Today’s on Get Social Health we’re talking about a project called My MG Sole. It's new collective art project designed specifically for people with Myasthenia Gravis, a rare autoimmune condition. The goal of the project is to help people in the MG community defy social distancing by uniting as a community online. In this time of intense social distancing, the separation of those with chronic illnesses, like MG, from their family, friends and community - who understand what they may be experiencing - can feel more like extreme social isolation.  The project is sponsored by Argenx, (Are Gen X) a Boston based biotechnology company developing treatments for severe autoimmune diseases. With me here today are Annalise Hammerlund, an Expressive Arts Therapist and Mental Health Counselor from Grand Rapids, Michigan. Also joining the podcast is Susan Woolner. She is the Neuroscience Patient and Caregiver Support and Community Manager for Mercy Health Hauenstein Neurosciences

Today’s on Get Social Health we’re talking about a project called My MG Sole. It's new collective art project designed specifically for people with Myasthenia Gravis, a rare autoimmune condition. The goal of the project is to help people in the MG community defy social distancing by uniting as a community online. In this time of intense social distancing, the separation of those with chronic illnesses, like MG, from their family, friends and community - who understand what they may be experiencing - can feel more like extreme social isolation.  The project is sponsored by Argenx, (Are Gen X) a Boston based biotechnology company developing treatments for severe autoimmune diseases. With me here today are Annalise Hammerlund, an Expressive Arts Therapist and Mental Health Counselor from Grand Rapids, Michigan. Also joining the podcast is Susan Woolner. She is the Neuroscience Patient and Caregiver Support and Community Manager for Mercy Health Hauenstein Neurosciences

My MG Sole Project

For all my Digital Health listeners, I wanted to share this interview with Jen Goldsack of the DiMe Society from the "People Always, Patients Sometimes" podcast. This podcast is a production of Spencer Health Solutions (full disclosure: my day-job!). Our podcast focuses on the innovators, thought leaders and patient influencers who are demanding change now in clinical trials The Digital Medicine Society is a group of individuals who are committed to innovating and transforming how digital apps, medical devices, software and processes can positively impact healthcare and clinical trials. Since Jen handles all my questions so well, it didn't make sense to repeat the same interview for Get Social Health. Here is the interview and transcript from my interview with Jen Goldsack about the DiMe Society on the "People Always, Patients Sometimes" podcast. The DiMe Society – Jen Goldsack  It’s time to discuss the digitalization and democratization of medicine so we invited Jennifer Goldsack to join us on the “People Always, Patients Sometimes” podcast.  Jennifer is the interim executive director of the DiMe Society, pronounced like the coin, an abbreviation of the Digital Medicine Society.  In our discussion, Jennifer spoke about the “trans-disciplinary nature of digital medicine as a field” and how, without professionals from every field at the table, the healthcare community will make mistakes and under-deliver on possible treatments for the individual.  As a nonprofit, Jennifer explained that “we do welcome all comers” at the DiMe Society – unlike other organizations, the DiMe Society charges individuals only $50 for membership, creating a low barrier of entry and ensuring accessibility to everyone. The DiMe Society was created with the mission to facilitate interdisciplinary collaboration between professionals within the global healthcare and technology communities in their research, teaching, and promotion of best practices in medicine.  The DiMe Society believes that everyone has something to contribute to the advancement of medicine, from white-hat hackers, engineers, and clinicians to citizen scientists.  Founded earlier this year, the DiMe Society already has around 700 members from 24 countries after only 5 months of opening their doors. To learn more about how Jennifer and the DiMe Society cultivate collaboration in the field of digital medicine, click on the link and listen to this week’s episode of People Always, Patients Sometimes, hosted by Janet Kennedy.

For all my Digital Health listeners, I wanted to share this interview with Jen Goldsack of the DiMe Society from the "People Always, Patients Sometimes" podcast. This podcast is a production of Spencer Health Solutions (full disclosure: my day-job!). Our podcast focuses on the innovators, thought leaders and patient influencers who are demanding change now in clinical trials The Digital Medicine Society is a group of individuals who are committed to innovating and transforming how digital apps, medical devices, software and processes can positively impact healthcare and clinical trials. Since Jen handles all my questions so well, it didn't make sense to repeat the same interview for Get Social Health. Here is the interview and transcript from my interview with Jen Goldsack about the DiMe Society on the "People Always, Patients Sometimes" podcast. The DiMe Society – Jen Goldsack It’s time to discuss the digitalization and democratization of medicine so we invited Jennifer Goldsack to join us on the “People Always, Patients Sometimes” podcast.  Jennifer is the interim executive director of the <a href="https://www.dimesociety.org/" rel="nofollow" target="_blank">DiMe Society</a>, pronounced like the coin, an abbreviation of the Digital Medicine Society.  In our discussion, Jennifer spoke about the “trans-disciplinary nature of digital medicine as a field” and how, without professionals from every field at the table, the healthcare community will make mistakes and under-deliver on possible treatments for the individual.  As a nonprofit, Jennifer explained that “we do welcome all comers” at the DiMe Society – unlike other organizations, the DiMe Society charges individuals only $50 for membership, creating a low barrier of entry and ensuring accessibility to everyone. The DiMe Society was created with the mission to facilitate interdisciplinary collaboration between professionals within the global healthcare and technology communities in their research, teaching, and promotion of best practices in medicine.  The DiMe Society believes that everyone has something to contribute to the advancement of medicine, from white-hat hackers, engineers, and clinicians to citizen scientists.  Founded earlier this year, the DiMe Society already has around 700 members from 24 countries after only 5 months of opening their doors. To learn more about how Jennifer and the DiMe Society cultivate collaboration in the field of digital medicine, click on the link and listen to this week’s episode of People Always, Patients Sometimes, hosted by Janet Kennedy.

The Digital Medicine Society

Lori Hall

Health literacy is a relatively new term that is getting a lot of attention, but what does it mean? Does it have to do with reading ability or reading comprehension? Is it the responsibility of the healthcare provider or the patient? October is Health Literacy Month, so we're going to learn more about the meaning of health literacy from Lori Hall, director of global health literacy for Eli Lilly on Get Social Health. On the start of Lori's career: "In my career in nursing, I started out in the newborn intensive care unit. It was a wonderful opportunity to make a difference every day for patients and parents have these tiny little newborns. Although I didn't know about health literacy or health education then, I think it really had a strong presence even in the mid-eighties when I started my career. And that's been a common thread throughout the roles that I've had in healthcare. I look back at that common thread often now and recognize how I've been able to pull something from each of those experiences. That served me really well today in my role as the advisor of global health literacy." More information:  Health Literacy - Extruded Cornstarch Emulsifier?  Health Literacy - Medical Information  Health Literacy Month  Lilly Trials - Word of the Day  Roundtable on Health Literacy Contact Lori LinkedIn

Health literacy is a relatively new term that is getting a lot of attention, but what does it mean? Does it have to do with reading ability or reading comprehension? Is it the responsibility of the healthcare provider or the patient? October is Health Literacy Month, so we're going to learn more about the meaning of health literacy from Lori Hall, director of global health literacy for Eli Lilly on Get Social Health. On the start of Lori's career: "In my career in nursing, I started out in the newborn intensive care unit. It was a wonderful opportunity to make a difference every day for patients and parents have these tiny little newborns. Although I didn't know about health literacy or health education then, I think it really had a strong presence even in the mid-eighties when I started my career. And that's been a common thread throughout the roles that I've had in healthcare. I look back at that common thread often now and recognize how I've been able to pull something from each of those experiences. That served me really well today in my role as the advisor of global health literacy." More information: <a href="https://www.youtube.com/watch?v=HI-B40pB0ss" rel="nofollow" target="_blank"> Health Literacy - Extruded Cornstarch Emulsifier?</a> <a href="https://www.youtube.com/watch?v=w0PZNOPg6v0" rel="nofollow" target="_blank"> Health Literacy - Medical Information</a> <a href="http://www.healthliteracymonth.org/" rel="nofollow" target="_blank"> Health Literacy Month</a> <a href="https://twitter.com/i/moments/833856629326147584" rel="nofollow" target="_blank"> Lilly Trials - Word of the Day</a> <a href="http://nationalacademies.org/hmd/Activities/PublicHealth/HealthLiteracy.aspx" rel="nofollow" target="_blank"> Roundtable on Health Literacy</a> Contact Lori <a href="https://www.linkedin.com/in/lori-k-hall/" rel="nofollow" target="_blank">LinkedIn</a>

Lori Hall Health Literacy Month

Dave deBronkart

Dave DeBronkart - ePatient Dave

Lilly Stairs Patient Advocate

Ajay Prasad

Ajay Prasad GMR Webteam

Seth Rotberg

Seth Rotberg - Huntington's Disease Patient Advocate

Forced From Home Exhibition Immigration is on everyone’s mind right now. As with so many current issues, knowledge of how this global social problem impacts individuals is misunderstood or even unknown. Recently I had the opportunity to tour the national exhibition, Forced From Home, presented by Doctors Without Borders during its stop in Charlotte, North Carolina. I was graciously given a tour of the exhibition that included interactive activities designed to convey the challenges facing the more than 68.5 million people currently forced from their homes. I saw a re-creation of a refugee’s journey demonstrating the dangers, deprivations, and uncertainties faced by men, women, and children in the millions worldwide every day.  My tour guides were Courtney Ridgway, Erin Ching, and Dr. George Record. As we walked between exhibit stations, they shared the purpose of the Forced From Home exhibition and answered all my questions. An audio podcast can’t fully reveal how moving this program was, so I hope you’ll visit the show notes for photos from the program and more information. DETAILS: The Forced From Home exhibition offers free, one-hour guided tours with experienced Doctors Without Borders aid workers. Visitors travel through an immersive exhibition featuring a virtual reality (VR) experience, a 360-degree video dome, and interactive activities designed to convey the challenges facing the more than 68.5 million people currently forced from their homes.  Website Facebook Twitter Instagram 

