S2 Ep. 3 - Further Your Personal and Professional Growth with Coursera
S2 Ep. 3 - Further Your Personal and Professional Growth with Coursera
Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learn... Read more
9 Apr 2022
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11mins
S2 Ep. 2 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma
S2 Ep. 2 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma
Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers... Read more
19 Feb 2022
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12mins
S2. Ep. 1 - Should brands be apolitical?
S2. Ep. 1 - Should brands be apolitical?
Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consume... Read more
12 Feb 2022
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14mins
Ep. 45: Season 1 Recap and What to Look Forward to in Season 2
Ep. 45: Season 1 Recap and What to Look Forward to in Season 2
Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode,... Read more
18 Dec 2021
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12mins
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Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value
Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value
Chanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the re... Read more
11 Dec 2021
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6mins
Ep. 43: Spotify Wrapped is Consistent in Viral Engagement
Ep. 43: Spotify Wrapped is Consistent in Viral Engagement
It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in th... Read more
4 Dec 2021
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11mins
Ep. 42: Why Campaigns Aren't Strategic Without IMC
Ep. 42: Why Campaigns Aren't Strategic Without IMC
Strategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impact... Read more
27 Nov 2021
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8mins
Ep. 41: Red Notice Stole the MOA Globe and Missed the Mark
Ep. 41: Red Notice Stole the MOA Globe and Missed the Mark
Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a... Read more
20 Nov 2021
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12mins
Ep. 40: The 5 Undisputable Laws of Branding
Ep. 40: The 5 Undisputable Laws of Branding
Ries and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which ... Read more
13 Nov 2021
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12mins
Ep. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan
Ep. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan
'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Cons... Read more
6 Nov 2021
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1hr 26mins
