Ankit Pathak

Ankit Pathak - Employer Brand &amp; Talent Acquisition specialist from Chicago.From bring a recruiter at TEK SYSTEMS Ankit then took over recruiting and employer branding at CCC. Ankit discusses:How he moved into the EB mindsetBuilding a careers websiteMaking the most of small budgetsCreating content &amp; local partnershipsBuilding campus recruiting events

Ankit Pathak - Employer Brand &amp; Talent Acquisition specialist from Chicago.From bring a recruiter at TEK SYSTEMS Ankit then took over recruiting and employer branding at CCC. Ankit discusses:<ul><li>How he moved into the EB mindset</li><li>Building a careers website</li><li>Making the most of small budgets</li><li>Creating content &amp; local partnerships</li><li>Building campus recruiting events</li></ul>

Ankit Pathak - Building employer branding

Andrew Macaskill

Andrew MacAskill, Founder of Executive Career Jump, dives into how he has build his personal brand on LinkedIn and how you can do the same.

Andrew MacAskill, Founder of Executive Career Jump, dives into how he has build his personal brand on LinkedIn and how you can do the same.

Andrew MacAskill - The secret to personal branding on LinkedIn

Adam Posner

HOW DO CAN YOU BE AN "EXPERT" WHEN YOU ARE NOT ONE?Victoria Rush joined Adam Posner live on #thePOZcast to talk about #recruitmentmarketing and how new recruiters can stand out on social media. There is a huge opportunity to step and be a voice in the recruitment world.

HOW DO CAN YOU BE AN "EXPERT" WHEN YOU ARE NOT ONE? <a href="https://www.linkedin.com/in/ACoAAAk4AJwBJ4PRaq6RHSjtSj4PNZfxdyw47pA" rel="nofollow" target="_blank">Victoria Rush</a> joined Adam Posner live on <a href="https://www.linkedin.com/company/the-pozcast/" rel="nofollow" target="_blank">#thePOZcast</a> to talk about <a href="https://www.linkedin.com/feed/hashtag/?keywords=recruitmentmarketing&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6685922131634622464" rel="nofollow" target="_blank">#recruitmentmarketing</a> and how new recruiters can stand out on social media.  There is a huge opportunity to step and be a voice in the recruitment world.

How to become an expert in your field. Live on #thePOZcast w/ Victoria Rush & Adam Posner.

Gary Wills

Gary Wills - Creator of FurLearn. Gary is an exceptional example of doing something great right now.Gary talks about what drove him to set up FurLearn, the challenges he has faced and ow building a personal brand on LinkedIn has been invaluable to their cause.

Gary Wills - Creator of FurLearn. Gary is an exceptional example of doing something great right now. Gary talks about what drove him to set up FurLearn, the challenges he has faced and ow building a personal brand on LinkedIn has been invaluable to their cause.

Gary Wills - The man behind FurLearn

Victoria Rush joined Neaves &amp; Neat to discuss Recruitment Marketing post-pandemic with Jan Back Employer Brand Partner at Astra Zeneca in Cambridge.As we enter a new world of work, employers are beginning to hire again. How will your marketing strategies change to attract talent?Has this changed your marketing strategies?What will new employer brand look like?What’s the best way to maximise your employer brand?We discussed:New candidate attraction strategiesBuilding an Employer BrandMaking your employees your brand advocatesWhether you're a marketer, a recruiter or a business leader, there has never been a more important time to get your marketing in order, than now.

Victoria Rush joined Neaves &amp; Neat to discuss Recruitment Marketing post-pandemic with Jan Back Employer Brand Partner at Astra Zeneca in Cambridge. As we enter a new world of work, employers are beginning to hire again.  How will your marketing strategies change to attract talent? Has this changed your marketing strategies? What will new employer brand look like? What’s the best way to maximise your employer brand? We discussed:<ul><li>New candidate attraction strategies</li><li>Building an Employer Brand</li><li>Making your employees your brand advocates</li></ul>Whether you're a marketer, a recruiter or a business leader, there has never been a more important time to get your marketing in order, than now.

Recruitment Marketing with Astra Zeneca

Adam Rosenfield

Adam Rosenfield – HR Business partner, Perennially disappointed Dallas Cowboys fan Austin Texas.Adam and I try something a little different today. In the style of PTI – for all you brits this is an ESPN Parden The Interruption style interview. We spitfire through some very relevant HR topics quickly in an hour:Best way to build relationshipsBuilding a brandRecruiter of the futureWhat does inclusion meanHow do you upskill your teamHow has COVID affected your workHow do you think COVID has affected recruitmentConnection between high performance sports teams and recruitment

