Defining the perfect digital project process is never a linear journey.In this podcast, we have the pleasure of interviewing Helen Dibble, the owner of successful content and marketing agency, Incredibble Marketing.We have worked with Helen for over 4 years and delivered many high level strategic projects.Listen to this podcast and you will learn:3:25 - Content vs Design, which comes first?7:41 - What can a copywriter bring to the table? Why work with a copywriter?12:51 - Should you work with a copywriter? It's not for everyone.18:40 - What does good look like? Good copy, good design, good process.25:48 - Things that go wrong and how to avoid them.Book links:https://ofone.co/https://annhandley.com/everybodywrites/Guides for project management:Click to read: Using Targeted Content in the Buyer Decision Making Process

Defining the perfect digital project process is never a linear journey.In this podcast, we have the pleasure of interviewing Helen Dibble, the owner of successful content and marketing agency, Incredibble Marketing.We have worked with Helen for over 4 years and delivered many high level strategic projects.Listen to this podcast and you will learn:3:25 - Content vs Design, which comes first?7:41 - What can a copywriter bring to the table? Why work with a copywriter?12:51 - Should you work with a copywriter? It's not for everyone.18:40 - What does good look like? Good copy, good design, good process.25:48 - Things that go wrong and how to avoid them.Book links:<a href="https://ofone.co/" rel="nofollow" target="_blank">https://ofone.co/</a><a href="https://annhandley.com/everybodywrites/" rel="nofollow" target="_blank">https://annhandley.com/everybodywrites/</a>Guides for project management:<a href="https://www.red-fern.co.uk/blog/insights/how-to-use-targeted-content-to-become-part-of-the-buyer-decision-making-process.html" rel="nofollow" target="_blank">Click to read: Using Targeted Content in the Buyer Decision Making Process</a>

Content vs Design

We discuss:5:11 - Pricing tips from the most profitable agencies13:05 - Smart ways to qualify clients16:52 - Conversations to have before you sign the contract20:13 - How to deal with scope creep24:01 - Habits to ensure long-term profitable relationships Links to the 2018 &amp; 2019 reports:Stats on cash flow, new business, and how agency owners spend their time:http://wowco.uk/benchpress2019Stats on pricing, profit, and the impact of artificial intelligence on agencies:http://wowco.uk/benchpress2018Peter Czapphttps://www.linkedin.com/in/peterczapp/The Wow Company:https://twitter.com/thewowcompanyhttps://www.facebook.com/thewowcompanyhttps://www.instagram.com/thewowcompanyhttps://vimeo.com/thewowcompany/videos 📹 Understand how to set achievable business and marketing growth goals:https://www.youtube.com/watch?v=QbMWBFEX_C8📗 Free Template: How to Create SMART Goals:https://www.red-fern.co.uk/blog/resources/examples-of-smart-goals-for-marketing-free-template.html

We discuss:5:11 - Pricing tips from the most profitable agencies13:05 - Smart ways to qualify clients16:52 - Conversations to have before you sign the contract20:13 - How to deal with scope creep24:01 - Habits to ensure long-term profitable relationships Links to the 2018 &amp; 2019 reports:Stats on cash flow, new business, and how agency owners spend their time:<a href="http://wowco.uk/benchpress2019" rel="nofollow" target="_blank">http://wowco.uk/benchpress2019</a>Stats on pricing, profit, and the impact of artificial intelligence on agencies:<a href="http://wowco.uk/benchpress2018" rel="nofollow" target="_blank">http://wowco.uk/benchpress2018</a>Peter Czapp<a href="https://www.linkedin.com/in/peterczapp/" rel="nofollow" target="_blank">https://www.linkedin.com/in/peterczapp/</a>The Wow Company:<a href="https://twitter.com/thewowcompany" rel="nofollow" target="_blank">https://twitter.com/thewowcompany</a><a href="https://www.facebook.com/thewowcompany" rel="nofollow" target="_blank">https://www.facebook.com/thewowcompany</a><a href="https://www.instagram.com/thewowcompany" rel="nofollow" target="_blank">https://www.instagram.com/thewowcompany</a><a href="https://vimeo.com/thewowcompany/videos" rel="nofollow" target="_blank">https://vimeo.com/thewowcompany/videos</a> 📹 Understand how to set achievable business and marketing growth goals:<a href="https://www.youtube.com/watch?v=QbMWBFEX_C8" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=QbMWBFEX_C8</a>📗 Free Template: How to Create SMART Goals:<a href="https://www.red-fern.co.uk/blog/resources/examples-of-smart-goals-for-marketing-free-template.html" rel="nofollow" target="_blank">https://www.red-fern.co.uk/blog/resources/examples-of-smart-goals-for-marketing-free-template.html</a>

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Truthful and transparent insights helping you navigate digital marketing, website design, project management, system and app development to grow your business with the technologies of today and tomorrow.

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