Internationales Brandmanagement - Lektion 9: Markencontrolling

Internationales Brandmanagement - Lektion 10: Markenschutz

Internationales Brandmanagement - Lektion 6: Markenführung und Kommunikation

Internationales Brandmanagement - Lektion 8: Markenführung nach dem Stakeholderkonzept

Internationales Brandmanagement - Lektion 7: Markenerweiterung

Internationales Brandmanagement - Lektion 3: Markenstrategien

Internationales Brandmanagement - Lektion 2: Markenidentität, Markenpositionierung und Markenpersönlichkeit

Internationales Brand Management - Lektion 4: Internationales Branding

Internationales Brand Management - Lektion 1: Grundlagen des Brand Managements

Internationales Brand Management - Lektion 5: Markenarchitekturen

Internationales Brand Management (Bachelor)

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