How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it’s so overwhelming and time consuming that you’ve given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once it’s published it just gets pushed down further and further into your feed until it's no longer seen. But what if there was a better way? A process that allowed you to repurpose your video content on your website, email newsletters, and more. On today’s episode I’m going to share with you a new strategy I’ve been using with clients that’s allowed us to become:  More efficient with our video marketing efforts Repurpose our content on a variety of other marketing channels, and Has eliminated the stress and overwhelm of constantly creating new video content.   

How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it’s so overwhelming and time consuming that you’ve given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once it’s published it just gets pushed down further and further into your feed until it's no longer seen. But what if there was a better way? A process that allowed you to repurpose your video content on your website, email newsletters, and more. On today’s episode I’m going to share with you a new strategy I’ve been using with clients that’s allowed us to become: <ul> <li>More efficient with our video marketing efforts</li> <li>Repurpose our content on a variety of other marketing channels, and</li> <li>Has eliminated the stress and overwhelm of constantly creating new video content.  </li> </ul>

A Creative Instagram Reels Strategy That’ll Get You More Milage Out of Your Content

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:  Who you are How you can help, and How you are different than your peers  On today's episode you're going to learn:  Why I refer to this concept as your "Signature Promise". Why it's always based on the future result you're providing, and Some examples of what it looks like in practice from actual clients. 

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate: <ul> <li>Who you are</li> <li>How you can help, and</li> <li>How you are different than your peers</li> </ul> On today's episode you're going to learn: <ul> <li>Why I refer to this concept as your "Signature Promise".</li> <li>Why it's always based on the future result you're providing, and</li> <li>Some examples of what it looks like in practice from actual clients.</li> </ul>

Stand Out In Your Marketing with Your Signature Promise

Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat.  However, now that the dust has settled I've had some time to reflect and I'm super excited to hit that restart button with you and share with you new stories, strategies, content, and lessons I've learned along the way. Let's dive in! 

Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat.  However, now that the dust has settled I've had some time to reflect and I'm super excited to hit that restart button with you and share with you new stories, strategies, content, and lessons I've learned along the way. Let's dive in!

The Next Chapter...

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you’re leaving your success in someone else’s hands. On today’s episode, I’m going to help you connect the dots between your online marketing efforts and your bottom line (your revenue). I’m going to show you exactly how they’re connected and what you need to be doing to make your marketing work for you.

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you’re leaving your success in someone else’s hands. On today’s episode, I’m going to help you connect the dots between your online marketing efforts and your bottom line (your revenue). I’m going to show you exactly how they’re connected and what you need to be doing to make your marketing work for you.

Connecting the Dots Between Your Marketing Efforts & Revenue

David Ogilvy

As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the most valuable lessons he's learned in his career. As I was reading it, I couldn't help but notice just how much of his knowledge and insights still apply in today's modern marketing and advertising.  On today's episode, I'm sharing his eleven point list and my take on what it means for us today in marketing. 

As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the most valuable lessons he's learned in his career. As I was reading it, I couldn't help but notice just how much of his knowledge and insights still apply in today's modern marketing and advertising.  On today's episode, I'm sharing his eleven point list and my take on what it means for us today in marketing.

Marketing Lessons from One of My Teachers, David Ogilvy

There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on. Which leads us to ask the question, "what really works with social media?".  On today's episode I'm going to share with you 3 essenial lessons I've learned over the past 15 years of working with clients and their social media marketing efforts.

There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on. Which leads us to ask the question, "what really works with social media?".  On today's episode I'm going to share with you 3 essenial lessons I've learned over the past 15 years of working with clients and their social media marketing efforts.

3 Essential Lessons I've Learned with Social Media Marketing

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche drama” (a term one of my coaches coined) to discuss:  What is “Niche Drama”? Why we need to select a clear niche. How to select a winning niche. 

