Mike Dietrich

As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the industry to evolve, and as it does, new trends begin to rise to the surface. But how can you begin to capitalize on these trends? In this episode, Mike Dietrich, Vice President of Product Marketing at Cvent, joins the show to delve into the results from Cvent’s latest industry trends survey. Mike details the effects of the pandemic on events, with results showing that more attendees expect digital elements to be involved in some way. By using this information, learn how you can begin to successfully incorporate technology into your event. You’ll also discover how you can leverage event data to make adjustments during your next planning phase. In this episode, you’ll learn:  How the data shows that a team effort makes for a great event The impact of the digital boom on events How the pandemic has affected industry trends

As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the industry to evolve, and as it does, new trends begin to rise to the surface. But how can you begin to capitalize on these trends? In this episode, <a href="https://www.linkedin.com/in/mikedietrich1/" rel="nofollow" target="_blank">Mike Dietrich</a>, Vice President of Product Marketing at <a href="http://cvent.com/" rel="nofollow" target="_blank">Cvent</a>, joins the show to delve into the results from Cvent’s latest industry trends survey. Mike details the effects of the pandemic on events, with results showing that more attendees expect digital elements to be involved in some way. By using this information, learn how you can begin to successfully incorporate technology into your event. You’ll also discover how you can leverage event data to make adjustments during your next planning phase. In this episode, you’ll learn: <ul> <li>How the data shows that a team effort makes for a great event</li> <li>The impact of the digital boom on events</li> <li>How the pandemic has affected industry trends</li></ul>

Using Data to Take Events to the Next Level (With Mike Dietrich)

With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’s important to lean on that generation, and provide them with a platform to make their ideas a reality. In this episode, Samantha Efthimiades, Planner, Meetings &amp; Events at Cvent, joins the show to share her insights on the industry from a Gen-Z perspective. Sam believes in the vocal power of Gen-Z and encourages the fresh faces to have the courage to share their ideas with the rest of their team.Hear her thoughts on how those ideas, such as rethinking booth giveaway items, can begin to increase engagement and bring in a broader audience. She also delves into the world of internships, sharing her experience as the head of Cvent’s Meetings and Events Internship program. Having gone through the program herself, she shares the importance of making sure that Gen-Z individuals feel like their voices are being heard. By building a connection with your interns, not only will they become more likely to speak up and share their ideas, but they’ll also begin to feel like they’re truly part of the team. In this episode, you’ll learn:  The power of a great internship program How to utilize social media in events How to entice Gen-Z at events

With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’s important to lean on that generation, and provide them with a platform to make their ideas a reality. In this episode, <a href="https://www.linkedin.com/in/samanthaef/" rel="nofollow" target="_blank">Samantha Efthimiades</a>, Planner, Meetings &amp; Events at Cvent, joins the show to share her insights on the industry from a Gen-Z perspective. Sam believes in the vocal power of Gen-Z and encourages the fresh faces to have the courage to share their ideas with the rest of their team.Hear her thoughts on how those ideas, such as rethinking booth giveaway items, can begin to increase engagement and bring in a broader audience. She also delves into the world of internships, sharing her experience as the head of Cvent’s Meetings and Events Internship program. Having gone through the program herself, she shares the importance of making sure that Gen-Z individuals feel like their voices are being heard. By building a connection with your interns, not only will they become more likely to speak up and share their ideas, but they’ll also begin to feel like they’re truly part of the team. In this episode, you’ll learn: <ul> <li>The power of a great internship program</li> <li>How to utilize social media in events</li> <li>How to entice Gen-Z at events</li></ul>

How Gen Z Can Provide a Fresh Take on the Events Scene

Betsy Pake, former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures.  In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an achievable plan for the future. In this episode, you’ll learn:  How to use reflection to create a positive mindset and set goals for the new year Best practices for reflecting on successes, failures, and mediocrities How to craft our own narratives and create our own realities when setting goals

<a href="https://www.linkedin.com/in/bpake/" rel="nofollow" target="_blank">Betsy Pake</a>, former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an achievable plan for the future. In this episode, you’ll learn: <ul> <li>How to use reflection to create a positive mindset and set goals for the new year</li> <li>Best practices for reflecting on successes, failures, and mediocrities</li> <li>How to craft our own narratives and create our own realities when setting goals</li></ul>

