Episode: 107Episode Description:Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices.Speakers:Traci Cipriano, Assistant Clinical Professor, Yale Department of PsychiatryJulie Holton, Principal Strategist and Owner, mConnexions (Host)Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds ConsultingCynthia Voth, Chief Client Officer, Miller Nash LLPSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices. Speakers: Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry Julie Holton, Principal Strategist and Owner, mConnexions (Host) Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting Cynthia Voth, Chief Client Officer, Miller Nash LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Driving Cultural Change: Well-Being in the Legal Field

Episode: 106Series: SIG Share-OutEpisode Description:LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.This conversation will explore content marketing, CRM concepts, ChatGPT and more.Speakers: Freddy Dobinson, Head of Client Experience, PassleWalter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLPBritt Powers, Senior Marketing Manager, OrrickSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 106 Series: SIG Share-Out Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI. This conversation will explore content marketing, CRM concepts, ChatGPT and more. Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP Britt Powers, Senior Marketing Manager, Orrick Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?

Episode: 105Series: Strategies LIVE!Episode Description:In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity.Speakers:Chris Campbell, Manager, Partnerships &amp; Initiatives, Robin Hood FoundationKeith Emmer, JD, Principal, Startegix PR/MediaDebra Picket, Principal, Page 2 CommunicationsSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity. Speakers: Chris Campbell, Manager, Partnerships &amp; Initiatives, Robin Hood Foundation Keith Emmer, JD, Principal, Startegix PR/Media Debra Picket, Principal, Page 2 Communications Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Tackling Tough Topics: Addressing Social Issues

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.Speakers:Julie Wall Khoury, Chief Marketing Officer, Balch &amp; Bingham LLPDave Southern, Director of Marketing Communications, Mayer Brown LLPSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch &amp; Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.Speakers:Vivian Luiz Coco, Head of Marketing, Communication &amp; Client Relations, Licks AttorneysMichele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher &amp; Flom LLPSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures. Speakers: Vivian Luiz Coco, Head of Marketing, Communication &amp; Client Relations, Licks Attorneys Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher &amp; Flom LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Legal Marketing: Advancing Inclusion Through Storytelling

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.Speakers:Donald Dubón, Co-Founder, IO·EpikAndrés Jara, Co-Founder, Alster LegalBernardo van der Laat, Managing Director, PredictaBill (Host)Series Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms. Speakers: Donald Dubón, Co-Founder, IO·Epik Andrés Jara, Co-Founder, Alster Legal Bernardo van der Laat, Managing Director, PredictaBill (Host) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

The Rise of Alternative Legal Service Providers in Latin America

Episode: 101Series: SIG Share-OutEpisode Description:In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.Speakers:Deb Pickett, Principal Consultant, Page 2 CommunicationsBrook Redmond, Director of Business Development, Baker DonelsonSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness. Speakers: Deb Pickett, Principal Consultant, Page 2 Communications Brook Redmond, Director of Business Development, Baker Donelson Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Pro Tips for Improving Attorney Engagement and Responsiveness

Episode Description:In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.Speakers:Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)Kimberly Rennick, Director of Client Relations, Covington &amp; Burling LLPAlycia Sutor, Managing Director, GrowthPlayAbout the LMA Podcast:The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies &amp; Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Client Relations, Covington &amp; Burling LLP Alycia Sutor, Managing Director, GrowthPlay About the LMA Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies &amp; Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between

Series: Strategies LIVE!Episode Description:In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.Speakers:Terra Davis, Client DEI Manager, Norton Rose FullbrightLia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree DeakinsSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations. Speakers: Terra Davis, Client DEI Manager, Norton Rose Fullbright Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

99 Problems but DE&I Shouldn’t Be One

Episode: 98Series: Strategies LIVE!Episode Description:One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.Speakers: Breandan Filbert, Managing Partner, SalezWORKSRebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLPSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy. Speakers: Breandan Filbert, Managing Partner, SalezWORKS Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host) Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies &amp; Voices content and elevates expert insights advancing legal marketing.

Attorney Referrals

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

LMA Podcast

Episode: 13We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll &amp; Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).

Episode: 13 We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll &amp; Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).

P3cast: Data & Metrics

Episode: 20In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes.More from the magazine: https://www.legalmarketing.org/strategies

Episode: 20 In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm. Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes. More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a>

Budgeting Best Practices

Heidi Gardner

Episode: 51Series: LMA Leaders Episode Description: Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham &amp; Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization.Speakers:Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham &amp; Dunn Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive coursesSeries Description:The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Episode: 51 Series: LMA Leaders Episode Description: Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham &amp; Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization. Speakers: Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham &amp; Dunn Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

Episode: 12BoKThis edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker &amp; Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm.The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 12 BoK This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker &amp; Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

BoK and Marketing Management and Leadership

Episode: 33How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes &amp; Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development.More from the magazine: https://www.legalmarketing.org/strategies

Episode: 33 How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes &amp; Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development. More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a>

Being Deliberate With Professional Development

Episode: 30As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service.In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up with Gretchen Lyn Koehler to expand on her topic from that issue, "Commercial Litigation Finance: The Disruptive Force Driving New Demand for Client Value."More from the magazine: https://www.legalmarketing.org/strategies

Episode: 30 As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service. In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up with Gretchen Lyn Koehler to expand on her topic from that issue, "Commercial Litigation Finance: The Disruptive Force Driving New Demand for Client Value." More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a>