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche drama” (a term one of my coaches coined) to discuss: <ol> <li>What is “Niche Drama”?</li> <li>Why we need to select a clear niche.</li> <li>How to select a winning niche.</li> </ol>

Avoiding Niche Drama

If you’ve ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we’re first starting out. As a result, you may have come to the conclusion that you’re just not good on video. But I want to offer that this is the farthest from the truth. You see, most of us talk on camera as if we’re speaking in daily life. And THAT is the problem. Because you’re not talking to friends and family, you’re talking into a lens. On today’s episode I’m going to share with you a little-known secret that’s going to help you increase your engagement, convert more of your followers, and ultimately look more confident on camera.

If you’ve ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we’re first starting out. As a result, you may have come to the conclusion that you’re just not good on video. But I want to offer that this is the farthest from the truth. You see, most of us talk on camera as if we’re speaking in daily life. And THAT is the problem. Because you’re not talking to friends and family, you’re talking into a lens. On today’s episode I’m going to share with you a little-known secret that’s going to help you increase your engagement, convert more of your followers, and ultimately look more confident on camera.

The Little-Known Secret to Looking Confident on Video

Have you ever thought to yourself, ‘I have no idea what to post today’? Or perhaps you are posting content but it’s kind of all over the place. Or maybe you’ve been posting content for a while now and have just run out of ideas. Your content marketing strategy is arguably one of the most important ingredients in your marketing. Your content is what will differentiate you, position you as an expert in your industry, and will help to attract your ideal clients/patients. On today’s episode, I’m going to share with you 5 corners of the internet that I personally visit to find inspiration for both my content and my client’s content.

Have you ever thought to yourself, ‘I have no idea what to post today’? Or perhaps you are posting content but it’s kind of all over the place. Or maybe you’ve been posting content for a while now and have just run out of ideas. Your content marketing strategy is arguably one of the most important ingredients in your marketing. Your content is what will differentiate you, position you as an expert in your industry, and will help to attract your ideal clients/patients. On today’s episode, I’m going to share with you 5 corners of the internet that I personally visit to find inspiration for both my content and my client’s content.

5 Places to Find Endless Content Inspiration

TikTok is the fastest growing social media app today with over 1 billion active daily users (according to Forbes). That stat alone makes any digital marketer pause and take note, but does this mean that you should add TikTok into your social media strategy? Is it an effective platform to convert your followers into clients/patients? As with most things in marketing, I don’t think there’s a clear-cut answer. On today’s episode, I’m going to share with you my TikTok strategy that’s has helped me to maintain a presence without spending hours creating content. I’m also going to share some questions to consider that’ll help you make a decision whether to add TikTok into your social strategy.

TikTok is the fastest growing social media app today with over 1 billion active daily users (according to Forbes). That stat alone makes any digital marketer pause and take note, but does this mean that you should add TikTok into your social media strategy? Is it an effective platform to convert your followers into clients/patients? As with most things in marketing, I don’t think there’s a clear-cut answer. On today’s episode, I’m going to share with you my TikTok strategy that’s has helped me to maintain a presence without spending hours creating content. I’m also going to share some questions to consider that’ll help you make a decision whether to add TikTok into your social strategy.

Should You Add TikTok Into Your Social Media Strategy

As a service provider myself, I know how challenging it is to stand out from the crowd &amp; acquire new business from your online marketing efforts.For the past 10+ years, I’ve helped dozens of plastic surgeons, dermatologists, &amp; other aesthetic providers grow their business through online marketing. And what I’ve learned is that to attract new clients (or patients) from your marketing efforts, you have to be able to verbally &amp; visually articulate who you are, how you can help, &amp; how you’re different than your peers.This weekly show is going to help you become more confident on camera, create content that differentiates you, &amp; develop a marketing strategy that works!

As a service provider myself, I know how challenging it is to stand out from the crowd &amp; acquire new business from your online marketing efforts. For the past 10+ years, I’ve helped dozens of plastic surgeons, dermatologists, &amp; other aesthetic providers grow their business through online marketing. And what I’ve learned is that to attract new clients (or patients) from your marketing efforts, you have to be able to verbally &amp; visually articulate who you are, how you can help, &amp; how you’re different than your peers. This weekly show is going to help you become more confident on camera, create content that differentiates you, &amp; develop a marketing strategy that works!

Online Marketing And Media Podcast

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her 4-neighborhood methodology to Instagram marketing, how she uses Instagram with intention to grow her business, and so much more!

