Shaun Lockyer

Shaun Lockyer is the director of Shaun Lockyer Architects, a Brisbane-based practice focused exclusively on high-end residential work. Founded in 2009, the studio has grown to over 20 employees, and has been published in every major Australian architecture publication.In this episode, Sean and I discussed: The difficult and often uncomfortable relationship architects have with wealth, status and commercial success. The psychology of high net worth residential clients, from their typical hobbies and interests, to their priorities for their projects and what they look for in an architect they can trust and relate to. Why a track record for adding financial value for clients can be an important driver of positive word of mouth and build trust and credibility with clients. Why Shaun believes architects who show their personal passions, hobbies, interests and values are much more relatable and trustworthy in the eyes of potential residential clients. Shaun's media strategy for new projects, and why he prefers to reach a broad audience through digital publications and video channels like The Local Project rather than focusing on niche architectural magazines. Why Shaun believes that the best time to promote your practice is when you don't have the capacity to take on more work, and how it helps convey confidence, objectivity and exclusivity. If you'd like to learn more about Shaun Lockyer Architects, you can visit lockyerarchitects.com.au or follow them on Instagram at @shaunlockyer.This episode was sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch to discuss your practice.

Shaun Lockyer is the director of Shaun Lockyer Architects, a Brisbane-based practice focused exclusively on high-end residential work. Founded in 2009, the studio has grown to over 20 employees, and has been published in every major Australian architecture publication. In this episode, Sean and I discussed:<ul> <li>The difficult and often uncomfortable relationship architects have with wealth, status and commercial success.</li> <li>The psychology of high net worth residential clients, from their typical hobbies and interests, to their priorities for their projects and what they look for in an architect they can trust and relate to.</li> <li>Why a track record for adding financial value for clients can be an important driver of positive word of mouth and build trust and credibility with clients.</li> <li>Why Shaun believes architects who show their personal passions, hobbies, interests and values are much more relatable and trustworthy in the eyes of potential residential clients.</li> <li>Shaun's media strategy for new projects, and why he prefers to reach a broad audience through digital publications and video channels like The Local Project rather than focusing on niche architectural magazines.</li> <li>Why Shaun believes that the best time to promote your practice is when you don't have the capacity to take on more work, and how it helps convey confidence, objectivity and exclusivity.</li> </ul> If you'd like to learn more about Shaun Lockyer Architects, you can visit <a href="https://www.lockyerarchitects.com.au/" rel="nofollow" target="_blank">lockyerarchitects.com.au</a> or follow them on Instagram at <a href="https://www.instagram.com/shaunlockyer/" rel="nofollow" target="_blank">@shaunlockyer</a>.This episode was sponsored by Office <a href="http://D.SHARP" rel="nofollow" target="_blank">D.SHARP</a>, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch to discuss your practice.

Hannah Tribe is the director of Tribe Studio Architects, a 20-year-old Sydney-based practice known for their playful and expressive approach to residential and community projects.In this episode, Hannah and I discussed: How she has designed her business to run efficiently and profitably, from a focus on gradual and sustainable growth to succession planning and delegation, and the hires she has made to help her focus her time on the studio's projects rather than administration. Hannah's insights into how residential clients experience the design journey, from their initial sense of overwhelm to their enjoyment of the design process as an act of self-expression of their personality and goals for their lives. Why Hannah believes that her studio doesn't have a house style, but instead a few key areas of interest that tie their projects together, and her thoughts on why some projects that embody these values tend to resonate more with potential clients than others. How Hannah has approached public speaking in front of audiences of non-architects, and how speaking has been a valuable opportunity for her to clarify her thinking, engage with peers, and get the general public excited by design and creativity. The difficulties small but experienced practices like Tribe face in winning government and public projects, despite their track records in other sectors, but how this is becoming easier as councils like the City of Sydney push for small practices to be included in public procurement processes. If you'd like to learn more about Tribe Studio, you can visit tribestudio.com.au. You can also follow the studio on Instagram @tribestudio_.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.   ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.  Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. 

Hannah Tribe is the director of Tribe Studio Architects, a 20-year-old Sydney-based practice known for their playful and expressive approach to residential and community projects. In this episode, Hannah and I discussed:<ul> <li>How she has designed her business to run efficiently and profitably, from a focus on gradual and sustainable growth to succession planning and delegation, and the hires she has made to help her focus her time on the studio's projects rather than administration.</li> <li>Hannah's insights into how residential clients experience the design journey, from their initial sense of overwhelm to their enjoyment of the design process as an act of self-expression of their personality and goals for their lives.</li> <li>Why Hannah believes that her studio doesn't have a house style, but instead a few key areas of interest that tie their projects together, and her thoughts on why some projects that embody these values tend to resonate more with potential clients than others.</li> <li>How Hannah has approached public speaking in front of audiences of non-architects, and how speaking has been a valuable opportunity for her to clarify her thinking, engage with peers, and get the general public excited by design and creativity.</li> <li>The difficulties small but experienced practices like Tribe face in winning government and public projects, despite their track records in other sectors, but how this is becoming easier as councils like the City of Sydney push for small practices to be included in public procurement processes.</li> </ul>If you'd like to learn more about Tribe Studio, you can visit <a href="http://tribestudio.com.au" rel="nofollow" target="_blank">tribestudio.com.au</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/tribestudio_/" rel="nofollow" target="_blank">@tribestudio_</a>.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch. This episode was supported by our legendary sponsors. <ul> <li> <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a> showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.</li> <li> <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">Mast Furniture</a> is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">mastfurniture.com.au</a> to learn more.</li> </ul>

Tribe Studio Architects

Dominic Pandolfini is the director of Pandolfini Architects, an 11-year-old Melbourne-based practice known for residential and commercial projects that are strong in form and unsparingly detailed.In this episode, Dominic and I discussed: The importance of making careful choices about photography, branding, and the kind of projects you put out into the world during the early years of the practice when marketing resources are scarce. Why Dom believes that short term marketing activities designed to generate leads quickly are a waste of time and counterproductive to attracting high quality projects and clients; and what he focuses on instead. How the studio has achieved distinctive look and feel as a brand, while also being careful to avoid pigeonholing the practice or alienating potential clients from engaging with the work. The new approach Dom is taking to photography to help the studio expand into high-end interior design media and potential clients. Dom’s point of view on the current state of the residential market in Melbourne, and how poor market sentiment is creating risks that residential architects need to plan for. If you’d like to learn more about Pandolfini Architect, you can visit pandolfini.com.au. You can also follow the studio on Instagram @pandolfini_architects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.   ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.  Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. 

