Cover image of Connected

Connected

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today,... Read more

Ranked #1

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🏈Making a Mark! AFL's Julian Dunne & Initiative's John Dawson

🏈Making a Mark! AFL's Julian Dunne & Initiative's John Dawson

Jules Lund is Face 2 Face with the AFL’s Julian Dunne to discover why the AFL is about more than just footy. And he lear... Read more

24 Jul 2018

18mins

Ranked #2

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🎋 It's Cool to be Good: Changing how brands think about social good

🎋 It's Cool to be Good: Changing how brands think about social good

Giving back isn’t just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. J... Read more

30 Jun 2019

19mins

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Ranked #3

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💌You like me, you really like me! How personalisation is winning the world of infinite choice

💌You like me, you really like me! How personalisation is winning the world of infinite choice

Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify’... Read more

19 May 2019

19mins

Ranked #4

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📸 Making Memories: How brands are becoming part of the experience

📸 Making Memories: How brands are becoming part of the experience

Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like ne... Read more

23 Jun 2019

22mins

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Ranked #5

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🚗🏇The Great Unfailing: How digital is bringing brands to new audiences

🚗🏇The Great Unfailing: How digital is bringing brands to new audiences

From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect.... Read more

12 May 2019

19mins

Ranked #6

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🍟 Would You Like Surprise With That? How to be brave with your brand

🍟 Would You Like Surprise With That? How to be brave with your brand

From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold... Read more

9 Jun 2019

23mins

Ranked #7

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😇 In Search of Why: Bringing purpose to brands

😇 In Search of Why: Bringing purpose to brands

We do things better when we feel them in our heart – and so do brands. Jules Lund joins Telstra’s Jeremy Nicholas and Sh... Read more

16 Jun 2019

17mins

Ranked #8

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🎶 You've Got the Power 🎶 Taking charge of your mental wellness 💪

🎶 You've Got the Power 🎶 Taking charge of your mental wellness 💪

With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook’s Catherine Bowe ... Read more

2 Jun 2019

17mins

Ranked #9

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👏A Trans-Tasman Clapback👏 All fun and games until someone registers the domain 🥝🦘

👏A Trans-Tasman Clapback👏 All fun and games until someone registers the domain 🥝🦘

The January lamb ads are a beloved Aussie institution. But what happens when New Zealand turns the joke into a new touri... Read more

26 May 2019

17mins

Ranked #10

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✈️The Billion Point Gamble: Velocity's Dean Chadwick & KPMG's Carmen Bekker

✈️The Billion Point Gamble: Velocity's Dean Chadwick & KPMG's Carmen Bekker

Jules Lund learns about a high-stakes billion point gamble from Velocity’s Dean Chadwick. And KPMG’s Carmen Bekker revea... Read more

24 Jul 2018

17mins

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