In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.

In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.

033: Choosing a Lab

This episode is all about tips on how to maximize your in person sales sessions

This episode is all about tips on how to maximize your in person sales sessions

032: Tips for In Person Sales

There are some key business tips every small business owner should know.  Tune in to this week’s episode to hear those tips and how to implement them in your own business.

There are some key business tips every small business owner should know.  Tune in to this week’s episode to hear those tips and how to implement them in your own business.

031: Key Business Tips for Photographers

Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures.

Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures.

030: Defining Success

Should you have a home based or retail based photography studio?  It can be a tricky question, especially if you are just starting out.  This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you.  I definitely know a thing or two about this because I've had both since I opened my photography studio.

Should you have a home based or retail based photography studio?  It can be a tricky question, especially if you are just starting out.  This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you.  I definitely know a thing or two about this because I've had both since I opened my photography studio.

030: Home versus Retail Studios

If you're part time looking to go full time or just starting out, you may want to listen to this episode.  I go over some key things you need to know when starting your photography business with an emphasis on profits.  There are all these business terms we here, but you may not know what they mean.  Plus, why is it important to have reserves in your business?

If you're part time looking to go full time or just starting out, you may want to listen to this episode.  I go over some key things you need to know when starting your photography business with an emphasis on profits.  There are all these business terms we here, but you may not know what they mean.  Plus, why is it important to have reserves in your business?

028: Understanding the Basics for your Business... Including Profits

We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should.  I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode!

We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should.  I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode!

027: Simplicity Speaks Volumes

Do you run into doubting yourself in your business?  Especially when it comes to bidding jobs and getting new clients?  We all feel it.  Check out this week's episode where I talk about how to deal with it and overcome it!

Do you run into doubting yourself in your business?  Especially when it comes to bidding jobs and getting new clients?  We all feel it.  Check out this week's episode where I talk about how to deal with it and overcome it!

026: Conquering Self Doubt

Should you use mini sessions to market yourself to try to get new clients?  This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business.

Should you use mini sessions to market yourself to try to get new clients?  This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business.

025: Mini Sessions for Marketing?

I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me.  I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!).

I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me.  I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!).

024: Social Media Tips & Tricks

Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits.  Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path!

This is a really good professional photography blog by well-known pet photographer Kim Hartz. It appears she’s podcasting more often now, which is great!

Super helpful podcast from Kim Hartz

Through the Business Lens: a podcast for savvy photographers

Nicole Begley

In this episode I chat with Nicole Begley about how to make the most of the silent auctions you participate in for your business.  She goes into how to choose a silent auction that fits, what to offer, what to display and more!

In this episode I chat with Nicole Begley about how to make the most of the silent auctions you participate in for your business.  She goes into how to choose a silent auction that fits, what to offer, what to display and more!

#010: How to Make the Most of Silent Auctions Interview with Nicole Begley

A quick intro in case you’re wondering who this Kim Hartz chick is anyway, and why the heck you should be listening to her (hint: I’ve been running my own successful photography business since 2010!). I’ll dig into how I got started in my photography career and share the tips, tools and strategies I’ve used to take my business from scratch to six figures, in a relatively short amount of time, and create a lifestyle full of freedom to enjoy my young family.

A quick intro in case you’re wondering who this Kim Hartz chick is anyway, and why the heck you should be listening to her (hint: I’ve been running my own successful photography business since 2010!). I’ll dig into how I got started in my photography career and share the tips, tools and strategies I’ve used to take my business from scratch to six figures, in a relatively short amount of time, and create a lifestyle full of freedom to enjoy my young family.

#000: Welcome!

This week's podcast episode covers a very important topic that all too often gets pushed to the back burner - managing our client's expectations.  Although this may not seem like a super important aspect of our business, it is one of the most important things we can do if we want to ensure a great experience for not only our clients but ourselves as well.    It's also important to remember that the customer service we provide is one of the top things that gets clients to take about us (positive and/or negative).  We have the power to make that a positive experience for our client, but only if we take the time to set the tone and manage our client's expectations from the very beginning.  Remember too that a great customer experience can lead to referrals and free word of mouth advertising, which is (obviously) PRICELESS! The episode this week covers all of that information in detail, and I even have a little freebie for you to help get you started.  Go ahead, dive in, and let's manage those expectations! Kim xo P.S. - Don't forget if you have a hot topic or a burning question about your photography business that you want me to cover in my podcast just let me know.  You can leave a comment on this post or send me an email to kim@kimhartz.com.

This week's podcast episode covers a very important topic that all too often gets pushed to the back burner - managing our client's expectations.  Although this may not seem like a super important aspect of our business, it is one of the most important things we can do if we want to ensure a great experience for not only our clients but ourselves as well. <a href="http://thebusinesslens.libsyn.com/003-managing-expectations" rel="nofollow" target="_blank"></a> It's also important to remember that the customer service we provide is one of the top things that gets clients to take about us (positive and/or negative).  We have the power to make that a positive experience for our client, but only if we take the time to set the tone and manage our client's expectations from the very beginning.  Remember too that a great customer experience can lead to referrals and free word of mouth advertising, which is (obviously) PRICELESS! The episode this week covers all of that information in detail, and I even have a little freebie for you to help get you started.  Go ahead, dive in, and let's manage those expectations! Kim xo P.S. - Don't forget if you have a hot topic or a burning question about your photography business that you want me to cover in my podcast just let me know.  You can leave a comment on this post or send me an email to <a href="mailto:kim@kimhartz.com.">kim@kimhartz.com.</a>

#003: Managing your Client's Expectations

In this episode I dig into why you need testimonials from your clients and how to get them.  Testimonials are social proof that working with you is awesome!  Best of all, it's free marketing too.  Remember that word of mouth is the best type of marketing?  Well, that's exactly what a testimonial is for your business.