Dominic Pandolfini is the director of Pandolfini Architects, an 11-year-old Melbourne-based practice known for residential and commercial projects that are strong in form and unsparingly detailed. In this episode, Dominic and I discussed:<ul> <li>The importance of making careful choices about photography, branding, and the kind of projects you put out into the world during the early years of the practice when marketing resources are scarce.</li> <li>Why Dom believes that short term marketing activities designed to generate leads quickly are a waste of time and counterproductive to attracting high quality projects and clients; and what he focuses on instead.</li> <li>How the studio has achieved distinctive look and feel as a brand, while also being careful to avoid pigeonholing the practice or alienating potential clients from engaging with the work.</li> <li>The new approach Dom is taking to photography to help the studio expand into high-end interior design media and potential clients.</li> <li>Dom’s point of view on the current state of the residential market in Melbourne, and how poor market sentiment is creating risks that residential architects need to plan for.</li> </ul>If you’d like to learn more about Pandolfini Architect, you can visit <a href="https://pandolfini.com.au/" rel="nofollow" target="_blank">pandolfini.com.au</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/pandolfini_architects/" rel="nofollow" target="_blank">@pandolfini_architects</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.This episode was supported by our legendary sponsors. <ul> <li> <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a> showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.</li> <li> <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">Mast Furniture</a> is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">mastfurniture.com.au</a> to learn more.</li> </ul>

Pandolfini Architects

On this special Q&amp;A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners.Dave shares his point of view on questions like: What’s the best way an architecture practice or publication communicate what they stand for? What is the best startup marketing strategy? Are there any AI tools that architects should be aware of, or that would assist with marketing and social media? How long does a practice need to market before a consistent number of enquiries is achieved? What marketing KPI's should an architect focus on? What is Dave's favourite architecture marketing case study? What is the best approach to maximise word of mouth referrals? What's the best way to consistently market when word of mouth referrals are currently keeping you busy? You can submit your questions for Dave to answer on future episodes from our new Office Talk Slido page.Mentioned in the episode: Office D.SHARP's list of frequently used architecture positioning words and associations.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.

On this special Q&amp;A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners.Dave shares his point of view on questions like:<ul> <li>What’s the best way an architecture practice or publication communicate what they stand for?</li> <li>What is the best startup marketing strategy?</li> <li>Are there any AI tools that architects should be aware of, or that would assist with marketing and social media?</li> <li>How long does a practice need to market before a consistent number of enquiries is achieved?</li> <li>What marketing KPI's should an architect focus on?</li> <li>What is Dave's favourite architecture marketing case study?</li> <li>What is the best approach to maximise word of mouth referrals?</li> <li>What's the best way to consistently market when word of mouth referrals are currently keeping you busy?</li> </ul>You can submit your questions for Dave to answer on future episodes from our new <a href="https://app.sli.do/event/f7RSxPRLpafaFf39yj4UPq" rel="nofollow" target="_blank">Office Talk Slido page</a>.Mentioned in the episode: <a href="https://officedavesharp.notion.site/Architecture-Brand-Association-Meaning-Words-00ed79d371e647f5afbcb220e86d3a50?pvs=4" rel="nofollow" target="_blank">Office D.SHARP's list</a> of frequently used architecture positioning words and associations.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.

Listener Q&A

David Neustein is a co-director of Other Architects, a small research-driven practice he and his partner Grace Mortlock founded in 2012. Other Architects received the 2021 Houses Award for Emerging Architecture Practice, the 2018 INDE Prodigy award for most promising design practice in the Asia-Pacific region, and their work has been exhibited around the world.In this episode, David and I discussed: How the studio has used speculative or unsolicited projects to establish themselves as leaders in interesting and unexpected niches such as cemeteries. Why David believes that some of the most valuable ideas, solutions and techniques can often be found in the work of small practices outside Australia, and why connecting with the international architecture community can become a meaningful point of difference in the local market. How the studio has developed a clear sense of what they’re about (or not about) as a brand, and how this process of self-reflection has helped them to focus their message, generate clearer ideas, decide on the right projects to focus on, and communicate their ideas with confidence. If you’d like to learn more about Other Architects, you can visit otherarchitects.com. You can also follow the studio on Instagram @otherarchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.   ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.  Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. 

David Neustein is a co-director of Other Architects, a small research-driven practice he and his partner Grace Mortlock founded in 2012. Other Architects received the 2021 Houses Award for Emerging Architecture Practice, the 2018 INDE Prodigy award for most promising design practice in the Asia-Pacific region, and their work has been exhibited around the world. In this episode, David and I discussed:<ul> <li>How the studio has used speculative or unsolicited projects to establish themselves as leaders in interesting and unexpected niches such as cemeteries.</li> <li>Why David believes that some of the most valuable ideas, solutions and techniques can often be found in the work of small practices outside Australia, and why connecting with the international architecture community can become a meaningful point of difference in the local market.</li> <li>How the studio has developed a clear sense of what they’re about (or not about) as a brand, and how this process of self-reflection has helped them to focus their message, generate clearer ideas, decide on the right projects to focus on, and communicate their ideas with confidence.</li> </ul>If you’d like to learn more about Other Architects, you can visit <a href="http://otherarchitects.com/" rel="nofollow" target="_blank">otherarchitects.com</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/otherarchitects/" rel="nofollow" target="_blank">@otherarchitects</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.This episode was supported by our legendary sponsors. <ul> <li> <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a> showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.</li> <li> <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">Mast Furniture</a> is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">mastfurniture.com.au</a> to learn more.</li> </ul>

Other Architects

Miriam Fanning is the director of Mim Design, one of Melbourne’s leading architecture and interior design practices.In this episode, Mim and I discussed: Her process for interviewing new clients during the briefing stage to learn as much as possible about their likes, dislikes, and daily rituals; and why she believes these discoveries help the studio to develop more authentic design concepts. How the studio has developed new offerings in furniture selection and art curation, looking at the details of managing budgets and logistics, to the marketing benefits of highly resolved projects and the potential for repeat business. How Mim communicates the overall design process to new clients by giving them a look inside the drawings and documentation of real projects so they that can more easily grasp the deliverables the studio provides, and outcomes of each stage. The campaign Mim is taking on with the Design Institute of Australia to push for better recognition and protection of interior designer’s professional expertise and titles. A quick look at how Mim approaches the studio’s photoshoots, marketing and public relations; with a focus on heavy investment in key projects, exploring new opportunities for media exposure, and her experiences working with a PR agency. If you’d like to learn more about Mim Design, you can visit mimdesign.com.au. You can also follow the studio on Instagram @mimdesignstudio. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.   ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.  Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. Learn Business Strategy, Finance, and Leadership from Spotify, Wolff Olins, Monzo, Pentagram, AKQA, and others with Future London Academy’s MBA for Design Leaders. Five 2-week modules in London and California. Only 30 spots available, so learn more and apply at bit.ly/chiefdesigner. 