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her 4-neighborhood methodology to Instagram marketing, how she uses Instagram with intention to grow her business, and so much more!

#19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020.   It’s also the first episode I’ve recorded that’s really centered mindset. Now if you’re listening thinking to yourself after hearing the word “mind”, "This probably isn’t the right episode for me”, I would highly recommend staying for a while because you’re probably the one who needs to hear this the most.   Mindset is simply about helping you think about a situation in a different way then you’re currently thinking about it. And everything that we create in our lives starts in our minds.   So today I want to offer you a different perspective of what it means when you say or think that your online marketing isn’t “working”.   I’ve found that oftentimes when something isn’t working it, it simply means that we just haven’t figured it out yet. Making your online marketing work for you is entirely possible, you just have to figure out how to do it.   And that process, the way you figure it out, is led by taking Consistent Action.

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020. It’s also the first episode I’ve recorded that’s really centered mindset. Now if you’re listening thinking to yourself after hearing the word “mind”, "This probably isn’t the right episode for me”, I would highly recommend staying for a while because you’re probably the one who needs to hear this the most. Mindset is simply about helping you think about a situation in a different way then you’re currently thinking about it. And everything that we create in our lives starts in our minds. So today I want to offer you a different perspective of what it means when you say or think that your online marketing isn’t “working”. I’ve found that oftentimes when something isn’t working it, it simply means that we just haven’t figured it out yet. Making your online marketing work for you is entirely possible, you just have to figure out how to do it. And that process, the way you figure it out, is led by taking Consistent Action.

#42: Ignite Your 2020 With Consistent Action: 5 Steps to Make Your Online Marketing “Work”.

Stephanie Klinger

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!? Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. The Rebel Boss. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business! This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy!   For the full show notes, visit my website www.MilanMarketingAndMedia.com/22

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!? Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. <a href="http://www.Instagram.com/@_rebelboss_" rel="nofollow" target="_blank">The Rebel Boss</a>. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business! This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy! For the full show notes, visit my website <a href="http://www.MilanMarketingAndMedia.com/22" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/22</a>

#22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger. 

When most of us think about Facebook and Instagram for business, our mind automatically goes to the website itself and the apps associated with the sites. We think of the news feeds, IG Stories, live streaming, and all of the tools available in the app.   But what most people don’t realize is that Facebook &amp; Instagram have additional FREE tools that aren’t available in your native Facebook and Instagram applications. These are tools and applications that were built by the social media giant to help you create better content and make more money for your business. But, unless you searched for them, you wouldn’t even know they existed.   So today, I’m going to share with you 3 of these tools which I personally love and I’m going to explain to you:  What each tool is. Why you need it. And, The advantages of using these tools.  You can find a the full show notes at www.MilanMarketingAndMedia.com/35

When most of us think about Facebook and Instagram for business, our mind automatically goes to the website itself and the apps associated with the sites. We think of the news feeds, IG Stories, live streaming, and all of the tools available in the app. But what most people don’t realize is that Facebook &amp; Instagram have additional FREE tools that aren’t available in your native Facebook and Instagram applications. These are tools and applications that were built by the social media giant to help you create better content and make more money for your business. But, unless you searched for them, you wouldn’t even know they existed. So today, I’m going to share with you 3 of these tools which I personally love and I’m going to explain to you: <ul> <li>What each tool is.</li> <li>Why you need it. And,</li> <li>The advantages of using these tools.</li> </ul> You can find a the full show notes at <a href="https://www.MilanMarketingAndMedia.com/35" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/35</a>

#35: 3 Little Know FREE Facebook and Instagram Tools to Help You Manage, Create, and Share Your Content. 

Kaeli Lindholm

Figure

Today’s episode is a real treat! I got a chance to sit down with Kaeli Lindholm, who’s the president and founder of KLC Consulting, a business development and consulting agency that helps cosmetic healthcare providers to  Optimize their practice operations, Develop marketing plans, and Increase overall revenue.   As you’ll hear me say, marketing and sales are like twinsies. Neither of us truly understand the other one but we can’t live without each other. It’s such a symbiotic relationship and I’m a marketer at heart, so do have someone on here with a background in business development is a real treat.

