Ranked #1
022 Is Your Marketing Better or Different?
022 Is Your Marketing Better or Different?
Christopher Lochhead discusses differentiation or differentiators of a brand, product or company. He further shares what... Read more
22 Oct 2019
•
7mins
Ranked #2
023 Trendjacking Marketing and Public Relations w/ Paul Maher
023 Trendjacking Marketing and Public Relations w/ Paul Maher
Today is another special episode of Lochhead on Marketing as Paul Maher, Founder of Positive Marketing (UK) joins us to ... Read more
5 Nov 2019
•
27mins
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033 Marketing Is The Leadership Department
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Coronavirus has created and is still creating both horrible human and economic costs, around the world. However, it is d... Read more
16 Mar 2020
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007 Category Creation is the Strategy
007 Category Creation is the Strategy
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006 Peanut Butter vs. Lightning
006 Peanut Butter vs. Lightning
In this episode, Christopher Lochhead looks into the age-old marketing approach of peanut butter marketing and why it is... Read more
6 Aug 2019
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Ranked #6
009 Marketing Strategy vs. Tactics
009 Marketing Strategy vs. Tactics
The difference between Marketing Strategy and Tactics, oftentimes, confuses most people. In this episode of Lochhead on ... Read more
21 Aug 2019
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4mins
Ranked #7
008 7 Recession Marketing Ideas
008 7 Recession Marketing Ideas
Christopher Lochhead discusses some of his marketing ideas timely for a potential (we hope not, but economists say other... Read more
19 Aug 2019
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Ranked #8
043 Drive Revenue Now | Marketing PodStorm #5
043 Drive Revenue Now | Marketing PodStorm #5
https://youtu.be/3yCPhiRlVuEWelcome to Lochhead on Marketing, where we are trying the first world's Marketing PodStorm —... Read more
22 May 2020
•
8mins
Ranked #9
011 The Perception of Your Product is Your Product
011 The Perception of Your Product is Your Product
In this episode. Christopher Lochhead talks about what your real product or real service is. He discusses why product de... Read more
28 Aug 2019
•
9mins
Ranked #10
031 8 Stages of Digital Marketing w/ Ryan Deiss
031 8 Stages of Digital Marketing w/ Ryan Deiss
In this episode, we have a thoughtful conversation about how to turbocharge your pipeline and drive revenue with Ryan De... Read more
4 Feb 2020
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43mins
Ranked #11
037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
We have is a very special free form conversation with Eddie Yoon, author of Superconsumers. He is also the category desi... Read more
21 Apr 2020
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Ranked #12
012 Category Creation Economics 101
012 Category Creation Economics 101
In this episode, Christopher Lochhead talks about the powerful, surprising winner-take-all realities of categories and w... Read more
3 Sep 2019
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14mins
Ranked #13
005 Mystery Shopping
005 Mystery Shopping
Retailers or B2C market often uses the term mystery shopping. It is a concept to understand the customer’s journey in yo... Read more
6 Aug 2019
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7mins
Ranked #14
045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
During the PodStorm, were doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. Here is the s... Read more
24 May 2020
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041 Marketing Lightning Strikes| Marketing PodStorm #3
041 Marketing Lightning Strikes| Marketing PodStorm #3
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20 May 2020
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Ranked #16
024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas ... Read more
26 Nov 2019
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36mins
Ranked #17
044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
During the PodStorm, were doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our fi... Read more
23 May 2020
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17mins
Ranked #18
010 Artificial Intelligence In Marketing
010 Artificial Intelligence In Marketing
In this episode, Christopher Lochhead shares two eye-opening stories about Artificial Intelligence in Marketing. First i... Read more
26 Aug 2019
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12mins
Ranked #19
018 Personal Branding is Bullshit
018 Personal Branding is Bullshit
In this episode, Christopher Lochhead talks about a giant topic in business today, personal branding. He further shares ... Read more
24 Sep 2019
•
10mins
Ranked #20
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO o... Read more
19 Dec 2019
•
25mins
