Cover image of The Rise and Fall of LuLaRoe

The Rise and Fall of LuLaRoe

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operati... Read more

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Introducing Hillsong: A Megachurch Shattered

Introducing Hillsong: A Megachurch Shattered

If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. ... Read more

13 Oct 2022

31mins

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Ep.6: Life After LuLaRoe

Ep.6: Life After LuLaRoe

For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of s... Read more

29 Mar 2022

27mins

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Ep.5: The Psychology of MLMs

Ep.5: The Psychology of MLMs

This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recr... Read more

22 Mar 2022

32mins

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Ep.4: Building the Anti-LuLaRoe Movement

Ep.4: Building the Anti-LuLaRoe Movement

How did the anti-LuLaRoe movement start?  Much of the pushback began with women sharing their stories online after recei... Read more

15 Mar 2022

28mins

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Ep.3: Targeting Women, Targeting Moms

Ep.3: Targeting Women, Targeting Moms

LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by tout... Read more

8 Mar 2022

30mins

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Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality

LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively ... Read more

1 Mar 2022

33mins

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Ep 1: The Promise of LuLaRoe

Ep 1: The Promise of LuLaRoe

Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom... Read more

22 Feb 2022

32mins

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Introducing: The Rise and Fall of LuLaRoe

Introducing: The Rise and Fall of LuLaRoe

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have the... Read more

8 Feb 2022

2mins

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