Forced From Home Exhibition Immigration is on everyone’s mind right now. As with so many current issues, knowledge of how this global social problem impacts individuals is misunderstood or even unknown. Recently I had the opportunity to tour the national exhibition, Forced From Home, presented by Doctors Without Borders during its stop in Charlotte, North Carolina. I was graciously given a tour of the exhibition that included interactive activities designed to convey the challenges facing the more than 68.5 million people currently forced from their homes. I saw a re-creation of a refugee’s journey demonstrating the dangers, deprivations, and uncertainties faced by men, women, and children in the millions worldwide every day. My tour guides were Courtney Ridgway, Erin Ching, and Dr. George Record. As we walked between exhibit stations, they shared the purpose of the Forced From Home exhibition and answered all my questions. An audio podcast can’t fully reveal how moving this program was, so I hope you’ll visit the show notes for photos from the program and more information. DETAILS: The Forced From Home exhibition offers free, one-hour guided tours with experienced Doctors Without Borders aid workers. Visitors travel through an immersive exhibition featuring a virtual reality (VR) experience, a 360-degree video dome, and interactive activities designed to convey the challenges facing the more than 68.5 million people currently forced from their homes. <ul> <li><a href="https://www.forcedfromhome.com/about/" rel="nofollow" target="_blank">Website</a></li> <li><a href="https://www.facebook.com/msf.english" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="https://twitter.com/forcedfromhome" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.instagram.com/forcedfromhome/" rel="nofollow" target="_blank">Instagram</a></li> </ul>

Doctors Without Borders

Jacob Weiss

Marie Ennis-O'Connor

Get Social Health is a program about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You'll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educate and inform.

If you are a member of the medical field this is a must listen!!

Very informative for this niche!

This is Janet’s sweet spot, she knows her stuff

Love This!!!!

Get Social Health with Janet Kennedy

My guest today on the Get Social Health podcast is Sean Dent. He’s an acute care Nurse Practitioner and the host of the Change of Shift podcast. He’s also one of the early social media adopters in the healthcare space giving a voice to nursing. The role of the nurse has many contradictions. On the one hand, it is the most respected profession in our nation based on a recent survey, however, when you hear and read what nurses are saying and printing online, it presents a story of frustration, of challenges, of lack of respect, and even danger.  Let’s hear what he has to say on Get Social Health. Listen to the full podcast or drop in at the time stamps below: Podcast Time Stamps00:00 Introduction01:08 Acute Care Nurse Practitioner1:57 Hard to talk about yourself "imposter syndrome"02:50 Early Blogging experience05:00 Early Adoptors: Dr. Mike Sevilla, Dr. Kevin Pho05:50 Are you supporting nurses or advocating for change?07:12 Dealing with negativity09:45 Are Nurses active in social media?12:00 Nursing is the most trusted profession12:51 Are Nurses leaving their careers early?14:28 Shout-out to Janet's Mom, an early Nurse Practioner15:00 Is the American Nursing Association supporting Nurses online?16:56 Media-Preneur. Scrubs Magazine.20:48 Do you own your own content?24:20 Crossfit is for everyone29:50 How do you plan to make a business from your podcast?30:45 You're considered an expert at 10k hours33:20 "Change of shift" 38:29 Podcast structure41:55 Social Media Tip: Greg Chang, for[MD] "Give before you ask"The Get Social Health AcademyThank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me at Janet@getsocialhealth.com or in Twitter @GetSocialHealth. Thanks for listening.

My guest today on the Get Social Health podcast is <a href="https://www.linkedin.com/in/seandent" rel="nofollow" target="_blank">Sean Dent</a>. He’s an acute care Nurse Practitioner and the host of the <a href="http://thechangeofshift.com/" rel="nofollow" target="_blank">Change of Shift podcast</a>. He’s also one of the early social media adopters in the healthcare space giving a voice to nursing. The role of the nurse has many contradictions. On the one hand, it is the most respected profession in our nation based on a recent survey, however, when you hear and read what nurses are saying and printing online, it presents a story of frustration, of challenges, of lack of respect, and even danger.  Let’s hear what he has to say on Get Social Health. Listen to the full podcast or drop in at the time stamps below: Podcast Time Stamps 00:00 Introduction01:08 Acute Care Nurse Practitioner1:57 Hard to talk about yourself "imposter syndrome"02:50 Early Blogging experience05:00 Early Adoptors: <a href="http://www.getsocialhealth.com/dr-anonymous-blogger-podcaster/" rel="nofollow" target="_blank">Dr. Mike Sevilla</a>, <a href="http://www.getsocialhealth.com/reputation-management-kevin-pho/" rel="nofollow" target="_blank">Dr. Kevin Pho</a>05:50 Are you supporting nurses or advocating for change?07:12 Dealing with negativity09:45 Are Nurses active in social media?12:00 Nursing is the most trusted profession12:51 Are Nurses leaving their careers early?14:28 Shout-out to Janet's Mom, an early Nurse Practioner15:00 Is the American Nursing Association supporting Nurses online?16:56 Media-Preneur. Scrubs Magazine.20:48 Do you own your own content?24:20 Crossfit is for everyone29:50 How do you plan to make a business from your podcast?30:45 You're considered an expert at 10k hours33:20 <a href="http://thechangeofshift.com/" rel="nofollow" target="_blank">"Change of shift" </a>38:29 Podcast structure41:55 Social Media Tip: <a href="http://www.getsocialhealth.com/secure-physician-network/" rel="nofollow" target="_blank">Greg Chang</a>, for[MD] "Give before you ask"The Get Social Health Academy Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is <a href="http://www.getsocialhealth.com" rel="nofollow" target="_blank">Get Social Health Academy.com</a>. If you have any questions please reach out to me at <a href="mailto:Janet@getsocialhealth.com">Janet@getsocialhealth.com</a> or in Twitter @GetSocialHealth. Thanks for listening.

The Change of Shift Podcast- 

Mari Smith

Mari Smith - "The Queen of Facebook" Out of all the social media platforms utilized today, Facebook ranks at the top with over 70% of online adults engaging on the platform.  My guest on the Get Social Health podcast is the "Queen of Facebook", Mari Smith who will be the keynote speaker at the Mayo Clinic Social Media Network Annual Conference. She will be presenting a keynote titled "Facebook Success Strategies: Proven Ways To Increase Your Reach, Engagement &amp; Results." The Annual Conference is being held December 11th &amp; 12th at the Mayo Clinic campus in Scottsdale, Arizona.  Click this link for more information and to register.  Listen to our conversation or drop in at the timestamps below: 01:00  Introduction 02:52  When Mari met Facebook 04:29  Mastery of changing media 06:23  Does Facebook tell us what we're interested in? 08:51  Your experience vs everyone else's 10:58  Break free from apps 11:42  Being careful in Facebook 15:36  Disclaimers in Facebook marketing 17:16  Facebook national tour 19:45  Full Facebook marketing potential 21:41  The importance of local to SEO 25:20  Facebook live vs uploading - which is better? 28:29  Blue checkmarks vs gray check marks 30:36  Meet Mari Smith at the Social Media Network Annual Conference 31:51  End 32:32  Social Media Tip from David Harlow (David is also speaking at the MCSMN Annual Conference) 33:56  Closing Find Mari Smith in social media  Facebook Twitter Instagram Pinterest LinkedIn  Link to Mari's upcoming course combo: Facebook Live Video Success Secrets + FAST (Facebook Ads Strategy Training)  How to review your Facebook app privacy settings Additional recommended resources Mari rounded up for you as related to our discussion:  Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos  Introducing Watch, a New Platform For Shows On Facebook  How Facebook’s News Feed Algorithm Works (and What’s Coming Next)  Facebook Ad Custom Audiences: Everything You Need To Know – 2017 UPDATE

Mari Smith - "The Queen of Facebook" Out of all the social media platforms utilized today, Facebook ranks at the top with over 70% of online adults engaging on the platform.  My guest on the Get Social Health podcast is the "Queen of Facebook", Mari Smith who will be the keynote speaker at the Mayo Clinic Social Media Network Annual Conference. She will be presenting a keynote titled "Facebook Success Strategies: Proven Ways To Increase Your Reach, Engagement &amp; Results." The Annual Conference is being held December 11th &amp; 12th at the Mayo Clinic campus in Scottsdale, Arizona. <a href="https://socialmedia.mayoclinic.org/hubcap/2017-mcsmn-annual-conference/" rel="nofollow" target="_blank"> Click this link for more information and to register. </a> Listen to our conversation or drop in at the timestamps below: 01:00  Introduction 02:52  When Mari met Facebook 04:29  Mastery of changing media 06:23  Does Facebook tell us what we're interested in? 08:51  Your experience vs everyone else's 10:58  Break free from apps 11:42  Being careful in Facebook 15:36  Disclaimers in Facebook marketing 17:16  Facebook national tour 19:45  Full Facebook marketing potential 21:41  The importance of local to SEO 25:20  Facebook live vs uploading - which is better? 28:29  Blue checkmarks vs gray check marks 30:36  Meet Mari Smith at the Social Media Network Annual Conference 31:51  End 32:32  Social Media Tip from <a href="http://getsocialhealth.com/david-harlow-is-healthblawg/" rel="nofollow" target="_blank">David Harlow</a> (David is also speaking at the MCSMN Annual Conference) 33:56  Closing Find Mari Smith in social media <ul> <li><a href="https://www.facebook.com/maris" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="https://twitter.com/marismith" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.instagram.com/mari_smith/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.pinterest.com/marismith/" rel="nofollow" target="_blank">Pinterest</a></li> <li><a href="https://www.linkedin.com/in/marismith/" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Link to Mari's upcoming course combo: <a href="https://www.marismith.com/fblive/" rel="nofollow" target="_blank">Facebook Live Video Success Secrets + FAST (Facebook Ads Strategy Training)</a> <a href="https://www.marismith.com/how-to-review-and-edit-your-facebook-app-permissions" rel="nofollow" target="_blank"> How to review your Facebook app privacy settings</a> Additional recommended resources Mari rounded up for you as related to our discussion: <a href="http://buzzsumo.com/blog/facebook-video-engagement-learned-analyzing-100-million-videos/" rel="nofollow" target="_blank"> Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos</a> <a href="https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on-facebook/" rel="nofollow" target="_blank"> Introducing Watch, a New Platform For Shows On Facebook</a> <a href="http://www.socialmediatoday.com/social-networks/how-facebooks-news-feed-algorithm-works-and-whats-coming-next" rel="nofollow" target="_blank"> How Facebook’s News Feed Algorithm Works (and What’s Coming Next)</a> <a href="https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/" rel="nofollow" target="_blank"> Facebook Ad Custom Audiences: Everything You Need To Know – 2017 UPDATE</a>

