Mike Waywell's guest appearances

Mike Waywell

Shredded by Science Radio

LTB Podcast

Fitness Business Authority Podcast

Ben Davis

Sukh Sidhu

Jon Goodman

Thomas Plummer

Martin Rooney

Alwyn Cosgrove

Jean-Claude Vacassin

Greg Smith

Sam George

Tim Green

Greg Mikolap

Liam Thompson

Chris Burgess

Brett Bartholomew

Ed Cunningham

OwlTail

Mike Waywell runs a gym called Steel Habitat in Liverpool, England and a company called Gymownr. Mike is one of the people I turn to for advice on helping gym owners as he's built Steel from the ground up to become one of the most impressive facilities in the UK working with over 400 active members. We cover how to see the opportunity among the uncertainty of COVID, why Steel are running a 6-week challenge just now and how to run one yourself, how they are approaching marketing and why you have to remove the emotion out of what's going on to ensure you survive.      Timestamps:  [02.26] - Why and how it's so important to see the opportunities that are available just now for gym owners and personal trainers [06.56] - Mike tells us how he's handled things so far [09.26] - Mike talks about a 6-8 week challenge they are using for accountability and retention just now [13.06] - Why Mike's business has seen 95% + retention rates even though they are now fully online [17.21] - How's he's handled pricing [18.41] - How he plans to handle a big drop-off in members [24.26] - If he's going to change his marketing copy to mention things like quarantine and lockdown [26.26] - What novel things they are doing to provide extra support to their members just now [28.19] - How he's feeling about the long term [33.11] - Whether he's managed to keep all his staff [34.11] - What book he'd recommend for times like this [36.41] - Why now is not the time to sulk, become frustrated or argue about politics        Find Out More About Mike:  Steel Website Gym Ownr Instagram Gym Ownr Webinar        Find Out More About LTB:  Website Instagram Facebook 

Mike Waywell runs a gym called Steel Habitat in Liverpool, England and a company called Gymownr. Mike is one of the people I turn to for advice on helping gym owners as he's built Steel from the ground up to become one of the most impressive facilities in the UK working with over 400 active members. We cover how to see the opportunity among the uncertainty of COVID, why Steel are running a 6-week challenge just now and how to run one yourself, how they are approaching marketing and why you have to remove the emotion out of what's going on to ensure you survive.    Timestamps: <ul> <li>[02.26] - Why and how it's so important to see the opportunities that are available just now for gym owners and personal trainers</li> <li>[06.56] - Mike tells us how he's handled things so far</li> <li>[09.26] - Mike talks about a 6-8 week challenge they are using for accountability and retention just now</li> <li>[13.06] - Why Mike's business has seen 95% + retention rates even though they are now fully online</li> <li>[17.21] - How's he's handled pricing</li> <li>[18.41] - How he plans to handle a big drop-off in members</li> <li>[24.26] - If he's going to change his marketing copy to mention things like quarantine and lockdown</li> <li>[26.26] - What novel things they are doing to provide extra support to their members just now</li> <li>[28.19] - How he's feeling about the long term</li> <li>[33.11] - Whether he's managed to keep all his staff</li> <li>[34.11] - What book he'd recommend for times like this</li> <li>[36.41] - Why now is not the time to sulk, become frustrated or argue about politics</li> <li> </li> </ul> Find Out More About Mike: <ul> <li><a href="https://steelhabitat.co.uk/" rel="noopener nofollow" target="_blank">Steel Website</a></li> <li><a href="https://www.instagram.com/gymownr/" rel="noopener nofollow" target="_blank">Gym Ownr Instagram</a></li> <li><a href="https://gymownr.com/video" rel="nofollow" target="_blank">Gym Ownr Webinar</a></li> </ul> Find Out More About LTB: <ul> <li><a href="http://bit.ly/2TDiQjz" rel="noopener nofollow" target="_blank">Website</a></li> <li><a href="https://www.instagram.com/liftthebar/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.facebook.com/liftthebarmentoring/" rel="nofollow" target="_blank">Facebook</a></li> </ul>