Today’s episode is a real treat! I got a chance to sit down with Kaeli Lindholm, who’s the president and founder of KLC Consulting, a business development and consulting agency that helps cosmetic healthcare providers to <ul> <li>Optimize their practice operations,</li> <li>Develop marketing plans, and</li> <li>Increase overall revenue.</li> </ul>  As you’ll hear me say, marketing and sales are like twinsies. Neither of us truly understand the other one but we can’t live without each other. It’s such a symbiotic relationship and I’m a marketer at heart, so do have someone on here with a background in business development is a real treat.

#34: Transforming Visionaries into 7 Figure Healthcare Providers with Kaeli Lindholm

A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success.   The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more opportunities and can be more successful. And there-in lies the paradox.   On today’s episode, I’m going to explain both sides – why the number of your likes and followers are important, why they’re not, and how to navigate this contradicting concept.  

A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success. The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more opportunities and can be more successful. And there-in lies the paradox. On today’s episode, I’m going to explain both sides – why the number of your likes and followers are important, why they’re not, and how to navigate this contradicting concept.

#32: The Paradox of Social Media Likes and Followers.

Marketing attribution is one of the most difficult things for any small business, especially aesthetic &amp; cosmetic providers.   In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights &amp; better results with your online marketing efforts.   The 7 Essential Online Marketing Tools include:  Sprout Social – Social Media Scheduling Facebook Pixel – Social Media Retargeting Screenfly – Frontend Website Optimization Google Search Console – Website Traffic &amp; Performance Google My Business – Google Business Listing Management Link Tree – Instagram Bio Link Performance Seek Metrics – Instagram &amp; Twitter Hashtag Generator    You’re going to learn what each one of these tools does and why I love them. I have a FREE PDF that outlines all of the important facts that you can download and print for your next marketing meeting which is available at www.MilanMarketingAndMedia.com/27

Marketing attribution is one of the most difficult things for any small business, especially aesthetic &amp; cosmetic providers. In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights &amp; better results with your online marketing efforts. The 7 Essential Online Marketing Tools include: <ul> <li>Sprout Social – Social Media Scheduling</li> <li>Facebook Pixel – Social Media Retargeting</li> <li>Screenfly – Frontend Website Optimization</li> <li>Google Search Console – Website Traffic &amp; Performance</li> <li>Google My Business – Google Business Listing Management</li> <li>Link Tree – Instagram Bio Link Performance</li> <li>Seek Metrics – Instagram &amp; Twitter Hashtag Generator</li> </ul> You’re going to learn what each one of these tools does and why I love them. I have a FREE PDF that outlines all of the important facts that you can download and print for your next marketing meeting which is available at <a href="http://www.MilanMarketingAndMedia.com/27" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/27</a>

27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.

One of the most important lessons I’ve learned in business is that the only way to reach your next level is by setting goals. Goal setting is one of the most important skills you need to master in your aesthetic business.   This week I’m going to teach why goal setting is important and how to use my 6 pillars of online marketing framework to reach your goal and propel your business to its next level.

One of the most important lessons I’ve learned in business is that the only way to reach your next level is by setting goals. Goal setting is one of the most important skills you need to master in your aesthetic business. This week I’m going to teach why goal setting is important and how to use my 6 pillars of online marketing framework to reach your goal and propel your business to its next level.

#20: The 6 Pillars of Online Marketing Framework to Propel Your Business to the Next Level.

If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical.   So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.    On today’s episode, I’m going to:  Explain to you what Google My Business is. Teach you how to claim your profile, and Explain how you can use this free tool to improve your website’s visibility, increase your social proof, improve your customer services experience, and promote your service offerings. 