Ed Bennett

Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.    Mayo Clinic Social Media Summit 2016   00:00 Introduction 00:46 Meet Ed Bennett, Mayo Platinum Fellow &amp; entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook &amp; Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The difference between a slick website and a good vendor 17:00 How much god a project run? 18:28 C-Suite explanations needed? 21:00 Physician Transparency Project 25:35 Hospitals in Social Media list 26:55 Reputation leads to business 28:25 Preparing for the death of digital advertising 33:55 Is the website the hub of marketing 34:47 How does digital and online presence impact population health? 36:16 Advising on digital and social media presence 37:21 Company goals &amp; the healthcare vendor space 39:25 Healthcare: Slow decision making? 40:45 Market Vue Partners and Population Health 40:15 Hospital marketing tactics slow to change 43:33 Social Media Tip: Dr. Wendy Sue Swanson "When you've had a bad day..." 44:50 Social Media Ambassadors - Social Media support for Trade Shows and Conferences

<a href="https://www.linkedin.com/in/edbennett" rel="nofollow" target="_blank">Ed Bennett</a> is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below. Mayo Clinic Social Media Summit 2016 00:00 Introduction 00:46 Meet <a href="http://www.ebennett.org/about-ed-bennett.html" rel="nofollow" target="_blank">Ed Bennett</a>, Mayo Platinum Fellow &amp; entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook &amp; Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The difference between a slick website and a good vendor 17:00 How much god a project run? 18:28 C-Suite explanations needed? 21:00 Physician Transparency Project 25:35 <a href="https://socialmedia.mayoclinic.org/hcsml-grid/" rel="nofollow" target="_blank">Hospitals in Social Media list</a> 26:55 Reputation leads to business 28:25 Preparing for the death of digital advertising 33:55 Is the website the hub of marketing 34:47 How does digital and online presence impact population health? 36:16 Advising on digital and social media presence 37:21 Company goals &amp; the healthcare vendor space 39:25 Healthcare: Slow decision making? 40:45 <a href="http://www.mvue.com" rel="nofollow" target="_blank">Market Vue Partners</a> and Population Health 40:15 Hospital marketing tactics slow to change 43:33 Social Media Tip: Dr. Wendy Sue Swanson "When you've had a bad day..." 44:50 <a href="https://www.getsocialhealthacademy.com/ambassadors/" rel="nofollow" target="_blank">Social Media Ambassadors</a> - Social Media support for Trade Shows and Conferences

Ed Bennett Hospital Website Consultant

Mandi Bishop

As the chief evangelist and co-founder of Aloha Health, Mandi Bishop is disrupting healthcare by making life actionable, helping healthcare systems make sense of the way invisible influences should shape personalized care plans, interventions, and engagements. She believes that patients must be partners in healthcare design and that there is no value-based care without recognizable value delivered to the very people healthcare exists to serve. Prior to Aloha, Mandi led Dell Healthcare and Life Science's Global Analytics Innovation and Consulting practice, driving solutions that touched the lives of over 100 million patients. In 2016, she was recognized as one of the "Most Powerful Women in Healthcare IT" by Health Data Management magazine. She was #1 on the crowdsourced #HIT100 list of top healthcare IT industry influencers, and #3 on Healthagen’s “Top 10 Healthcare Leaders to Follow on Twitter”. In 2015, she was included in Rock Health's "State of Women in Healthcare" report as a "Role Model". She is @MandiBPro on Twitter, co-chair for nationwide HealthIMPACT Forum events, an advisory board member for the Society for Participatory Medicine and #STEMPrincess, a contributor to the American Journal of Accountable Care and Tincture, and co-host of the Managed Care podcast series. - Social media handles: @MandiBPro (Twitter and Instagram) @Aloha_Health (Twitter) @Aloha.Health (Instagram) LinkedIn LinkedIn company page Facebook page - Links we discussed: Aloha Health website Humana's Bold Goal program Health Data Management

As the chief evangelist and co-founder of Aloha Health, Mandi Bishop is disrupting healthcare by making life actionable, helping healthcare systems make sense of the way invisible influences should shape personalized care plans, interventions, and engagements. She believes that patients must be partners in healthcare design and that there is no value-based care without recognizable value delivered to the very people healthcare exists to serve. Prior to Aloha, Mandi led Dell Healthcare and Life Science's Global Analytics Innovation and Consulting practice, driving solutions that touched the lives of over 100 million patients. In 2016, she was recognized as one of the "Most Powerful Women in Healthcare IT" by Health Data Management magazine. She was #1 on the crowdsourced #HIT100 list of top healthcare IT industry influencers, and #3 on Healthagen’s “Top 10 Healthcare Leaders to Follow on Twitter”. In 2015, she was included in Rock Health's "State of Women in Healthcare" report as a "Role Model". She is @MandiBPro on Twitter, co-chair for nationwide HealthIMPACT Forum events, an advisory board member for the Society for Participatory Medicine and #STEMPrincess, a contributor to the American Journal of Accountable Care and Tincture, and co-host of the Managed Care podcast series. - Social media handles: @MandiBPro (Twitter and Instagram) @Aloha_Health (Twitter) @Aloha.Health (Instagram) <a href="http://www.linkedin.com/in/mandibishop" rel="nofollow" target="_blank">LinkedIn</a> LinkedIn <a href="https://www.linkedin.com/company/10576271" rel="nofollow" target="_blank">company page</a> <a href="https://www.facebook.com/alohahealthinc/" rel="nofollow" target="_blank">Facebook page</a> - Links we discussed: Aloha Health <a href="http://www.aloha.me" rel="nofollow" target="_blank">website</a> <a href="https://closethegap.humana.com/2020goal/" rel="nofollow" target="_blank">Humana's Bold Goal program</a> <a href="http://www.healthdatamanagement.com/slideshow/the-most-powerful-women-in-healthcare-it" rel="nofollow" target="_blank">Health Data Management</a>

Mandi Bishop Disrupting Healthcare

David Harlow

David Harlow, Lawyer, Social Media Guru, and Blogger has been a guest on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network's External Advisory Board, David graciously agreed to come back on the podcast and talk about what has changed in social media and healthcare in the past 2 1/2 years.  Listen to the podcast or drop in at the time stamps below.   00:54  Intro 01:33  A Lawyer?! 04:29  Comprehending the tech 06:35  Covering the bases 07:29  Active with start-ups 07:51  You and the Mayo 08:37  Optional involvement in social media 10:31  Why the holdouts? 11:50  How do you get involved 12:56  Mayo Clinic annual conference 16:27  Personal life and HR impact 19:01  Professionalism is 24/7 22:05  Patient privacy in a crisis 26:15  When family isn't your family 28:18  Planned vs spontaneous content 29:35  Authenticity with patients 32:15  Concerning email lists in marketing 36:55  End 38:06  Social Media Tip from Dr. Mike Sevilla 39:10  Closing: Healthcare Writers Network is available to help you!   Below are links to a number of David's blogs, projects and social media activity:  Two posts about the marketing ramificationshttps://twitter.com/healthblawg of the HIPAA/HITECH Omnibus Rule: "HIPAA Clarity: Do You Have to Sue HHS to Get It?" "HIPAA Marketing Rule Guidance: Better Than Nothing" Health Wonk Review  Twitter   LinkedIn 

David Harlow, Lawyer, Social Media Guru, and Blogger has been a <a href="https://getsocialhealth.com/david-harlow-is-healthblawg/" rel="nofollow" target="_blank">guest</a> on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network's External Advisory Board, David graciously agreed to come back on the podcast and talk about what has changed in social media and healthcare in the past 2 1/2 years. Listen to the podcast or drop in at the time stamps below. 00:54  Intro 01:33  A Lawyer?! 04:29  Comprehending the tech 06:35  Covering the bases 07:29  Active with start-ups 07:51  You and the Mayo 08:37  Optional involvement in social media 10:31  Why the holdouts? 11:50  How do you get involved 12:56  Mayo Clinic annual conference 16:27  Personal life and HR impact 19:01  Professionalism is 24/7 22:05  Patient privacy in a crisis 26:15  When family isn't your family 28:18  Planned vs spontaneous content 29:35  Authenticity with patients 32:15  Concerning email lists in marketing 36:55  End 38:06  Social Media Tip from <a href="https://getsocialhealth.com/dr-anonymous-blogger-podcaster/" rel="nofollow" target="_blank">Dr. Mike Sevilla</a> 39:10  Closing: Healthcare Writers Network is available to help you! Below are links to a number of David's blogs, projects and social media activity:<a href="http://www.getsocialhealth.com/wp-content/uploads/2015/03/Walking-Gallery-small.jpg" rel="nofollow" target="_blank"></a> <ul> <li>Two posts about the marketing ramificationshttps://<a href="http://twitter.com/healthblawg" rel="nofollow" target="_blank">twitter.com/healthblawg</a> of the HIPAA/HITECH Omnibus Rule: <a href="http://www.healthblawg.com/2013/09/hipaa-clarity-do-you-have-to-sue-hhs.html" rel="noopener nofollow" target="_blank">"HIPAA Clarity: Do You Have to Sue HHS to Get It?"</a> <a href="http://www.healthblawg.com/2014/04/hipaa-marketing-rule-guidance-better-than-nothing.html" rel="noopener nofollow" target="_blank">"HIPAA Marketing Rule Guidance: Better Than Nothing"</a></li> <li><a href="http://www.healthwonkreview.com/mt/" rel="noopener nofollow" target="_blank">Health Wonk Review</a> <ul> <li><a href="https://twitter.com/healthblawg" rel="nofollow" target="_blank">Twitter</a></li> </ul> </li> <li><a href="https://www.linkedin.com/in/davidharlow/" rel="nofollow" target="_blank">LinkedIn</a></li> </ul>