Throwback: How to Reframe and Set Goals with Betsy Pake

Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to ensure that our introverted guests are also having a great time. But what steps can you take to reach that goal? In this episode, hosts Alyssa Peltier, Rachel Andrews, and Paulina Giusti sit down to share their insights on how to make events more inclusive for introverts. They delve into the idea of having a planned downtime for everyone to break and recharge. And by coupling this with “do not disturb zones”, you could begin to create a safe space for more introverted guests to enjoy their meals or get work done during their break. You’ll also hear about how technology can be used to take a bit of social strain off both your attendees and planners. By using applications that allow you to anonymously submit questions for panels, you’re able to provide an avenue for introverts to participate without having to raise their hands. In this episode, you’ll learn:  How pre-surveys can be used to gauge your audience The importance of taking time to recharge How introverts are accommodated outside of the event space

Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to ensure that our introverted guests are also having a great time. But what steps can you take to reach that goal? In this episode, hosts <a href="https://www.linkedin.com/in/alyssapeltier" rel="nofollow" target="_blank">Alyssa Peltier</a>, <a href="https://www.linkedin.com/in/rachel-k-andrews" rel="nofollow" target="_blank">Rachel Andrews</a>, and <a href="https://www.linkedin.com/in/paulina-giusti-96644712/" rel="nofollow" target="_blank">Paulina Giusti</a> sit down to share their insights on how to make events more inclusive for introverts. They delve into the idea of having a planned downtime for everyone to break and recharge. And by coupling this with “do not disturb zones”, you could begin to create a safe space for more introverted guests to enjoy their meals or get work done during their break. You’ll also hear about how technology can be used to take a bit of social strain off both your attendees and planners. By using applications that allow you to anonymously submit questions for panels, you’re able to provide an avenue for introverts to participate without having to raise their hands. In this episode, you’ll learn: <ul> <li>How pre-surveys can be used to gauge your audience</li> <li>The importance of taking time to recharge</li> <li>How introverts are accommodated outside of the event space</li></ul>

 Introverts at Events: How to Create an Experience That Includes Everyone

Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience. In this episode, Nick Kopach, Director of National Event Sales &amp; Programs at Topgolf, joins the show and shares how to create a great partnership with a sponsor. By looking through the lens of Cvent’s relationship with Topgolf, you’ll begin to learn what can make a sponsorship successful. Discover the importance behind planning a sponsorship so that everyone involved takes something away from it. You’ll also hear some examples of how Topgolf has helped to elevate Cvent’s events in the past, and learn how to measure the impact of a sponsorship. In this episode, you’ll learn:  The story of how Cvent’s partnership with Topgolf began How to create an engaging sponsorship experience The metrics of success that make for a great sponsorship

Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience. In this episode, <a href="https://www.linkedin.com/in/nick-kopach-13b56b9/" rel="nofollow" target="_blank">Nick Kopach</a>, Director of National Event Sales &amp; Programs at <a href="https://topgolf.com/us/" rel="nofollow" target="_blank">Topgolf</a>, joins the show and shares how to create a great partnership with a sponsor. By looking through the lens of Cvent’s relationship with Topgolf, you’ll begin to learn what can make a sponsorship successful. Discover the importance behind planning a sponsorship so that everyone involved takes something away from it. You’ll also hear some examples of how Topgolf has helped to elevate Cvent’s events in the past, and learn how to measure the impact of a sponsorship. In this episode, you’ll learn: <ul> <li>The story of how Cvent’s partnership with Topgolf began</li> <li>How to create an engaging sponsorship experience</li> <li>The metrics of success that make for a great sponsorship</li></ul>

