Virginia Wheway from Koala: The Secret Life of Data Analysts
Virginia Wheway from Koala: The Secret Life of Data Analysts
Virginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, wit... Read more
14 Dec 2021
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51mins
Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing
Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing
This week on “Masters of Metrics”, our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hi... Read more
8 Oct 2021
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44mins
Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals
Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals
Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activit... Read more
16 Aug 2021
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42mins
Tristan Harris, Harris Farm: Creating a values-driven business
Tristan Harris, Harris Farm: Creating a values-driven business
Co-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg... Read more
28 Jun 2021
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36mins
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Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand
Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand
Master of Metrics: Neal SchafferInfluencers have changed not only marketing but society. In this interview, digital mark... Read more
29 Apr 2021
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46mins
Kshira Saagar, Chief Data Officer: Data analytics for brand marketing, e-commerce and business growth
Kshira Saagar, Chief Data Officer: Data analytics for brand marketing, e-commerce and business growth
Emma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics a... Read more
8 Apr 2021
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49mins
Ben Cooper, Tricky Jigsaw: How to bring products to life with innovative marketing campaigns
Ben Cooper, Tricky Jigsaw: How to bring products to life with innovative marketing campaigns
This week on “Masters of Metrics”, our host Emma Lo Russo talks to Ben Cooper, the Group Innovation Director at M&C ... Read more
10 Mar 2021
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41mins
David Meerman Scott talks ''Fanocracy': How to turn fans into customers, and customers into fans
David Meerman Scott talks ''Fanocracy': How to turn fans into customers, and customers into fans
This week on “Masters of Metrics”, your host Emma Lo Russo talks to David Meerman Scott, the author of Fanocracy, as wel... Read more
8 Mar 2021
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41mins
