Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.  BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing  Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.  BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit <a href="https://keomarketing.com" rel="nofollow" target="_blank">https://keomarketing.com</a> Reach Sheila <a href="https://twitter.com/keomarketing" rel="nofollow" target="_blank">https://twitter.com/keomarketing</a> Want to work with Fanatics Media, <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

Here's Why You Need a Fractional CMO 

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.  So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people.  And it's literally like a handful, 14 investors and they're playing a different game.  Everybody Wants to Rule the World will help you:  Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time. Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain. Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust Gain insights into what innovative companies are doing right now to position themselves in this new reality. Take your business from status quo to market leader.  Ray's book:   https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants    BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.  ----------------------  Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.  So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people.  And it's literally like a handful, 14 investors and they're playing a different game.  Everybody Wants to Rule the World will help you: <ul> <li>Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.</li> <li>Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.</li> <li>Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust</li> <li>Gain insights into what innovative companies are doing right now to position themselves in this new reality.</li> <li>Take your business from status quo to market leader.</li> </ul> Ray's book:  <a href="https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants" rel="nofollow" target="_blank"> https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants</a> BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. ---------------------- Want to work with Fanatics Media, <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

How to Build a Unicorn Company

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same.   ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com  

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a>

The Art of Ranking on the First Page of Google

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.  Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at  Visit HTTP://www.dorieclark.com/thelonggame.  --------------------------------

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.  Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit <a href="HTTP://www.dorieclark.com/thelonggame" rel="nofollow" target="_blank">HTTP://www.dorieclark.com/thelonggame</a>. --------------------------------

Revealing the Recognized Expert Formula 

Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently.  On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site!  ----------------------- Want to learn more?  Contact HTTP://www.fanaticsmedia.com 

Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently. On Mark's <a href="http://d-launch.com/" rel="nofollow" target="_blank">website</a> he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site! ----------------------- Want to learn more?  Contact <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

How to Become a Category King in Your Industry 

Learning how to Listen to data  (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics    BIO             Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.     Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Learning how to Listen to data  (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics  BIO      Chris “Mercer” Mercer, co-founder of <a href="http://MeasurementMarketing.io" rel="nofollow" target="_blank">MeasurementMarketing.io</a>, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.   Want to work with Fanatics Media, <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

How to Create Dashboards to Measure Your Marketing Performance

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR &amp; Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.       FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend     ClubHouse      FINAL QUESTION 2. Who is the most influential person in marketing today?     Gary Vaynerchuk   -------------------------  Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR &amp; Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   ------------------------- Want to work with Fanatics Media, <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

How to Pitch Influencers and the Media

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful      BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV &amp; radio stations, and the TEDx stage.   Contact Victoria at @GoVictoriaK and www.victoriouspr.com  --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful  BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV &amp; radio stations, and the TEDx stage. Contact Victoria at @GoVictoriaK and <a href="http://www.victoriouspr.com" rel="nofollow" target="_blank">www.victoriouspr.com</a> --------------------------------- Want to work with Fanatics Media, <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

How to Master PR and Drive Leads 

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.   Take the Quiz  https://sixpointcreative.com/digitalbrandbuild/   Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103   -------------------- Work with Fanatics Media www.fanaticsmedia.com 

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management. Take the Quiz  <a href="https://sixpointcreative.com/digitalbrandbuild/" rel="noopener nofollow" target="_blank">https://sixpointcreative.com/digitalbrandbuild/</a> Megan's contact info Six-Point Creative <a href="http://sixpointcreative.com/" rel="noopener nofollow" target="_blank">sixpointcreative.com</a> 276 Bridge Street Springfield, MA 01103 -------------------- Work with Fanatics Media <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a>

How to Overcome the Fear of Branding 

Are press releases cool again?  How do create press releases that work How journalists decide on stories  Why headlines matter  Why a quote can save you     BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales!  Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price.  Our world-class team of writers and publicists have secured our client's spots in top outlets including:  ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more!  However, actions speak louder than words.  Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic.  👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.  Listen to CEO of eReleases  https://www.linkedin.com/in/publicity/    ------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com 

Are press releases cool again? <ul> <li>How do create press releases that work</li> <li>How journalists decide on stories </li> <li>Why headlines matter </li> <li>Why a quote can save you </li> </ul> BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out <a href="https://www.ereleases.com/client-reviews/" rel="nofollow" target="_blank">https://www.ereleases.com/client-reviews/</a>, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.  Listen to CEO of eReleases  <a href="https://www.linkedin.com/in/publicity/" rel="nofollow" target="_blank">https://www.linkedin.com/in/publicity/</a> ------------------------ Need help with PR, contact us at <a href="HTTP://www.fanaticsmedia.com" rel="nofollow" target="_blank">HTTP://www.fanaticsmedia.com</a>

Here's Why Press Releases are Cool Again

Season 3: Digital Brand Building interviews the most successful sales &amp; marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales &amp; marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up.  Each episode features an engaging discussion with different business professionals to help you fuel your mind.

I guested on this show and enjoyed the highly topical conversation. We covered so many important topics in a short time period. Really enjoyed it.

Enjoyed the highly topic conversation

Erudite, engaging, and - rare for a marketing podcast - 100% sophomore humor free.