Sponsorships in Events: The Power of Collaboration

Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s important to make sure you’re keeping DEI in mind when planning an event. What steps can you take to set yourself up for success? In this episode, Nathan Chin, Global Head of Diversity, Equity, &amp; Inclusion at Cvent, joins the show to share his insights on creating an experience everyone can be included in. Having co-founded the LGBTQIA+ employee resource group at Cvent, Nathan makes it his goal to strive towards upholding DEI in everything he does for the company. Hear his thoughts on the planning process. By utilizing questionnaires, you can begin eliminating DEI blindspots you may have missed. You’ll also hear his take on the importance behind setting your goals to ensure that your event reflects your attendees. In this episode, you’ll learn:  How to go about promoting DEI the right way Examples of inclusive language Cvent Connect’s DEI focused efforts

Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s important to make sure you’re keeping DEI in mind when planning an event. What steps can you take to set yourself up for success? In this episode, <a href="https://www.linkedin.com/in/nathanmchin/" rel="nofollow" target="_blank">Nathan Chin</a>, Global Head of Diversity, Equity, &amp; Inclusion at <a href="https://catalog.colorado.edu/courses-a-z/cven/" rel="nofollow" target="_blank">Cvent</a>, joins the show to share his insights on creating an experience everyone can be included in. Having co-founded the LGBTQIA+ employee resource group at Cvent, Nathan makes it his goal to strive towards upholding DEI in everything he does for the company. Hear his thoughts on the planning process. By utilizing questionnaires, you can begin eliminating DEI blindspots you may have missed. You’ll also hear his take on the importance behind setting your goals to ensure that your event reflects your attendees. In this episode, you’ll learn: <ul> <li>How to go about promoting DEI the right way</li> <li>Examples of inclusive language</li> <li>Cvent Connect’s DEI focused efforts</li></ul>

Building Your Events on Diversity, Equity, and Inclusion (with Nathan Chin)

Michael Newton

Pride is something that should continue to be celebrated on a day-to-day basis, not just during the month of June. When planning an event, it’s important to ensure that you create an experience that everyone can enjoy, regardless of race, disability, or sexuality. In honor of Pride month, this week’s episode features Michael Newton, Senior Manager at Cvent. Michael joins the show to reflect on how the meetings and events industry has evolved around the LGBTQ+ community. Over the past five years, he’s seen a change in the way conversations are had surrounding inclusivity at events. To Michael, Pride month is about being able to celebrate everyone’s uniqueness. In this episode, you’ll learn:  The importance of creating an event for your audience How to create a sense of belonging The difference between diversity and inclusivity

Pride is something that should continue to be celebrated on a day-to-day basis, not just during the month of June. When planning an event, it’s important to ensure that you create an experience that everyone can enjoy, regardless of race, disability, or sexuality. In honor of Pride month, this week’s episode features <a href="https://www.linkedin.com/in/mnewtonuk/?originalSubdomain=uk" rel="nofollow" target="_blank">Michael Newton</a>, Senior Manager at <a href="http://cvent.com/" rel="nofollow" target="_blank">Cvent</a>. Michael joins the show to reflect on how the meetings and events industry has evolved around the LGBTQ+ community. Over the past five years, he’s seen a change in the way conversations are had surrounding inclusivity at events. To Michael, Pride month is about being able to celebrate everyone’s uniqueness. In this episode, you’ll learn: <ul> <li>The importance of creating an event for your audience</li> <li>How to create a sense of belonging</li> <li>The difference between diversity and inclusivity</li></ul>

Changing the Conversation: Celebrating Pride Month (with Michael Newton)

Carina Bauer

Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success. In this episode,  Carina Bauer, CEO of IMEX Group and Jamie Vaughan, Vice President of European Sales at Cvent, join host Felicia Asiedu live on the IMEX Frankfurt show floor to dive into their experiences with the event. The show is back in full force this year after the pandemic, and the creativity and inspiration in this year’s stands reflect that. Hear how AI could affect the future of events like IMEX, and how the efficiency boost it offers will help take events to the next level. In this episode, you’ll learn:  The importance of giving your event staff rest days What Cvent has brought to the table for IMEX Frankfurt The importance behind IMEX’s rebranding

Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success. In this episode,  <a href="https://www.linkedin.com/in/carina-bauer17/?originalSubdomain=uk" rel="nofollow" target="_blank">Carina Bauer</a>, CEO of <a href="https://www.imexexhibitions.com/" rel="nofollow" target="_blank">IMEX Group</a> and <a href="https://www.linkedin.com/in/jamiemvaughan/?originalSubdomain=uk" rel="nofollow" target="_blank">Jamie Vaughan</a>, Vice President of European Sales at <a href="https://www.cvent.com/" rel="nofollow" target="_blank">Cvent</a>, join host <a href="https://uk.linkedin.com/in/feliciaasiedu" rel="nofollow" target="_blank">Felicia Asiedu</a> live on the IMEX Frankfurt show floor to dive into their experiences with the event. The show is back in full force this year after the pandemic, and the creativity and inspiration in this year’s stands reflect that. Hear how AI could affect the future of events like IMEX, and how the efficiency boost it offers will help take events to the next level. In this episode, you’ll learn: <ul> <li>The importance of giving your event staff rest days</li> <li>What Cvent has brought to the table for IMEX Frankfurt</li> <li>The importance behind IMEX’s rebranding</li></ul>

Live From the Show Floor: An In-Depth Look at IMEX Frankfurt (with IMEX CEO Carina Bauer)

Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event. In this episode, Robin Clark, Senior Manager of Event Marketing and Trade Shows at Cvent, joins the show to share her insights on planning a successful experience. Robin details the importance of getting your audience to attend the event, and explains how utilizing incentives can be a great way to increase your numbers. She also explains that using personas when creating attendee guides, you can begin to create an event that is curated towards your audience. You’ll also gain a sneak peek at what’s to come at this year’s Cvent Connect. This year is part industry event, part user conference, with a shift in weight towards the latter. And discover why keynotes like Hannah Beachler and Deanna Marsigliese were chosen to take this experience to the next level. In this episode, you’ll learn:  How to prepare your team to run a successful sales kickoff The importance of curating your keynotes to match your audience Why offering a virtual experience can help grow your event’s reach

Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event. In this episode, <a href="https://www.linkedin.com/in/robin-clark-972872110/" rel="nofollow" target="_blank">Robin Clark</a>, Senior Manager of Event Marketing and Trade Shows at <a href="https://www.cvent.com/" rel="nofollow" target="_blank">Cvent</a>, joins the show to share her insights on planning a successful experience. Robin details the importance of getting your audience to attend the event, and explains how utilizing incentives can be a great way to increase your numbers. She also explains that using personas when creating attendee guides, you can begin to create an event that is curated towards your audience. You’ll also gain a sneak peek at what’s to come at this year’s Cvent Connect. This year is part industry event, part user conference, with a shift in weight towards the latter. And discover why keynotes like Hannah Beachler and Deanna Marsigliese were chosen to take this experience to the next level. In this episode, you’ll learn: <ul> <li>How to prepare your team to run a successful sales kickoff</li> <li>The importance of curating your keynotes to match your audience</li> <li>Why offering a virtual experience can help grow your event’s reach</li></ul>

Get Connected: A Sneak Peek of What’s to Come at Cvent CONNECT 2023

Accessibility plays a key role in ensuring an event can be enjoyed by everyone. Learning how to make your experience as inclusive as possible is important, but where should you start? In this episode, Ryan Curtis-Johnson, Director of Communications at The Valuable 500, dives into why accessibility should be a priority. Making sure everyone can enjoy the same experience, regardless of whether their disability is visible, is simply the right thing to do. Being conscious of graphic readability, using venues that don’t hinder mobility, and starting internal dialogues are great starting places towards making sure everyone can be accommodated for. He also explains the importance behind making accessibility seamless. An event should strive to include everyone in the same experience, rather than segregate those who need accommodations. In this episode, you’ll learn:  The importance of providing accessibility options for the right reasons How to make sure people with non-visible disabilities are accounted for How companies like Airbnb are implementing accessibility