A Disruptive Force in Client Value

Episode: 38With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow &amp; Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.More from the magazine: https://www.legalmarketing.org/strategiesOther resources:https://mobunnell.lpages.co/createdemandcourse/ https://mobunnell.com/book/

Episode: 38 With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow &amp; Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm. More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a> Other resources: <a href="https://mobunnell.lpages.co/createdemandcourse/" rel="nofollow" target="_blank">https://mobunnell.lpages.co/createdemandcourse/</a> <a href="https://mobunnell.com/book/" rel="nofollow" target="_blank">https://mobunnell.com/book/</a>

Cultivate BD Expertise in Your Firm

Episode: 8BoKWelcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year.The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 8 BoK Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

BoK and Client Services

Episode: 43Series: Strategies LIVE!Episode Description:Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership.Speakers:Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLPRich Bracken, Director of coaching, Society 54 and professor of leadership at the University of KansasRelevant Links:Read the March/April 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.Series Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 43 Series: Strategies LIVE! Episode Description: Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership. Speakers: Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLP Rich Bracken, Director of coaching, Society 54 and professor of leadership at the University of Kansas Relevant Links: Read the March/April 2019 issue of "Strategies" magazine online at <a href="http://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">www.legalmarketing.org/strategies</a>. Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Critical for Effective Leadership: Emotional Intelligence

Episode: 26In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge &amp; Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a  riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms.More from the magazine: https://www.legalmarketing.org/strategies

Episode: 26 In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge &amp; Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms. More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a>

Fostering an Innovative Culture

Episode: 42Series: LMA LeadersEpisode Description: Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.Speakers:Cynthia Voth (LMA President and ‎chief client officer at ‎Miller Nash Graham &amp; Dunn LLP)Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall)Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Episode: 42 Series: LMA Leaders Episode Description: Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business. Speakers: Cynthia Voth (LMA President and ‎chief client officer at ‎Miller Nash Graham &amp; Dunn LLP) Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall) Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Innovate, Collaborate and Transform Law Firms

Episode: 7"Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.

Episode: 7 "Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.

P3cast: Outside Counsel Guidelines

Episode: 25P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.

Episode: 25 P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.

P3cast: Beyond Intrapreneur

Episode: 17Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations."More from the magazine: https://www.legalmarketing.org/strategies

Episode: 17 Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations." More from the magazine: <a href="https://www.legalmarketing.org/strategies" rel="nofollow" target="_blank">https://www.legalmarketing.org/strategies</a>

Storytelling in Law Firms

Episode: 9Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference.Participants:Ian Turvill, Chief Marketing Officer, Freeborn &amp; Peters LLPRachel Shields Williams, Business Development Manager, Sidley Austin LLPAdrian Dayton, Founder, Clear View SocialAdrian Lurssen, Co-founder, JD SupraGuy Alvarez, Found and Chief Engagement Officer, Good2bSocialWatch the entire Facebook Live series of videos:Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A

Episode: 9 Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference. Participants: Ian Turvill, Chief Marketing Officer, Freeborn &amp; Peters LLP Rachel Shields Williams, Business Development Manager, Sidley Austin LLP Adrian Dayton, Founder, Clear View Social Adrian Lurssen, Co-founder, JD Supra Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial Watch the entire Facebook Live series of videos: Facebook - <a href="https://www.facebook.com/pg/LegalMarketingAssociation/videos/" rel="nofollow" target="_blank">https://www.facebook.com/pg/LegalMarketingAssociation/videos/</a> YouTube - <a href="https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A</a>

Live at #LMA17 - Legal Marketing Technology

Episode: 47Series: LMA SIG Share-Out Episode Description:How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.Speakers:John Buchanan (Sheppard Mullin)Brandon Copple (Greentarget)John Matthew “JM” Upton (Greentarget)Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 47 Series: LMA SIG Share-Out Episode Description: How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients. Speakers: John Buchanan (Sheppard Mullin) Brandon Copple (Greentarget) John Matthew “JM” Upton (Greentarget) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Episode: 10In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives,  Barnes &amp; Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King &amp; Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.

Episode: 10 In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes &amp; Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King &amp; Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.

P3cast: Client Engagement

Episode: 52Series: LMA SIG Share-OutEpisode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.Speakers:John Buchanan (Sheppard Mullin)Susan Kostal (STET)Related Links: https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 52 Series: LMA SIG Share-Out Episode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (<a href="https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1" rel="nofollow" target="_blank">https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1</a>) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more. Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET) Related Links: <a href="https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1" rel="nofollow" target="_blank">https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1</a> Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Episode: 44Series: P3castEpisode Description:Tune in as Natasha Edlow (director of pricing analytics and project management, Covington &amp; Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.Speakers:Natasha Edlow, Director of pricing analytics and project management, Covington &amp; BurlingCatherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSOSeries Description:LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Episode: 44 Series: P3cast Episode Description: Tune in as Natasha Edlow (director of pricing analytics and project management, Covington &amp; Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem. Speakers: Natasha Edlow, Director of pricing analytics and project management, Covington &amp; Burling Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO Series Description: LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Process Improvement & Project Management

Episode: 28Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:•	Educating your partners on the value of PR •	How PR fits into the overall marketing communications mix •	The fundamentals of crisis communications •	The skills PR pros need to compete in today’s market

Episode: 28 Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including: •	Educating your partners on the value of PR •	How PR fits into the overall marketing communications mix •	The fundamentals of crisis communications •	The skills PR pros need to compete in today’s market

PR & Communications in Law Firms

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