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Keep Optimising

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focus... Read more

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Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf

Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are s... Read more

9 Aug 2023

37mins

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Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable

Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable wh... Read more

2 Aug 2023

41mins

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Community: The Do's and Don'ts of Community Building with Lottie Unwin

Community: The Do's and Don'ts of Community Building with Lottie Unwin

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but ... Read more

26 Jul 2023

36mins

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Community: Just using your Email Marketing to build Community with Katie Skelton

Community: Just using your Email Marketing to build Community with Katie Skelton

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the ... Read more

19 Jul 2023

31mins

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Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older ... Read more

12 Jul 2023

36mins

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Community: Exponential Growth from Word-of-Mouth with Victoria Murden

Community: Exponential Growth from Word-of-Mouth with Victoria Murden

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce bra... Read more

5 Jul 2023

35mins

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Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce busi... Read more

28 Jun 2023

32mins

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Facebook Ads: How to Grow Your Mailing List with Laura Hanlon

Facebook Ads: How to Grow Your Mailing List with Laura Hanlon

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number ... Read more

21 Jun 2023

32mins

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Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox

Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate m... Read more

14 Jun 2023

34mins

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Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni

Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce busin... Read more

7 Jun 2023

39mins

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