Accessibility plays a key role in ensuring an event can be enjoyed by everyone. Learning how to make your experience as inclusive as possible is important, but where should you start? In this episode, <a href="https://www.linkedin.com/in/ryan-curtis-johnson-b2233330/?originalSubdomain=uk" rel="nofollow" target="_blank">Ryan Curtis-Johnson</a>, Director of Communications at <a href="https://www.thevaluable500.com/" rel="nofollow" target="_blank">The Valuable 500</a>, dives into why accessibility should be a priority. Making sure everyone can enjoy the same experience, regardless of whether their disability is visible, is simply the right thing to do. Being conscious of graphic readability, using venues that don’t hinder mobility, and starting internal dialogues are great starting places towards making sure everyone can be accommodated for. He also explains the importance behind making accessibility seamless. An event should strive to include everyone in the same experience, rather than segregate those who need accommodations. In this episode, you’ll learn: <ul> <li>The importance of providing accessibility options for the right reasons</li> <li>How to make sure people with non-visible disabilities are accounted for</li> <li>How companies like Airbnb are implementing accessibility</li></ul>

The Power of Inclusion: Transforming Events Through Accessibility

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations? Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina Giusti, Alyssa Peltier, and Rachel Andrews. They’re part of the team behind Cvent, and your hosts for the Great Events podcast. With each episode, you'll get access to additional content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.

Kudos to Mark Jeffries for packaging up his magic in this podcast. As an attendee of his MC Masterclass you really take these and more insights, concepts and scenarios and put them to real practice. Be brave, be the heart of your events! Thank you Mark and Cvent!

Be the ❤️ of the event!

Great chemistry and amazing content are an unbeatable combination!

Who are better than the experts??

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations? Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina Giusti, Alyssa Peltier, and Rachel Andrews. They’re part of the team behind Cvent, and your hosts for the Great Events podcast. With each episode, you'll get access to additional content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.

Great Events

Paulina Curto uncovers the invisible workload of event planners. From budgeting to work-life balance, event planning continues to rank amongst the most stressful jobs. How do you conquer an invisible workload?

Paulina Curto uncovers the invisible workload of event planners. From budgeting to work-life balance, event planning continues to rank amongst the most stressful jobs. How do you conquer an invisible workload?

Invisible Workload

See how a non-profit membership organization adpated their 5,000 person event to a virtual platform with a virtual exhibit hall, in just 1 week. Hear Danny Silva, Director of Technology Integration with CUE, share how he switched up his events, overcame the hiccups, and gained success along the way. Additional Resources

See how a non-profit membership organization adpated their 5,000 person event to a virtual platform with a virtual exhibit hall, in just 1 week. Hear Danny Silva, Director of Technology Integration with CUE, share how he switched up his events, overcame the hiccups, and gained success along the way. <a href="https://explore.cvent.com/c/risk-management-for-?x=g2Layu&amp;lb_email=%7B%7Blead.Email%20Address%7D%7D" rel="nofollow" target="_blank">Additional Resources</a>

7 days to Virtual Success

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer Stephanie McNamara as she shares with us the power of duty of care in the face of things outside of our control.  Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. And if you feel so compelled we’d love to hear how you’re the responsibility of duty of care has been called upon. Send us an email at podcast@cvent.com  Resources and links discussed:  Cvent Connect 

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer <a href="https://www.linkedin.com/in/stephanieagan/" rel="nofollow" target="_blank">Stephanie McNamara</a> as she shares with us the power of duty of care in the face of things outside of our control. Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. And if you feel so compelled we’d love to hear how you’re the responsibility of duty of care has been called upon. Send us an email at <a href="mailto:podcast@cvent.com" rel="nofollow">podcast@cvent.com</a> Resources and links discussed: <ul> <li><a href="http://www.cventconnect.com/" rel="nofollow" target="_blank">Cvent Connect </a></li></ul>

An Event Planner’s Worst Nightmare: A Natural Disaster 

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional.  *Resources and Links Discussed: * The Exposure Podcast: http://www.theexpogroup.com/podcast  The Expo Group: https://theexpogroup.com/  Mindfulness Cards: http://www.mindfulnesseverywhere.io/cards/

