From Consultancy to $10M in ARR — Vince Mayfield, TalkingParents
From Consultancy to $10M in ARR — Vince Mayfield, TalkingParents
On the podcast: The right way to raise prices, the painful lessons from picking the wrong tools, and why you should resp... Read more
9 Aug 2023
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47mins
What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant
What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant
On the podcast: Setting sensible goals for paid marketing, how to measure and learn from the results, and why a single a... Read more
26 Jul 2023
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1hr 19mins
Achieving Mission & Profit with Freemium — Erin Webster-Shaller and Paul Apollo, Lose It!
Achieving Mission & Profit with Freemium — Erin Webster-Shaller and Paul Apollo, Lose It!
On this episode: balancing mission and monetization, the challenges inherent to referral programs, and why Lose It! had ... Read more
12 Jul 2023
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45mins
Cultivating Organic Growth with Viral Loops — Guillem Ros Salvador, Hevy
Cultivating Organic Growth with Viral Loops — Guillem Ros Salvador, Hevy
On this episode: We talk with Guillem about how Hevy got traction early on, growing without paid marketing, and why you ... Read more
28 Jun 2023
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40mins
How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace
How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace
On this episode: The evolution of Headspace’s freemium model, balancing mission and monetization, and why referral progr... Read more
14 Jun 2023
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43mins
Hitting 2M Downloads Without Funding, Employees, or Learning to Code — Ania Wysocka, Rootd
Hitting 2M Downloads Without Funding, Employees, or Learning to Code — Ania Wysocka, Rootd
On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consul... Read more
31 May 2023
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37mins
Product Lessons From a Profitable, $20M ARR Subscription App — Jesse Venticinque, Fitbod
Product Lessons From a Profitable, $20M ARR Subscription App — Jesse Venticinque, Fitbod
On this episode: the trap of building for existing subscribers, incentivizing word of mouth, and why paid marketing shou... Read more
17 May 2023
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38mins
How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs
How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs
On the podcast we talk with Shaun about the power of community, the importance of testing your freemium strategy, and wh... Read more
3 May 2023
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43mins
Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures
Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures
On the podcast, Ariel dives into the fundamentals of ASO and how to research and optimize keywords. He also explains why... Read more
19 Apr 2023
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57mins
How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture
How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture
On the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like ... Read more
5 Apr 2023
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43mins