Miriam Fanning is the director of Mim Design, one of Melbourne’s leading architecture and interior design practices. In this episode, Mim and I discussed:<ul> <li>Her process for interviewing new clients during the briefing stage to learn as much as possible about their likes, dislikes, and daily rituals; and why she believes these discoveries help the studio to develop more authentic design concepts.</li> <li>How the studio has developed new offerings in furniture selection and art curation, looking at the details of managing budgets and logistics, to the marketing benefits of highly resolved projects and the potential for repeat business.</li> <li>How Mim communicates the overall design process to new clients by giving them a look inside the drawings and documentation of real projects so they that can more easily grasp the deliverables the studio provides, and outcomes of each stage.</li> <li>The campaign Mim is taking on with the Design Institute of Australia to push for better recognition and protection of interior designer’s professional expertise and titles.</li> <li>A quick look at how Mim approaches the studio’s photoshoots, marketing and public relations; with a focus on heavy investment in key projects, exploring new opportunities for media exposure, and her experiences working with a PR agency.</li> </ul>If you’d like to learn more about Mim Design, you can visit <a href="https://www.mimdesign.com.au/" rel="nofollow" target="_blank">mimdesign.com.au</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/mimdesignstudio/" rel="nofollow" target="_blank">@mimdesignstudio</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.This episode was supported by our legendary sponsors. <ul> <li> <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a> showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.</li> <li> <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">Mast Furniture</a> is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">mastfurniture.com.au</a> to learn more.</li> <li>Learn Business Strategy, Finance, and Leadership from Spotify, Wolff Olins, Monzo, Pentagram, AKQA, and others with <a href="https://bit.ly/chiefdesigner" rel="nofollow" target="_blank">Future London Academy</a>’s MBA for Design Leaders. Five 2-week modules in London and California. Only 30 spots available, so learn more and apply at <a href="https://bit.ly/chiefdesigner" rel="nofollow" target="_blank">bit.ly/chiefdesigner</a>.</li> </ul>

Mim Design

Derek Swalwell

Derek Swalwell is one of Australia’s most respected and widely published architectural photographers.In this episode, Derek and I discussed: His analysis of the different trends and fashions he’s seen come and go in architectural photography and the design media during his career, and his insight into the direction the industry might be heading today. The common mistakes architects make when it comes to photoshoots; and what practices can do to ensure their shoots runs smoothly and they get the most out their photographer. The big question: What is the most important area for architects to focus on with their photography strategy; Magazines, awards or social media? Derek reflects on what his industry leading clients prioritise when briefing him for their project shoots. Why Derek recommends architects engage a professional stylist for their shoots, and how he thinks about the return on investment professional photography and styling can generate for practices. If you’d like to learn more about Derek, you can visit derekswalwell.com. You can also follow Derek on Instagram @derek_swalwell. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.  ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more. Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. 

Derek Swalwell is one of Australia’s most respected and widely published architectural photographers. In this episode, Derek and I discussed:<ul> <li>His analysis of the different trends and fashions he’s seen come and go in architectural photography and the design media during his career, and his insight into the direction the industry might be heading today.</li> <li>The common mistakes architects make when it comes to photoshoots; and what practices can do to ensure their shoots runs smoothly and they get the most out their photographer.</li> <li>The big question: What is the most important area for architects to focus on with their photography strategy; Magazines, awards or social media? Derek reflects on what his industry leading clients prioritise when briefing him for their project shoots.</li> <li>Why Derek recommends architects engage a professional stylist for their shoots, and how he thinks about the return on investment professional photography and styling can generate for practices.</li> </ul>If you’d like to learn more about Derek, you can visit <a href="http://derekswalwell.com/" rel="nofollow" target="_blank">derekswalwell.com</a>. You can also follow Derek on Instagram <a href="https://www.instagram.com/derek_swalwell/" rel="nofollow" target="_blank">@derek_swalwell</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.This episode was supported by our legendary sponsors. <ul> <li>ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.</li> <li>Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit <a href="https://mastfurniture.com.au/" rel="nofollow" target="_blank">mastfurniture.com.au</a> to learn more.</li> </ul>