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional. *Resources and Links Discussed: * The Exposure Podcast: <a href="http://www.theexpogroup.com/podcast" rel="nofollow" target="_blank">http://www.theexpogroup.com/podcast</a> The Expo Group: <a href="https://theexpogroup.com/" rel="nofollow" target="_blank">https://theexpogroup.com/</a> Mindfulness Cards: <a href="http://www.mindfulnesseverywhere.io/cards/" rel="nofollow" target="_blank">http://www.mindfulnesseverywhere.io/cards/</a>

Changing Your Perspective

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.  Resources and links discussed:  Webpage on GDPR: www.cvent.com/gdpr Webpage on CCPA: www.cvent.com/ccpa  CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - https://hello.cvent.com/en-webinar-ccpa-recording.html EBooks mentioned: Event Marketing Strategy for Dummies: https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og Event Technology Management for Dummies: https://www.cvent.com/en/resource/event-management-technology-for-dummies Strategic Meetings Management for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies Event Marketing webinar: Demystifying Event Marketing: https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html Kapow  https://www.kapow.com/?utm_campaign=&amp;utm_medium=podcast&amp;utm_source=cvent&amp;utm_content=kapow-customer-feature&amp;utm_term=click

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links discussed: <ul> <li>Webpage on GDPR: <a href="http://www.cvent.com/gdpr" rel="nofollow" target="_blank">www.cvent.com/gdpr</a></li> <li>Webpage on CCPA: <a href="http://www.cvent.com/ccpa" rel="nofollow" target="_blank">www.cvent.com/ccpa</a> </li> <li>CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - <a href="https://hello.cvent.com/en-webinar-ccpa-recording.html" rel="nofollow" target="_blank">https://hello.cvent.com/en-webinar-ccpa-recording.html</a> EBooks mentioned:</li> <li>Event Marketing Strategy for Dummies: <a href="https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og" rel="nofollow" target="_blank">https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og</a></li> <li>Event Technology Management for Dummies: <a href="https://www.cvent.com/en/resource/event-management-technology-for-dummies" rel="nofollow" target="_blank">https://www.cvent.com/en/resource/event-management-technology-for-dummies</a></li> <li>Strategic Meetings Management for Dummies: <a href="https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies" rel="nofollow" target="_blank">https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies</a> Event Marketing webinar:</li> <li>Demystifying Event Marketing: <a href="https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html" rel="nofollow" target="_blank">https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html</a> Kapow</li> <li> <a href="https://www.kapow.com/?utm_campaign=&amp;utm_medium=podcast&amp;utm_source=cvent&amp;utm_content=kapow-customer-feature&amp;utm_term=click" rel="nofollow" target="_blank">https://www.kapow.com/?utm_campaign=&amp;utm_medium=podcast&amp;utm_source=cvent&amp;utm_content=kapow-customer-feature&amp;utm_term=click</a></li></ul>

Modern Event Marketing 101 

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

App Ninja: How a Mobile Event App Saved the Event

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity.  In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at events? Shoot us an email podcast@cvent.com  Resources and links discussed: Cvent Connect  [CorbinBall.com](CorbinBall.com)

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity. In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at events? Shoot us an email <a href="mailto:podcast@cvent.com" rel="nofollow">podcast@cvent.com</a> Resources and links discussed: <a href="http://www.cventconnect.com/" rel="nofollow" target="_blank">Cvent Connect </a> [<a href="http://CorbinBall.com" rel="nofollow" target="_blank">CorbinBall.com</a>](<a href="http://CorbinBall.com" rel="nofollow" target="_blank">CorbinBall.com</a>)

Virtual vs Augmented Reality for Events

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events.  A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we’d love to hear how they’ve inspired your own marketing efforts–send us an email at podcast@cvent.com.  Resources and links discussed: Cvent Connect  Yellowship 

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events. A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we’d love to hear how they’ve inspired your own marketing efforts–send us an email at<a href="mailto:podcast@cvent.com" rel="nofollow"> podcast@cvent.com</a>. Resources and links discussed: <a href="http://www.cventconnect.com/" rel="nofollow" target="_blank">Cvent Connect </a> <a href="https://www.lessonly.com/yellowship/" rel="nofollow" target="_blank">Yellowship </a>

Culture Always Wins: Why Your Culture Determines the Success of Your Event

The weather is getting colder and the holidays are approaching! Listen in to hear our bonus episodes with event industry professionals. 