David Harlow - Legal and Healthcare Social Media

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN. Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts: Social Media Residency and Summit are next week, Lee Aase June Social Media Summit Reflects the Mayo Model, Lee Aase Social Media Tips from:Kristine Austin, Principal, KS Austin CommunicationsKristy Jacobson, Public Affairs Specialist at Mayo Clinic Health SystemChristina Bokusky, Communications Coordinator at Jackson In Action Community CoalitionShelby LaCroix, Communications Specialist, Cheyenne Regional Medical CenterCaitlin HennessayDr. John Wald, Medical Director for Marketing at Mayo ClinicQuinn Nystrom Diabetes Advocate &amp; Speaker, www.QuinnNystrom.comSusan Woolner (@SusanWoolner)Naomi Ogaldez, Intern at Mayo ClinicMarie McNeillMakala Johnson, Social Media &amp; Content Strategy Specialist at Mayo ClinicPaula Gill, Co-Founder CareHubsCorey Shaffer, Co-Founder, Chief Technology Officer (CTO), CareHubsDr. Elizabeth Murray, Attending Physician, Pediatric Emergency Medicine, University of Rochester Medical CenterKaren Mulkey, Community Relations Officer, OU School of Community Medicine and OU PhysiciansAmanda Changuris, (@AmandaChanguris)Tony Hart, Public Affairs Associate; Social and Digital Innovation Team, Mayo ClinicAli BurnettAhmanielle Hall, Digital Marketing Specialist at Yuma Regional Medical Center Visit our resources page for more valuable (and free!) resources on social media and digital health.

The Mayo Clinic Social Media Health Network hosted a <a href="http://www.getsocialhealth.com/mayo-clinic-social-media-summit/" rel="nofollow" target="_blank">Social Media Summit</a> June 15-16, 2015 in Rochester, MN. <a href="http://www.getsocialhealth.com/wp-content/uploads/2015/08/Mayo-SMS-2015-400.jpg" rel="nofollow" target="_blank"></a>Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by <a href="https://www.linkedin.com/pub/wendy-sue-swanson-md-mbe-faap/22/b1b/353" rel="nofollow" target="_blank">Dr. Wendy Sue Swanson</a>, aka <a href="https://twitter.com/SeattleMamaDoc" rel="nofollow" target="_blank">@SeattleMamaDoc</a> in Twitter which was live streamed by the new social platform, Periscope (<a href="https://twitter.com/periscopeco" rel="nofollow" target="_blank">@Periscopeco</a>). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts: <a href="http://socialmedia.mayoclinic.org/discussion/social-media-residency-and-summit-are-next-week/" rel="nofollow" target="_blank">Social Media Residency and Summit are next week</a>, <a href="https://www.linkedin.com/in/leeaase" rel="nofollow" target="_blank">Lee Aase</a> <a href="http://socialmedia.mayoclinic.org/discussion/june-social-media-summit-reflects-the-mayo-model/" rel="nofollow" target="_blank">June Social Media Summit Reflects the Mayo Model</a>, <a href="http://www.getsocialhealth.com/mayo-clinic-social-media-summit/" rel="nofollow" target="_blank">Lee Aase</a> Social Media Tips from:<a href="https://www.linkedin.com/in/kristineaustin" rel="nofollow" target="_blank">Kristine Austin</a>, Principal, KS Austin Communications<a href="https://www.linkedin.com/pub/kristy-jacobson/b/bb7/538" rel="nofollow" target="_blank">Kristy Jacobson</a>, Public Affairs Specialist at Mayo Clinic Health System<a href="https://www.linkedin.com/pub/christina-bokusky/a4/726/463" rel="nofollow" target="_blank">Christina Bokusky</a>, Communications Coordinator at Jackson In Action Community Coalition<a href="https://www.linkedin.com/in/shelbylacroix" rel="nofollow" target="_blank">Shelby LaCroix</a>, Communications Specialist, Cheyenne Regional Medical CenterCaitlin Hennessay<a href="https://www.linkedin.com/pub/john-wald/3a/1a9/42a" rel="nofollow" target="_blank">Dr. John Wald</a>, Medical Director for Marketing at Mayo Clinic<a href="https://www.linkedin.com/in/quinnnystrom" rel="nofollow" target="_blank">Quinn Nystrom</a> Diabetes Advocate &amp; Speaker, <a href="http://www.QuinnNystrom.com" rel="nofollow" target="_blank">www.QuinnNystrom.com</a><a href="https://www.linkedin.com/in/susanwoolner" rel="nofollow" target="_blank">Susan Woolner</a> (<a href="https://twitter.com/susanwoolner" rel="nofollow" target="_blank">@SusanWoolner</a>)<a href="https://www.linkedin.com/in/naomiogaldez" rel="nofollow" target="_blank">Naomi Ogaldez</a>, Intern at Mayo ClinicMarie McNeill<a href="https://www.linkedin.com/in/makalajohnson" rel="nofollow" target="_blank">Makala Johnson</a>, Social Media &amp; Content Strategy Specialist at Mayo Clinic<a href="https://www.linkedin.com/in/paulagill99" rel="nofollow" target="_blank">Paula Gill</a>, Co-Founder CareHubs<a href="https://www.linkedin.com/in/coreyshaffer" rel="nofollow" target="_blank">Corey Shaffer</a>, Co-Founder, Chief Technology Officer (CTO), CareHubs<a href="https://www.linkedin.com/pub/elizabeth-murray/21/935/86a" rel="nofollow" target="_blank">Dr. Elizabeth Murray</a>, Attending Physician, Pediatric Emergency Medicine, University of Rochester Medical Center<a href="https://www.linkedin.com/in/karenmulkey" rel="nofollow" target="_blank">Karen Mulkey</a>, Community Relations Officer, OU School of Community Medicine and OU Physicians<a href="https://www.linkedin.com/in/amandachanguris" rel="nofollow" target="_blank">Amanda Changuris</a>, (<a href="https://twitter.com/AmandaChanguris" rel="nofollow" target="_blank">@AmandaChanguris</a>)<a href="https://www.linkedin.com/in/tonyhart87" rel="nofollow" target="_blank">Tony Hart</a>, Public Affairs Associate; Social and Digital Innovation Team, Mayo ClinicAli Burnett<a href="https://www.linkedin.com/pub/ahmanielle-hall-m-a/21/547/408" rel="nofollow" target="_blank">Ahmanielle Hall</a>, Digital Marketing Specialist at Yuma Regional Medical Center Visit our <a href="http://www.getsocialhealth.com/resources/" rel="nofollow" target="_blank">resources</a> page for more valuable (and free!) resources on social media and digital health.

Social Media Tips from Mayo Clinic Social Media Summit

Dr Marketing Tips - Healthcare Marketing Explained Inbound marketing continues to be a theme on Get Social Health as we welcome Corey Gehrold to the podcast. Corey is the Vice President of Client Strategy at Insight Marketing Group and is one of the hosts of the Dr Marketing Tips podcast. He has close to a decade of experience successfully marketing medical practices via traditional, virtual and inbound marketing methods. He has co-authored two books with Insight Marketing Group founder Jennifer Thompson. We have a great conversation about online marketing for the independent healthcare practice. Reference Links:   Amazon book -  Managing Your Online Reputation Blog post -  A Guide to Claiming and Updating Your Practice on YellowPages.com Blog post -  10 Tips to Creating Engaging Video Content Without Knowing What You're Doing Webinar / Video Tutorial -  How to Resize a Photo or Logo in Under 2 Minutes Dr Marketing Tips  Twitter Website   

Dr Marketing Tips - Healthcare Marketing Explained Inbound marketing continues to be a theme on Get Social Health as we welcome Corey Gehrold to the podcast. Corey is the Vice President of Client Strategy at Insight Marketing Group and is one of the hosts of the Dr Marketing Tips podcast. He has close to a decade of experience successfully marketing medical practices via traditional, virtual and inbound marketing methods. He has co-authored two books with Insight Marketing Group founder Jennifer Thompson. We have a great conversation about online marketing for the independent healthcare practice. Reference Links: <ul> <li>Amazon book - <a href="https://www.amazon.com/Marketing-Your-Medical-Practice-Reputation/dp/1481813781/ref=sr_1_1?ie=UTF8&amp;qid=1468618359&amp;sr=8-1&amp;keywords=corey+gehrold" rel="nofollow" target="_blank"> Managing Your Online Reputation</a></li> <li>Blog post - <a href="https://www.insightmg.com/claiming-and-updating-your-practice-on-yellowpages/" rel="nofollow" target="_blank"> A Guide to Claiming and Updating Your Practice on YellowPages.com</a></li> <li>Blog post - <a href="https://www.insightmg.com/10-tips-to-creating-engaging-video-content-without-knowing-what-youre-doing/" rel="nofollow" target="_blank"> 10 Tips to Creating Engaging Video Content Without Knowing What You're Doing</a></li> <li>Webinar / Video Tutorial - <a href="https://www.insightmg.com/how-to-resize-a-photo-or-logo-in-under-2-minutes/" rel="nofollow" target="_blank"> How to Resize a Photo or Logo in Under 2 Minutes</a></li> <li>Dr Marketing Tips <ul> <li><a href="https://twitter.com/DrMarketingTips" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.insightmg.com/education/" rel="nofollow" target="_blank">Website</a></li> </ul> </li> </ul>