Interesting and intelligent.

Digital Brand Building

Kyle Kemper, a Crypto veteran – probably has hooked more people up with wallets than anyone else on the planet. Listen to my fascinating discussion with him about what wallets you should be using.  Bio: Kyle James Joachim Kemper is a problem-solving Canadian tech/crypto enthusiast. He is a visionary, a connector, an author, and an artist. He has traveled the world, observing, learning, and sharing knowledge with people from all walks of life. He educates and inspires people to be positive, proactive, passionate &amp; impactful. Since 2013, Kyle has accumulated more than fifteen thousand hours in blockchain experience, having worked with and advised 20+ companies within the ecosystem. He is also the bestselling author of The Unified Wallet: Unlocking the Digital Golden Age. In his book, he describes some of the challenges facing mainstream adoption of crypto and Blockchain technology and prophecizes what is possible with a universal digital wallet.  IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? Bitcoin   Key Takeaways:  Get the Swiss Key Wallet   Edge Wallet Purse.io Amazon Book  link.bar/swisskey 

Kyle Kemper, a Crypto veteran – probably has hooked more people up with wallets than anyone else on the planet. Listen to my fascinating discussion with him about what wallets you should be using.  Bio: Kyle James Joachim Kemper is a problem-solving Canadian tech/crypto enthusiast. He is a visionary, a connector, an author, and an artist. He has traveled the world, observing, learning, and sharing knowledge with people from all walks of life. He educates and inspires people to be positive, proactive, passionate &amp; impactful. Since 2013, Kyle has accumulated more than fifteen thousand hours in blockchain experience, having worked with and advised 20+ companies within the ecosystem. He is also the bestselling author of The Unified Wallet: Unlocking the Digital Golden Age. In his book, he describes some of the challenges facing mainstream adoption of crypto and Blockchain technology and prophecizes what is possible with a universal digital wallet. IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? Bitcoin Key Takeaways: <ul> <li>Get the Swiss Key Wallet  </li> <li>Edge Wallet</li> <li><a href="http://Purse.io" rel="nofollow" target="_blank">Purse.io</a></li> <li>Amazon Book</li> <li> link.bar/swisskey</li> </ul>

Which Crypto Wallets Should You Use?

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue. Unique Growth Strategy: How to generate revenue now  Orient yourself around the problem right now first What do I need to do to survive? Put together a market milestone – reverse funnel Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem 25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels. Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Xfinity video search   Who is the most influential person in Sales or Marketing Today?  Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday   To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at sean@growthx.com   Bio: Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.

Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue. Unique Growth Strategy: How to generate revenue now <ol> <li>Orient yourself around the problem right now first</li> <li>What do I need to do to survive? Put together a market milestone – reverse funnel</li> <li>Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem</li> <li>25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work</li> <li>How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy</li> <li>Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels. Two Final Questions: What is the hottest digital marketing technology that you are using or want to use? Xfinity video search Who is the most influential person in Sales or Marketing Today?  Dr. Neil Rackham – Andy Paul’s James Clear, Ryan Holiday </li> </ol> To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at <a href="mailto:sean@growthx.com">sean@growthx.com</a> Bio: Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He’s now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.

6 Steps To Increasing Your Revenue Right Now

In this episode of AI Marketing, I’m talking with Chad Burmeister of ScaleX.ai who shares a proven methodology for 2-3X conversion rates from lead to opportunities. Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods.  Chad is here today to share exactly how he does this. (2:50) AI helps salespeople comply with the right messages and content (3:29) How to train the AI to avoid getting the messaging wrong (4:50) Training AI bots for scale (5:25) What does ScaleX do? (7:58) If you deploy AI for email, things get interesting fast   (9:20) How this company gets 300 prospective touches a day with AI (9:48) Use case for AI leads (13:20) Why the market is going to AI Assisted sales and not human replacement (16:27) Which company is doing AI best? (19:20) Mark summarizes interview IN 100 words or less, what is your chatbot or AI Voice app and why? ScaleX.ai What company are doing it best? Discover.org the best data Chorus.ai Where can the audience find out more? Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon.  Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331   BIO The thing I'm most passionate about - helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires! ScaleX.ai delivers Sales Acceleration as a Service. BDR.ai delivers sales technology that 10X's a BDRs outbound. SDR.ai delivers sales technology that will 2-3X conversion rates from lead to opportunity. I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 - 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.