Nielsen Jenkins

Lachlan Nielsen and Morgan Jenkins are the directors of Nielsen Jenkins, a multi-award winning architecture practice from Brisbane, Australia.In this episode, Lachlan, Morgan and I discussed: How the two directors combined their backgrounds in architecture and construction to create a practice with an emphasis on buildability, assembly, and doing things efficiently. How the studio has developed a broad range of interdisciplinary service offerings that help their clients to achieve more within the constraints of their budget. What the studio focuses on when developing a creative brief for their project photography; from capturing an honest and realistic view of the site, to tailoring their photography style to compliment the local climate, and stripping the images back to accentuate the big ideas behind each project. How they structure their fees, project team, and staff resources to be able to do award winning work on small budget projects, while also having the capacity for larger budget projects. Why the studio has developed a range of innovative first steps for new clients, such as a fixed fee concept package, a new client welcome pack, a waitlist and deposit system; and how these systems have helped them to see more projects through to the end and filter for better quality clients. If you’d like to learn more about Nielsen Jenkins, you can visit nielsenjenkins.com. You can also follow the studio on Instagram @nielsen.jenkins.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Lachlan Nielsen and Morgan Jenkins are the directors of Nielsen Jenkins, a multi-award winning architecture practice from Brisbane, Australia. In this episode, Lachlan, Morgan and I discussed:<ul> <li>How the two directors combined their backgrounds in architecture and construction to create a practice with an emphasis on buildability, assembly, and doing things efficiently.</li> <li>How the studio has developed a broad range of interdisciplinary service offerings that help their clients to achieve more within the constraints of their budget.</li> <li>What the studio focuses on when developing a creative brief for their project photography; from capturing an honest and realistic view of the site, to tailoring their photography style to compliment the local climate, and stripping the images back to accentuate the big ideas behind each project.</li> <li>How they structure their fees, project team, and staff resources to be able to do award winning work on small budget projects, while also having the capacity for larger budget projects.</li> <li>Why the studio has developed a range of innovative first steps for new clients, such as a fixed fee concept package, a new client welcome pack, a waitlist and deposit system; and how these systems have helped them to see more projects through to the end and filter for better quality clients.</li> </ul>If you’d like to learn more about Nielsen Jenkins, you can visit <a href="https://www.nielsenjenkins.com/" rel="nofollow" target="_blank">nielsenjenkins.com</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/nielsen.jenkins/?hl=en" rel="nofollow" target="_blank">@nielsen.jenkins</a>.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">Office D.SHARP</a>, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more, or email <a href="mailto:info@officedavesharp.com">info@officedavesharp.com</a> if you would like to get in touch.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Nick Travers is a founding director at Technē, a 33-person architecture and interiors practice based in Melbourne, Australia.In this episode, Nick and I discussed: His insight into the approach and motivations of large scale hospitality clients, from their attitude to risk, their drive to find a unique point of difference for their venue, and how the studio manages healthy client relationships over the long term. How the studio has made a strategic choice to avoid being pigeonholed in a particular style of project type, in order to make their business model more sustainable over the long term, relevant to long-term clients and able to weather changes in the economy. The power of repeat business; how it drives 60% or more of their new projects each year and the benefits that come with that, as well as some of the risks and limitations repeat business can bring for studios as their offerings and pricing models evolve over time. How the directors have developed their business acumen over the years, from early mentors to engaging consultants and executive coaches; as well as the studio’s plans for the future, including a fast-growing new office they’ve launched in North East Victoria. If you’d like to learn more about Technē, you can visit techne.com.au. You can also follow the studio on Instagram @technearchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Nick Travers is a founding director at Technē, a 33-person architecture and interiors practice based in Melbourne, Australia. In this episode, Nick and I discussed:<ul> <li>His insight into the approach and motivations of large scale hospitality clients, from their attitude to risk, their drive to find a unique point of difference for their venue, and how the studio manages healthy client relationships over the long term.</li> <li>How the studio has made a strategic choice to avoid being pigeonholed in a particular style of project type, in order to make their business model more sustainable over the long term, relevant to long-term clients and able to weather changes in the economy.</li> <li>The power of repeat business; how it drives 60% or more of their new projects each year and the benefits that come with that, as well as some of the risks and limitations repeat business can bring for studios as their offerings and pricing models evolve over time.</li> <li>How the directors have developed their business acumen over the years, from early mentors to engaging consultants and executive coaches; as well as the studio’s plans for the future, including a fast-growing new office they’ve launched in North East Victoria.</li> </ul>If you’d like to learn more about Technē, you can visit <a href="https://techne.com.au/" rel="nofollow" target="_blank">techne.com.au</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/technearchitects/" rel="nofollow" target="_blank">@technearchitects</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Technē

Eva-Marie Prineas is the director of Studio Prineas, a 6-person residential architecture and interiors practice based in Sydney, Australia.In this episode, Eva-Marie and I discussed: How the studio attracts like-minded clients through a mix of clear and focused messaging, transparent values, repeat business and in-person events. The strategy Eva-Marie has taken to selecting architectural photographers, and why she believes images with emotion, as well as a bit of mess and realism, make projects seem a lot more liveable and desirable. Why Eva-Marie feels that high-pressure developer-led projects aren’t a viable avenue for her practice. How Eva-Marie knew the time was right to employ a Practice Director, how the role has developed over time, and why she believes it’s important for her to free herself up to spend more time working on the projects. How Eva-Marie has become more comfortable with speaking in public about her work and her practice, and how being engaged in the profession has helped her to grow as an architect and business owner. If you’d like to learn more about Studio Prineas, you can visit studioprineas.com.au. You can also follow the studio on Instagram @studioprineas. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Eva-Marie Prineas is the director of Studio Prineas, a 6-person residential architecture and interiors practice based in Sydney, Australia.In this episode, Eva-Marie and I discussed:<ul> <li>How the studio attracts like-minded clients through a mix of clear and focused messaging, transparent values, repeat business and in-person events.</li> <li>The strategy Eva-Marie has taken to selecting architectural photographers, and why she believes images with emotion, as well as a bit of mess and realism, make projects seem a lot more liveable and desirable.</li> <li>Why Eva-Marie feels that high-pressure developer-led projects aren’t a viable avenue for her practice.</li> <li>How Eva-Marie knew the time was right to employ a Practice Director, how the role has developed over time, and why she believes it’s important for her to free herself up to spend more time working on the projects.</li> <li>How Eva-Marie has become more comfortable with speaking in public about her work and her practice, and how being engaged in the profession has helped her to grow as an architect and business owner.</li> </ul>If you’d like to learn more about Studio Prineas, you can visit <a href="https://studioprineas.com.au/" rel="nofollow" target="_blank">studioprineas.com.au</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/studioprineas/" rel="nofollow" target="_blank">@studioprineas</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Studio Prineas

Office Talk is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading Australian architects about their businesses, work and lives. Since its inception, the Office Talk podcast has played host to a wide range of guests from across the country. Every chat has been a pleasure.

Gilad Ritz and Jean-Paul Ghougassian are the directors of Ritz &amp; Ghougassian, a 6-person architecture and interiors studio from Melbourne, best-known for their restrained and considered approach to hospitality, retail, and residential spaces.In this episode, Jean-Paul, Gilad and I discussed: How the studio deals with the marketing challenges of working on a limited number of projects each year with long gaps between finished work. How the studio has found that a traditional approach to business development involving email outreach, networking, referral and repeat business has been more beneficial than social media when it comes to attracting quality clients. Why experience has taught the studio that it’s best to throw caution to the wind when deciding on how much to spend on capturing work through photography, film and renders. How the studio has identified interior design expertise as a key point of difference that helps them to stand out from other small architectural practices in the eyes of potential clients. How the studio used a quality over quantity mentality to carefully plan how they would invest their marketing budget in the early days of their studio rather than spreading it too thin trying to do too much at once. If you’d like to learn more about Ritz &amp; Ghougassian, you can visit ritzghougassian.com. You can also follow the studio on Instagram @ritzghougassian. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Gilad Ritz and Jean-Paul Ghougassian are the directors of Ritz &amp; Ghougassian, a 6-person architecture and interiors studio from Melbourne, best-known for their restrained and considered approach to hospitality, retail, and residential spaces.In this episode, Jean-Paul, Gilad and I discussed:<ul> <li>How the studio deals with the marketing challenges of working on a limited number of projects each year with long gaps between finished work.</li> <li>How the studio has found that a traditional approach to business development involving email outreach, networking, referral and repeat business has been more beneficial than social media when it comes to attracting quality clients.</li> <li>Why experience has taught the studio that it’s best to throw caution to the wind when deciding on how much to spend on capturing work through photography, film and renders.</li> <li>How the studio has identified interior design expertise as a key point of difference that helps them to stand out from other small architectural practices in the eyes of potential clients.</li> <li>How the studio used a quality over quantity mentality to carefully plan how they would invest their marketing budget in the early days of their studio rather than spreading it too thin trying to do too much at once.</li> </ul>If you’d like to learn more about Ritz &amp; Ghougassian, you can visit <a href="https://ritzghougassian.com/" rel="nofollow" target="_blank">ritzghougassian.com</a>. You can also follow the studio on Instagram <a href="https://www.instagram.com/ritzghougassian/" rel="nofollow" target="_blank">@ritzghougassian</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Ritz & Ghougassian