If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical. So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.  On today’s episode, I’m going to: <ul> <li>Explain to you what Google My Business is.</li> <li>Teach you how to claim your profile, and</li> <li>Explain how you can use this free tool to improve your website’s visibility, increase your social proof, improve your customer services experience, and promote your service offerings.</li> </ul>

#36: An In-Depth Look at How Your Google Business Profile Can Enhance Your Website's Visibility & Online Marketing Efforts

We are literally weeks away from the beginning of the holiday season. Black Friday, Cyber Monday, Hanukkah, Kwanza, Christmas…they’re ALL around the corner. And if your business isn’t participating, you’re missing out on a HUGE opportunity. I’m going to read you some stats from E-Marketer. Now technically, this is for the retail market but it’s still a good indication of overall trend. This year, E-marketer predicts:  Holiday retail says will climb 3.8% to reach over $1 trillion!  If that happens, it will be the 1st time ever the US holiday season surpasses the trillion dollar mark.   E-commerce sales alone are predicted to increase 13.2% to hit $135 billion. Black Friday is expected to surpass $10 billion in sales.  And mark my words, Instagram is going to play a HUGE role in holiday shopping. So, on today’s podcast episode, I’m going to walk you through my 6 simple steps on how to run a wildly successful Instagram Promotion for the Holidays. I’m going to teach you how to:  Create your holiday promotion. Promote it on Instagram. Optimize that promotion, and Track the results, so you know exactly what worked and what didn’t so the next time around you’ll have even better results.  I've also created a FREE PDF Checklist that walks you through each step. Click here to download it!

We are literally weeks away from the beginning of the holiday season. Black Friday, Cyber Monday, Hanukkah, Kwanza, Christmas…they’re ALL around the corner. And if your business isn’t participating, you’re missing out on a HUGE opportunity. I’m going to read you some stats from E-Marketer. Now technically, this is for the retail market but it’s still a good indication of overall trend. This year, E-marketer predicts: <ul> <li>Holiday retail says will climb 3.8% to reach over $1 trillion! <ul> <li>If that happens, it will be the 1st time ever the US holiday season surpasses the trillion dollar mark.</li> </ul> </li> <li>E-commerce sales alone are predicted to increase 13.2% to hit $135 billion.</li> <li>Black Friday is expected to surpass $10 billion in sales.</li> </ul> And mark my words, Instagram is going to play a HUGE role in holiday shopping. So, on today’s podcast episode, I’m going to walk you through my 6 simple steps on how to run a wildly successful Instagram Promotion for the Holidays. I’m going to teach you how to: <ul> <li>Create your holiday promotion.</li> <li>Promote it on Instagram.</li> <li>Optimize that promotion, and</li> <li>Track the results, so you know exactly what worked and what didn’t so the next time around you’ll have even better results.</li> </ul> <a href="http://www.MilanMarketingAndMedia.com/37" rel="nofollow" target="_blank">I've also created a FREE PDF Checklist that walks you through each step. Click here to download it!</a>

#37: Run a Wildly Successful Instagram Promotion for the Holidays with These 6 Simple Steps

One of the challenges with being a plastic surgeon, dermatologist, or aesthetic provider is that the path to growing your practice isn’t always so clear. Questions such as, “Why isn’t my website converting, are my social media efforts working, &amp; how can I acquire more patients/clients to grow my business?” are persistent across any stage of your business.   So, I’ve created a solution! My “Power Coaching Sessions”, are designed to help aesthetic providers, just like yourself, who are seeking a roadmap that details how to take your business to its next level.   In today’s episode I’m going to explain to you:  What a Power Coaching Session is and what it Looks Like How you can benefit, and How oftentimes, 1 Power Coaching Session is all you need to start moving the needle in your business goals. 

One of the challenges with being a plastic surgeon, dermatologist, or aesthetic provider is that the path to growing your practice isn’t always so clear. Questions such as, “Why isn’t my website converting, are my social media efforts working, &amp; how can I acquire more patients/clients to grow my business?” are persistent across any stage of your business. So, I’ve created a solution! My “Power Coaching Sessions”, are designed to help aesthetic providers, just like yourself, who are seeking a roadmap that details how to take your business to its next level. In today’s episode I’m going to explain to you: <ul> <li>What a Power Coaching Session is and what it Looks Like</li> <li>How you can benefit, and</li> <li>How oftentimes, 1 Power Coaching Session is all you need to start moving the needle in your business goals.</li> </ul>

#21: Power Coaching Sessions: A Custom, Step-by-Step Action Plan Designed to Propel Your Business to its Next Level.