COVID-19 #6 w/ Mike Waywell - Seeing Opportunity Within The Uncertainty

On this episode of the 'Fitness Business Authority Podcast', Mike Waywell talks about the importance of using systems within your fitness business and how a structure can help with increase a gym or studio's success.    What You Will Learn In This Episode:  Why creating basic systems for your fitness business now, can help with growth in the future The types of systems gyms and studios can use to minimise work and maximise profit How to reduce the stress and confusion of running a fitness business by using simple systems How to ensure your staff represent your brand in a way that will attract new members and retain existing members  The benefits of creating a process manual for your gym or studio and how it can rapidly increase business growth  Mike Waywell, formerly of Sale Sharks is an English rugby union player who has represented England Counties XV and Lancashire. He is now owner of Steel Habitat Gym Contact Mike Waywell: Mikes Instagram Steel Habitat Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses  Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Mike Waywell talks about the importance of using systems within your fitness business and how a structure can help with increase a gym or studio's success.    What You Will Learn In This Episode: <ul> <li>Why creating basic systems for your fitness business now, can help with growth in the future</li> <li>The types of systems gyms and studios can use to minimise work and maximise profit</li> <li>How to reduce the stress and confusion of running a fitness business by using simple systems</li> <li>How to ensure your staff represent your brand in a way that will attract new members and retain existing members </li> <li>The benefits of creating a process manual for your gym or studio and how it can rapidly increase business growth</li> </ul> Mike Waywell, formerly of Sale Sharks is an English rugby union player who has represented England Counties XV and Lancashire. He is now owner of Steel Habitat Gym Contact Mike Waywell: <a href="https://www.instagram.com/gymownr/" rel="nofollow" target="_blank">Mikes Instagram</a> <a href="https://steelhabitat.co.uk/" rel="nofollow" target="_blank">Steel Habitat</a> Learn More About Creating Systems for Your Gym or Fitness Studio <a href="https://activefitnessmarketing.com" rel="noopener nofollow" target="_blank">Active Fitness Marketing</a>: Digital Marketing Solutions for Boutique Gyms and Studios <a href="https://internetfitpro.com" rel="noopener nofollow" target="_blank">Internet Fitpro</a>: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content <a href="https://activefitnessmarketing.com/ads-compliance-guide/" rel="noopener nofollow" target="_blank">Fitness Facebook Ads Compliance Guide</a>: Free Download

Creating Predictable Systems for Your Gym or Fitness Studio - Mike Waywell

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.   Questions Covered:    What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now. How he would feel about running a business in another industry. Why his identity around being a rugby player and being an S&amp;C coach changed and how he has come to accept that. What some of the hard moments running Steel have been and how he’s got over them. How he’s learnt to manage his emotions over business problems. Why you need to put systems in place to handle recurring problems. How he develops culture. How and why to set standards for yourself. Why the service and experience that Steel offers is what separates them. The importance of good systems.    Find Out More About Mike:  Website Instagram    Find Out More About LTB:  Website Instagram Facebook 

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities. Questions Covered: <ul> <li>What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.</li> <li>How he would feel about running a business in another industry.</li> <li>Why his identity around being a rugby player and being an S&amp;C coach changed and how he has come to accept that.</li> <li>What some of the hard moments running Steel have been and how he’s got over them.</li> <li>How he’s learnt to manage his emotions over business problems.</li> <li>Why you need to put systems in place to handle recurring problems.</li> <li>How he develops culture.</li> <li>How and why to set standards for yourself.</li> <li>Why the service and experience that Steel offers is what separates them.</li> <li>The importance of good systems.</li> </ul> Find Out More About Mike: <ul> <li><a href="https://steelhabitat.co.uk/" rel="nofollow" target="_blank">Website</a></li> <li><a href="https://www.instagram.com/steelhabitatgym/?hl=en" rel="nofollow" target="_blank">Instagram</a></li> </ul> Find Out More About LTB: <ul> <li><a href="http://bit.ly/2QdMDfx" rel="nofollow" target="_blank">Website</a></li> <li><a href="https://www.instagram.com/liftthebar/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.facebook.com/liftthebarmentoring/" rel="nofollow" target="_blank">Facebook</a></li> </ul>

Mike Waywell: Managing Business Problems And Developing Culture & Systems