In this episode of AI Marketing, I’m talking with Chad Burmeister of <a href="http://ScaleX.ai" rel="nofollow" target="_blank">ScaleX.ai</a> who shares a proven methodology for 2-3X conversion rates from lead to opportunities. Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods. Chad is here today to share exactly how he does this. (2:50) AI helps salespeople comply with the right messages and content (3:29) How to train the AI to avoid getting the messaging wrong (4:50) Training AI bots for scale (5:25) What does ScaleX do? (7:58) If you deploy AI for email, things get interesting fast   (9:20) How this company gets 300 prospective touches a day with AI (9:48) Use case for AI leads (13:20) Why the market is going to AI Assisted sales and not human replacement (16:27) Which company is doing AI best? (19:20) Mark summarizes interview IN 100 words or less, what is your chatbot or AI Voice app and why? <a href="http://ScaleX.ai" rel="nofollow" target="_blank">ScaleX.ai</a> What company are doing it best? <a href="http://Discover.org" rel="nofollow" target="_blank">Discover.org</a> the best data <a href="http://Chorus.ai" rel="nofollow" target="_blank">Chorus.ai</a> Where can the audience find out more? Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon.  Mark – Explore the Fanatics Media chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> BIO The thing I'm most passionate about - helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires! <a href="http://ScaleX.ai" rel="nofollow" target="_blank">ScaleX.ai</a> delivers Sales Acceleration as a Service. <a href="http://BDR.ai" rel="nofollow" target="_blank">BDR.ai</a> delivers sales technology that 10X's a BDRs outbound. <a href="http://SDR.ai" rel="nofollow" target="_blank">SDR.ai</a> delivers sales technology that will 2-3X conversion rates from lead to opportunity. I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 - 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.

This AI solution Increases Sales Leads by 3X 

GigaOm CEO and Author of the Fourth Age, you won’t meet a bigger proponent of AI in business than Byron Reese.  He currently hosts the Voices in AI podcast. And it's our pleasure to have him on today to discuss why we shouldn’t fear artificial intelligence.  (4:26) Why Stories are important  (6:29) Will AI ever tell stories? (9:15) Are humans machines?  (14:30) Are businesses ready for AI?  (18:02) AI at the cucumber farm  (20:19) A true AI use case that brought 3X business  (24:22) How can AI benefit marketers? (33:10) Will AI steal marketing jobs?    Show Links  https://www.pandorabots.com/mitsuku/ Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331   Marketing Quote: “You can’t sell anything if you can’t tell anything.” –Beth Comstock Byron’s newest book “The Fourth Age: Smart Robots, Conscious Computers &amp; The Future of Humanity” "You don’t have to have all the answers — even the experts don’t agree. But The Fourth Age successfully forces us to face just how thorny those questions are...entertaining and engaging...” - New York Times www.byronreese.com

GigaOm CEO and Author of the Fourth Age, you won’t meet a bigger proponent of AI in business than Byron Reese.  He currently hosts the Voices in AI podcast. And it's our pleasure to have him on today to discuss why we shouldn’t fear artificial intelligence.  (4:26) Why Stories are important  (6:29) Will AI ever tell stories? (9:15) Are humans machines?  (14:30) Are businesses ready for AI?  (18:02) AI at the cucumber farm  (20:19) A true AI use case that brought 3X business  (24:22) How can AI benefit marketers? (33:10) Will AI steal marketing jobs?  Show Links <a href="https://www.pandorabots.com/mitsuku/" rel="noopener nofollow" target="_blank">https://www.pandorabots.com/mitsuku/</a> Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Marketing Quote: “You can’t sell anything if you can’t tell anything.” –Beth Comstock Byron’s newest book “The Fourth Age: Smart Robots, Conscious Computers &amp; The Future of Humanity” "You don’t have to have all the answers — even the experts don’t agree. But The Fourth Age successfully forces us to face just how thorny those questions are...entertaining and engaging...” - New York Times <a href="http://www.byronreese.com" rel="nofollow" target="_blank">www.byronreese.com</a>

Will AI Replace Marketers?

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!   (2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG)  (4:45) What politician was mimicked on Twitter by a machine generation AI system?  (7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article?  (8:45) When will be able to realize truly credible AI articles and Whitepapers?  (11:50) Why it cost $0.44 to create 20,000 articles  (16:11) What should marketers prepare for to prepare for the AI wave?  (19:15) AI That listens to your customers then creates content for them   (22:25) Chris Penn's favorite AI Solution  Show links:  http://www.MostValuablePages.com http://www.AIForMarketersbook.com Fanatics Bot: https://m.me/fanaticsmedia?ref=w6471331    Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman  Guest Bio: Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research &amp; development.  Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.  Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!   (2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG)  (4:45) What politician was mimicked on Twitter by a machine generation AI system?  (7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article?  (8:45) When will be able to realize truly credible AI articles and Whitepapers?  (11:50) Why it cost $0.44 to create 20,000 articles  (16:11) What should marketers prepare for to prepare for the AI wave?  (19:15) AI That listens to your customers then creates content for them   (22:25) Chris Penn's favorite AI Solution  Show links:  <a href="http://www.MostValuablePages.com" rel="nofollow" target="_blank">http://www.MostValuablePages.com</a> <a href="http://www.AIForMarketersbook.com" rel="nofollow" target="_blank">http://www.AIForMarketersbook.com</a> Fanatics Bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul> Guest Bio: Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research &amp; development. Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

This AI Can Produce 20,000 Articles for 44 Cents  

As you know I am a big fan of chatbots, so today we are going to talk with Amanda Robinson the Digital Gal who has built a Registration flow bot and follow up that I find remarkably simple but effective. She doesn’t use email, she chose chatbots to automate her business and life.  Make your bot personal (13:32)   Don't build your bot "too big" (14:30)  Amanda's Registration flow bot (16:15) Email is not dead... yet!  (21:00) Where is the ROI? (22:15) What is Amanda's Favorite Chatbot? (24:15)   Show links:  Amanda's website: http://www.ThedigitalGal.com  Amanda's course: https://thedigitalgal.com/facebook-ads-4-wk-group/  Fanatics Media bot: https://m.me/fanaticsmedia?ref=w6471331  Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman    Amanda Robinson BIO: Is the founder of The Digital Gal. She is the go-to resource for deep-diving into Facebook Ads, Messenger Marketing Chatbots, and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spend. She has been published by Social Media Examiner and is a Team Membership for their Membership Society of over 2,000 entrepreneurs. She is behind the 360 Marketing Squad Membership Community along with Mike Allton, Jenn Herman, and Stephanie Liu, and she runs a 4-week Facebook Ads Training Program with hundreds of business owners and entrepreneurs learning Facebook Ads from her.

