computer programmer and systems analyst before computers were cool. So I guess the contribution he most made to my career was comfort with technology. That is, not being afraid from computers when so many of my generation coming up through high school and into college had that a little bit of nervousness about what computers brought or how easy it could be to mess something up. I had a comfort level and knowledge about that. My mom was an administrative assistant who worked very hard in setting an example for us of putting family first. So she helped me to see how to be a hard worker but not at the expense of the family and the flexibility that you needed to support them. [2:33]Did you find your literacy with computers to be helpful through your educational process as well as your entire career? [2:40]Yeah, actually, initially when I went into college I wanted to be a programmer, and I wanted to work in information systems. The university I was at told me I had to pick one or the other. They did not fit together as easily as I wanted them to. So I just kind of shelved that and went into advertising and marketing instead. But always with that, like I mentioned, the comfort with technology and then, as I went back in to get my Master’s recently in business analytics, it was the melding of those worlds had finally happened. So it was using the information systems and the programming together, so it kind of, my career came full circle. But it started with that early comfort level. [3:25]Yes, totally. And in fact, now we see technology just being ubiquitous in every job function. It seems that the higher you get, the more familiar you have to be with things like dashboards and PowerPoint, and other things. It is just basic table stakes nowadays relative to when I started my career twenty years ago… I would say that… technolog...

Today, my guest is Shelly Bouren, Research Manager at Detroit Pistons. The Detroit Pistons are an American professional basketball team based in Detroit, Michigan. Prior to the Detroit Pistons, Shelly worked in the financial sector for several institutions including Crestmark Bank as a Vice President, Marketing Analyst and Chrysler Financial as a Sr. Project Manager. FIND SHELLY ONLINE: Linkedin: <a href="https://www.linkedin.com/in/shelly-bouren-ms-prc-8b39b47/" rel="nofollow" target="_blank">https://www.linkedin.com/in/shelly-bouren-ms-prc-8b39b47/</a> FIND US ONLINE: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a> Social Media: @happymrxp LinkedIn: <a href="https://www.linkedin.com/company/happymarketresearch/" rel="nofollow" target="_blank">https://www.linkedin.com/company/happymarketresearch/</a> [00:30] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. Today my guest is Shelley Bouren, Research Manager at the Detroit Pistons. The Detroit Pistons are an American professional basketball team based in Detroit, Michigan. Prior to the Detroit Pistons, Shelley worked in the financial sector for several institutions, including Crestmark Bank and Chrysler Financial. Shelley, thanks very much for being on the Happy Market Research Podcast today. [1:15] Thank you, Jamin. It is such a pleasure to be here. [1:20] So Shelley, maybe you could tell us a little bit about where you grew up and how your parents have influenced your career. [1:24] So I grew up here, in Michigan. If you are generous, you could call it “the very Northern most suburb of Detroit”. It’s really a small country town, here in Michigan. We were close enough to the “city”, in air quotes, to find shopping and entertainment and stuff like that but far enough way that it was still a comfortable enough small town to grow up in. My father was a programmer, a computer programmer and systems analyst before computers were cool. So I guess the contribution he most made to my career was comfort with technology. That is, not being afraid from computers when so many of my generation coming up through high school and into college had that a little bit of nervousness about what computers brought or how easy it could be to mess something up. I had a comfort level and knowledge about that. My mom was an administrative assistant who worked very hard in setting an example for us of putting family first. So she helped me to see how to be a hard worker but not at the expense of the family and the flexibility that you needed to support them. [2:33] Did you find your literacy with computers to be helpful through your educational process as well as your entire career? [2:40] Yeah, actually, initially when I went into college I wanted to be a programmer, and I wanted to work in information systems. The university I was at told me I had to pick one or the other. They did not fit together as easily as I wanted them to. So I just kind of shelved that and went into advertising and marketing instead. But always with that, like I mentioned, the comfort with technology and then, as I went back in to get my Master’s recently in business analytics, it was the melding of those worlds had finally happened. So it was using the information systems and the programming together, so it kind of, my career came full circle. But it started with that early comfort level. [3:25] Yes, totally. And in fact, now we see technology just being ubiquitous in every job function. It seems that the higher you get, the more familiar you have to be with things like dashboards and PowerPoint, and other things. It is just basic table stakes nowadays relative to when I started my career twenty years ago… I would say that… technolog...

Ep. 139 – Shelly Bouren – Detroit Pistons – Bridging The Gap Between Technology And Market Research