Dr Marketing Tips

What's the missing link in helping patients manage their healthcare? For Darla Brown, cancer survivor and Co-Founder of Intake.me it's being able to easily access health records between different healthcare providers. The problem? Interoperability between EHR providers and the ease of accessing medical records.  In looking at the problem from the patient's perspective Darla and her co-founder Dr. Emily Lu joined forces to develop a platform that is easy to access, intuitive and free to the patient. The beta version of Intake.me launches in October 2015. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction01:33 Products developed are not from a patient's perspective.02:54 What was your experience?03:50 Entertainment and Media experience05:27 Banks and interoperability06:18 What is intake.me07:39 How have you integrated with EMR platforms?08:54 What drove this? Patients or Physicians?09:54 Patient portals or Intake.Me?00:58 Regina Holliday13:27 What does the platform look like?14:54 Signing up - as patient or through physican office15:15 Beta launch16:00 Pricing model16:42 Frequent flyers and low digital use17:57 Dr. Emily Lu - Co-Founder19:07 Intake.Me and Stanford20:54 New digitally savvy physician21:54 Replacing EMR platforms?22:50 Development Team23:33 Empowered Patient Tweet Chat: #PatientChat Christina Lizaso @btrfly1225:40 Conflict of interest?27:20 What have you talked about?29:00 Schedule for #PatientChat29:47 Presence of Physicians in Tweet Chats30:24 Signing up for Intake.me30:50 How does the data entry work?32:22 Social Media Tip: Paul Levy - "Be Personal" Intake.Me website Darla Brown  Dr. Emily Lu

What's the missing link in helping patients manage their healthcare? For Darla Brown, cancer survivor and Co-Founder of <a href="http://www.intake.me/" rel="nofollow" target="_blank">Intake.me</a> it's being able to easily access health records between different healthcare providers. The problem? Interoperability between EHR providers and the ease of accessing medical records.  In looking at the problem from the patient's perspective Darla and her co-founder Dr. Emily Lu joined forces to develop a platform that is easy to access, intuitive and free to the patient. The beta version of <a href="http://Intake.me" rel="nofollow" target="_blank">Intake.me</a> launches in October 2015. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction01:33 Products developed are not from a patient's perspective.02:54 What was your experience?03:50 Entertainment and Media experience05:27 Banks and interoperability06:18 What is intake.me07:39 How have you integrated with EMR platforms?08:54 What drove this? Patients or Physicians?09:54 Patient portals or <a href="http://www.intake.me/" rel="nofollow" target="_blank">Intake.Me</a>?00:58 <a href="http://www.getsocialhealth.com/the-walking-gallery-patient-stories/" rel="nofollow" target="_blank">Regina Holliday</a>13:27 What does the platform look like?14:54 Signing up - as patient or through physican office15:15 Beta launch16:00 Pricing model16:42 Frequent flyers and low digital use17:57 Dr. Emily Lu - Co-Founder19:07 <a href="http://Intake.Me" rel="nofollow" target="_blank">Intake.Me</a> and Stanford20:54 New digitally savvy physician21:54 Replacing EMR platforms?22:50 Development Team23:33 Empowered Patient Tweet Chat: #PatientChat Christina Lizaso <a href="https://twitter.com/btrfly12" rel="nofollow" target="_blank">@btrfly12</a>25:40 Conflict of interest?27:20 What have you talked about?29:00 Schedule for <a href="http://www.symplur.com/healthcare-hashtags/patientchat/" rel="nofollow" target="_blank">#PatientChat</a>29:47 Presence of Physicians in Tweet Chats30:24 Signing up for <a href="http://www.intake.me/" rel="nofollow" target="_blank">Intake.me</a>30:50 How does the data entry work?32:22 Social Media Tip: <a href="http://www.getsocialhealth.com/social-media-and-the-ceo/" rel="nofollow" target="_blank">Paul Levy</a> - "Be Personal" <a href="http://Intake.Me" rel="nofollow" target="_blank">Intake.Me</a> <a href="http://www.intake.me/" rel="nofollow" target="_blank">website</a> <a href="https://www.linkedin.com/in/darlabrown" rel="nofollow" target="_blank">Darla Brown </a> <a href="https://www.linkedin.com/in/cemilylu" rel="nofollow" target="_blank">Dr. Emily Lu</a>

Unifying Patient Medical History

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way - in Excel!) Listen to the podcast or drop in at the time stamps below. 1st step visibilityReviewsHealthgradesWhere should Hospitals be encouraging patients to give reviews?"I just Googled myself"University of Utah - 1st to publish CAP scoresPatients not used to reviewing physiciansCan reviews be controlled?Social Media Tip: Emily Solecki "Have a game plan" http://www.getsocialhealth.com/googlemybusiness New Date for FREE Webinar: October 7th at 12:00pm EST

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way - in Excel!) Listen to the podcast or drop in at the time stamps below. <a href="http://www.getsocialhealth.com/wp-content/uploads/2015/09/Cynthia-Newton.png" rel="nofollow" target="_blank"></a>1st step visibilityReviewsHealthgradesWhere should Hospitals be encouraging patients to give reviews?"I just Googled myself"University of Utah - 1st to publish CAP scoresPatients not used to reviewing physiciansCan reviews be controlled?Social Media Tip: <a href="https://www.linkedin.com/pub/emily-solecki-mba/14/5/460" rel="nofollow" target="_blank">Emily Solecki</a> "Have a game plan" <a href="http://www.getsocialhealth.com/googlemybusiness" rel="nofollow" target="_blank">http://www.getsocialhealth.com/googlemybusiness</a> New Date for <a href="http://chprms.com/chprms-lunch-learn/" rel="nofollow" target="_blank">FREE Webinar</a>: October 7th at 12:00pm EST

Managing Healthcare Reviews

Jared Johnson

Putting it all together - Connect the Docs My guest today is fellow podcaster and healthcare marketer Jared Johnson.  You may recognize him from some of our Blab sessions in 2016 or from his podcast, "Health IT Marketer."  He is currently on hiatus from that to work at the Phoenix Children's Hospital as their Marketing Technology Manager.  How about that, both 'Marketing' and 'Technology' in the same title!  On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests.  Listen while we talk about bridging the IT and marketing gap on Get Social Health.   You can find Jared's podcast here:  http://healthitmarketer.podbean.com/ And his book here:  http://ulteradigital.com/wp/book/    Listen to the podcast or drop in at the time stamps below:  00:51  Introduction 01:32  Switching sides 03:33  Changes in healthcare marketing  07:00  Marketing "Technology" Manager... 10:27  Imma let you finish, but about getting out the right patient info...  14:08  Amazon "Lightning Dealer of the Day" 17:13  IT and marketing, or IT Marketing? 18:32  IT / Marketing counter culture 20:01  Integrating the two 23:08  Customer service, marketing, and IT unite! 26:15  Too much content?   27:23  You wrote a book! 34:06  Two books in one 37:22  Spread the message with multiple formats 40:21  Forging the path for others to follow 42:27  Challenge to do more in 2017 43:27  End 44:12  Social Media Tip: Audun Utengen Symplur 45:02  Janet Kennedy - The Healthcare Writers Network

Putting it all together - Connect the Docs My guest today is fellow podcaster and healthcare marketer <a href="https://www.linkedin.com/in/jaredjohnson/" rel="nofollow" target="_blank">Jared Johnson</a>.  You may recognize him from some of our Blab sessions in 2016 or from his podcast, "Health IT Marketer."  He is currently on hiatus from that to work at the Phoenix Children's Hospital as their Marketing Technology Manager.  How about that, both 'Marketing' and 'Technology' in the same title!  On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests.  Listen while we talk about bridging the IT and marketing gap on Get Social Health.   You can find Jared's podcast here:  <a href="http://healthitmarketer.podbean.com/" rel="nofollow" target="_blank">http://healthitmarketer.podbean.com/</a> And his book here:  <a href="http://ulteradigital.com/wp/book/" rel="nofollow" target="_blank">http://ulteradigital.com/wp/book/</a>   Listen to the podcast or drop in at the time stamps below: 00:51  Introduction 01:32  Switching sides 03:33  Changes in healthcare marketing 07:00  Marketing "Technology" Manager... 10:27  Imma let you finish, but about getting out the right patient info... 14:08  Amazon "Lightning Dealer of the Day" 17:13  IT and marketing, or IT Marketing? 18:32  IT / Marketing counter culture 20:01  Integrating the two 23:08  Customer service, marketing, and IT unite! 26:15  Too much content?   27:23  You wrote a book! 34:06  Two books in one 37:22  Spread the message with multiple formats 40:21  Forging the path for others to follow 42:27  Challenge to do more in 2017 43:27  End 44:12  Social Media Tip: <a href="http://www.getsocialhealth.com/everyone-included-researchchallenge/" rel="nofollow" target="_blank">Audun Utengen</a> Symplur 45:02  Janet Kennedy - <a href="https://www.thesocialnurse.com/healthcare-writers-network/" rel="nofollow" target="_blank">The Healthcare Writers Network</a>

Connect the Docs - Jared Johnson

Susannah Fox

Susannah Fox – Healthcare and Social Media

It's not often I get to have a fellow podcaster on the podcast, primarily because there aren't very many of us producing podcasts on healthcare and social media. That's why I was excited to have Jared Johnson, founder of Ultera Digital and the host of "The Health IT Marketer Podcast" come on my podcast to "talk shop." Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared's company provides digital marketing services to healthcare practices and hospitals. In August of 2015 Jared launched the "Health IT Marketer Podcast" which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:41 Founding Ultera Digital02:12 Need experience outside healthcare04:15 No ulterior motives here!05:00 Patient.Co - Josh Silver and Bird Blitch07:14 Patient user experience09:15 How do you onboard a client12:18 "Mobilegeddeon"15:38 Content17:35 Iceburg Effect18:18 App development23:14 "Orcs and Storm Troopers on request"24:06 Loosen up healthcare!26:52 David Harlow @HealthBlawg Don't worry about social media31:19 Health IT Marketer Podcast32:44 Get Social Health and Health IT Not just EHR/EMR35:20 Jon Lin37:10 Joe Pulizzi - Content Marketing Institute39:35 Learning opportunities40:10 Share your thoughts40:44 The Favorite Podcast list42:49 Future Blabs44:55 Social Media Tip: Colin Hung Visit our resources page for more valuable (and free!) resources on social media and digital health.

