Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all. All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report.  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)See omnystudio.com/listener for privacy information.

Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all. All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report.  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Take the Burden Off the Consumer

UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.  All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)See omnystudio.com/listener for privacy information.

UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.  All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

UnitedHealth Group's Disruptive DNA

Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown!  All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220)See omnystudio.com/listener for privacy information.

Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown!  All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations? Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Seriously, What’s a Metaverse?

Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.  All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219)See omnystudio.com/listener for privacy information.

Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.  All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Specialty Care's Place in the Value-Based Puzzle

David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations.  All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218)See omnystudio.com/listener for privacy information.

David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations.  All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Let’s Reduce Our Technical Debt

Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships.  All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)See omnystudio.com/listener for privacy information.

Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships.  All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How Healthcare Happens in the Heartland

Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience.  All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)See omnystudio.com/listener for privacy information.

Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience.  All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Data Will Change Everything in the Very Near Future

Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options?  All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)See omnystudio.com/listener for privacy information.

Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options?  All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost? Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Pay Attention to Payviders

Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214) See omnystudio.com/listener for privacy information.

Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214) See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How ChenMed is Changing the Currency of Primary Care

Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health. All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213) See omnystudio.com/listener for privacy information.

Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health. All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213) See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Cedar’s Roadmap to Fix the Billing Experience

Jared Johnson and Zain Ismail believe that healthcare has only one choice: to become truly consumer-first, or be disrupted. Each week, they share provocative thinking for healthcare innovators and explore the frontiers of consumer health. The Healthcare Rap ranks in the top 10% of podcasts globally, has been named a Top 20 Healthcare Podcast, and has surpassed 200 episodes and 4 years on the air. If you want to operationalize consumer-first healthcare in your organization, join the movement and subscribe to the Rap today! 

Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.  All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212) See omnystudio.com/listener for privacy information.

Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.  All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212) See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How Health Systems Are Leveling Up

Lee Aase

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution. All that, plus the Flava of the Week about copycat strategies.  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211) See omnystudio.com/listener for privacy information.

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution. All that, plus the Flava of the Week about copycat strategies.  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211) See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The Primary Care Revolution That Drew Lee Aase Out of Retirement

Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it.  All that, plus the Flava of the Week about "heads in beds." What would it be like if we eliminate this phrase from hospitals’ business strategies?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#210)See omnystudio.com/listener for privacy information.

Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it.  All that, plus the Flava of the Week about "heads in beds." What would it be like if we eliminate this phrase from hospitals’ business strategies?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#210)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The Metaverse Will See You Now

Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow.  All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209) See omnystudio.com/listener for privacy information.

Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow.  All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209) See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Disrupt Today, Win Tomorrow

Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as:  -Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.  -Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing.  -The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc.  -Valuing innovation doesn’t devalue operations.  All that, plus the Flava of the Week about what the CEO of Whole Foods recently said about whole-person health. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)See omnystudio.com/listener for privacy information.

Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as:  -Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.  -Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing.  -The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc.  -Valuing innovation doesn’t devalue operations.  All that, plus the Flava of the Week about <a href="https://medcitynews.com/2022/03/whole-foods-ceo-delivers-stinging-criticism-of-healthcare-industry-at-himss/" rel="nofollow" target="_blank">what the CEO of Whole Foods recently said about whole-person health</a>. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Innovation: Agree To Disagree?

Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey.  All that, plus the Flava of the Week about Aaron Martin’s return to Amazon after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)See omnystudio.com/listener for privacy information.

Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey.  All that, plus the Flava of the Week about <a href="https://digitalhealth.modernhealthcare.com/people/providences-aaron-martin-confirms-hes-returning-amazon" rel="nofollow" target="_blank">Aaron Martin’s return to Amazon</a> after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

A Rising Star’s Career Path

Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare, tech, and innovation, as well as a firsthand look at how the Great Resignation is impacting the Digital Health talent wars. All that, plus the Flava of the Week about a new video from Andrew King on Healthcare Consumerism. It’s an uphill battle to get different entities and stakeholders on the same page to prioritize consumer initiatives, so how can we tell the story of the consumer shift and why it matters? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#206)See omnystudio.com/listener for privacy information.

Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare, tech, and innovation, as well as a firsthand look at how the Great Resignation is impacting the Digital Health talent wars. All that, plus the Flava of the Week about a new video from Andrew King on Healthcare Consumerism. It’s an uphill battle to get different entities and stakeholders on the same page to prioritize consumer initiatives, so how can we tell the story of the consumer shift and why it matters? Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#206)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The Talent War is Getting Real, Yo!

Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking at what’s ahead. Learn some of the unconventional insights about advancing careers, including starting small, building your brand, networking outside of your current employer, demonstrating that you’re solution-oriented, and developing your curiosity. All that, plus the Flava of the Week about Forward Health’s tech-enabled patient experience. It’s unusual for primary care clinics to tout cool new tech, so how does Forward explain it so that it matters to consumers? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#205)See omnystudio.com/listener for privacy information.

Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking at what’s ahead. Learn some of the unconventional insights about advancing careers, including starting small, building your brand, networking outside of your current employer, demonstrating that you’re solution-oriented, and developing your curiosity. All that, plus the Flava of the Week about Forward Health’s tech-enabled patient experience. It’s unusual for primary care clinics to tout cool new tech, so how does Forward explain it so that it matters to consumers? Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#205)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Career Advice For Younger Innovators

Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep into areas that we might not typically associate with digital transformation, and explain how they can have a big impact. All that, plus the Flava of the Week about the big picture. How do we see financial and staffing shortages differently when we zoom out and ask why we should be more consumer first?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#204)See omnystudio.com/listener for privacy information.

Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep into areas that we might not typically associate with digital transformation, and explain how they can have a big impact. All that, plus the Flava of the Week about the big picture. How do we see financial and staffing shortages differently when we zoom out and ask why we should be more consumer first?  Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#204)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Predicting Pretty Much Everything

Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of Health Design Thinking, dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week about the fervor over funding. Why are some doctors frustrated by the talk about digital health funding, and what does it say about attitudes in the industry? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#203)See omnystudio.com/listener for privacy information.

<a href="https://www.healthdesignlab.com/bon" rel="nofollow" target="_blank">Dr. Bon Ku</a> is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of <a href="https://www.healthdesignlab.com/book" rel="nofollow" target="_blank">Health Design Thinking</a>, dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week about the fervor over funding. Why are some doctors frustrated by the talk about digital health funding, and what does it say about attitudes in the industry? Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap" rel="nofollow" target="_blank">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#203)See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

We Have Permission to Be Creative!

Great job in bringing something new and different to the pretty boring world of healthcare marketing!

Cheers to those who think differently!!!

Jared &amp; Peter really but some effort into this. If you are listening this to copy their idea and thoughts you might be missing what I feel might be the point they are trying to get across. Thank you guys for putting this out there! You had an impact for me that will be huge and I don’t think it was your intention, but for people looking for a way to change your thinking as you said it helps to empathize!!! Thanks again!!!

Rap battle impact

<a href="http://twitter.com/jaredpiano" rel="nofollow" target="_blank">Jared Johnson</a> and <a href="https://zainismail.com/" rel="nofollow" target="_blank">Zain Ismail</a> believe that healthcare has only one choice: to become truly consumer-first, or be disrupted. Each week, they share provocative thinking for healthcare innovators and explore the frontiers of consumer health. The Healthcare Rap ranks in the top 10% of podcasts globally, has been named a Top 20 Healthcare Podcast, and has surpassed 200 episodes and 4 years on the air. If you want to operationalize consumer-first healthcare in your organization, join the movement and subscribe to the Rap today!

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