If there was ever an episode to give you a roadmap to success in higher education, it's this one.   Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their students' voices.   Join us as we discuss: The two Kathy's road map to success at Delaware Valley. How the college tour played a role in the success of the school by emphasizing the students' journeys. How Delaware Valley has been able to differentiate itself with robust experimental learning systems. 

If there was ever an episode to give you a roadmap to success in higher education, it's this one.   Kathy Payne, VP for Enrollment Management, and <a href="https://www.linkedin.com/in/kathleen-howell-651bb618/" rel="nofollow" target="_blank">Kathy Howell</a>, Associate VP for Marketing Communications at <a href="https://delval.edu" rel="nofollow" target="_blank">Delaware Valley University</a>, join us today to talk about their roadmap to success by amplifying their students' voices.   Join us as we discuss: <ul><li>The two Kathy's road map to success at Delaware Valley.</li> <li>How the college tour played a role in the success of the school by emphasizing the students' journeys.</li> <li>How Delaware Valley has been able to differentiate itself with robust experimental learning systems. </li></ul>

How to Amplify Your Students' Voice for Success

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings.  Hoyin Cheung is the Founder and CEO of Remo.co and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.   Join us as we discuss: How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams.  How Remo is utilized in Higher Education and how it increases engagement between faculty, students, and alumni.  The challenges of Hybrid events and Remo’s plans to overcome them. 

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings.  <a href="https://www.linkedin.com/in/hoyincheung" rel="nofollow" target="_blank">Hoyin Cheung</a> is the Founder and CEO of <a href="https://remo.co/about" rel="nofollow" target="_blank">Remo.co</a> and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.   Join us as we discuss: <ul><li>How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams. </li> <li>How Remo is utilized in Higher Education and how it increases engagement between faculty, students, and alumni. </li> <li>The challenges of Hybrid events and Remo’s plans to overcome them. </li></ul>

Greater Engagement in Higher Ed Through Virtual Events

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.   Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.   Hear our conversation with Jim Carr, President at NAIA: How athletics can have a positive effect on campus broadly.  How marketing athletics properly can help drive a school's enrollment. Integrating athletics and enrollment together is the recipe for success    More information about Jim Carr and today’s topics: LinkedIn Profile: Jim Carr  Company Website: NAIA  

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.   Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.   Hear our conversation with Jim Carr, President at NAIA: <ul><li>How athletics can have a positive effect on campus broadly. </li> <li>How marketing athletics properly can help drive a school's enrollment.</li> <li>Integrating athletics and enrollment together is the recipe for success  </li> </ul> More information about Jim Carr and today’s topics: <ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/jim-carr-8008936" rel="nofollow" target="_blank">Jim Carr</a> </li> <li>Company Website: <a href="https://www.naia.org/landing/index" rel="nofollow" target="_blank">NAIA </a> </li></ul>

The relationship between Athletics and college enrollment

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.   In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students.  Join us as we discuss:  How live chat differs from chat bots, automation, and AI  Where on your website to deploy live chat systems  What are best practices for staffing a live chat system 

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.   In this episode, <a href="https://www.linkedin.com/in/bencongleton/" rel="nofollow" target="_blank">Ben Congleton</a>, CEO and CoFounder at <a href="https://www.olark.com/" rel="nofollow" target="_blank">Olark</a>, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students.  Join us as we discuss: <ul><li> How live chat differs from chat bots, automation, and AI</li> <li> Where on your website to deploy live chat systems</li> <li> What are best practices for staffing a live chat system </li></ul>

Live Chat: Creating Better Accessibility for Greater Outcomes

How do you market a school that is in the process of being built?   Know your mission.   In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine.  Join us as we discuss: What it looks like to build a school from scratch How to foster trust with potential students in underserved communities Why you should recruit a class faculty and staff that are reflective of society

How do you market a school that is in the process of being built?   Know your mission.   In this episode, <a href="https://www.linkedin.com/in/dr-michael-j-rice-ed-d-mba-a0547b59/" rel="nofollow" target="_blank">Dr. Michael Rice</a> details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at <a href="https://www.duq.edu/" rel="nofollow" target="_blank">Duquesne University</a>. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine.  Join us as we discuss: <ul><li>What it looks like to build a school from scratch</li> <li>How to foster trust with potential students in underserved communities</li> <li>Why you should recruit a class faculty and staff that are reflective of society</li></ul>