Iva Foschia is the director of IF Architecture, a 4-person architecture and interiors studio behind many well known Melbourne retail and hospitality spaces including Marion, Cutler &amp; Co, Jardan, Baker Bleu, Attica and The Prince redevelopment in St Kilda.In this episode, Iva and I discussed: The importance of setting and communicating clear boundaries for your clients, and why Iva believes it’s essential for architects to protect the value of their work and carefully track and charge for the time they spend on their client’s projects. How Iva has broadened the studio’s process and presentation structure beyond what’s traditionally offered by an architect to give her clients comprehensive advice on topics such as leasing opportunities, operations, brand identity and more. The benefits of working with hospitality and retail brands over the long-term, both in terms of the repeat business that comes as the client scales their brand and opens up new locations, as well as the efficiency of the process once a trusting working relationship is established. How Iva has designed a range of popular furniture products in collaboration with Grazia &amp; Co, and her tips for other architects who are interested in exploring retail product design as a secondary revenue stream. If you’d like to learn more about IF Architecture, you can visit ifarchitecture.com.au and have a look at their beautiful new website. You can also follow IF on Instagram @ifarchitecture. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Iva Foschia is the director of IF Architecture, a 4-person architecture and interiors studio behind many well known Melbourne retail and hospitality spaces including Marion, Cutler &amp; Co, Jardan, Baker Bleu, Attica and The Prince redevelopment in St Kilda.In this episode, Iva and I discussed:<ul> <li>The importance of setting and communicating clear boundaries for your clients, and why Iva believes it’s essential for architects to protect the value of their work and carefully track and charge for the time they spend on their client’s projects.</li> <li>How Iva has broadened the studio’s process and presentation structure beyond what’s traditionally offered by an architect to give her clients comprehensive advice on topics such as leasing opportunities, operations, brand identity and more.</li> <li>The benefits of working with hospitality and retail brands over the long-term, both in terms of the repeat business that comes as the client scales their brand and opens up new locations, as well as the efficiency of the process once a trusting working relationship is established.</li> <li>How Iva has designed a range of popular furniture products in collaboration with Grazia &amp; Co, and her tips for other architects who are interested in exploring retail product design as a secondary revenue stream.</li> </ul>If you’d like to learn more about IF Architecture, you can visit <a href="https://www.ifarchitecture.com.au/" rel="nofollow" target="_blank">ifarchitecture.com.au</a> and have a look at their beautiful new website. You can also follow IF on Instagram <a href="https://www.instagram.com/ifarchitecture/" rel="nofollow" target="_blank">@ifarchitecture</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

IF Architecture

Stuart Vokes and Aaron Peters are the Directors of Vokes and Peters, a Brisbane-based practice founded in 2015 that has produced a significant body of award-winning projects across Australia.In this episode, Stuart, Aaron and I discussed: Why the studio believes engaging with the profession, and immersing themselves in their passion for architecture through books, travel and teaching, have contributed to a more sustainable and quality design practice. How Aaron and Stuart value the role of the ‘caring critic’ in their partnership, and why they believe it’s essential to have honest feedback to continue improving and growing as an architect. Why the studio focuses on writing, essays, and an upcoming book as helpful processes for clarifying their thinking, reflecting on their work and attracting like-minded clients. The reasons the practice has lost interest in Instagram over time as the platform has moved from being a place to socialise and share ideas, to just another channel for promoting finished project images. If you’d like to learn more about Vokes and Peters, you can visit vokesandpeters.com. You can also follow Stuart on Instagram at @stuart_vokesandpeters and Aaron at @aaron_vokesandpeters. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Stuart Vokes and Aaron Peters are the Directors of Vokes and Peters, a Brisbane-based practice founded in 2015 that has produced a significant body of award-winning projects across Australia.In this episode, Stuart, Aaron and I discussed:<ul> <li>Why the studio believes engaging with the profession, and immersing themselves in their passion for architecture through books, travel and teaching, have contributed to a more sustainable and quality design practice.</li> <li>How Aaron and Stuart value the role of the ‘caring critic’ in their partnership, and why they believe it’s essential to have honest feedback to continue improving and growing as an architect.</li> <li>Why the studio focuses on writing, essays, and an upcoming book as helpful processes for clarifying their thinking, reflecting on their work and attracting like-minded clients.</li> <li>The reasons the practice has lost interest in Instagram over time as the platform has moved from being a place to socialise and share ideas, to just another channel for promoting finished project images.</li> </ul>If you’d like to learn more about Vokes and Peters, you can visit <a href="http://vokesandpeters.com/" rel="nofollow" target="_blank">vokesandpeters.com</a>. You can also follow Stuart on Instagram at <a href="https://www.instagram.com/stuart_vokesandpeters/" rel="nofollow" target="_blank">@stuart_vokesandpeters</a> and Aaron at <a href="https://www.instagram.com/aaron_vokesandpeters/" rel="nofollow" target="_blank">@aaron_vokesandpeters</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Vokes and Peters

Sean Godsell

In this episode, Sean and I discussed: Why he believes his small practice structure, currently himself and associate director Hayley Franklin, allows him to stay closer to the work and achieve the best design outcome. Why Sean believes committed clients will find their way to him without the need for heavy-handed marketing and PR - even though it can sometimes mean having to wait for the phone to ring. How the profession has become too obsessed with creating good looking images for Instagram, and why this form of feedback can lead architects off in the wrong direction. How Sean has developed a design methodology where his client are heavily involved in their project from day one, rather than the stereotype of the architect who imposes their ideas onto the client. Sean explains how viewing each project as an opportunity to improve on the ideas in the last has led to a consistency quality to his buildings, and shares his response to the popular argument that architects should avoid having a recognisable signature or style in their work. If you’d like to learn more about Sean and his work, you can visit seangodsell.com or follow the studio on Instagram at @seangodsellarchitects. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