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?   Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.   This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.   So, on today’s episode:  I’m going to explain to you what the Markowitz Modern Portfolio Theory is. How you can apply it to your marketing. And I’m going to give you some action steps so you can start to use it in your business.  To see the full show notes, visit my website at www.MilanMarketingAndMedia.com/31

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals? Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory. This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance. So, on today’s episode: <ul> <li>I’m going to explain to you what the Markowitz Modern Portfolio Theory is.</li> <li>How you can apply it to your marketing.</li> <li>And I’m going to give you some action steps so you can start to use it in your business.</li> </ul> To see the full show notes, visit my website at <a href="http://www.MilanMarketingAndMedia.com/31" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/31</a>

#31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business. 

Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you.   How do your customers or clients end up selecting your business vs. your peers?   Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes?   What if I told you, none of those are why they choose you or your business.   Today, on the Aesthetic Marketing Podcast, I’m going to explain to you why discounting your services is never the solution to acquiring more leads, what your audience is looking for in your online marketing that leads them to contact you, and I’m going to give you some advice on how you can deliver the type of content your audience is seeking.

Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you. How do your customers or clients end up selecting your business vs. your peers? Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes? What if I told you, none of those are why they choose you or your business. Today, on the Aesthetic Marketing Podcast, I’m going to explain to you why discounting your services is never the solution to acquiring more leads, what your audience is looking for in your online marketing that leads them to contact you, and I’m going to give you some advice on how you can deliver the type of content your audience is seeking.

#33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you:  What a brand is and how you should be thinking about it. The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and I’m going to provide you with some examples and exercises you can do to start to develop your brand.  You can find the show notes which include the resources and examples I mention in today's episode by visiting https://www.MilanMarketingAndMedia.com/18

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you: <ul> <li>What a brand is and how you should be thinking about it.</li> <li>The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and</li> <li>I’m going to provide you with some examples and exercises you can do to start to develop your brand.</li> </ul> You can find the show notes which include the resources and examples I mention in today's episode by visiting <a href="http://www.MilanMarketingAndMedia.com/18" rel="nofollow" target="_blank">https://www.MilanMarketingAndMedia.com/18</a>

#18: The 3 Ingredients You Need To Turn Your Business Into a Brand

81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic &amp; cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward. So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:   Help your patients/clients get to know you (and I’m not talking about, “About Me” videos). Align yourself as an expert in your field. Help prospective patients/clients on the bottom of the funnel become new patients/clients. 

81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic &amp; cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward. So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:  <ul> <li>Help your patients/clients get to know you (and I’m not talking about, “About Me” videos).</li> <li>Align yourself as an expert in your field.</li> <li>Help prospective patients/clients on the bottom of the funnel become new patients/clients.</li> </ul>

26: How Showing Up on Video Consistently Can Increase the Number of New Leads.

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.  On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further.   You can see the full show notes at www.MilanMarketingAndMedia.com/23

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.  On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further. You can see the full show notes at <a href="http://www.MilanMarketingAndMedia.com/23" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/23</a>

#23: The 1 Simple Question That'll Maximize the ROI of Your Online Marketing Efforts

Creating original content for your blog posts, videos, livestreams, and social media posts can be time consuming and draining. Especially when you’re simultaneously running the daily operations of your business.   There’s also the added pressure that your content needs to be interesting enough that your audience wants to consume it. So how do you consistently create content that your audience is going love without getting burnt out. The answer…   My Content Creation Plan.   This is the exact same plan I use to create every single podcast episode you hear. But it’s not just for creating podcasts. Nope! The beauty of this process is that it can applied to ANY type of content you’re creating!   On today’s podcast episode, I’m going to walk you through step-by-step how you can apply this same process to your business so you never run out of ideas for your blogs, videos, or social media posts.   I also have a FREE PDF cheat sheet that beautifully illustrates the process. So, if you want to follow along or save it for the future when you’re ready to create your content plan for the quarter, you can download it by going to MilanMarketingAndMedia.com/30 