From the Ground Up: Building a Medical School With Community in Mind

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.   In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial.  Join us as we discuss: What the Million Dollar Community College Challenge is Why it’s important to make higher ed accessible to adult learners Why aspirational branding is needed for community colleges

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.   In this episode, <a href="https://www.linkedin.com/in/shaunadavis/" rel="nofollow" target="_blank">Shauna Davis</a> and <a href="https://www.linkedin.com/in/marylaphen/" rel="nofollow" target="_blank">Mary Laphen</a> from the <a href="https://www.luminafoundation.org/" rel="nofollow" target="_blank">Lumina Foundation</a>, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial.  Join us as we discuss: <ul><li>What the Million Dollar Community College Challenge is</li> <li>Why it’s important to make higher ed accessible to adult learners</li> <li>Why aspirational branding is needed for community colleges</li></ul>

Aspirational Branding: What Makes Your Community College Exceptional

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount.   In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection.  Join us as we discuss:  How to use data for the betterment of the university  How higher ed marketing has evolved with the internet  Why meaningful connection is the most important

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount.   In this episode, <a href="https://www.linkedin.com/in/stephanie-geyer-553a862/" rel="nofollow" target="_blank">Stephanie Geyer</a>, Director of Digital Strategy and Innovation at the <a href="https://www.umt.edu/" rel="nofollow" target="_blank">University of Montana</a>, shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection.  Join us as we discuss: <ul><li> How to use data for the betterment of the university</li> <li> How higher ed marketing has evolved with the internet</li> <li> Why meaningful connection is the most important</li></ul>

Collaborative Conversations Create Creative Solutions

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way?  In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network.  We discuss: Why to lead with outcomes How philanthropy becomes self-perpetuating  How to be competitive with larger schools     To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way?  In this episode, <a href="https://www.linkedin.com/in/scott-feller-28288210/" rel="nofollow" target="_blank">Dr. Scott Feller</a>, President at <a href="https://www.wabash.edu/" rel="nofollow" target="_blank">Wabash College</a>, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network.  We discuss: <ul><li>Why to lead with outcomes</li> <li>How philanthropy becomes self-perpetuating </li> <li>How to be competitive with larger schools   </li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer </a>on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Being Competitive With Bold Marketing

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed.  In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build relationships with international students.  We discuss: Using messaging apps to connect with students How to stand out and lead with your strengths Adapting your language to build relationships    To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed.  In this episode, <a href="https://www.linkedin.com/in/christiandigregorio/" rel="nofollow" target="_blank">Christian DiGregorio</a>, Director of International Recruitment at <a href="https://www.ycp.edu/" rel="nofollow" target="_blank">York College of Pennsylvania</a>, speaks to the new ways to successfully connect with and build relationships with international students.  We discuss: <ul><li>Using messaging apps to connect with students</li> <li>How to stand out and lead with your strengths</li> <li>Adapting your language to build relationships  </li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Fluid Communications Build Better Relationships

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?   In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.    We discuss: How to effectively market to high school students and their families What the benefits are of a personalized approach Finding the balance between outcomes and experience      To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?   In this episode, <a href="https://www.wesleyanschool.org/about/leadership/head-of-school" rel="nofollow" target="_blank">Chris Cleveland</a>, Principal at <a href="https://www.wesleyanschool.org/" rel="nofollow" target="_blank">Wesleyan School</a>, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.    We discuss: <ul><li>How to effectively market to high school students and their families</li> <li>What the benefits are of a personalized approach</li> <li>Finding the balance between outcomes and experience    </li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

The Steep Cost of Disregarding Transparency in Tuition

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life?  In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students.  We discuss: How to achieve higher graduation rates How community builds a stronger learning environment How to pivot when students are struggling   To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life?  In this episode, <a href="https://www.linkedin.com/in/drlarrydjohnson/" rel="nofollow" target="_blank">Dr. Larry Johnson</a>, College President at <a href="https://www.linkedin.com/school/guttman-community-college/" rel="nofollow" target="_blank">Guttman Community College CUNY</a>, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students.  We discuss: <ul><li>How to achieve higher graduation rates</li> <li>How community builds a stronger learning environment</li> <li>How to pivot when students are struggling </li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Supporting Individual Success Through Community