In this episode, Sean and I discussed:<ul> <li>Why he believes his small practice structure, currently himself and associate director Hayley Franklin, allows him to stay closer to the work and achieve the best design outcome.</li> <li>Why Sean believes committed clients will find their way to him without the need for heavy-handed marketing and PR - even though it can sometimes mean having to wait for the phone to ring.</li> <li>How the profession has become too obsessed with creating good looking images for Instagram, and why this form of feedback can lead architects off in the wrong direction.</li> <li>How Sean has developed a design methodology where his client are heavily involved in their project from day one, rather than the stereotype of the architect who imposes their ideas onto the client.</li> <li>Sean explains how viewing each project as an opportunity to improve on the ideas in the last has led to a consistency quality to his buildings, and shares his response to the popular argument that architects should avoid having a recognisable signature or style in their work.</li> </ul>If you’d like to learn more about Sean and his work, you can visit <a href="http://seangodsell.com/" rel="nofollow" target="_blank">seangodsell.com</a> or follow the studio on Instagram at <a href="https://www.instagram.com/seangodsellarchitects/?hl=en" rel="nofollow" target="_blank">@seangodsellarchitects</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Sophia Leopardi is a director of Williams Burton Leopardi, a leading architecture and interiors practice based in Adelaide.In this episode, Sophia and I discussed: How the practice found a niche for itself bringing new life to Adelaide’s beautiful heritage buildings, while blurring the boundary between architecture and interiors. Why the studio does all of their architectural photography and styling in house, and how that’s contributed to the practice’s distinctive and consistent brand identity. How Sophia and her co-director David Burton navigated the retirement of the studio’s founding director, Robert Williams, and saw it as a catalyst to embark on a significant rebrand. Sophia shares why she believes buying and refurbishing the floor of an unloved heritage building in Adelaide’s city center, and turning into their office, was a pivotal turning point in the success of their practice. If you’d like to learn more about Williams Burton Leopardi, you can visit designbywbl.com.au or follow them on Instagram @designbywbl. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Sophia Leopardi is a director of Williams Burton Leopardi, a leading architecture and interiors practice based in Adelaide.In this episode, Sophia and I discussed:<ul> <li>How the practice found a niche for itself bringing new life to Adelaide’s beautiful heritage buildings, while blurring the boundary between architecture and interiors.</li> <li>Why the studio does all of their architectural photography and styling in house, and how that’s contributed to the practice’s distinctive and consistent brand identity.</li> <li>How Sophia and her co-director David Burton navigated the retirement of the studio’s founding director, Robert Williams, and saw it as a catalyst to embark on a significant rebrand.</li> <li>Sophia shares why she believes buying and refurbishing the floor of an unloved heritage building in Adelaide’s city center, and turning into their office, was a pivotal turning point in the success of their practice.</li> </ul>If you’d like to learn more about Williams Burton Leopardi, you can visit <a href="http://designbywbl.com.au/" rel="nofollow" target="_blank">designbywbl.com.au</a> or follow them on Instagram <a href="https://www.instagram.com/designbywbl/?hl=en" rel="nofollow" target="_blank">@designbywbl</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Williams Burton Leopardi

Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week.In this episode, Neil, Lillian and I discussed: A high-level introduction to brand strategy, from the benefits of investing the time to explore what your brand is about, to the types of questions NHO ask their clients to help them unearth unique insights. Why it’s essential to figure out your brand strategy before making tactical decisions about your marketing, social media and digital presence. How a brand strategy document can be used to help you make a variety of important decisions in your practice, from hiring to your annual reviews. The importance of consistency and a curated quality to your marketing, website and social media–and why practices should think carefully about the projects they show on their website. An in-depth look at how NHO approach the PR process, from setting clear objectives, deciding on focus projects, managing stakeholders such as consultants, builders and clients, and finally their thoughts on how to select the right mix of publications to align with your goals. If you’d like to learn more about NHO, you can visit nho.agency or follow them on Instagram @nho.agency.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Neil Hugh Kenna and Lillian Lim are the Directors of NHO, a brand strategy and marketing agency who specialise in design and the built environment. Some of the clients NHO manages include Milieu, Fieldwork, Mim Design, Daniel Boddam Studio, The National Gallery of Victoria and Melbourne Design Week.In this episode, Neil, Lillian and I discussed:<ul> <li>A high-level introduction to brand strategy, from the benefits of investing the time to explore what your brand is about, to the types of questions NHO ask their clients to help them unearth unique insights.</li> <li>Why it’s essential to figure out your brand strategy before making tactical decisions about your marketing, social media and digital presence.</li> <li>How a brand strategy document can be used to help you make a variety of important decisions in your practice, from hiring to your annual reviews.</li> <li>The importance of consistency and a curated quality to your marketing, website and social media–and why practices should think carefully about the projects they show on their website.</li> <li>An in-depth look at how NHO approach the PR process, from setting clear objectives, deciding on focus projects, managing stakeholders such as consultants, builders and clients, and finally their thoughts on how to select the right mix of publications to align with your goals.</li> </ul>If you’d like to learn more about NHO, you can visit <a href="https://nho.agency/" rel="nofollow" target="_blank">nho.agency</a> or follow them on Instagram <a href="https://www.instagram.com/nho.agency/" rel="nofollow" target="_blank">@nho.agency</a>.Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.In this episode, Jeremy and I spoke about: Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients. How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–based on the unique needs of each group. Why every big organisation has at least one champion for sustainability, and the unexpected places architects can find them. Why a major setback with Nightingale in 2015 that left Jeremy crying on his bathroom floor turned out to be the project’s biggest marketing breakthrough. The opportunities Jeremy sees for architects to engage with society’s biggest issues, from electrification, to reconciliation, to increasing the share of homes delivered by architects beyond 3%. If you’d like to learn more about Jeremy, you can visit breathe.com.au or follow them on Instagram @breathearchitecture. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit officedavesharp.com to learn more.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.In this episode, Jeremy and I spoke about:<ul> <li>Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients.</li> <li>How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–based on the unique needs of each group.</li> <li>Why every big organisation has at least one champion for sustainability, and the unexpected places architects can find them.</li> <li>Why a major setback with Nightingale in 2015 that left Jeremy crying on his bathroom floor turned out to be the project’s biggest marketing breakthrough.</li> <li>The opportunities Jeremy sees for architects to engage with society’s biggest issues, from electrification, to reconciliation, to increasing the share of homes delivered by architects beyond 3%.</li> </ul>If you’d like to learn more about Jeremy, you can visit <a href="http://breathe.com.au/" rel="nofollow" target="_blank">breathe.com.au</a> or follow them on Instagram <a href="https://www.instagram.com/breathearchitecture/" rel="nofollow" target="_blank">@breathearchitecture</a>. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit <a href="https://officedavesharp.com/" rel="nofollow" target="_blank">officedavesharp.com</a> to learn more.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Breathe Architecture