In this episode I dig into why you need testimonials from your clients and how to get them.  Testimonials are social proof that working with you is awesome!  Best of all, it's free marketing too.  Remember that word of mouth is the best type of marketing?  Well, that's exactly what a testimonial is for your business.

#009: How to Get Testimonials for your Website... aka social proof you rock!

Does your About Page need an update? Take a look and see if you use the word “passion”, talk in the third person, or if you list out all your awards… If you answered yes to any of those you might need to fresh take on your About Page. In today’s market we have to be different and stand out, and our About Page is a great way to do this. Not sure what you need to do? Check out this week's episode on Why your About Page is holding you back and how to fix it!

Does your About Page need an update? Take a look and see if you use the word “passion”, talk in the third person, or if you list out all your awards… If you answered yes to any of those you might need to fresh take on your About Page. In today’s market we have to be different and stand out, and our About Page is a great way to do this. Not sure what you need to do? Check out this week's episode on Why your About Page is holding you back and how to fix it!

#006: Why your About Page is holding you back and how to fix it!

Are you finding yourself on the fast track to burn out city?  Are you trying to do too much and finding that you a) don't enjoy it b) are burning out fast c) not making the kind of money you need?  If you answered yes to any of those three (or maybe all of them!) then this weeks podcast episode is for you.  In this episode, I go through what a niche is and how it can help your photography business.  I also outline the steps you can take to find your niche and determine if it is a viable option for your to build a successful and profitable business.

Are you finding yourself on the fast track to burn out city?  Are you trying to do too much and finding that you a) don't enjoy it b) are burning out fast c) not making the kind of money you need?  If you answered yes to any of those three (or maybe all of them!) then this weeks podcast episode is for you.  In this episode, I go through what a niche is and how it can help your photography business.  I also outline the steps you can take to find your niche and determine if it is a viable option for your to build a successful and profitable business.

#004: Finding your Niche

Do you hate cold calling and trying to partner with businesses?  I know I am not a fan of cold calling, and I much prefer an introduction to a new relationship or at least a little grease on the wheels before I pitch an idea. If you're in the same boat as me, you might be interested in listening to my latest podcast episode: My Top Tips on Cross Marketing Your Photography Business.  In this episode, I go over how to pick the right business to cross market with and how to approach them.  There are a lot of ways you can do this, but I'm going to share the ones I've used and the ones that work!

Do you hate cold calling and trying to partner with businesses?  I know I am not a fan of cold calling, and I much prefer an introduction to a new relationship or at least a little grease on the wheels before I pitch an idea. If you're in the same boat as me, you might be interested in listening to my latest podcast episode: My Top Tips on Cross Marketing Your Photography Business.  In this episode, I go over how to pick the right business to cross market with and how to approach them.  There are a lot of ways you can do this, but I'm going to share the ones I've used and the ones that work!

#008: My Top Tips for Cross Marketing Your Photography Business

In this week's episode I share one of the easiest (and free) ways to set you and your photography business apart.  It's a short and sweet episode, and it's something most of us avoid.  But, it's also a sure way to soar above the competition.

In this week's episode I share one of the easiest (and free) ways to set you and your photography business apart.  It's a short and sweet episode, and it's something most of us avoid.  But, it's also a sure way to soar above the competition.

#011: The easiest (and free) way to set yourself apart

Are you one of those ridiculously organized people who power through your day accomplishing everything you had on your to do list with time for a yoga class? Well this one is not for you.   I’m calling all my fellow dilly-dalliers – those who have all the best intentions but ‘quickly check’ their social media and promptly fall down the virtual rabbit hole for hours at a time – the hardworkers who are also easily distracted – and those with kids and businesses and dogs and husbands and all the things that can keep us from getting down to business.  Today on the podcast I’m sharing my best tips for productivity – and yes, these actually work! Well they work for me (and I’m the queen of getting sidetracked) so I hope they work for you too!

Are you one of those ridiculously organized people who power through your day accomplishing everything you had on your to do list with time for a yoga class? Well this one is not for you.   I’m calling all my fellow dilly-dalliers – those who have all the best intentions but ‘quickly check’ their social media and promptly fall down the virtual rabbit hole for hours at a time – the hardworkers who are also easily distracted – and those with kids and businesses and dogs and husbands and all the things that can keep us from getting down to business.  Today on the podcast I’m sharing my best tips for productivity – and yes, these actually work! Well they work for me (and I’m the queen of getting sidetracked) so I hope they work for you too!

#007: How to be more productive in your business today

In this episode, I talk about all the must haves you need to maximize your website’s potential along with areas you may need to refine. Your website is your first step in setting the expectation of working with you, and it also speaks volumes as to how professional you are and what you offer.

In this episode, I talk about all the must haves you need to maximize your website’s potential along with areas you may need to refine. Your website is your first step in setting the expectation of working with you, and it also speaks volumes as to how professional you are and what you offer.

#005: Creating a Website that Connects

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

What is this?
1 quote, 3 ideas & 1 question from a carefully curated podcast episode.
Every Monday & Wednesday.

Want a 3rd insight and episode every week? Email me at curation@owltail.com.