Finding your perfect prospective student will increase your enrollment numbers.  How do you find your perfect student?  In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame - Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.   We discuss: Building a brand narrative to find your prospective students Being authentic and distinctive in your messaging The importance of the enrollment journey   To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Finding your perfect prospective student will increase your enrollment numbers.  How do you find your perfect student?  In this episode, <a href="https://www.linkedin.com/in/drtimbohling/" rel="nofollow" target="_blank">Tim Bohling</a>, Chief Marketing and Graduate Enrollment Officer at <a href="https://www.linkedin.com/school/university-of-notre-dame---mendoza-college-of-business/" rel="nofollow" target="_blank">University of Notre Dame - Mendoza College of Business</a>, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.   We discuss: <ul><li>Building a brand narrative to find your prospective students</li> <li>Being authentic and distinctive in your messaging</li> <li>The importance of the enrollment journey </li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Diversify Classrooms Through Authentic Messaging

What sets your school apart from others?  It’s a useful thing to know.  You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students.  In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the show to talk about recognizing and marketing the uniqueness of your school.  We discuss: The experience of being featured in the first episode of The College Tour Strategies for ensuring you authentically reflect the makeup of your student body How to develop and refine a consistent school brand   Mentioned during the podcast: Ep. 47 - The College Tour: A Peek at Schools Across the Country w/ Alex Boylan  Ep. 55 - Leadership Lessons… w/ Dr. Mark Jobe  To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

What sets your school apart from others?  It’s a useful thing to know.  You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students.  In this episode, <a href="https://www.linkedin.com/in/lindsaynyquist/" rel="nofollow" target="_blank">Lindsay Nyquist</a>, Director of Marketing and Communications at <a href="https://www.fortlewis.edu/" rel="nofollow" target="_blank">Fort Lewis College</a>, joins the show to talk about recognizing and marketing the uniqueness of your school.  We discuss: <ul><li>The experience of being featured in the first episode of The College Tour</li> <li>Strategies for ensuring you authentically reflect the makeup of your student body</li> <li>How to develop and refine a consistent school brand </li> </ul> Mentioned during the podcast: <ul><li><a href="https://thehigheredmarketer.sounder.fm/episode/the-college-tour-alex-boylan" rel="nofollow" target="_blank">Ep. 47 - The College Tour: A Peek at Schools Across the Country w/ Alex Boylan</a> </li> <li><a href="https://thehigheredmarketer.sounder.fm/episode/leadership-lessons-dr-mark-jobe" rel="nofollow" target="_blank">Ep. 55 - Leadership Lessons… w/ Dr. Mark Jobe</a></li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.   Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

One-of-a-Kind: Marketing the Uniqueness of Your School

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both. In this episode, he shares what he's learned about leadership over the course of his career, including why clarifying vision and purpose is so important. We discuss: - How Dr. Jobe frames leadership in terms of growth and impact - The importance of proactively telling authentic stories - The Vision Script Initiative Mentioned during the podcast: - Bold Steps - PastorMarkJobe.com  - Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman - How To Win The Loyalty of Your Students w/ Exceptional University Offerings w/ Ethan Braden To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. <a href="https://www.linkedin.com/in/mark-jobe-a30a849a/" rel="nofollow" target="_blank">Dr. Mark Jobe</a>, President at <a href="https://www.moodybible.org/" rel="nofollow" target="_blank">Moody Bible Institute</a>, has experience leading both. In this episode, he shares what he's learned about leadership over the course of his career, including why clarifying vision and purpose is so important. We discuss: - How Dr. Jobe frames leadership in terms of growth and impact - The importance of proactively telling authentic stories - The Vision Script Initiative Mentioned during the podcast: - <a href="https://www.moodyradio.org/programs/bold-steps-with-dr-mark-jobe/" rel="nofollow" target="_blank">Bold Steps</a> - <a href="https://pastormarkjobe.com/" rel="nofollow" target="_blank">PastorMarkJobe.com </a> - <a href="https://thehigheredmarketer.sounder.fm/episode/university-marketing-eleanor-berman?page=2" rel="nofollow" target="_blank">Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman</a> - <a href="https://thehigheredmarketer.sounder.fm/episode/purdue-brand-ethan-braden?page=2" rel="nofollow" target="_blank">How To Win The Loyalty of Your Students w/ Exceptional University Offerings w/ Ethan Braden</a> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Leadership Lessons: Clarify Vision & Tell Authentic Stories