As you know I am a big fan of chatbots, so today we are going to talk with Amanda Robinson the Digital Gal who has built a Registration flow bot and follow up that I find remarkably simple but effective. She doesn’t use email, she chose chatbots to automate her business and life. <ul> <li>Make your bot personal (13:32)  </li> <li>Don't build your bot "too big" (14:30) </li> <li>Amanda's Registration flow bot (16:15)</li> <li>Email is not dead... yet!  (21:00)</li> <li>Where is the ROI? (22:15)</li> <li>What is Amanda's Favorite Chatbot? (24:15) </li> </ul> Show links:  Amanda's website: <a href="http://www.ThedigitalGal.com" rel="nofollow" target="_blank">http://www.ThedigitalGal.com </a> Amanda's course: <a href="https://thedigitalgal.com/facebook-ads-4-wk-group/" rel="nofollow" target="_blank">https://thedigitalgal.com/facebook-ads-4-wk-group/</a> Fanatics Media bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul> Amanda Robinson BIO: Is the founder of The Digital Gal. She is the go-to resource for deep-diving into Facebook Ads, Messenger Marketing Chatbots, and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spend. She has been published by Social Media Examiner and is a Team Membership for their Membership Society of over 2,000 entrepreneurs. She is behind the 360 Marketing Squad Membership Community along with Mike Allton, Jenn Herman, and Stephanie Liu, and she runs a 4-week Facebook Ads Training Program with hundreds of business owners and entrepreneurs learning Facebook Ads from her.

Making the Case for Chatbots 

Hi all, I wanted to explain why I started the AI Marketing podcast and what the purpose of the podcast will be going forward. I'm interested in your feedback, so please let me know what you think.    Please subscribe if you haven't already.    Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman  Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

Hi all, I wanted to explain why I started the AI Marketing podcast and what the purpose of the podcast will be going forward. I'm interested in your feedback, so please let me know what you think.  Please subscribe if you haven't already.  Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul> Our Chat Bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a>

Introduction to AI Marketing

Mari Smith is someone you should know if you’re using Facebook as a marketer. She is well renown as a Facebook guru and evangelist. That’s why I was very excited to discuss with her where Facebook is heading with AI and how we can all capitalize on it. Listen in as we discuss:  1. What is Facebook doing with chatbots and AI  2. From an insider, why Facebook has been ignoring chatbots and why there is no chatbot roadmap  3. Why adding Libra to chatbots is a massive game changer.  4. Will Facebook integrate chatbots across Instagram, WhatsApp and Messenger?  Show Episode links  Guest – goto http://marismith.com/videokit Mark – Test out our marketing and sales bot https://m.me/fanaticsmedia?ref=w6471331   Marketing Quote: Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin,

Mari Smith is someone you should know if you’re using Facebook as a marketer. She is well renown as a Facebook guru and evangelist. That’s why I was very excited to discuss with her where Facebook is heading with AI and how we can all capitalize on it. Listen in as we discuss:  1. What is Facebook doing with chatbots and AI  2. From an insider, why Facebook has been ignoring chatbots and why there is no chatbot roadmap  3. Why adding Libra to chatbots is a massive game changer.  4. Will Facebook integrate chatbots across Instagram, WhatsApp and Messenger?  Show Episode links  Guest – goto <a href="http://marismith.com/videokit" rel="nofollow" target="_blank">http://marismith.com/videokit</a> Mark – Test out our marketing and sales bot <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Marketing Quote: Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin,

REVEALED: What Facebook is Going to Do with AI 

We've all seen that marketing has made a sharp turn towards more authentic human conversations. So how can AI coexist in that world and can it survive?  My conversation with Bryan Kramer, inventor of the H2H (Human to Human) business philosophy and I discuss the pros and cons of AI in marketing and whether AI can survive in this new marketing world. Learn Bryan's take on AI in leadership, small business and several other areas. You'll be surprised at Bryan's position and even more surprised on mine. Listen in to find out.    Show Links:  Guest www.bryankramer.com My Chatbot: https://m.me/fanaticsmedia?ref=w6471331    Replica social therapy app: https://play.google.com/store/apps/details?id=ai.replika.app&amp;hl=en_US Moodpath app health coaching app: https://mymoodpath.com/en/    Marketing Quote: The consumer is not a moron; she is your wife. David Ogilvy