The weather is getting colder and the holidays are approaching! Listen in to hear our bonus episodes with event industry professionals.

Introducing From The Red Leather Couch: Grab a PSL and Hear From Event Industry Leaders

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events.  *Resources and Links Discussed: *  Get More from Your Events with Kapow  Learn More About Kapow * The Best Event Promotion Playbook, Ever 

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events. *Resources and Links Discussed: * <ul> <li><a href="https://www.kapow.com/k/get-more-from-your-events/" rel="nofollow" target="_blank">Get More from Your Events with Kapow</a> </li> <li><a href="https://www.kapow.com/k/about-kapow/" rel="nofollow" target="_blank">Learn More About Kapow</a> *<a href="https://www.kapow.com/k/the-best-event-promotion-playbook-ever/" rel="nofollow" target="_blank"> The Best Event Promotion Playbook, Ever</a> </li></ul>

How to Make Memorable Experiences

Senior VP of Sales, Brian Ludwig, joins us to discuss 2019 event trends, his thoughts on the future of events and how to stay ahead of the curve. This will be the first in a two-part series.

Senior VP of Sales, Brian Ludwig, joins us to discuss 2019 event trends, his thoughts on the future of events and how to stay ahead of the curve. This will be the first in a two-part series.

Are you trendy? Part 1

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience. From reimagining the experience for a new medium to finding the right tools to bring a virtual conference to life, she walks us through the excitement of aligning stakeholders to recreate a virtual event focused on engagement.  Additional Resources

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience. From reimagining the experience for a new medium to finding the right tools to bring a virtual conference to life, she walks us through the excitement of aligning stakeholders to recreate a virtual event focused on engagement. <a href="https://explore.cvent.com/c/risk-management-for-?x=g2Layu&amp;lb_email=%7B%7Blead.Email%20Address%7D%7D" rel="nofollow" target="_blank">Additional Resources</a>

Shifting to Virtual: Making an Impact with Content

Mark Jeffries, emcee extraordinaire, sits down to discuss how to bring value to live events through the art of moderation. 

Mark Jeffries, emcee extraordinaire, sits down to discuss how to bring value to live events through the art of moderation.

Art of Moderation

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: *  Cvent Attendee Experience: https://pages.cvent.com/the-cvent-experience  UNLV Projection Mapping Pregame: https://www.youtube.com/watch?v=C6ibU4XLQT0 UNLV Projection Mapping - Making Of: https://www.youtube.com/watch?v=41Nen3OAZrk Ellie Goulding - On My Mind: https://www.youtube.com/watch?v=H202k7KfZL0 Lyft - Intergalactic Art Car Festival: https://vimeo.com/280836150 To learn more about Oogoog, visit their website: www.oogoog.com 

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: * <ul> <li>Cvent Attendee Experience: <a href="https://pages.cvent.com/the-cvent-experience" rel="nofollow" target="_blank">https://pages.cvent.com/the-cvent-experience</a> </li> <li>UNLV Projection Mapping Pregame: <a href="https://www.youtube.com/watch?v=C6ibU4XLQT0" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=C6ibU4XLQT0</a></li> <li>UNLV Projection Mapping - Making Of: <a href="https://www.youtube.com/watch?v=41Nen3OAZrk" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=41Nen3OAZrk</a></li> <li>Ellie Goulding - On My Mind: <a href="https://www.youtube.com/watch?v=H202k7KfZL0" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=H202k7KfZL0</a></li> <li>Lyft - Intergalactic Art Car Festival: <a href="https://vimeo.com/280836150" rel="nofollow" target="_blank">https://vimeo.com/280836150</a></li> <li>To learn more about Oogoog, visit their website: <a href="http://www.oogoog.com" rel="nofollow" target="_blank">www.oogoog.com</a></li> </ul>

Through the Lens

In honor of International Women’s Day, we are featuring a powerhouse woman who could speak directly to levating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International.  Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.” In our conversation with Annette, she shares with us how, we as a community can empower more women in our industry while educating others on the real challenges we are facing.  Resources and links discussed: Cvent Connect http://www.cventconnect.com/ Connect with Annette Gregg: https://www.linkedin.com/in/annettegregg/

