Cover image of The Software Channel Partner Podcast

The Software Channel Partner Podcast

Leaders of software channel partner programs describe their greatest challenges and best solutions.

Ranked #1

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Jay McBain: Dealing with a Rapidly Changing Channel Lanedscape

Jay McBain: Dealing with a Rapidly Changing Channel Lanedscape

Forrester's Principal Analyst for Channels, Partnerships and Alliances, Jay McBain, is our guest on the podcast this wee... Read more

14 May 2019

45mins

Ranked #2

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Jean O'Neill: The Nitty Gritty of Managing 300+ Partners Day to Day

Jean O'Neill: The Nitty Gritty of Managing 300+ Partners Day to Day

In the 25th episode of the Software Channel Partner Podcast, Cyxtera Technologies VP of Channel, Jean O'Neill, talks abo... Read more

13 Nov 2019

39mins

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Ranked #3

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Louise Cooke: Creating a New Partner Program from Scratch

Louise Cooke: Creating a New Partner Program from Scratch

When BigID decided to turn to the channel, they hired veteran Louise Cooke. In this episode she describes what goes into... Read more

19 Sep 2019

41mins

Ranked #4

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Ayesha Prakash: Scaling a Global Software Channel Program

Ayesha Prakash: Scaling a Global Software Channel Program

Ayesha Prakash is the Head of Worldwide Channels and Partnerships at Flashpoint. In just a couple years she has led the ... Read more

30 Apr 2019

21mins

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Ranked #5

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John Woodall: A Partner Tells What Makes a Superior Channel Program

John Woodall: A Partner Tells What Makes a Superior Channel Program

In this episode, instead of talking to the head of a major channel program, we're talking to a partner to better underst... Read more

23 Oct 2019

39mins

Ranked #6

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Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Balaji Subramanian: How to Win the Hearts and Minds of Your Partners

Balaji Subramanian of ServiceMax says that gaining mindshare of channel partners isn't enough: you have to win their hea... Read more

18 Dec 2019

47mins

Ranked #7

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Carmen Sorice III: Making a 90% Channel Program Even Better

Carmen Sorice III: Making a 90% Channel Program Even Better

Commvault has traditionally been a channel-centric company, with over 90% of its revenue being indirect. But a year ago ... Read more

12 Sep 2019

37mins

Ranked #8

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Eran Rosenblum: Growing a Global Software Partner Program

Eran Rosenblum: Growing a Global Software Partner Program

Israel has a terrific tech sector but a very, very small domestic market, so creating a global partner program is critic... Read more

17 Apr 2019

25mins

Ranked #9

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Janet Schijns: Forget the Naysers! Taking the Channel to the Next Level

Janet Schijns: Forget the Naysers! Taking the Channel to the Next Level

Channel veteran Janet Schijns has been hearing that the channel is dead for years, but it always bounces back stronger t... Read more

4 Dec 2019

41mins

Ranked #10

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Wayne Monk: Creating Superior Value with a Few Good Partners

Wayne Monk: Creating Superior Value with a Few Good Partners

Wayne Monk, SVP for Global Alliances and Channel Sales at ASG Technologies, is growing their channel's contribution to r... Read more

29 Oct 2019

36mins

Ranked #11

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Sheryl Wharff: Driving ROI with a Software Partner Program

Sheryl Wharff: Driving ROI with a Software Partner Program

Sheryl Wharff, the Americas Channel and Alliance Partner Marketing Leader for Micro Focus, talks about the new partner p... Read more

23 Apr 2019

36mins

Ranked #12

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Lauren Duda: Building the Airplane While the Partner Program is in Flight

Lauren Duda: Building the Airplane While the Partner Program is in Flight

You can't always make things perfect before launching your partner program. In fact, you never can. Lauren Duda, the Cou... Read more

21 Aug 2019

32mins

Ranked #13

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Marcus Cauchi: Making Channel Sales Work

Marcus Cauchi: Making Channel Sales Work

Marcus Cauchi has worked with many channel organizations and trained countless sales reps and executives. In this episod... Read more

25 Mar 2019

37mins

Ranked #14

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Michelle Hodges: Slimming Down the Partner Community to Focus on Value

Michelle Hodges: Slimming Down the Partner Community to Focus on Value

At Gigamon, roughly 95% of business is through the channel. Michelle Hodges, VP of Worldwide Channel & Alliances, de... Read more

5 Nov 2019

29mins

Ranked #15

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Gilbert Vendryes: Creating Partner Happiness for Competitive Advantage

Gilbert Vendryes: Creating Partner Happiness for Competitive Advantage

Zoom's Gilbert Vendryes has a unique title on LinkedIn: Delivering Partner Happiness. In this episode he talks about how... Read more

19 Nov 2019

34mins

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