We've all seen that marketing has made a sharp turn towards more authentic human conversations. So how can AI coexist in that world and can it survive?  My conversation with Bryan Kramer, inventor of the H2H (Human to Human) business philosophy and I discuss the pros and cons of AI in marketing and whether AI can survive in this new marketing world. Learn Bryan's take on AI in leadership, small business and several other areas. You'll be surprised at Bryan's position and even more surprised on mine. Listen in to find out.    Show Links:  Guest <a href="http://www.bryankramer.com" rel="nofollow" target="_blank">www.bryankramer.com</a> My Chatbot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Replica social therapy app: <a href="https://play.google.com/store/apps/details?id=ai.replika.app&amp;hl=en_US" rel="nofollow" target="_blank">https://play.google.com/store/apps/details?id=ai.replika.app&amp;hl=en_US</a> Moodpath app health coaching app: <a href="https://mymoodpath.com/en/" rel="nofollow" target="_blank">https://mymoodpath.com/en/</a> Marketing Quote: The consumer is not a moron; she is your wife. David Ogilvy

AI with a Heart 

Neal Schaffer is a man literally after my own heart as he loves the business of influencers and AI bots for sales and marketing purposes. In our discussion today, we’re going to talk marketing chatbots and how small businesses can take advantage of it. Neal's Bio:  Neal is the author of three books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success and this year I’ll be publishing my fourth book called “The Age of Influence,” Pre-order Neal's book, the Age of Influence in August 2019    Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman 

Neal Schaffer is a man literally after my own heart as he loves the business of influencers and AI bots for sales and marketing purposes. In our discussion today, we’re going to talk marketing chatbots and how small businesses can take advantage of it. Neal's Bio:  Neal is the author of three books, including <a href="https://www.amazon.com/Maximize-Your-Social-One-Stop-Marketing/dp/1118651189" rel="noopener nofollow" target="_blank">Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success</a> and this year I’ll be publishing my fourth book called “The Age of Influence,” Pre-order Neal's book, the Age of Influence in August 2019  Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul>

Why Every Small Business Should Have a Chatbot

Josh Barkin is Founder of Janis.ai - he is on the show to set up expectations for conversational AI.  Topics covered  Mark and Josh get into IBM Watson technology and how Janus adds AI functionality to conversational AI.  Janis Focuses on Natural Language Processing (NLP) for small business.  Why Siri and Alexa don't work yet  How you can train bots to answer long-form questions  What Byron believes is a good AI bot The objections companies face when creating and deploying bots     Show Links:  www.janis.ai  Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 Josh's Bio Co-founder of Janis.ai, an AI Assistant that has helped 1000's of marketers integrate Google AI into their customer experiences on Facebook to boost revenue, reduce support costs and delight customers 24x7

Josh Barkin is Founder of <a href="http://Janis.ai" rel="nofollow" target="_blank">Janis.ai</a> - he is on the show to set up expectations for conversational AI.  Topics covered <ul> <li>Mark and Josh get into IBM Watson technology and how Janus adds AI functionality to conversational AI. </li> <li>Janis Focuses on Natural Language Processing (NLP) for small business. </li> <li>Why Siri and Alexa don't work yet </li> <li>How you can train bots to answer long-form questions </li> <li>What Byron believes is a good AI bot</li> <li>The objections companies face when creating and deploying bots </li> </ul> Show Links:  <a href="http://www.janis.ai" rel="nofollow" target="_blank">www.janis.ai</a> Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Josh's Bio Co-founder of <a href="http://Janis.ai" rel="nofollow" target="_blank">Janis.ai</a>, an AI Assistant that has helped 1000's of marketers integrate Google AI into their customer experiences on Facebook to boost revenue, reduce support costs and delight customers 24x7

The Advantages of Conversational Artificial Intelligence 

Kyle Gray Is a storytelling strategist. And in this episode, he’s going to discuss how consumers can take charge of the hero's journey and give us key points to use in developing your AI storytelling strategy. (4:45) How to use storytelling in chatbots (7:55) The power of letting the consumer control the hero's journey  (12:45) The steps to successful storytelling (14:45) AI storytelling in health and fitness  (17:05) What do people struggle with when developing a story?  (23:40) Mark's summary of the podcast  Show links:   www.sellingwithstory.co on amazon www.storyengine.co  Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331  Marketing Quote: "AI is neither good nor evil. It's a tool. It's a technology for us to use." - Oren Etzioni  Bio: Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline. Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman 

Kyle Gray Is a storytelling strategist. And in this episode, he’s going to discuss how consumers can take charge of the hero's journey and give us key points to use in developing your AI storytelling strategy. (4:45) How to use storytelling in chatbots (7:55) The power of letting the consumer control the hero's journey  (12:45) The steps to successful storytelling (14:45) AI storytelling in health and fitness  (17:05) What do people struggle with when developing a story?  (23:40) Mark's summary of the podcast  Show links:  <ul> <li><a href="http://www.selingwithstory" rel="nofollow" target="_blank">www.sellingwithstory.co</a> on amazon</li> <li><a href="http://www.storyengine.co" rel="nofollow" target="_blank">www.storyengine.co</a> </li> <li>Explore the Fanatics Media chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a></li> </ul> Marketing Quote: "AI is neither good nor evil. It's a tool. It's a technology for us to use." - Oren Etzioni Bio: Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline. Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul>

The Power of Chatbots and Storytelling 

Jamie McCann has No AI experience – so I decided to ask Jamie why he hasn’t used it. His responses will surprise you, but they are similar to how most executives react to AI. While AI won’t replace AI, there are some cases will It replace human beings. Jamie defends human talent while I suggest areas where AI will replace human beings. Who is right? IN 100 words or less, what is your chatbot or AI Voice app and why? Alexa Where can the audience find out more? Guest – Talentfoot executive recruiting specialties  Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 Bio: I'm a 20+ year veteran executive recruiter in the advertising/marketing niche. This comes on the heels over a decade in Client Services at FCB and Bozell.