What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm. In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media. We discuss: - How Rob grew That Tall Family into a social media behemoth - Why higher ed needs to tap into story and emotions - On-campus influencers and social media scholarships - Advice on cadence and content for schools producing social media content Find That Tall Family on: - TikTok - Instagram - YouTube - Twitter Mentioned during the podcast: - The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of <a href="https://www.linkedin.com/in/robclark/" rel="nofollow" target="_blank">Rob Clark</a>, Content Creator and Founder of <a href="https://thattallfamily.com/" rel="nofollow" target="_blank">That Tall Family</a>. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm. In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media. We discuss: - How Rob grew That Tall Family into a social media behemoth - Why higher ed needs to tap into story and emotions - On-campus influencers and social media scholarships - Advice on cadence and content for schools producing social media content Find That Tall Family on: - <a href="https://www.tiktok.com/@thattallfamily" rel="nofollow" target="_blank">TikTok</a> - <a href="https://www.instagram.com/thattallfamily/" rel="nofollow" target="_blank">Instagram</a> - <a href="https://www.youtube.com/c/thattallfamily" rel="nofollow" target="_blank">YouTube</a> - <a href="https://twitter.com/thattallfamily" rel="nofollow" target="_blank">Twitter</a> Mentioned during the podcast: - <a href="https://thehigheredmarketer.sounder.fm/episode/influencer-marketing-lee-wilhite?page=3" rel="nofollow" target="_blank">The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite</a> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Social Media Strategies: How to Go Viral Like an Influencer

College access is an issue in this country.  Many potential students simply don't believe higher education is within reach.   It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed.  Sujoy Roy, CEO of VisitDays, is aiming to change that. In this episode, he discusses how his platform strives to bridge the divide between higher education and high schools in more disadvantaged areas of the country.  We discuss: The problem of limited access to higher ed for lower socioeconomic populations What the team at VisitDays is doing to help overcome the problem The benefits of the platform for colleges and universities Where the future of higher ed is going   Mentioned during the show: Email Sujoy: sujoy@visitdays.com  To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or  your preferred podcast platform. 

College access is an issue in this country.  Many potential students simply don't believe higher education is within reach.   It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed.  <a href="https://www.linkedin.com/in/sujoyroy/" rel="nofollow" target="_blank">Sujoy Roy</a>, CEO of <a href="https://visitdays.com/" rel="nofollow" target="_blank">VisitDays</a>, is aiming to change that. In this episode, he discusses how his platform strives to bridge the divide between higher education and high schools in more disadvantaged areas of the country.  We discuss: <ul><li>The problem of limited access to higher ed for lower socioeconomic populations</li> <li>What the team at VisitDays is doing to help overcome the problem</li> <li>The benefits of the platform for colleges and universities</li> <li>Where the future of higher ed is going </li> </ul> Mentioned during the show: <ul><li>Email Sujoy: <a href="mailto:sujoy@visitdays.com">sujoy@visitdays.com</a></li> </ul> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform.

Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas

Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the collegiate and accreditation levels that makes him the perfect person to talk with about leadership and marketing strategies in higher education. In this episode, we discuss: - Why mission-fit student recruitment should be the highest priority - The need to break down silos and work across departments - Why it’s important to understand your ROI by program - The prediction that today’s students will likely have 10 different careers in their lifetime Mentioned during the podcast: - Ep. 43: Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Our guest, <a href="https://www.linkedin.com/in/philipedearborn/" rel="nofollow" target="_blank">Philip Dearborn</a>, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the <a href="https://www.abhe.org/" rel="nofollow" target="_blank">Association for Biblical Higher Education</a>. It’s his extensive experience at both the collegiate and accreditation levels that makes him the perfect person to talk with about leadership and marketing strategies in higher education. In this episode, we discuss: - Why mission-fit student recruitment should be the highest priority - The need to break down silos and work across departments - Why it’s important to understand your ROI by program - The prediction that today’s students will likely have 10 different careers in their lifetime Mentioned during the podcast: - <a href="https://thehigheredmarketer.sounder.fm/episode/university-marketing-eleanor-berman" rel="nofollow" target="_blank">Ep. 43: Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman</a> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Ending Departmental Silos & Focusing on Mission Fit