Creating original content for your blog posts, videos, livestreams, and social media posts can be time consuming and draining. Especially when you’re simultaneously running the daily operations of your business. There’s also the added pressure that your content needs to be interesting enough that your audience wants to consume it. So how do you consistently create content that your audience is going love without getting burnt out. The answer… My Content Creation Plan. This is the exact same plan I use to create every single podcast episode you hear. But it’s not just for creating podcasts. Nope! The beauty of this process is that it can applied to ANY type of content you’re creating! On today’s podcast episode, I’m going to walk you through step-by-step how you can apply this same process to your business so you never run out of ideas for your blogs, videos, or social media posts. I also have a FREE PDF cheat sheet that beautifully illustrates the process. So, if you want to follow along or save it for the future when you’re ready to create your content plan for the quarter, you can download it by going to <a href="http://www.MilanMarketingAndMedia.com/30" rel="nofollow" target="_blank">MilanMarketingAndMedia.com/30</a>

#30: Steal My Content Creation Plan and Never Run Out of Ideas for Your Videos, Blogs, or Social Media Posts.

Most of us are already creating videos for our Instagram or Facebook accounts, but are you also publishing them on your YouTube channel? I know, adding a new social media channel into your online marketing strategy sounds overwhelming, but it doesn’t have to be and if you’re not on the 2nd largest search engine in the world you’re missing out on an opportunity to attract more patients/clients.  Today I’m going to teach you 6 simple strategies that takes little time but will help to grow your followers on YouTube. These strategies aren’t intended to turn you into the next YouTube sensation. The intention is to create an easy system for you to expand your online marketing efforts so you can grow an overall larger social media following. These 6 strategies include:    Strategy #1: Re-purpose your existing videos.  Strategy #2: Add a video library to your website.  Strategy #3: Include your YouTube link in your email signature.  Strategy #4: Reference your cornerstone videos across other marketing channels.  Strategy #5: Create videos about a niche treatment/procedure.  Strategy 6: Simulcast your Live-streams.    Visit www.MilanMarketingAndMedia.com/24 for the full show notes.

Most of us are already creating videos for our Instagram or Facebook accounts, but are you also publishing them on your YouTube channel? I know, adding a new social media channel into your online marketing strategy sounds overwhelming, but it doesn’t have to be and if you’re not on the 2nd largest search engine in the world you’re missing out on an opportunity to attract more patients/clients.  Today I’m going to teach you 6 simple strategies that takes little time but will help to grow your followers on YouTube. These strategies aren’t intended to turn you into the next YouTube sensation. The intention is to create an easy system for you to expand your online marketing efforts so you can grow an overall larger social media following. These 6 strategies include: <ul> <li>Strategy #1: Re-purpose your existing videos. </li> <li>Strategy #2: Add a video library to your website. </li> <li>Strategy #3: Include your YouTube link in your email signature. </li> <li>Strategy #4: Reference your cornerstone videos across other marketing channels. </li> <li>Strategy #5: Create videos about a niche treatment/procedure. </li> <li>Strategy 6: Simulcast your Live-streams.</li> </ul> Visit <a href="http://www.MilanMarketingAndMedia.com/24" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/24</a> for the full show notes.

#24: 6 Simple Strategies to Rapidly Grow Your YouTube Following.

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.   But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing. But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

#15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization. In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors. Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content marketing strategy. Without good text, your website won’t rank on Google. But I actually want you to think of your content marketing differently. Think of your content marketing as the text, photos, and videos you publish across your website and social media channels that answers your prospective patients/clients questions.   For the full show notes, visit my website at www.MilanMarketingAndMedia.com/25

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization. In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors. Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content marketing strategy. Without good text, your website won’t rank on Google. But I actually want you to think of your content marketing differently. Think of your content marketing as the text, photos, and videos you publish across your website and social media channels that answers your prospective patients/clients questions. For the full show notes, visit my website at <a href="http://www.MilanMarketing" rel="nofollow" target="_blank">www.MilanMarketingAndMedia.com/25</a>

#25: Why Website Optimization is More Important Than Search Engine Optimization. 

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Best Multi-Part Documentaries

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