Dienstleistungsmanagement - Lektion 2: Dienstleistungsbegriff

Dienstleistungsmanagement - Lektion 4: Marktfoschung für Dienstleistungen

Dienstleistungsmanagement - Lektion 6: Dienstleistungsprogramme

Dienstleistungsmanagement - Lektion 8: Internes Dienstleistungsmarketing und Dienstleistungscontrolling

Dienstleistungsmanagement - Lektion 9: Strategiearbeit und Internationalisierung

Dienstleistungsmanagement - Lektion 5: Qualitätsmanagement

Dienstleistungsmanagement - Lektion 7: Externes Dienstleistungsmarketing

Dienstleistungsmanagement - Lektion 3: Käuferverhalten

Dienstleistungsmanagement - Lektion 1: Grundlagen

Dienstleistungsmanagement (Bachelor)

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