Adam Rosenfield – HR Business partner, Perennially disappointed Dallas Cowboys fan Austin Texas. Adam and I try something a little different today. In the style of PTI – for all you brits this is an ESPN Parden The Interruption style interview. We spitfire through some very relevant HR topics quickly in an hour:<ul><li>Best way to build relationships</li><li>Building a brand</li><li>Recruiter of the future</li><li>What does inclusion mean</li><li>How do you upskill your team</li><li>How has COVID affected your work</li><li>How do you think COVID has affected recruitment</li><li>Connection between high performance sports teams and recruitment</li></ul>

Adam Rosenfield - Lessons learned from major sports teams

Brainfood Live On Air - Ep64 - Massive Volume Applicants w/ Bas van de Haterd, Ben Gledhill &amp; Modiar Kamps.One of the second order effects of a default to 'remote first' culture is a massively expanded pool of available candidates. After all, once you take off the location requirements, the world becomes your market. Combined with worldwide economic retrenchment, we will shockingly have a labour market entirely the reverse of what was the case 3 months ago - candidate &amp; applicant rich. What to do when you have too many candidates?What assessment tools do we need to use to control applicant flow?What happens to candidate experience when there are so many candidates?What types of assessment should employers lean on?Should recruiters shift from acquisition experts to assessment experts?

Brainfood Live On Air - Ep64 - Massive Volume Applicants w/ Bas van de Haterd, Ben Gledhill &amp; Modiar Kamps. One of the second order effects of a default to 'remote first' culture is a massively expanded pool of available candidates. After all, once you take off the location requirements, the world becomes your market. Combined with worldwide economic retrenchment, we will shockingly have a labour market entirely the reverse of what was the case 3 months ago - candidate &amp; applicant rich. What to do when you have too many candidates?What assessment tools do we need to use to control applicant flow?What happens to candidate experience when there are so many candidates?What types of assessment should employers lean on?Should recruiters shift from acquisition experts to assessment experts?

Handling Increased Volume Applications - Co-Hosting Brainfood Live

Erica Scott

Meet Erica Scott, CEO of Civilian Connections who work with executives making their companies twice as productive, at a reduced cost, by employing the qualified talent of military veterans.We do not do without work bringing veterans into the workplace after their service. Erica is an incredible human being who has combined her passion for helping people and her interest in the military to support veterans finding work. 

Meet Erica Scott, CEO of Civilian Connections who work with executives making their companies twice as productive, at a reduced cost, by employing the qualified talent of military veterans. We do not do without work bringing veterans into the workplace after their service. Erica is an incredible human being who has combined her passion for helping people and her interest in the military to support veterans finding work.

Erica Scott - Hiring Veterans

Alex Her

Byron Jackson

Byron Jackson discusses how he built an employer brand for Franchise company. Leveraging your existing employees for employer brand campaigns, and building relationships between yourself and the stakeholders by understanding their needs, listening to their problems and helping.

Byron Jackson discusses how he built an employer brand for Franchise company. Leveraging your existing employees for employer brand campaigns, and building relationships between yourself and the stakeholders by understanding their needs, listening to their problems and helping.

Byron Jackson - Recruitment strategies for Subway franchises

The recruitment marketing podcast offers unbiased opinions and insights from marketing leaders in the recruitment industry.

The Recruitment Marketing Podcast

Joanne Lockwood

This week on The Recruitment Marketing Podcast I talk to Joanne Lockwood, founder of SEE Change Happen and Diversity, and Inclusion and Belonging advocate in the recruitment industry. Recruitment is a industry inherently about excluding people. Getting 100 CVs down to 1. If you expect someone to cope because they are different that is your privilege, not their problem. Get over it and open your mind. I can’t believe I have to say this in 2019…We have become accustom to excluding people, but not including them. How you make people feel shows how far you are willing to go to include everyone. In a talent short market, we need to look outside of our norms and look past gender, sexuality, disability and everything else to hire the RIGHT people. Not those who match your current employees.

This week on The Recruitment Marketing Podcast I talk to Joanne Lockwood, founder of SEE Change Happen and Diversity, and Inclusion and Belonging advocate in the recruitment industry. Recruitment is a industry inherently about excluding people. Getting 100 CVs down to 1. If you expect someone to cope because they are different that is your privilege, not their problem. Get over it and open your mind. I can’t believe I have to say this in 2019…We have become accustom to excluding people, but not including them. How you make people feel shows how far you are willing to go to include everyone. In a talent short market, we need to look outside of our norms and look past gender, sexuality, disability and everything else to hire the RIGHT people. Not those who match your current employees.

Joanne Lockwood - Inclusions Is How We Make People Feel

Anita Duignan

We talk to Anita Duignan, Senior Marketing Executive at Phaidon International. We discussed:🎙️ Working at one of the fastest growing recruitment agencies in the world🎙️ Overcoming the fear of public speaking🎙️ Management is a skill, it’s something you need to learn🎙️ Should we be printing sales brochures anymore?🎙️ Consider your website your shop windowAnita's advice to anyone starting out or early in their career...don’t be afraid to ask questions, everyone makes mistakes and we learn as we go. 

