#45 Forecasting analytics with machine learning (with Richard Fergie)
#45 Forecasting analytics with machine learning (with Richard Fergie)
This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machi... Read more
15 Jul 2022
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32mins
#44 What we’ve learned from teaching analytics
#44 What we’ve learned from teaching analytics
This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value... Read more
8 Jul 2022
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31mins
#43 What is data retention in GA?
#43 What is data retention in GA?
This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics... Read more
1 Jul 2022
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23mins
#42 Consent Mode and behavioral modelling in GA4
#42 Consent Mode and behavioral modelling in GA4
This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possib... Read more
24 Jun 2022
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33mins
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#41 Littledata’s GA4 journey (with Edward Upton)
#41 Littledata’s GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their eco... Read more
17 Jun 2022
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28mins
#40 What is the modern data stack? (with Mark Rittman)
#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all anal... Read more
27 May 2022
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30mins
#39 Product analytics and CRAP Talks (with Bhavik Patel)
#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and mar... Read more
20 May 2022
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29mins
#38 How do you measure the return on analytics?
#38 How do you measure the return on analytics?
This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about... Read more
13 May 2022
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21mins
#37 How attribution works in Google Analytics 3 and 4
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differe... Read more
6 May 2022
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33mins
#36 Events, events, events – explaining the various GA4 event types
#36 Events, events, events – explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collecte... Read more
29 Apr 2022
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41mins
