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#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health
#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health
A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to rea... Read more
14 Aug 2023
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28mins
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#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus
#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus
I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and deve... Read more
7 Aug 2023
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28mins
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#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media
#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media
In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll b... Read more
31 Jul 2023
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37mins
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#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs
#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs
Think about it - whatever product or service you offer on a market your success always hinges on how well you know the p... Read more
24 Jul 2023
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31mins
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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
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PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Re... Read more
17 Jul 2023
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#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust
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Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - d... Read more
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#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a p... Read more
26 Jun 2023
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39mins
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#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of cou... Read more
19 Jun 2023
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#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more th... Read more
12 Jun 2023
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#35: TikTok audiences with Andre Kempe, Founder at Admiral Media
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Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple... Read more
7 Jun 2023
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