It's not often I get to have a fellow podcaster on the podcast, primarily because there aren't very many of us producing podcasts on healthcare and social media. That's why I was excited to have <a href="https://www.linkedin.com/in/jaredjohnson" rel="nofollow" target="_blank">Jared Johnson</a>, founder of Ultera Digital and the host of "The Health IT Marketer Podcast" come on my podcast to "talk shop." Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared's company provides digital marketing services to healthcare practices and hospitals. In August of 2015 Jared launched the <a href="https://itunes.apple.com/us/podcast/health-it-marketer-podcast/id1033025131?mt=2" rel="nofollow" target="_blank">"Health IT Marketer Podcast"</a> which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below. <a href="http://www.getsocialhealth.com/wp-content/uploads/2015/10/Jared-HITMC-2015-600.jpg" rel="nofollow" target="_blank"></a>00:00 Introduction00:41 Founding Ultera Digital02:12 Need experience outside healthcare04:15 No ulterior motives here!05:00 <a href="http://www.patientco.com/" rel="nofollow" target="_blank">Patient.Co</a> - Josh Silver and Bird Blitch07:14 Patient user experience09:15 How do you onboard a client12:18 "Mobilegeddeon"15:38 Content17:35 Iceburg Effect18:18 App development23:14 "Orcs and Storm Troopers on request"24:06 Loosen up healthcare!26:52 <a href="http://www.getsocialhealth.com/david-harlow-is-healthblawg/" rel="nofollow" target="_blank">David Harlow</a> @HealthBlawg Don't worry about social media31:19 Health IT Marketer Podcast32:44 Get Social Health and Health IT Not just EHR/EMR35:20 Jon Lin37:10 <a href="http://healthitmarketer.podbean.com/e/content-marketing-the-right-way-%E2%80%94-audience-first-then-product/" rel="nofollow" target="_blank">Joe Pulizzi</a> - Content Marketing Institute39:35 Learning opportunities40:10 Share your thoughts40:44 The Favorite Podcast list42:49 Future Blabs44:55 Social Media Tip: <a href="http://www.getsocialhealth.com/healthcare-leader-colin-hung/" rel="nofollow" target="_blank">Colin Hung</a> Visit our <a href="http://www.getsocialhealth.com/resources/" rel="nofollow" target="_blank">resources</a> page for more valuable (and free!) resources on social media and digital health.

Healthcare Marketing Podcasts

Managing social media complaints for a health system can be terrible and no fun. Unless you're Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction to Amanda Changuris00:43 Amanda's background in TV news03:21 Social Media at Highmark04:37 Who does the writing?05:13 Highmark's social media presence &amp; team06:20 What's the procedure for managing social media complaints?08:05 Your response time is WHAT? Are you married to social media?10:28 What should normal people expect for response time?11:48 Does speed of response impact others?13:20 No Scripts! Honor their time13:38 The ChaCha Response16:20 Schedule Content timing to maximize engagement time17:43 Personal vs. Personal19:05 When is the handoff from social?21:30 What if a family member releases HIPAA info?24:31 Coordinated complaints: #DontDenyKevin30:01 Who are you reaching?31:00 Flies - Vinegar - Honey31:45 Twitter and 10,000 words34:00 140 characters and balancing the length of response35:21 "Won over with Fancy Cupcakes"39:35 Takeaways: Suggested responses42:20 Sneak Peek: Flying Solo43:15 Social Media Tip: Dr. Elizabeth Murray

Managing social media complaints for a health system can be terrible and no fun. Unless you're Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction to <a href="https://www.linkedin.com/in/amandachanguris" rel="nofollow" target="_blank">Amanda Changuris</a>00:43 Amanda's background in TV news03:21 Social Media at Highmark04:37 Who does the writing?05:13 Highmark's social media presence &amp; team06:20 What's the procedure for managing social media complaints?08:05 Your response time is WHAT? Are you married to social media?10:28 What should normal people expect for response time?<a href="http://www.getsocialhealth.com/wp-content/uploads/2015/10/Amanda-Changuris-2.jpg" rel="nofollow" target="_blank"></a>11:48 Does speed of response impact others?13:20 No Scripts! Honor their time13:38 The ChaCha Response16:20 Schedule Content timing to maximize engagement time17:43 Personal vs. Personal19:05 When is the handoff from social?21:30 What if a family member releases HIPAA info?24:31 Coordinated complaints: #DontDenyKevin30:01 Who are you reaching?31:00 Flies - Vinegar - Honey31:45 Twitter and 10,000 words34:00 140 characters and balancing the length of response35:21 "Won over with Fancy Cupcakes"39:35 Takeaways: Suggested responses42:20 Sneak Peek: Flying Solo43:15 Social Media Tip: Dr. Elizabeth Murray

Managing social media complaints

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say "almost" podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children's Hospital and the fact that she stills sees patients one day a week! In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting  (Thanks, Dr. Mike Sevilla and  Joe LaValle). I also announced he launch of "Social Content Solutions" - a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice.  For more details or to order go to http://www.getsocialhealthacademy.com/social-content-solutions. Listen in to my conversation with Dr. Wendy Sue Swanson or drop in at the time stamps below. 00:00 100 Episodes! 01:14 Joe LaVelle Intrepid Now 01:30 Dr. Mike Sevilla 01:51 Introduction 02:40 Meet Dr. Wendy Sue Swanson @SeattleMamaDoc 03:22 She's a Podcaster! 04:18 Growth of healthcare podcasts 05:27 Get the audience hooked on podcasts 07:23 Sleep! Everyone needs it 11:12 Was that a sneak preview of your podcast? 12:11 Segmenting podcast content? 14:08 Controversial topics are OK 15:35 What happens if you leave Seattle? Support from Seattle Children's 16:30 It's a podcast AND a blog 18:46 Any social platform you haven't tried? 21:46 Managing the overwhelm 25:35 Transgender bathroom debates in the Carolinas 26:38 Soapbox, Silent Listeners, and misinformation? 29:23 Are you seeing patients? 30:43 Variety in your work week 31:22 Counseling about social media as a pediatrician 34:36 Invitation to join the Healthcare Podcasters in Blab 35:00 Seattle Mama Doc Podcast 36:14 Introducing "Social Content Solutions" Find Dr. Wendy Sue Swanson:  Twitter LinkedIn Blog 

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say "almost" podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at <a href="http://www.seattlechildrens.org/" rel="nofollow" target="_blank">Seattle Children's</a> Hospital and the fact that she stills sees patients one day a week! In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting  (Thanks, <a href="http://www.getsocialhealth.com/dr-anonymous-blogger-podcaster/" rel="nofollow" target="_blank">Dr. Mike Sevilla</a> and <a href="http://www.getsocialhealth.com/hcpodcasters-transforming-healthcare-digitalhealth-and-mhealth/" rel="nofollow" target="_blank"> Joe LaValle</a>). I also announced he launch of "Social Content Solutions" - a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice.  For more details or to order go to <a href="http://www.getsocialhealthacademy.com/social-content-solutions" rel="nofollow" target="_blank">http://www.getsocialhealthacademy.com/social-content-solutions</a>. Listen in to my conversation with Dr. Wendy Sue Swanson or drop in at the time stamps below. 00:00 100 Episodes! 01:14 Joe LaVelle Intrepid Now 01:30 Dr. Mike Sevilla 01:51 Introduction 02:40 Meet Dr. Wendy Sue Swanson @SeattleMamaDoc 03:22 She's a Podcaster! 04:18 Growth of healthcare podcasts 05:27 Get the audience hooked on podcasts 07:23 Sleep! Everyone needs it 11:12 Was that a sneak preview of your podcast? 12:11 Segmenting podcast content? 14:08 Controversial topics are OK 15:35 What happens if you leave Seattle? Support from Seattle Children's 16:30 It's a podcast AND a blog 18:46 Any social platform you haven't tried? 21:46 Managing the overwhelm 25:35 Transgender bathroom debates in the Carolinas 26:38 Soapbox, Silent Listeners, and misinformation? 29:23 Are you seeing patients? 30:43 Variety in your work week 31:22 Counseling about social media as a pediatrician 34:36 Invitation to join the Healthcare Podcasters in Blab 35:00 Seattle Mama Doc Podcast 36:14 Introducing "Social Content Solutions" Find Dr. Wendy Sue Swanson: <ul> <li><a href="https://twitter.com/SeattleMamaDoc" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/in/wendy-sue-swanson-md-mbe-faap-353b1b22" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="http://seattlemamadoc.seattlechildrens.org/" rel="nofollow" target="_blank">Blog</a></li> </ul>