Jamie McCann has No AI experience – so I decided to ask Jamie why he hasn’t used it. His responses will surprise you, but they are similar to how most executives react to AI. While AI won’t replace AI, there are some cases will It replace human beings. Jamie defends human talent while I suggest areas where AI will replace human beings. Who is right? IN 100 words or less, what is your chatbot or AI Voice app and why? Alexa Where can the audience find out more? Guest – Talentfoot executive recruiting specialties  Mark – Explore the Fanatics Media chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Bio: I'm a 20+ year veteran executive recruiter in the advertising/marketing niche. This comes on the heels over a decade in Client Services at FCB and Bozell.

AI Will Never Replace Human Beings

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns.  (1:50) Why did you move from advertising to chatbots? (4:15) Larry’s favorite chatbot hacks (9:50) The reciprocity hack (13:20) How to take the reciprocity hack even further (16:45) Larry’s view on email versus chatbots (18:32) Are companies leaving email behind? (23:12) Chat blasts tips and tricks (27:45) ADD summary of interview Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales” Where can the audience find out more?  Guest – Top 10 Facebook Chatbot Marketing Hacks  https://www.youtube.com/watch?v=J3GJnZd_2SA&amp;feature=youtu.be&amp;submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948 Larry's company: http://Mobilemonkey.com  Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman  Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns.  (1:50) Why did you move from advertising to chatbots? (4:15) Larry’s favorite chatbot hacks (9:50) The reciprocity hack (13:20) How to take the reciprocity hack even further (16:45) Larry’s view on email versus chatbots (18:32) Are companies leaving email behind? (23:12) Chat blasts tips and tricks (27:45) ADD summary of interview Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales” Where can the audience find out more? <ul> <li>Guest – Top 10 Facebook Chatbot Marketing Hacks <a href="https://www.youtube.com/watch?v=J3GJnZd_2SA&amp;feature=youtu.be&amp;submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948" rel="nofollow" target="_blank"> https://www.youtube.com/watch?v=J3GJnZd_2SA&amp;feature=youtu.be&amp;submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948</a></li> <li>Larry's company: <a href="http://Mobilemonkey.com" rel="nofollow" target="_blank">http://Mobilemonkey.com</a></li> </ul> Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul> Our Chat Bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a>

Chat Bot Growth Hacks for 2019

Disrupt Marketing

If you’re a marketer and haven’t looked into AI, you may be at risk of losing your job in the next few years. In my discussion today with Katie King were going to talk about AI for marketers and how they should be looking to incorporate it in their marketing plans for the next year.   Show links:  IN 100 words or less, what is your chatbot or AI Voice app and why? CONCURED Where can the audience find out more? Katie: Your listeners can have a 20% discount off my book Code AIMARKETING20 www.koganpage.com/AI-in-marketing Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 BIO Katie King is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation: www.linkedin.com/in/katieeking Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393 Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body - https://www.prca.org.uk/about-us/boards-committees/pr-council  Find Mark Fidelman www.fanaticsmedia.com • @markfidelman Twitter and Instagram • @fanaticsmedia Twitter and Instagram • Facebook: www.facebook.com/fanaticsmedia• LinkedIn: http://www.linkedin.com/in/fidelmanOur Chat Bot: https://m.me/fanaticsmedia?ref=w6471331 

If you’re a marketer and haven’t looked into AI, you may be at risk of losing your job in the next few years. In my discussion today with Katie King were going to talk about AI for marketers and how they should be looking to incorporate it in their marketing plans for the next year. Show links:  IN 100 words or less, what is your chatbot or AI Voice app and why? CONCURED Where can the audience find out more? Katie: Your listeners can have a 20% discount off my book Code AIMARKETING20 <a href="http://www.koganpage.com/AI-in-marketing" rel="nofollow" target="_blank">www.koganpage.com/AI-in-marketing</a> Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> BIO Katie King is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation: <a href="http://www.linkedin.com/in/katieeking" rel="nofollow" target="_blank">www.linkedin.com/in/katieeking</a> Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: <a href="https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393" rel="nofollow" target="_blank">https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393</a> Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body - <a href="https://www.prca.org.uk/about-us/boards-committees/pr-council" rel="nofollow" target="_blank">https://www.prca.org.uk/about-us/boards-committees/pr-council</a> Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> • @markfidelman Twitter and Instagram • @fanaticsmedia Twitter and Instagram • Facebook: <a href="http://www.facebook.com/fanaticsmedia•" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia•</a> LinkedIn: <a href="http://www.linkedin.com/in/fidelmanOur" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelmanOur</a> Chat Bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a>

