Episode 11. You are using your PR agency all wrong.
Episode 11. You are using your PR agency all wrong.
How do you build fame and drive engagement? If you didn’t answer “PR agency” then Alishia Chitolie wants a word in your ... Read more
23 Nov 2021
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15mins
Episode 10. Lead, don’t follow.
Episode 10. Lead, don’t follow.
How do you lead a business as you grow from start-up to scale up, from national to international operator? Every stage o... Read more
27 Oct 2021
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18mins
Episode 9. Win Black Friday
Episode 9. Win Black Friday
It’s a monster trading period which it seems to me that most retailers say they hate, but secretly love. For those tha... Read more
12 Oct 2021
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18mins
Episode 8. Shift units through influencer marketing.
Episode 8. Shift units through influencer marketing.
As tempting as it is to grab any old celebrity with a big following, chuck them oodles of cash and put your product in t... Read more
29 Sep 2021
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11mins
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Episode 7. Obtain Luxury status.
Episode 7. Obtain Luxury status.
How do you position your brand as Luxury? One of, if not the leader in doing this is LVMH so we spoke to Greg McCann wh... Read more
15 Sep 2021
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10mins
Episode 6. Taste sound.
Episode 6. Taste sound.
How can sound improve how your product tastes? Running his company Sonic Sauce alongside producing for world-class arti... Read more
30 Aug 2021
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13mins
Episode 5. Reach beyond your existing community with paid media – PART I
Episode 5. Reach beyond your existing community with paid media – PART I
How do you buy contact time with new customers on social. With peak trading season fast approaching Lily Thistlewood of ... Read more
16 Aug 2021
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13mins
Episode 4. Benefit from the power of an authentic brand collaboration.
Episode 4. Benefit from the power of an authentic brand collaboration.
How do you create a collaboration so both brands and the customer take something from it.? Done well there is a good lik... Read more
27 Jul 2021
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15mins
Episode 3. Encourage customers to trade up though your social channels
Episode 3. Encourage customers to trade up though your social channels
How do you use your social channels to encourage customers to trade up? As life happens the brand you entered a categor... Read more
14 Jul 2021
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13mins
Episode 2. Create packaging that stands out on shelves
Episode 2. Create packaging that stands out on shelves
How do you create packaging that stands out on shelves? For those that have secured their place on the shelf, that’s onl... Read more
1 Jul 2021
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13mins