Pediatrician and Podcaster @SeattleMamaDoc

Ritesh Patel

Today we're talking about Pharma and Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:55 Meet Ritesh Patel01:55 David Ogilvy &amp; Ogilvy CommonHealth Worldwide04:15 What kind of health are you serving?05:45 Do you have a group that specializes in Crisis Management?06:38 Industry response to bad PR08:58 Hard to "put the brakes on"10:11 Can you BE a digital evangelist in pharma?13:31 Patients need information and Fair balance15:58 COPD Foundation - Is pharma focusing on disease states?19:00 Mayo Clinic - Must educate because so much information is bad21:02 Patient communities23:33 Are you doing more client work in open or closed communities?25:15 Storyvine for telling patient stories25:55 Why would a patient give a pharma testimonial?28:00 How does the app get paid for?29:16 Are you evangelizing to the C-Suite?30:58 Is it "They don't get it" or "They are afraid of it"?32:09 Are digital budgets growing?33:48 What about other health verticals? Are they using social media?35:27 Are you doing work in health startups?36:14 Are all the Ogilvy Health employees wearing wearables?36:54 If you could wave a magic wand, what would you change?40:41 Patient centricity model42:19 Is the FDA active in social media?44:41 Social Media Tip: Carol Bush, RN - Tip for Nurse Bloggers 45:50 Physicians - Nurses - Practice Managers - I need your feedback! Take this survey! Digital Musings for Pharma: Rethinking Social Media Engagement by Ritesh Patel Find Ritesh Patel LinkedIn Twitter About Me As an aside - Ritesh is a DJ too! https://www.spreaker.com/user/ritters90

Today we're talking about Pharma and Social Media with <a href="https://www.linkedin.com/in/riteshpatel" rel="nofollow" target="_blank">Ritesh Patel</a>, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:55 Meet Ritesh Patel01:55 David Ogilvy &amp; Ogilvy CommonHealth Worldwide04:15 What kind of health are you serving?05:45 Do you have a group that specializes in Crisis Management?06:38 Industry response to bad PR08:58 Hard to "put the brakes on"10:11 Can you BE a digital evangelist in pharma?13:31 Patients need information and Fair balance15:58 COPD Foundation - Is pharma focusing on disease states?19:00 Mayo Clinic - Must educate because so much information is bad21:02 Patient communities23:33 Are you doing more client work in open or closed communities?25:15 Storyvine for telling patient stories25:55 Why would a patient give a pharma testimonial?28:00 How does the app get paid for?29:16 Are you evangelizing to the C-Suite?30:58 Is it "They don't get it" or "They are afraid of it"?32:09 Are digital budgets growing?33:48 What about other health verticals? Are they using social media?35:27 Are you doing work in health startups?36:14 Are all the Ogilvy Health employees wearing wearables?36:54 If you could wave a magic wand, what would you change?40:41 Patient centricity model42:19 Is the FDA active in social media?44:41 Social Media Tip: <a href="http://www.getsocialhealth.com/the-social-nurse-helps-nurse-entrepreneurs/" rel="nofollow" target="_blank">Carol Bush, RN</a> - Tip for Nurse Bloggers 45:50 Physicians - Nurses - Practice Managers - I need your feedback! <a href="https://www.surveymonkey.com/r/TBDYTHZ" rel="nofollow" target="_blank">Take this survey!</a> <a href="http://www.dtcperspectives.com/rethinking-social-media-engagement/" rel="nofollow" target="_blank">Digital Musings for Pharma: Rethinking Social Media Engagement</a> by Ritesh Patel Find Ritesh Patel <a href="https://www.linkedin.com/in/riteshpatel" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/ritters90" rel="nofollow" target="_blank">Twitter</a> <a href="https://about.me/riteshpatel" rel="nofollow" target="_blank">About Me</a> As an aside - Ritesh is a DJ too! <a href="https://www.spreaker.com/user/ritters90" rel="nofollow" target="_blank">https://www.spreaker.com/user/ritters90</a>

Pharma Social Media with Ritesh Patel

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below. 00:00 Introduction00:45 So may ways to connect01:37 Patients are not patient02:52 Social Listening03:35 Who is Keith Boswell - Chief Digital Officer?04:35 Kaiser-Permanente Digital Strategy06:10 Agency models don't always translate to healthcare09:37 Digital decisions by people who don't use digital11:23 Educating the C-Suite - Where are the conversations taking place?12:40 Dialiang for your lawyer reputation management13:39 The reputation stages of grief16:38 A Rose (or Review) by any other name18:46 A hospital is not a restaurant19:21 Trusting the agency to lead digital22:38 Does digital carry a higher expectation for ROI than traditional media?25:05 Risk adverse to digital25:49 Author of an eBook "Digital Marketing for Healthcare"27:43 Yelp! Pilot30:02 Claim your local space - Weighted toward places with more reviews33:15 He's a podcaster too! "CDO-Cheif Digital Officer Podcast"36:04 Social Media Tip: Amanda Changuris, "Making it right"Digital Marketing for Healthcarehttp://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/ Creating a Digital Marketing Strategywww.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/ Your CDO Radio subscription linkhttps://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2 Visit our resources page for more valuable (and free!) resources on social media and digital health.

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below. 00:00 Introduction00:45 So may ways to connect01:37 Patients are not patient02:52 Social Listening03:35 Who is Keith Boswell - Chief Digital Officer?04:35 Kaiser-Permanente Digital Strategy06:10 Agency models don't always translate to healthcare09:37 Digital decisions by people who don't use digital11:23 Educating the C-Suite - Where are the conversations taking place?12:40 Dialiang for your lawyer reputation management13:39 The reputation stages of grief16:38 A Rose (or Review) by any other name18:46 A hospital is not a restaurant19:21 Trusting the agency to lead digital22:38 Does digital carry a higher expectation for ROI than traditional media?25:05 Risk adverse to digital25:49 Author of an eBook "Digital Marketing for Healthcare"27:43 Yelp! Pilot30:02 Claim your local space - Weighted toward places with more reviews33:15 He's a podcaster too! "CDO-Cheif Digital Officer Podcast"36:04 Social Media Tip: Amanda Changuris, "Making it right"Digital Marketing for Healthcare<a href="http://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/" rel="nofollow" target="_blank">http://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/</a> Creating a Digital Marketing Strategy<a href="http://www.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/" rel="nofollow" target="_blank">www.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/</a> Your CDO Radio subscription link<a href="https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2</a> Visit our <a href="http://www.getsocialhealth.com/resources/" rel="nofollow" target="_blank">resources</a> page for more valuable (and free!) resources on social media and digital health.

Chief Digital Officer for Healthcare

Ruth Carlos

Today on Get Social Health my guest is Dr. Ruth Carlos.  She's the Deputy Editor of the Journal of the American College of Radiology, as well as a professor of radiology at the University of Michigan.  In 2016 she led a team of researchers to win the Stanford Medicine X / Symplur Signals "Everyone Included Research Challenge."  We'll talk about her work getting patients engaged in healthcare via social media on Get Social Health. Listen to the podcast or drop in at the time stamps below: 01:13  Introduction 02:53  Patient access 03:57  Patient comprehension of said access 05:24  Medicine X Challenge 06:52  Diving head first into Twitter chat 07:38  Twitter focus 08:54  Hey scientists! Use Twitter! 10:59  Curating Twitter 12:12  Medicine X Team, Assemble! 15:55  How we Medicine X'ed 16:40  Democracy of social media 18:26  What do you do with this information? 19:34  Social Media and Patient Education 21:51  Exciting publication 23:14  Patient-centered care, an annual event? 24:08  Layman accessibility 24:37  Patient engagement and perspective 26:32  Appreciation for accessibility 28:16  Personal academia 29:26  Machine learning in 2018 30:21  End 31:10  Social Media Tip -  Mandi Bishop 31:54  Closing  Find Dr. Ruth Carlos online:   LinkedIn Twitter  The Winning Team:  C Matthew Hawkins MD - @MattHawkinsMD Edith Mitchell MD - @EdithMitchellMD Andrea Borondy Kitts, Patient advocate - @findlungcancer Bruce Hillman MD, Editor in chief of jacr - @BruceJHillmanMD 

Today on Get Social Health my guest is Dr. Ruth Carlos.  She's the Deputy Editor of the Journal of the American College of Radiology, as well as a professor of radiology at the University of Michigan.  In 2016 she led a team of researchers to win the Stanford Medicine X / Symplur Signals "Everyone Included Research Challenge."  We'll talk about her work getting patients engaged in healthcare via social media on Get Social Health. Listen to the podcast or drop in at the time stamps below: 01:13  Introduction 02:53  Patient access 03:57  Patient comprehension of said access 05:24  Medicine X Challenge 06:52  Diving head first into Twitter chat 07:38  Twitter focus 08:54  Hey scientists! Use Twitter! 10:59  Curating Twitter 12:12  Medicine X Team, Assemble! 15:55  How we Medicine X'ed 16:40  Democracy of social media 18:26  What do you do with this information? 19:34  Social Media and Patient Education 21:51  Exciting publication 23:14  Patient-centered care, an annual event? 24:08  Layman accessibility 24:37  Patient engagement and perspective 26:32  Appreciation for accessibility 28:16  Personal academia 29:26  Machine learning in 2018 30:21  End 31:10  Social Media Tip - <a href="http://www.getsocialhealth.com/mandi-bishop-disrupting-healthcare/" rel="nofollow" target="_blank"> Mandi Bishop</a> 31:54  Closing Find Dr. Ruth Carlos online: <ul> <li><a href="https://www.linkedin.com/in/ruth-carlos-89873513/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/ruthcarlosmd" rel="nofollow" target="_blank">Twitter</a></li> </ul> The Winning Team: <ul> <li>C Matthew Hawkins MD - <a href="https://twitter.com/MattHawkinsMD" rel="nofollow" target="_blank">@MattHawkinsMD</a></li> <li>Edith Mitchell MD - <a href="https://twitter.com/EdithMitchellMD" rel="nofollow" target="_blank">@EdithMitchellMD</a></li> <li>Andrea Borondy Kitts, Patient advocate - <a href="https://twitter.com/findlungcancer" rel="nofollow" target="_blank">@findlungcancer</a></li> <li>Bruce Hillman MD, Editor in chief of jacr - <a href="https://twitter.com/BruceJHillmanMD" rel="nofollow" target="_blank">@BruceJHillmanMD</a></li> </ul>

