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Innovation Book Club

The Innovation Book Club is a podcast that explores the key ideas that drive creativity and innovation. In each episode, Alex Drago and Wais Pirzad choose a compelling text from the innovation field, ... Read more

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Towards a Theory of Play & Creativity / Charalampos Manemilis & Sarah Ronson (S2/E7)

Towards a Theory of Play & Creativity / Charalampos Manemilis & Sarah Ronson (S2/E7)

In this episode, Alex and Wais discuss an academic paper, ‘Ideas are born in fields of play: towards a theory of play an... Read more

11 Jul 2022

1hr 27mins

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The Diversity Bonus / Scott Page (S2/E6)

The Diversity Bonus / Scott Page (S2/E6)

In this episode, Alex and Wais discuss Scott E Page’s book The Diversity Bonus: How Great Teams Pay Off in the Knowledge... Read more

20 Jun 2022

1hr 37mins

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Onlyness / Nilofer Merchant (S2/E5)

Onlyness / Nilofer Merchant (S2/E5)

In this episode, Alex and Wais discuss Nilofer Merchant’s concept of ‘Onlyness’. Nilofer Merchant argues that at the hea... Read more

30 May 2022

1hr 29mins

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Scenario Planning / Woody Wade (S2/E4)

Scenario Planning / Woody Wade (S2/E4)

In this episode, Alex and Wais discuss Woody Wade’s book Scenario Planning: A Field Guide to the Future.  Once the prese... Read more

9 May 2022

1hr 31mins

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Disruptive Innovation / Clayton Christensen et al (S2/E3)

Disruptive Innovation / Clayton Christensen et al (S2/E3)

This retrospective article looks back at twenty years of disruption and argues that we’ve actually become confused about... Read more

18 Apr 2022

1hr 55mins

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Jobs to be done / Clayton Christensen et al (S2/E2)

Jobs to be done / Clayton Christensen et al (S2/E2)

In this episode, Alex and Wais discuss ‘Know your customer’s “Jobs to be Done”’, a 2016 HBR article by Clayton M Christe... Read more

28 Mar 2022

1hr 42mins

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Incremental, radical and meaning-based innovation / Roberto Verganti & Donald Norman (S2/E1)

Incremental, radical and meaning-based innovation / Roberto Verganti & Donald Norman (S2/E1)

In this first episode of the second season of the Innovation Book Club, Alex and Wais discuss ‘Incremental and Radical I... Read more

7 Mar 2022

1hr 30mins

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What Creates Advantage in the Social Era? / Tim Kastelle, Nilofer Merchant & Martie-Louise Verreynne (S1/E6)

What Creates Advantage in the Social Era? / Tim Kastelle, Nilofer Merchant & Martie-Louise Verreynne (S1/E6)

In this episode of the Innovation Book Club, Alex Drago and Wais Pirzad discuss the paper ‘What creates advantage in the... Read more

9 Sep 2021

1hr 38mins

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Reflections / Alex Drago & Wais Pirzad (S1 E8)

Reflections / Alex Drago & Wais Pirzad (S1 E8)

Note: This episode won’t make much sense unless you’ve listened to the rest of the season first, so best to start there.... Read more

27 May 2021

1hr 10mins

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Evolving to a New Dominant Logic for Marketing / Stephen Vargo & Robert Lusch (S1/E7)

Evolving to a New Dominant Logic for Marketing / Stephen Vargo & Robert Lusch (S1/E7)

In this episode, Alex Drago and Wais Pirzad discuss Stephen Vargo and Robert Lusch’s seminal paper Evolving to a New Dom... Read more

27 May 2021

1hr 31mins

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