Edward Staples's guest appearances

Edward Staples

Ponderings from the Perch

Happy Market Research Podcast

OwlTail

Fledgling. Novice. Greenhorn. Tenderfoot. Noob.We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry:1. A steady stream of new researchers entering the field, and2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets.Researchers everywhere are being asked to do more with less, and for many, the prospect of doing everything themselves seems like the only option. But it's not.Meet Edward Staples, Senior Director of Business Development at Prodege. Edward has been in the insights industry since 2006, and has worked in both qualitative and quantitative research, including trackers, concept testing, in-person and online across a broad client base including finance, travel, CPG, QSR, apparel, retail and more. At Prodege, he helps leading brands, marketers and agencies uncover answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty. In this episode, Momma Bird and CEO Priscilla McKinney and Edward discuss Ed's true passion: helping. "There's nothing more interesting and fascinating to me than working with somebody to help them understand 'how are we communicating with people?'"Edward (and Prodege) believe that the new DIY is actually DIT - Do It Together. DIT represents a more consultative approach to research, infusing experience and wisdom into projects that otherwise find researchers struggling against knowledge barriers that end in missed insights. Along the way, Priscilla and Edward discuss the importance and challenge of behavioral data, the evolution of Prodege, and a societal shift toward better discussions around gender, race and ethnicity. "I'm very proud of our industry, because we are the industry that looks at these issues and takes them head on. We're here to assume that we don't know, and to listen in order to find the information. And that's what we, as humans, could be doing in general about these things." Connect with Edward on LinkedIn, or drop him a line. Sponsors:Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!

Fledgling. Novice. Greenhorn. Tenderfoot. Noob.We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry:1. A steady stream of new researchers entering the field, and2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets.Researchers everywhere are being asked to do more with less, and for many, the prospect of doing everything themselves seems like the only option. But it's not.<a href="https://www.linkedin.com/in/edwardstaples/" rel="nofollow" target="_blank">Meet Edward Staples,</a> Senior Director of Business Development at <a href="https://www.prodege.com/" rel="nofollow" target="_blank">Prodege</a>. Edward has been in the insights industry since 2006, and has worked in both qualitative and quantitative research, including trackers, concept testing, in-person and online across a broad client base including finance, travel, CPG, QSR, apparel, retail and more. At Prodege, he helps leading brands, marketers and agencies uncover answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty. In this episode, <a href="https://www.linkedin.com/in/priscillamckinney" rel="nofollow" target="_blank">Momma Bird and CEO Priscilla McKinney</a> and Edward discuss Ed's true passion: helping. "There's nothing more interesting and fascinating to me than working with somebody to help them understand 'how are we communicating with people?'"Edward (and Prodege) believe that the new DIY is actually DIT - Do It Together. DIT represents a more consultative approach to research, infusing experience and wisdom into projects that otherwise find researchers struggling against knowledge barriers that end in missed insights. Along the way, Priscilla and Edward discuss the importance and challenge of behavioral data, the evolution of Prodege, and a societal shift toward better discussions around gender, race and ethnicity. "I'm very proud of our industry, because we are the industry that looks at these issues and takes them head on. We're here to assume that we don't know, and to listen in order to find the information. And that's what we, as humans, could be doing in general about these things." Connect with Edward on <a href="https://www.linkedin.com/in/edwardstaples/" rel="nofollow" target="_blank">LinkedIn</a>, or <a href="edward.s@prodege.com" rel="nofollow" target="_blank">drop him a line</a>.  Sponsors:Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. <a href="https://www.gazelleglobal.com/" rel="nofollow" target="_blank">Visit our website to learn more!</a>

From DIY to DIT with Edward Staples

Prodege

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege.More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Edward Online:LinkedIn: https://www.linkedin.com/in/edwardstaples/ Website: https://www.prodege.com/ Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00]Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business.[00:00:12]Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with.[00:01:17]Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention?[00:01:39]Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength.[00:01:46]Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question.[00:01:50]Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege. More about CRC 2021: <a href="https://www.insightsassociation.org/conference/crc-2021" rel="nofollow" target="_blank">https://www.insightsassociation.org/conference/crc-2021</a>  Find Edward Online: LinkedIn: <a href="https://www.linkedin.com/in/edwardstaples/" rel="nofollow" target="_blank">https://www.linkedin.com/in/edwardstaples/</a>  Website: <a href="https://www.prodege.com/" rel="nofollow" target="_blank">https://www.prodege.com/</a>  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  [00:00:00] Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business. [00:00:12] Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with. [00:01:17] Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention? [00:01:39] Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength. [00:01:46] Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question. [00:01:50] Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,