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Why It's Cool

A recurring podcast digging deeper into the most relevant brands, manufacturers, and specific products in the Highsnobiety universe and why our audience cares so much about them. The show dissects wha... Read more

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Why It's Cool #14: Birkenstocks

Why It's Cool #14: Birkenstocks

Once deemed ugly or uncool among the fashion-conscious crowd, Birkenstocks now grace Paris Fashion Week runways and are ... Read more

22 Jan 2020

12mins

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Why It's Cool #13: Dragon Ball Z

Why It's Cool #13: Dragon Ball Z

Nothing got hyperactive 90’s and 2000’s kids to settle on the couch better than the intergalactic battles, valiant heroi... Read more

15 Jan 2020

25mins

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Why It's Cool #12: Ray-Ban Wayfarers

Why It's Cool #12: Ray-Ban Wayfarers

When did the Space Age begin? In terms of astronomy, you can nail it down to 1957, when the Russians hurled a 183-pound ... Read more

8 Jan 2020

10mins

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Why It's Cool #11: Levi's 501s

Why It's Cool #11: Levi's 501s

In his 2003 novel, Pattern Recognition, William Gibson creates the coolest character ever to grace the pages of a book. ... Read more

1 Jan 2020

16mins

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Why It's Cool #10: adidas Stan Smith

Why It's Cool #10: adidas Stan Smith

Timeless is a word so overused nowadays that its meaning has almost become redundant, but the Stan Smith is one of the f... Read more

25 Dec 2019

24mins

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Why It's Cool #9: Margiela Tabi Boots

Why It's Cool #9: Margiela Tabi Boots

The Margiela Tabi Boot celebrates its 30th anniversary this year. Along the way, it's become a membership card among fas... Read more

18 Dec 2019

14mins

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Why It's Cool #8: NY Yankees Cap

Why It's Cool #8: NY Yankees Cap

On “Empire State of Mind,” JAY-Z rapped, “I made the Yankees hat more famous than a Yankee can.” It’s a stunt, a boast t... Read more

11 Dec 2019

14mins

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Why It's Cool #7: Vans

Why It's Cool #7: Vans

From the first time four wheels hugged the walls of an emptied out pool, to becoming a central part of pop culture and f... Read more

26 Dec 2018

18mins

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Why It's Cool #6: Crystals

Why It's Cool #6: Crystals

On this week’s episodeof Why It's Cool, we dive deep into the divine territory of crystals—and it's as magical as you wo... Read more

19 Dec 2018

26mins

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Why It's Cool #5: The Ikea Bag

Why It's Cool #5: The Ikea Bag

It’s hard to believe that a $1.49 bag made entirely of polypropylene could be so influential. So much so that in 2017 De... Read more

12 Dec 2018

23mins

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