Ranked #1
How do you maintain a no-BS style
How do you maintain a no-BS style
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
31 Dec 2022
•
46mins
Ranked #2
Educating your CRO clients & hiring for your CRO agency
Educating your CRO clients & hiring for your CRO agency
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for yo... Read more
31 Dec 2022
•
35mins
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How to craft copy on the PDP to convert more first-time buyers
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Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
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Ranked #4
Understand your products first before optimizing
Understand your products first before optimizing
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before opti... Read more
30 Dec 2022
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What seperates the good from the great?
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Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discuss... Read more
29 Dec 2022
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Ranked #6
Friction and Momentum in Brazil vs EU vs USA
Friction and Momentum in Brazil vs EU vs USA
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
26 Apr 2022
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57mins
Ranked #7
Understanding the "Why"
Understanding the "Why"
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she w... Read more
21 Apr 2022
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Ranked #8
How you can practically optimize your forms
How you can practically optimize your forms
I got two of the main form optimization experts around a table and asked them everything you need in order to improve yo... Read more
15 Apr 2022
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Optimizing for Customer Lifetime Value
Optimizing for Customer Lifetime Value
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the ... Read more
23 Dec 2021
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26mins
Ranked #10
CRO Automation & building your (de)centralized CRO team
CRO Automation & building your (de)centralized CRO team
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
23 Dec 2021
•
31mins