How AI is Going to Disrupt Marketing by 2020

Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on support.microsoft.com, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly.  We're going to discuss virtual agents at Microsoft and how they are being utilized.  (2:05) What Abhi’s responsibilities are at Microsoft (2:50) Microsoft’s view of AI (6:20) From Microsoft’s POV, do small businesses resist deploy AI-based solutions? (12:20) What type of bot Abhi oversees (20:30) Mark explains how to use customer support bots to upsell or cross-sell (23:45) Will there be an AI-powered Outlook Office Program?     Abhi's Favorite AI Solution   Dynamics 365 Virtual Agent    Show links:  Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331 Abhi Rathinavelu  Bio: Business and Technical expertise as program/product manager building large scale online services and products for AI based Virtual Agent, Retail tech, e-Commerce and Unified communications. Passionate about product innovation that meets real need, enables customer acquisition, strengthens business strategy, and makes a difference for people/ businesses.    Find Mark Fidelman www.fanaticsmedia.com  @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman 

Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on <a href="http://support.microsoft.com" rel="nofollow" target="_blank">support.microsoft.com</a>, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly.  We're going to discuss virtual agents at Microsoft and how they are being utilized.  (2:05) What Abhi’s responsibilities are at Microsoft (2:50) Microsoft’s view of AI (6:20) From Microsoft’s POV, do small businesses resist deploy AI-based solutions? (12:20) What type of bot Abhi oversees (20:30) Mark explains how to use customer support bots to upsell or cross-sell (23:45) Will there be an AI-powered Outlook Office Program?   Abhi's Favorite AI Solution  <a href="https://dynamics.microsoft.com/en-us/ai/virtual-agent-for-customer-service/" rel="nofollow" target="_blank"> Dynamics 365 Virtual Agent </a> Show links:  Our Chat Bot: <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Abhi Rathinavelu  Bio: Business and Technical expertise as program/product manager building large scale online services and products for AI based Virtual Agent, Retail tech, e-Commerce and Unified communications. Passionate about product innovation that meets real need, enables customer acquisition, strengthens business strategy, and makes a difference for people/ businesses.  Find Mark Fidelman <a href="http://www.fanaticsmedia.com" rel="nofollow" target="_blank">www.fanaticsmedia.com</a> <ul> <li>@markfidelman Twitter and Instagram </li> <li>@fanaticsmedia Twitter and Instagram </li> <li>Facebook: <a href="http://www.facebook.com/fanaticsmedia" rel="nofollow" target="_blank">www.facebook.com/fanaticsmedia</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/fidelman" rel="nofollow" target="_blank">http://www.linkedin.com/in/fidelman</a></li> </ul>

Here's What Microsoft is Planning to do with AI 

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History.  Key points: (1:20) what is Guardians of history? (2:20) How does the app work on Alexa and Google Skill? (4:55) How hard was it to move to a voice app from a set of encyclopedias? (6:30) What challenges did you have setting up the app? (8:34) How long did it take to build Guardians of History? (9:25) What was the budget for the app? (11:00) What was the go-to market strategy for Guardians of History app? (12:15) Is there any in-app AI marketing to help make the app viral? (14:58) How do you plan to monetize the app? (18:20) What is your favorite AI Solution and why does it concern a goat?   Show links:  Guardians of History (Ask Alexa or Google to open is up) Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331   Marketing Quote: “Manufacture a Threat and you can sell its Solution”

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History.  Key points: (1:20) what is Guardians of history? (2:20) How does the app work on Alexa and Google Skill? (4:55) How hard was it to move to a voice app from a set of encyclopedias? (6:30) What challenges did you have setting up the app? (8:34) How long did it take to build Guardians of History? (9:25) What was the budget for the app? (11:00) What was the go-to market strategy for Guardians of History app? (12:15) Is there any in-app AI marketing to help make the app viral? (14:58) How do you plan to monetize the app? (18:20) What is your favorite AI Solution and why does it concern a goat? Show links:  Guardians of History (Ask Alexa or Google to open is up) Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> Marketing Quote: “Manufacture a Threat and you can sell its Solution”

How Brittanica is Using an AI Voice App to Revive the Company 

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively. Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses.  (4:20) Why chatbots? (5:23) Why you can’t reach today’s youth with ads (7:20) Chatbots will soon work with WhatsApp Instagram and Facebook (8:15) Why copy is important for chatbots (10:40) To admit it’s a bot or not (11:15) Why your bot should adopt a persona (20:52) How do you drive traffic to your bots? (25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close (30:17) What challenges do you have with Chatbots? (32:15) How to get Facebook messenger subscribers IN 100 words or less, what is your chatbot or AI Voice app and why? Sephora bot – makeup bot Where can the audience find out more? Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this. Chatbotmom.com or messengerfunnels.com see Meffy – conversion rate email list bot Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively. Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses.  (4:20) Why chatbots? (5:23) Why you can’t reach today’s youth with ads (7:20) Chatbots will soon work with WhatsApp Instagram and Facebook (8:15) Why copy is important for chatbots (10:40) To admit it’s a bot or not (11:15) Why your bot should adopt a persona (20:52) How do you drive traffic to your bots? (25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close (30:17) What challenges do you have with Chatbots? (32:15) How to get Facebook messenger subscribers IN 100 words or less, what is your chatbot or AI Voice app and why? Sephora bot – makeup bot Where can the audience find out more? Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this. <a href="http://Chatbotmom.com" rel="nofollow" target="_blank">Chatbotmom.com</a> or <a href="http://messengerfunnels.com" rel="nofollow" target="_blank">messengerfunnels.com</a> see Meffy – conversion rate email list bot Mark – Explore the Fanatics Media chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a>

