Janis Thomas's guest appearances

Janis Thomas

eCommerce MasterPlan

Get Best Audiobooks in Mysteries & Thrillers, Suspense

Winning With Shopify

The MadTech Podcast

Keep Optimising

Ecom Growth Leaders

OwlTail

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!Key Takeaways:0:00 Intro1:19 About Janis3:40 What channels Look Fabulous Forever are using &amp; why7:26 How to grow your social channels10:10 Finding out what content to create12:10 The stats to look at when analysing content16:22 How to create an engaging customer survey19:27 Converting followers into customers24:30 How to allocate budgets for different stages of the marketing funnel34:06 How to use CRM and the data40:17 The future of Social Media Marketing for Look Fabulous ForeverJanis Thomas - https://www.linkedin.com/in/janisthomas/Look Fabulous Forever - https://www.lookfabulousforever.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever! Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers! If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed! Key Takeaways: 0:00 Intro 1:19 About Janis 3:40 What channels Look Fabulous Forever are using &amp; why 7:26 How to grow your social channels 10:10 Finding out what content to create 12:10 The stats to look at when analysing content 16:22 How to create an engaging customer survey 19:27 Converting followers into customers 24:30 How to allocate budgets for different stages of the marketing funnel 34:06 How to use CRM and the data 40:17 The future of Social Media Marketing for Look Fabulous Forever Janis Thomas - <a href="https://www.linkedin.com/in/janisthomas/" rel="nofollow" target="_blank">https://www.linkedin.com/in/janisthomas/</a> Look Fabulous Forever - <a href="https://www.lookfabulousforever.com/" rel="nofollow" target="_blank">https://www.lookfabulousforever.com/</a> Website: <a href="https://winningwithshopify.com/" rel="nofollow" target="_blank">https://winningwithshopify.com/</a> YouTube: <a href="https://www.youtube.com/@winningwithshopify" rel="nofollow" target="_blank">https://www.youtube.com/@winningwithshopify</a> Instagram: <a href="https://www.instagram.com/winning_with_shopify/" rel="nofollow" target="_blank">https://www.instagram.com/winning_with_shopify/</a> TikTok: <a href="https://www.tiktok.com/@winningwithshopify" rel="nofollow" target="_blank">https://www.tiktok.com/@winningwithshopify</a><a href="https://www.facebook.com/groups/WinningWithShopify/" rel="payment nofollow" target="_blank">Support the show</a>

Building & Converting An Audience On Social With Janis Thomas

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messagingJoin our brand new 'Chloe's eCommerce Club' here &gt;&gt; https://keepopt.com/club Get all the links and resources we mention &amp; join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&amp;A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:<ul><li>The key considerations and challenges in choosing the right platform</li><li>Treating all participants equally in a customer community</li><li>Overcoming the negative perception of Facebook</li><li>How to enhance your products and services from community feedback</li><li>How to not be overly-commercial in your community messaging</li></ul>Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer nofollow" target="_blank">https://keepopt.com/club</a> Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer nofollow" target="_blank">https://keepopt.com</a>Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer nofollow" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer nofollow" target="_blank">https://keepopt.com/sponsor</a>

Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

Your host, Samir ElKamouny, talks with Janis Thomas of Look Fabulous Forever. Look Fabulous Forever wanted to create products specifically formulated to enhance the beauty of older faces. They also wanted to celebrate age rather than promoting anti-aging in all of their video makeup tutorials for older women, and our photographsTo learn more about Janis' work, visit https://www.lookfabulousforever.com/If you'd like to be a guest on Ecom Growth Leaders, click HERE

Your host, Samir ElKamouny, talks with Janis Thomas of Look Fabulous Forever. Look Fabulous Forever wanted to create products specifically formulated to enhance the beauty of older faces. They also wanted to celebrate age rather than promoting anti-aging in all of their video makeup tutorials for older women, and our photographsTo learn more about Janis' work, visit <a href="https://www.lookfabulousforever.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.lookfabulousforever.com/</a>If you'd like to be a guest on Ecom Growth Leaders, click <a href="https://go.ecomgrowthleaders.com/podcast-guest" rel="noopener noreferrer nofollow" target="_blank">HERE</a>

6 - Aging Beautifully with Look Fabulous Forever's Janis Thomas

Janis Thomas, e-commerce &amp; marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to Netflix’s business model.