Ruth Carlos, MD - Engaging Patients on Twitter

How do you take healthcare innovation into business as usual practices? Joining me on Get Social Health is Andre Blackman, a member of the Jump Foundry team and Producer for Health:Further. This program that brings healthcare innovators together with healthcare professionals to figure out how to implement innovative products, services, and ideas in real-world businesses.Health:FurtherYou know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I start with his You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I start with his previous podcast topic, the Sustain or Die Manifesto. Andre developed this idea a few years ago to inspire others to think about taking healthcare innovation into practice. In his new role with Health:Further, Andre is responsible for creating events that bring together digital health innovators and the healthcare see suite to talk about how you can use innovations in a practical real world setting.Listen to our conversation on the podcast or jump in at the timestamps below.00:00 Introduction: Agent of Change - Andre Blackman02:19 The Sustain or Die Manifesto04:52 Wearables gaining interest for health tracking07:20 Manifesto13:58 Brand new project - Health:Further18:10 Med help to those without23:04 Producing Quarterly events24:24 Jumpstart Foundry25:11 Are you targeting just Healthcare Systems?25:57 Health innovation - Where's the impact?28:09 What core competencies does the health entrepreneur need?30:54 Looking for the small healthcare solutions32:29 Room for individuals?33:56 Levels of involvement35:26 What is your role with Health:Further?36:40 Dana Lewis, #hcsm Moderator, "Jump in!" Additional Resources Andre's website and @mindofandre on TwitterAndre on LinkedIn Pulse + Signal Facebook page RecycleHealth (only a FB page for right now) Aaron Sklar - design + healthcare, co-founder of Prescribe DesignIDEO, Frog Design = two leading design-thinking companiesFlip the Clinic, waiting room experiences - initiated by Thomas Goetz and led by my friend Whitney Zatzkin (@MsWZ) Health:Further Resources: Main website: healthfurther.com My introduction post as Producer and the missionThe HF events page that links to our March 1st event on telehealthMy interview with Jane Sarasohn-Kahn on Health:Further and important of fresh thinking for healthcare innovationFollow HF on Twitter as @HealthFurther and Facebook

How do you take healthcare innovation into business as usual practices? Joining me on Get Social Health is Andre Blackman, a member of the Jump Foundry team and Producer for <a href="http://healthfurther.com/" rel="nofollow" target="_blank">Health:Further</a>. This program that brings healthcare innovators together with healthcare professionals to figure out how to implement innovative products, services, and ideas in real-world businesses.Health:Further You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I start with his You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I start with his <a href="http://www.getsocialhealth.com/andre-blackman-sustain-or-die/" rel="nofollow" target="_blank">previous podcast topic</a>, the <a href="http://pulseandsignal.com/sustainordie/" rel="nofollow" target="_blank">Sustain or Die Manifesto</a>. Andre developed this idea a few years ago to inspire others to think about taking healthcare innovation into practice. In his new role with Health:Further, Andre is responsible for creating events that bring together digital health innovators and the healthcare see suite to talk about how you can use innovations in a practical real world setting.Listen to our conversation on the podcast or jump in at the timestamps below. 00:00 Introduction: Agent of Change - Andre Blackman02:19 The Sustain or Die Manifesto04:52 Wearables gaining interest for health tracking07:20 Manifesto13:58 Brand new project - Health:Further18:10 Med help to those without23:04 Producing Quarterly events24:24 Jumpstart Foundry25:11 Are you targeting just Healthcare Systems?25:57 Health innovation - Where's the impact?28:09 What core competencies does the health entrepreneur need?30:54 Looking for the small healthcare solutions32:29 Room for individuals?33:56 Levels of involvement35:26 What is your role with Health:Further?36:40 Dana Lewis, #hcsm Moderator, "Jump in!" Additional Resources <a href="http://andreblackman.com/" rel="nofollow" target="_blank">Andre's website</a> and <a href="https://twitter.com/mindofandre" rel="nofollow" target="_blank">@mindofandre</a> on Twitter <a href="https://www.linkedin.com/in/andreblackman" rel="nofollow" target="_blank">Andre on LinkedIn</a> <a href="http://facebook.com/pulseandsignal" rel="nofollow" target="_blank">Pulse + Signal Facebook page</a> <a href="https://www.facebook.com/recyclehealth" rel="nofollow" target="_blank">RecycleHealth</a> (only a FB page for right now) <a href="https://www.linkedin.com/in/aaronsklar" rel="nofollow" target="_blank">Aaron Sklar</a> - design + healthcare, co-founder of <a href="http://prescribedesign.com/" rel="nofollow" target="_blank">Prescribe Design</a> IDEO, Frog Design = two leading design-thinking companies <a href="http://fliptheclinic.org/" rel="nofollow" target="_blank">Flip the Clinic</a>, waiting room experiences - initiated by Thomas Goetz and led by my friend Whitney Zatzkin (@MsWZ)   Health:Further Resources:   Main website: <a href="http://healthfurther.com/" rel="nofollow" target="_blank">healthfurther.com</a> <a href="http://healthfurther.com/building-bridges-healthfurther/" rel="nofollow" target="_blank">My introduction post</a> as Producer and the mission The <a href="http://healthfurther.com/events/" rel="nofollow" target="_blank">HF events page</a> that links to our March 1st event on telehealth <a href="http://healthpopuli.com/2016/02/04/14001/" rel="nofollow" target="_blank">My interview with Jane Sarasohn-Kahn on Health:Further</a> and important of fresh thinking for healthcare innovation Follow HF on Twitter as @HealthFurther and <a href="http://facebook.com/healthfurther" rel="nofollow" target="_blank">Facebook</a>

Moving healthcare from innovation to business as usual

Digital Snake Oil, the Meeker Report, and a ChatBot chat with Klick Health's Michael Spitz. This episode of Get Social Health digs into digital trends with Spitz, VP of Digital Strategy for Klick Health. Spitz (that's what he goes by) really  knows his stuff! Join us for a far-ranging conversation about Digital Health on Get Social Health. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:38 Meet Michael Spitz, VP Strategy for Klick Health 01:15 Damnit Janet and Spitz 01:55 The Klick Wire 04:35 Meterologist of Digital Health 05:50 Digital Strategy or Traditional Strategy 07:09 B2C or B2B? 08:07 Klick Health 09:48 Deep bench at Klick Health? 10:47 Consumer - Patient - Population Health 16:28 Snake Oil and Digital Health 21:33 Young people excited about digital health 22:48 Digital trends - when are they client ready? Klick Labs 25:27 Geofencing in healthcare 26:21 C-Suite, Digital Technology and implementing new ideas 28:23 Trust 30:49 ChatBots (finally!) 36:26 Where is the medical info coming from that's being served? Healthtap 43:40 Mary Meeker's Internet Report 46:31 Pharma - If it ain't broke... 47:44 Innovators lead the way 50:38 Digital health is transformative 51:35 Links to content are in the show notes 52:12 Social Media Tip: Samantha Pierce - Get your leaders in social media 52:42 Subscribe to the podcast! Mary Meeker: Blog post by Michael Spitz ChatBots: "I, Healthtbot" blog post by Michael Spitz Find Michael Spitz: LinkedIn Twitter Klick website

Digital Snake Oil, the Meeker Report, and a ChatBot chat with Klick Health's Michael Spitz. This episode of Get Social Health digs into digital trends with Spitz, VP of Digital Strategy for Klick Health. Spitz (that's what he goes by) really  knows his stuff! Join us for a far-ranging conversation about Digital Health on Get Social Health. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:38 Meet Michael Spitz, VP Strategy for Klick Health 01:15 Damnit Janet and Spitz 01:55 The Klick Wire 04:35 Meterologist of Digital Health 05:50 Digital Strategy or Traditional Strategy 07:09 B2C or B2B? 08:07 Klick Health 09:48 Deep bench at Klick Health? 10:47 Consumer - Patient - Population Health 16:28 Snake Oil and Digital Health 21:33 Young people excited about digital health 22:48 Digital trends - when are they client ready? Klick Labs 25:27 Geofencing in healthcare 26:21 C-Suite, Digital Technology and implementing new ideas 28:23 Trust 30:49 ChatBots (finally!) 36:26 Where is the medical info coming from that's being served? Healthtap 43:40 Mary Meeker's Internet Report 46:31 Pharma - If it ain't broke... 47:44 Innovators lead the way 50:38 Digital health is transformative 51:35 Links to content are in the show notes 52:12 Social Media Tip: Samantha Pierce - Get your leaders in social media 52:42 Subscribe to the podcast! Mary Meeker: <a href="https://www.klick.com/health/news/blog/digital/the-meeker-shall-inherit-the-internet/" rel="nofollow" target="_blank">Blog post by Michael Spitz</a> ChatBots: "I, Healthtbot" <a href="https://www.klick.com/health/news/blog/mhealth/i-healthbot/" rel="nofollow" target="_blank">blog post by Michael Spitz</a> Find Michael Spitz: <a href="https://www.linkedin.com/in/mookiespitz" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/SpitzStrategy" rel="nofollow" target="_blank">Twitter</a> Klick <a href="https://www.klick.com/health/" rel="nofollow" target="_blank">website</a>

ChatBot Chat with Klick Health

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