Why You Can't Reach Today's Youth With Ads 

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at Chorus.ai What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences Key Audio Time Stamps:  (1:57) What is conversation intelligence? (6:01) Sales and marketing benefits to conversation marketing (8:35) How does conversation marketing help the Marketing dept? (12:12) Conversational intelligence versus conversation intelligence (15:20) What kind of training is required to train the AI? (18:30) An example of a company that has done conversation intelligence well (22:22) Why aren’t there more companies using AI in Marketing? (23:01) When does Natalie think AI will be in every sales and marketing team? (24:40) What Mark believes is going to happen with AI and conversation intelligence Show Notes:  Favorite AI Solution: Chorus.ai . Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 BIO: Natalie Severino is the VP of Marketing for Chorus.ai., the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications. Chorus.ai, for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at <a href="http://Chorus.ai" rel="nofollow" target="_blank">Chorus.ai</a> What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences Key Audio Time Stamps:  (1:57) What is conversation intelligence? (6:01) Sales and marketing benefits to conversation marketing (8:35) How does conversation marketing help the Marketing dept? (12:12) Conversational intelligence versus conversation intelligence (15:20) What kind of training is required to train the AI? (18:30) An example of a company that has done conversation intelligence well (22:22) Why aren’t there more companies using AI in Marketing? (23:01) When does Natalie think AI will be in every sales and marketing team? (24:40) What Mark believes is going to happen with AI and conversation intelligence Show Notes:  Favorite AI Solution: <a href="http://Chorus.ai" rel="nofollow" target="_blank">Chorus.ai</a> . Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> BIO: Natalie Severino is the VP of Marketing for <a href="http://Chorus.ai" rel="nofollow" target="_blank">Chorus.ai</a>., the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications. <a href="https://www.chorus.ai/" rel="nofollow" target="_blank">Chorus.ai</a>, for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.

What is Conversation Intelligence?

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures. Key Discussion Points: (2:45) Why the days of brute force selling are over (4:58) The importance of Hyper-personalization (7:20) How does the AI work to increase sales pipelines (8:55) How do you integrate AI into the solution? (10:50) What are the time or cost savings for this new approach? (14:30) What other AI solutions do you recommend for sales? (17:20) A big human resource savings benefit (18:12) Are these AI-enhanced solutions a big competitive advantage? (22:30) How does the AI actually work   IN 100 words or less, what is your chatbot or AI Voice app and why? everstring.com Where can the audience find out more? Guest – Key call-to-action will be to connect with me on LinkedIn. I prefer to educate, rather than promote. https://www.linkedin.com/in/markmarcelletti/ Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331     BIO: Mark Marcelletti is the founder and CEO of 7 Figure Automation - a sales development agency that uses AI to help technology companies fill their sales pipeline and close more deals. Mark has 15 years of sales experience across telemarketing, email marketing and social selling. And he's spent over $1M the past 6 years testing the best sales processes and technologies to find out what works. Mark is a true sales engineer and during this episode we'll be digging in to how he helps companies "right-size" their people, process and technology for faster business development.

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures. Key Discussion Points: (2:45) Why the days of brute force selling are over (4:58) The importance of Hyper-personalization (7:20) How does the AI work to increase sales pipelines (8:55) How do you integrate AI into the solution? (10:50) What are the time or cost savings for this new approach? (14:30) What other AI solutions do you recommend for sales? (17:20) A big human resource savings benefit (18:12) Are these AI-enhanced solutions a big competitive advantage? (22:30) How does the AI actually work IN 100 words or less, what is your chatbot or AI Voice app and why? <a href="http://everstring.com" rel="nofollow" target="_blank">everstring.com</a> Where can the audience find out more? Guest – Key call-to-action will be to connect with me on LinkedIn. I prefer to educate, rather than promote. <a href="https://www.linkedin.com/in/markmarcelletti/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmarcelletti/</a> Mark – explore our chatbot on Facebook marketing.  <a href="https://m.me/fanaticsmedia?ref=w6471331" rel="nofollow" target="_blank">https://m.me/fanaticsmedia?ref=w6471331</a> BIO: Mark Marcelletti is the founder and CEO of 7 Figure Automation - a sales development agency that uses AI to help technology companies fill their sales pipeline and close more deals. Mark has 15 years of sales experience across telemarketing, email marketing and social selling. And he's spent over $1M the past 6 years testing the best sales processes and technologies to find out what works. Mark is a true sales engineer and during this episode we'll be digging in to how he helps companies "right-size" their people, process and technology for faster business development.

Why the Days of Brute Force Selling are Over 

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