Cover image of DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

Ranked #1

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John Lambeth: Tourism Improvement Districts

John Lambeth: Tourism Improvement Districts

As the pressure builds on public sector investment into Destination Marketing, smart DMOs are looking for alternative re... Read more

17 Dec 2019

34mins

Ranked #2

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Jennifer Wesselhoff: Transitioning to Sustainabilty

Jennifer Wesselhoff: Transitioning to Sustainabilty

When a community pushes back on the industry that is its lifeblood, what is a DMO to do? Jennifer Wesselhoff of the Sedo... Read more

3 Dec 2019

39mins

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Ranked #3

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Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development

Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development

DMOs have been marketing to meeting planners for years and the opportunity to innovate their approach is huge. Digital E... Read more

22 Oct 2019

29mins

Ranked #4

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Don Welsh: The Future of Destinations International

Don Welsh: The Future of Destinations International

We are coming up on four years since Don Welsh was named the CEO of the organization today known as Destinations Interna... Read more

20 Feb 2020

34mins

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Ranked #5

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Mike Gamble: The DNA of Tommorow's Destination Leaders

Mike Gamble: The DNA of Tommorow's Destination Leaders

Over the past two decades, Searchwide Global's Mike Gamble has seen a significant evolution in what communities and thei... Read more

12 Jan 2020

28mins

Ranked #6

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Jason Fulvi & Craig Davis: Preparing for the Big Chair

Jason Fulvi & Craig Davis: Preparing for the Big Chair

What does it take to make the jump to the Big Chair? Two former Number Twos share their experiences as Visit Pittsburgh ... Read more

9 Nov 2019

26mins

Ranked #7

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George Tzougros: The Power of the Arts in Place Making

George Tzougros: The Power of the Arts in Place Making

There are few destination assets as powerful as the Arts in helping to define and magnetize a community...and, for more ... Read more

15 Oct 2019

36mins

Ranked #8

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Cleo Battle: Successfully Mitigating the Loss of a Convention Center

Cleo Battle: Successfully Mitigating the Loss of a Convention Center

While those of us with Convention Centers always dream of upgrades and expansions...what if that renovation meant your p... Read more

28 Oct 2019

25mins

Ranked #9

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Jack Johnson: Destination Marketing as a Community Shared Value

Jack Johnson: Destination Marketing as a Community Shared Value

Destination Marketing has never been more politicized…but recent budget attacks have actually indicated a path forward i... Read more

24 Sep 2019

32mins

Ranked #10

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Julie Saupe: Developing a Sensational Organizational Culture

Julie Saupe: Developing a Sensational Organizational Culture

In our work with DMOs throughout the Americas, we rarely experience the organizational culture we experienced in our wor... Read more

14 Jan 2020

27mins

Ranked #11

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Julie Pingston: Developing a Sensory Sensitive Destination

Julie Pingston: Developing a Sensory Sensitive Destination

DMOs often talk about making their destinations “Visitor Ready,” but what about those prospective visitors that are unab... Read more

18 Sep 2019

30mins

Ranked #12

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Monica Smith: Achieving Success on Capitol Hill...and at Home

Monica Smith: Achieving Success on Capitol Hill...and at Home

While most in the Destination Marketing sector signed up because we loved Sales, Marketing and our communities, being ad... Read more

11 Feb 2020

29mins

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