How to spot marketing opportunities - Zonal Marketing Episode 16
How to spot marketing opportunities - Zonal Marketing Episode 16
Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start... Read more
29 Apr 2022
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14mins
How to Create a Brand Identity - Zonal Marketing Episode 15
How to Create a Brand Identity - Zonal Marketing Episode 15
In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custo... Read more
23 Apr 2022
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17mins
How to Identify Your Target Customers - Zonal Marketing Episode 14
How to Identify Your Target Customers - Zonal Marketing Episode 14
In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custo... Read more
8 Apr 2022
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17mins
How to Develop Brand Positioning - Zonal Marketing - Episode 13
How to Develop Brand Positioning - Zonal Marketing - Episode 13
Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start... Read more
25 Mar 2022
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15mins
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How to build customer loyalty and advocacy | Zonal Marketing | Episode 12 | Catenaccio Tactics
How to build customer loyalty and advocacy | Zonal Marketing | Episode 12 | Catenaccio Tactics
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
18 Mar 2022
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13mins
How to Sell… Fast | Zonal Marketing | Episode 11 | Gegenpressing Tactics
How to Sell… Fast | Zonal Marketing | Episode 11 | Gegenpressing Tactics
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
11 Mar 2022
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13mins
How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics
How to Disrupt Your Market | Zonal Marketing | Episode 10 | Counter Attacking Tactics
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
5 Mar 2022
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15mins
How to sell a high-consideration product | Zonal Marketing | Episode 9 | Tiki Taka Tactics
How to sell a high-consideration product | Zonal Marketing | Episode 9 | Tiki Taka Tactics
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
26 Feb 2022
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12mins
How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8
How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
21 Feb 2022
•
10mins
How to create a marketing mix
How to create a marketing mix
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow co... Read more
11 Feb 2022
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20mins