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges. In this episode, Terri Giltner, Chief Marketing Officer at Kentucky Community and Technical College System, explains how her team refocused marketing efforts on outcomes and switched from telling the story of current students, to the story of successful alumni. We discuss: - The progress made in higher ed marketing - The perceived declining value of higher ed and how to combat it - How to effectively market outcomes - The need to communicate the value of marketing Mentioned during the podcast: - Ep 41: How to Win the Loyalty of Your Students w/ Exceptional University Offerings feat. Ethan Brade - Email Terri To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges. In this episode, <a href="https://www.linkedin.com/in/terri-giltner-3a47584/" rel="nofollow" target="_blank">Terri Giltner</a>, Chief Marketing Officer at <a href="https://kctcs.edu/" rel="nofollow" target="_blank">Kentucky Community and Technical College System</a>, explains how her team refocused marketing efforts on outcomes and switched from telling the story of current students, to the story of successful alumni. We discuss: - The progress made in higher ed marketing - The perceived declining value of higher ed and how to combat it - How to effectively market outcomes - The need to communicate the value of marketing Mentioned during the podcast: - <a href="https://thehigheredmarketer.sounder.fm/episode/purdue-brand-ethan-braden?page=2" rel="nofollow" target="_blank">Ep 41: How to Win the Loyalty of Your Students w/ Exceptional University Offerings feat. Ethan Brade</a> - <a href="mailto:terri.giltner@kctcs.edu">Email Terri</a> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Proving the Value of Higher Education by Marketing Outcomes

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword. In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking. We discuss: - How Harvard Business School uses a podcast for marketing efforts - Positive and negative perceptions of the Harvard brand - Advocating for marketing budget - Responding as a university to societal issues Mentioned during the podcast: - Reach out to Brian on Twitter: @hbscmo - Check out our nomination on Terminalfour  To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

When <a href="https://www.linkedin.com/in/brian-c-kenny/" rel="nofollow" target="_blank">Brian Kenny</a> tells people he’s the Chief Marketing and Communications Officer for <a href="https://www.hbs.edu/" rel="nofollow" target="_blank">Harvard Business School</a>, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword. In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking. We discuss: - How Harvard Business School uses a podcast for marketing efforts - Positive and negative perceptions of the Harvard brand - Advocating for marketing budget - Responding as a university to societal issues Mentioned during the podcast: - <a href="https://twitter.com/hbscmo" rel="nofollow" target="_blank">Reach out to Brian on Twitter: @hbscmo</a> <a href="https://www.terminalfour.com/blog/posts/top-10-podcasts-of-2021-for-higher-ed-digital-marketing-and-recruitment-teams.html" rel="nofollow" target="_blank">- Check out our nomination on Terminalfour</a> To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has the answers. In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students. We discuss: - Community building - Mental health awareness - Generational differences - Leveraging Gen Zs communal leanings To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, <a href="https://www.linkedin.com/in/adammackmetcalf/" rel="nofollow" target="_blank">Adam Metcalf</a>, Co-Founder at <a href="https://www.zeemee.com/" rel="nofollow" target="_blank">ZeeMee</a>, has the answers. In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students. We discuss: - Community building - Mental health awareness - Generational differences - Leveraging Gen Zs communal leanings To hear more interviews like this one, subscribe to <a href="https://thehigheredmarketer.sounder.fm/" rel="nofollow" target="_blank">Higher Ed Marketer</a> on <a href="https://podcasts.apple.com/us/podcast/the-higher-ed-marketer/id1552804442" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1u1F4gOhYuZYk2odcMkVjP" rel="nofollow" target="_blank">Spotify</a>, or your preferred podcast platform. Listening on a desktop &amp; can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Connecting w/ Gen Z via Customized Community

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

The Higher Ed Marketer

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