Photography Marketing Funnels: Calculating Conversion Rates
Photography Marketing Funnels: Calculating Conversion Rates
Last week we started collecting data to track the various steps of our funnel. Here’s what to do with those data. --- Se... Read more
8 Jul 2022
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8mins
Funnels for Photographers: How Do I Know Where to Focus?
Funnels for Photographers: How Do I Know Where to Focus?
Wondering where to focus your attention when you start optimizing your funnel? Well, first we need to figure out what da... Read more
1 Jul 2022
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5mins
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Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"
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Funnels for Photographers: "Warm" Traffic vs "Cold" Traffic
Funnels for Photographers: "Warm" Traffic vs "Cold" Traffic
In this episode of Funnel Friday we'll start talking about organizing our traffic into groups so we can share the right ... Read more
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Funnels for Photographers: What's a Funnel (and Why Do You Need One)?
Funnels for Photographers: What's a Funnel (and Why Do You Need One)?
In this short episode, the first in a weekly series, we'll introduce the concept of marketing funnels for photographers ... Read more
10 Jun 2022
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30(ish) Second Sales Tip: Is Your Photography REALLY Worth Thousands Of Dollars?
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30(ish) Second Sales Tip: Connecting the Dots (for Fun and Profit!)
30(ish) Second Sales Tip: Connecting the Dots (for Fun and Profit!)
This one simple strategy will help consistently build your clients' excitement for printed products, in a way that never... Read more
29 Nov 2021
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30(ish) Second Sales Tip: General Expenses (AKA, The Other Stuff...)
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Last week we talked about Cost of Goods Sold. Today we cover the other side of the coin (pun?) - General Expenses. Don't... Read more
22 Nov 2021
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Pro Photographer? Don't Miss THIS Black Friday Deal...
Pro Photographer? Don't Miss THIS Black Friday Deal...
Hey, just popping into your ears real quick again this week to let you know that the Swift Galleries Black Friday deal i... Read more
17 Nov 2021
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