In honor of International Women’s Day, we are featuring a powerhouse woman who could speak directly to levating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International. Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.” In our conversation with Annette, she shares with us how, we as a community can empower more women in our industry while educating others on the real challenges we are facing. Resources and links discussed: Cvent Connect <a href="http://www.cventconnect.com/" rel="nofollow" target="_blank">http://www.cventconnect.com/</a> Connect with Annette Gregg: <a href="https://www.linkedin.com/in/annettegregg/" rel="nofollow" target="_blank">https://www.linkedin.com/in/annettegregg/</a>

Elevating Women in the Events Industry 

From sourcing to planning, marketing to onsite execution and data collection, see how the Cvent team uses its own technology to host the annual Cvent CONNECT conference. Guests include Alyssa Peltier, Taylor Bohn, and  Paulina Curto.

From sourcing to planning, marketing to onsite execution and data collection, see how the Cvent team uses its own technology to host the annual Cvent CONNECT conference. Guests include Alyssa Peltier, Taylor Bohn, and Paulina Curto.

How do they do it? Cvent on Cvent CONNECT

As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.

As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.

Duty of Care

Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by Julie Haddix, Cvent SMM guru. Links and Resources Discussed:  SMM for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies SMM Starter Kit: https://www.cvent.com/en/strategic-meetings-management/building-business-case Register for EMA in Playa Del Carmen: https://web.cvent.com/event/20e3bef5-61af-49af-a34a-81b0046b0dd0/summary

Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by Julie Haddix, Cvent SMM guru. Links and Resources Discussed: <ul> <li>SMM for Dummies: <a href="https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies" rel="nofollow" target="_blank">https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies</a></li> <li>SMM Starter Kit: <a href="https://www.cvent.com/en/strategic-meetings-management/building-business-case" rel="nofollow" target="_blank">https://www.cvent.com/en/strategic-meetings-management/building-business-case</a></li> <li>Register for EMA in Playa Del Carmen: <a href="https://web.cvent.com/event/20e3bef5-61af-49af-a34a-81b0046b0dd0/summary" rel="nofollow" target="_blank">https://web.cvent.com/event/20e3bef5-61af-49af-a34a-81b0046b0dd0/summary</a></li></ul>

Strategic Meetings Management - It’s A Lot Easier Than You Think!

Kerry Lambert, Senior Director of Strategic Accounts, Cvent Kelli Kopec, Manager, Product Marketing, Cvent In times of crisis, managing communication with strategic partners and vendors becomes critical. Now more than ever is the time for event planners and hoteliers to align and work together. We’ll take a look at both perspectives and provide insights into how these two groups can coordinate and make sense of chaotic situations.

Kerry Lambert, Senior Director of Strategic Accounts, Cvent Kelli Kopec, Manager, Product Marketing, Cvent In times of crisis, managing communication with strategic partners and vendors becomes critical. Now more than ever is the time for event planners and hoteliers to align and work together. We’ll take a look at both perspectives and provide insights into how these two groups can coordinate and make sense of chaotic situations.

From Chaos to Composed: Crisis Management 101

Will Curran, Chief Event Einstein, Endless Events Many in-person events must currently be transitioned to virtual events. But quickly executing this change poses a number of pitfalls even for seasoned event pros. Learn how you can be victorious with your virtual events with tips and tricks from Will Curran, Chief Event Einstein at Endless Events. More Resources  [How to Turn Your Event Virtual: ]

Will Curran, Chief Event Einstein, Endless Events Many in-person events must currently be transitioned to virtual events. But quickly executing this change poses a number of pitfalls even for seasoned event pros. Learn how you can be victorious with your virtual events with tips and tricks from Will Curran, Chief Event Einstein at Endless Events. More Resources <a href="https://explore.cvent.com/c/how-cvent-powers-you?x=g2Layu" rel="nofollow" target="_blank">[How to Turn Your Event Virtual: ]</a>

Be Victorious in Your Virtual Events

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