9 Podcast Episodes
Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
During this special AEC Marketing for Principals episode, hosts Judy Sparks and Katie Cash discuss how AEC firms are piv... Read more
16 Apr 2020
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20mins
Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash
Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash
Click Here for the Full TranscriptAlthough account-based marketing (ABM) is a recently adopted practice in the design an... Read more
18 Sep 2019
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33mins
Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash
Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash
Click Here for the Full TranscriptWhen you are marketing and selling professional services to Owners, it’s important to ... Read more
28 Aug 2019
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53mins
Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
There is a common misconception in the AEC industry that sales, marketing, and business development all serve the same p... Read more
31 Jul 2019
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42mins
Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
Oftentimes, when we talk about digital marketing with our clients and prospects—that is, principals of AEC firms and the... Read more
17 Jul 2019
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52mins
Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more
10 Jul 2019
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31mins
Episode 892: The Art of the Pitch: How to set yourself apart within your industry, with Judy Sparks and Katie Cash
Episode 892: The Art of the Pitch: How to set yourself apart within your industry, with Judy Sparks and Katie Cash
About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty ... Read more
3 Jul 2019
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26mins
Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more
19 Jun 2019
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40mins
Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more
29 May 2019
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30mins