Judy Sparks

9 Podcast Episodes

Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash

Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash

During this special AEC Marketing for Principals episode, hosts Judy Sparks and Katie Cash discuss how AEC firms are piv... Read more

16 Apr 2020

20mins

Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash

Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash

Click Here for the Full TranscriptAlthough account-based marketing (ABM) is a recently adopted practice in the design an... Read more

18 Sep 2019

33mins

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Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash

Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash

Click Here for the Full TranscriptWhen you are marketing and selling professional services to Owners, it’s important to ... Read more

28 Aug 2019

53mins

Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash

Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash

There is a common misconception in the AEC industry that sales, marketing, and business development all serve the same p... Read more

31 Jul 2019

42mins

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Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash

Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash

Oftentimes, when we talk about digital marketing with our clients and prospects—that is, principals of AEC firms and the... Read more

17 Jul 2019

52mins

Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash

Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash

About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more

10 Jul 2019

31mins

Episode 892: The Art of the Pitch: How to set yourself apart within your industry, with Judy Sparks and Katie Cash

Episode 892: The Art of the Pitch: How to set yourself apart within your industry, with Judy Sparks and Katie Cash

About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty ... Read more

3 Jul 2019

26mins

Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash

Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash

About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more

19 Jun 2019

40mins

Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner

Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner

About Judy SparksJudy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty m... Read more

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