John Gollings

John has been shooting the majority of Australia’s significant buildings since starting his career in the 1960’s, and it’s a great privilege to have John on the podcast to share his unique perspective on the history of architectural photography, and where the profession finds itself today.In this episode, John and I spoke about: How architectural photography has changed over the span of John’s career, in terms of how it’s commissioned, produced and distributed. How John uses the lessons of his early work in advertising photography to sell buildings in a way that architects can’t. John’s critique of the current trends in architectural photography, and concerns about the popular obsession with pretty pictures that don’t fully describe the building and the architect’s ideas. John’s predictions for the future of the architectural media. Why architects should remember to take a longer term or historical view of their architectural photography, and approach it in a way that will stand the test of time. If you’d like to learn more about John, you can visit gollings.com.au or follow him on Instagram @johngollings. This episode was hosted by Dave Sharp, a marketing consultant for architects. You can learn more about Dave here.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

John has been shooting the majority of Australia’s significant buildings since starting his career in the 1960’s, and it’s a great privilege to have John on the podcast to share his unique perspective on the history of architectural photography, and where the profession finds itself today.In this episode, John and I spoke about:<ul> <li>How architectural photography has changed over the span of John’s career, in terms of how it’s commissioned, produced and distributed.</li> <li>How John uses the lessons of his early work in advertising photography to sell buildings in a way that architects can’t.</li> <li>John’s critique of the current trends in architectural photography, and concerns about the popular obsession with pretty pictures that don’t fully describe the building and the architect’s ideas.</li> <li>John’s predictions for the future of the architectural media.</li> <li>Why architects should remember to take a longer term or historical view of their architectural photography, and approach it in a way that will stand the test of time.</li> </ul>If you’d like to learn more about John, you can visit <a href="http://gollings.com.au/" rel="nofollow" target="_blank">gollings.com.au</a> or follow him on Instagram <a href="https://www.instagram.com/johngollings/" rel="nofollow" target="_blank">@johngollings</a>. This episode was hosted by Dave Sharp, a marketing consultant for architects. You can learn more about Dave <a href="https://vanityprojects.com/" rel="nofollow" target="_blank">here</a>.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture.In this episode, Michael and I spoke about: How Milieu commissions a broad range of content such as photography, film, modelmaking and graphic design as the foundation of their marketing and content strategy. The qualities Michael looks for in an architecture practice they are considering for one of their multi-residential projects. Why Michael believes it’s important to tell the stories of their project occupants years after they have moved in, rather than just focusing on the perfect image once the project is completed. The steps Milieu took to better understand their values as a company, and how they communicate that to the public through their marketing. If you’d like to learn more about Milieu, you can visit milieuproperty.com.au or follow them on Instagram @milieupropertyIf you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture.In this episode, Michael and I spoke about:<ul> <li>How Milieu commissions a broad range of content such as photography, film, modelmaking and graphic design as the foundation of their marketing and content strategy.</li> <li>The qualities Michael looks for in an architecture practice they are considering for one of their multi-residential projects.</li> <li>Why Michael believes it’s important to tell the stories of their project occupants years after they have moved in, rather than just focusing on the perfect image once the project is completed.</li> <li>The steps Milieu took to better understand their values as a company, and how they communicate that to the public through their marketing.</li> </ul>If you’d like to learn more about Milieu, you can visit <a href="http://milieuproperty.com.au/" rel="nofollow" target="_blank">milieuproperty.com.au</a> or follow them on Instagram <a href="https://www.instagram.com/milieuproperty/" rel="nofollow" target="_blank">@milieuproperty</a>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/" rel="nofollow" target="_blank">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/" rel="nofollow" target="_blank">marketing coaching services for architects</a>.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Milieu Property

Chris Barnes

Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne.In this episode, Chris and I spoke about: A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline. The networking habit and “champions list” strategy Chris has build over time that has lead to most of the studio’s project opportunities. Why investing in professional branding 5 years into the studio’s journey has helped them to attract both design-savvy clients and quality candidates. How a studio can find the right balance between brand and lead-generation in their website and approach to digital marketing, and how this balance might shift over time as your goals change. If you’d like to learn more about Field Office Architecture, you can visit fieldoffice.com.au or follow them on Instagram @fieldoffice.archIf you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne.In this episode, Chris and I spoke about:<ul> <li>A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline.</li> <li>The networking habit and “champions list” strategy Chris has build over time that has lead to most of the studio’s project opportunities.</li> <li>Why investing in professional branding 5 years into the studio’s journey has helped them to attract both design-savvy clients and quality candidates.</li> <li>How a studio can find the right balance between brand and lead-generation in their website and approach to digital marketing, and how this balance might shift over time as your goals change.</li> </ul>If you’d like to learn more about Field Office Architecture, you can visit <a href="https://fieldoffice.com.au/" rel="nofollow" target="_blank">fieldoffice.com.au</a> or follow them on Instagram <a href="https://www.instagram.com/fieldoffice.arch/" rel="nofollow" target="_blank">@fieldoffice.arch</a>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/" rel="nofollow" target="_blank">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/" rel="nofollow" target="_blank">marketing coaching services for architects</a>.This episode was supported by <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/" rel="nofollow" target="_blank">ArchiPro.com.au</a> to learn more.

Field Office Architecture

I am an architect in the US who has just discovered this extremely helpful podcast.  I’ve already implemented several tips.  Thank you so much and please keep the podcast going!

Excellent podcast for architects

Office Talk, Marketing for Architecture

Scott Valentine

Valé Architects

Jennifer Crawford

Jennifer Crawford is a registered architect who helps hundreds of people to make the right decisions when building a new home or renovation through her business, Our New Home Coach.You can follow Jennifer on Twitter at @ournewhomecoach or visit her Facebook page Our New Home Coach to stay in touch.

