Cover image of Exceptions

Exceptions

Exceptions from Seeking Wisdom is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today,... Read more

Ranked #1

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Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)

Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)

How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season ... Read more

13 Feb 2019

39mins

Ranked #2

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Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt

Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt

Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP... Read more

27 Feb 2019

46mins

Ranked #3

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How to Create & Own a Category with Optimizely

How to Create & Own a Category with Optimizely

In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimi... Read more

13 Mar 2019

34mins

Ranked #4

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Wistia

Wistia

Wistia is a company that markets a mission, not just a bunch of products.A few years ago, you might have described Wisti... Read more

5 Feb 2019

46mins

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Ranked #5

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The Most Crucial Leadership Principle Most B2B Brands Miss

The Most Crucial Leadership Principle Most B2B Brands Miss

In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis star... Read more

5 Feb 2019

38mins

Ranked #6

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Scaling Without Breaking with Zapier

Scaling Without Breaking with Zapier

In this episode, we perform a live audit on Jay's workflow (it gets hairy) with Zapier's Head of Certified Experts Progr... Read more

10 Apr 2019

37mins

Ranked #7

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Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans

Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans

On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, all... Read more

5 Feb 2019

40mins

Ranked #8

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Zoom's Relentless Focus on Customer Experience

Zoom's Relentless Focus on Customer Experience

In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world to... Read more

5 Feb 2019

38mins

Ranked #9

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InVision

InVision

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your ... Read more

5 Feb 2019

33mins

Ranked #10

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How First Round Capital Bet on Brand to Change the VC Industry

How First Round Capital Bet on Brand to Change the VC Industry

First Round Capital is one of the most widely loved venture capital firms in tech -- no small feat for a VC firm to clai... Read more

5 Feb 2019

38mins

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