Cover image of Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging fro... Read more

Ranked #1

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When your blog turns into a raging dumpster fire

When your blog turns into a raging dumpster fire

Jeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can't forget his best friend's nam... Read more

30 Jul 2018

41mins

Ranked #2

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Andy Crestodina on content strategy, entrepreneurship, and puppets

Andy Crestodina on content strategy, entrepreneurship, and puppets

ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity The opening episode of season 2 is An... Read more

23 Jan 2019

1hr 6mins

Ranked #3

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This is what's wrong with your Tinder profile, with Meredith Golden

This is what's wrong with your Tinder profile, with Meredith Golden

Meredith Golden is the rarest type of person. That thing Golden does? People who can’t figure out why their online datin... Read more

11 Nov 2019

54mins

Ranked #4

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Challenging what you know about SEO with Garrett Mehrguth

Challenging what you know about SEO with Garrett Mehrguth

Your brand is more important than your website when it comes to SEO.  What the hell does that mean? That's exactly what ... Read more

24 Jun 2019

42mins

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Ranked #5

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Google and congress leave everyone thinking "WTF did I just watch?"

Google and congress leave everyone thinking "WTF did I just watch?"

We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid question... Read more

19 Dec 2018

1hr 10mins

Ranked #6

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Marketing woes: Where the hell is my audience?

Marketing woes: Where the hell is my audience?

Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor ... Read more

6 Aug 2018

43mins

Ranked #7

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Snackable content sucks, and other insights from CMWorld

Snackable content sucks, and other insights from CMWorld

"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davi... Read more

11 Sep 2018

51mins

Ranked #8

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Creative and data go together like late-night scotch and fries? David Lemley opens our eyes

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes

Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and F... Read more

12 Aug 2019

53mins

Ranked #9

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Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

Fyre in the Hole: Influencers, Yelp and Facebook, oh my!

Fyre in the hole! (10:30) The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing l... Read more

5 Feb 2019

56mins

Ranked #10

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The Future is a Flywheel: What we learned from Rand Fishkin's 97-slide presentation on Digital Marketing

The Future is a Flywheel: What we learned from Rand Fishkin's 97-slide presentation on Digital Marketing

Have you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the ... Read more

27 Mar 2019

58mins

Ranked #11

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Tim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)

Tim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)

Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-inte... Read more

28 May 2019

59mins

Ranked #12

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Likes from the land down under

Likes from the land down under

What did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding lik... Read more

9 Dec 2019

50mins

Ranked #13

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Marketing ethics (and fart apps)

Marketing ethics (and fart apps)

Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attemp... Read more

29 Oct 2018

48mins

Ranked #14

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Duck Duck Whoa - A world without Google and Backlinking

Duck Duck Whoa - A world without Google and Backlinking

94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content... Read more

4 Mar 2019

1hr 1min

Ranked #15

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Creative talk with Chuck Leddy - the non-data side of content marketing

Creative talk with Chuck Leddy - the non-data side of content marketing

We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts... Read more

10 Jun 2019

48mins

Ranked #16

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Nick Eubanks: An SEO company with fully transparent internal costs?!

Nick Eubanks: An SEO company with fully transparent internal costs?!

Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month a... Read more

1 Apr 2019

50mins

Ranked #17

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Mike Carroll proposes treaty between sales and marketing, then goes nuclear on Facebook.

Mike Carroll proposes treaty between sales and marketing, then goes nuclear on Facebook.

To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can w... Read more

21 Oct 2019

52mins

Ranked #18

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SEO is an $80 billion industry, but will Google steal it?

SEO is an $80 billion industry, but will Google steal it?

5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk ... Read more

9 Oct 2018

50mins

Ranked #19

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Carman Pirie shoves the sales team deep into the buyer journey

Carman Pirie shoves the sales team deep into the buyer journey

On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, markete... Read more

4 Nov 2019

52mins

Ranked #20

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Holocaust denial websites and Google

Holocaust denial websites and Google

Yes, believe it or not, president Trump has accused Google of doctoring results, but is he that far off base? Jeff and F... Read more

29 Aug 2018

37mins

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