Jennifer Crawford is a registered architect who helps hundreds of people to make the right decisions when building a new home or renovation through her business, Our New Home Coach.You can follow Jennifer on Twitter at @ournewhomecoach or visit her Facebook page Our New Home Coach to stay in touch.

Our New Home Coach

Matt Goodman

Matt Goodman is the director of MGAO, an architecture firm based in Windsor, Victoria.Born the son of a concreter, Matt was exposed to the workings of the construction site from a young age, working with the materials and tools first hand. These experiences imbedded a deep appreciation for the history and beauty of the ever changing Australian landscape and a strong respect for the hard labour and craftsmanship required to produce even the simplest building.Matt's gram-worthy renders and win by pitching mentality have helped him to build an enormous Instagram following and a lot of fantastic word of mouth - helping to take MGAO to the next level.

Matt Goodman is the director of MGAO, an architecture firm based in Windsor, Victoria.Born the son of a concreter, Matt was exposed to the workings of the construction site from a young age, working with the materials and tools first hand. These experiences imbedded a deep appreciation for the history and beauty of the ever changing Australian landscape and a strong respect for the hard labour and craftsmanship required to produce even the simplest building.Matt's gram-worthy renders and win by pitching mentality have helped him to build an enormous Instagram following and a lot of fantastic word of mouth - helping to take MGAO to the next level.

MGAO

Warwick Mihaly

Warwick Mihaly is a director of Mihaly Slocombe Architects in Melbourne. Warwick is a leader in the architecture profession. He is instrumental in championing positive change within the industry through mentoring the next generation of architects through lecturing, as a Director of Member Services at ArchiTeam, Practice Committee member at the Australian Institute of Architects, and through founding and cultivating Australia’s most widely read business blog for architects, Panfilo.coOn this episode, we discuss architecture fee models, the economic landscape for architects, sharing your ideas to educate clients and how architects can borrow from startup culture.You can help Warwick to make a case for architecture by pledging to the ArchiTeam / RAsP crowdfunding campaign on Pozible.com

Warwick Mihaly is a director of Mihaly Slocombe Architects in Melbourne. Warwick is a leader in the architecture profession. He is instrumental in championing positive change within the industry through mentoring the next generation of architects through lecturing, as a Director of Member Services at ArchiTeam, Practice Committee member at the Australian Institute of Architects, and through founding and cultivating Australia’s most widely read business blog for architects, <a href="http://Panfilo.co" rel="nofollow" target="_blank">Panfilo.co</a>On this episode, we discuss architecture fee models, the economic landscape for architects, sharing your ideas to educate clients and how architects can borrow from startup culture.You can help Warwick to make a case for architecture by pledging to the ArchiTeam / RAsP crowdfunding campaign on <a href="http://Pozible.com" rel="nofollow" target="_blank">Pozible.com</a>

Mihaly Slocombe

Jennifer McMaster

Jonathon Donnelly

Jennifer McMaster and Jonathon Donnelly are two-thirds of Trias, a Sydney-based architecture studio who have recently been included in Wallpaper's prestigious 2017 Architects' Directory - a showcase of the twenty most promising architecture firms from around the globe. You can follow Trias on Instagram at @trias.studio

Jennifer McMaster and Jonathon Donnelly are two-thirds of Trias, a Sydney-based architecture studio who have recently been included in Wallpaper's prestigious 2017 Architects' Directory - a showcase of the twenty most promising architecture firms from around the globe. You can follow Trias on Instagram at @trias.studio

TRIAS

Andrew Burns

Andrew Burns is the director of Andrew Burns Architects, a Sydney-based architecture firm. You can follow Andrew on Instagram at @bbbbburns

Andrew Burns is the director of Andrew Burns Architects, a Sydney-based architecture firm. You can follow Andrew on Instagram at @bbbbburns

Andrew Burns Architecture

Nic Granleese

Nic Granleese is a registered architect, architectural photographer and co-founder of Bowerbird.io - a digital app that helps hundreds of architecture firms all over the world to get their work published.On this episode, we discuss publishing and marketing architecture, building a brand over time, growing your firm like it's a startup. You can sign up for Bowerbird at Bowerbird.io, or download the Bowerbird 17-part podcast on the itunes store.

Nic Granleese is a registered architect, architectural photographer and co-founder of <a href="http://Bowerbird.io" rel="nofollow" target="_blank">Bowerbird.io</a> - a digital app that helps hundreds of architecture firms all over the world to get their work published.On this episode, we discuss publishing and marketing architecture, building a brand over time, growing your firm like it's a startup. You can sign up for Bowerbird at <a href="http://Bowerbird.io" rel="nofollow" target="_blank">Bowerbird.io</a>, or download the Bowerbird 17-part podcast on the itunes store.

Lola Digby-Diercks is a graduate architect and the Business Development Lead at Breathe Architecture and Nightingale housing.Lola supports all facets of business procurement at both companies, coordinating residential purchasers, land owners and service providers. Lola also works with Nightingale's partners, handling licensing applications, processes and PR.Lola also assists the Nightingale Night School thesis studio for Masters students at The University of Melbourne, where students learn the skills they'll need to run their own Nightingale design project.

Lola Digby-Diercks is a graduate architect and the Business Development Lead at Breathe Architecture and Nightingale housing.Lola supports all facets of business procurement at both companies, coordinating residential purchasers, land owners and service providers. Lola also works with Nightingale's partners, handling licensing applications, processes and PR.Lola also assists the Nightingale Night School thesis studio for Masters students at The University of Melbourne, where students learn the skills they'll need to run their own Nightingale design project.

Lauren Li

Lauren Li is the director of Sisalla, a Melbourne-based interior architecture and design studio. You can follow Sisalla on Instagram at @sisalla_interior_design

Lauren Li is the director of Sisalla, a Melbourne-based interior architecture and design studio. You can follow Sisalla on Instagram at @sisalla_interior_design

Sisällä

Warwick Mihaly is the director of Mihaly Slocombe and writes about the culture, practice and business of architecture on Panfilo.

Warwick Mihaly is the director of <a href="http://www.mihalyslocombe.com.au/" rel="nofollow" target="_blank">Mihaly Slocombe</a> and writes about the culture, practice and business of architecture on <a href="https://panfilo.co/" rel="nofollow" target="_blank">Panfilo</a>.

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The best podcast episodes on parenting. Interviewing experts and talking through common issues surrounding parenting. This topic is filled with important lessons and insights for anyone listening. Add episodes you're interested into your queue below!