We talk to Anita Duignan, Senior Marketing Executive at Phaidon International. We discussed: 🎙️ Working at one of the fastest growing recruitment agencies in the world 🎙️ Overcoming the fear of public speaking 🎙️ Management is a skill, it’s something you need to learn 🎙️ Should we be printing sales brochures anymore? 🎙️ Consider your website your shop window Anita's advice to anyone starting out or early in their career...don’t be afraid to ask questions, everyone makes mistakes and we learn as we go.

Anita Duignan - Don't be afraid to ask questions, everyone makes mistakes, learn as you go

Darren Westall

Darren Westall, Founder if Paiger, and ex-CTO of Broadbean, is solving self serving content on LinkedIn. It’s no secret that for an industry on LinkedIn we haven’t got the hang on content. Or seen it’s potential! We chat about:🤦‍♀️It’s Darren’s fault recruiters post ineffective job statuses on LinkedIn 🙏Paiger is designed to help fix that (thank f***)‼️The importance of personal brands for recruiters 📖Educating recruiter is a marketers responsibility ☠️Generalist recruitment is dying Be the first, learn by doing, start creating better content 🔥

Darren Westall, Founder if Paiger, and ex-CTO of Broadbean, is solving self serving content on LinkedIn. It’s no secret that for an industry on LinkedIn we haven’t got the hang on content. Or seen it’s potential! We chat about:🤦‍♀️It’s Darren’s fault recruiters post ineffective job statuses on LinkedIn 🙏Paiger is designed to help fix that (thank f***)‼️The importance of personal brands for recruiters 📖Educating recruiter is a marketers responsibility ☠️Generalist recruitment is dying Be the first, learn by doing, start creating better content 🔥

Darren Westall - Stopping Self-Serving Content in Recruitment

Zinzan Clements

Zinzan is originally from Australia and currently lives in London working for DMJ Global as the Marketing Manager. Zinzan discusses:🎙️His unique story getting into the recruitment industry🎙️Moving from a start-up in Australia to the UK recruitment industry🎙️Implementing marketing automation into two agencies🎙️What to do starting out as a lone Marketing Manager🎙️The lift in the gig &amp; freelance economy🎙️The importance of getting yourself out there and learning something everyday🎙️And if all else fails…Always talk bullsh*tHe isn’t afraid to say he’s reading marketing for dummies, but the important thing is that we all need to keep learning. Zin starts each day by taking 20 minutes to read or learn something. 

Zinzan is originally from Australia and currently lives in London working for DMJ Global as the Marketing Manager.  Zinzan discusses: 🎙️His unique story getting into the recruitment industry 🎙️Moving from a start-up in Australia to the UK recruitment industry 🎙️Implementing marketing automation into two agencies 🎙️What to do starting out as a lone Marketing Manager 🎙️The lift in the gig &amp; freelance economy 🎙️The importance of getting yourself out there and learning something everyday 🎙️And if all else fails…Always talk bullsh*t He isn’t afraid to say he’s reading marketing for dummies, but the important thing is that we all need to keep learning. Zin starts each day by taking 20 minutes to read or learn something.

Zinzan Clements - You do have a budget [for marketing automation]

David Wolstenholme

David Wolstenholme, Founder of Brand Me Better and contributor for Hunted talks building a personal brand online and offline. By starting your communication online you can creating valuable content for your audience. Then find the right platform for them, and begin promoting your opinion and content. Once you can get over your ego and venerability you'll find that the best business people are excellent networkers online and offline.  Senior managers should be leading from the front, being the ones getting out there and making a difference. 

<a href="https://www.linkedin.com/in/brandmebetter/" rel="nofollow" target="_blank">David Wolstenholme,</a> Founder of Brand Me Better and contributor for Hunted talks building a personal brand online and offline. By starting your communication online you can creating valuable content for your audience. Then find the right platform for them, and begin promoting your opinion and content. Once you can get over your ego and venerability you'll find that the best business people are excellent networkers online and offline.  Senior managers should be leading from the front, being the ones getting out there and making a difference.

David Wolstenholme - Building a personal brand

Dan Kelsall

A raw and real insight into what makes Dan Kelsall so successful at such a young age. Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn’t have to be offensive, but it doesn’t have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.Many of Offended's clients are nervous of their work, because it works. Offended isn’t set up to offend people, but to authentically connect with the target audience.More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.

A raw and real insight into what makes Dan Kelsall so successful at such a young age. Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn’t have to be offensive, but it doesn’t have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.Many of Offended's clients are nervous of their work, because it works. Offended isn’t set up to offend people, but to authentically connect with the target audience.More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.

Dan Kelsall - Being bold doesn't have to be offensive

James Hornick

James Hornick, Partner at Hirewell, and Host of the Hirewell Recruiting Insights Podcast.James talks about how he learnt more about the power of recruitment marketing through setting up Hirewell's Recruiting Insights show. The show also helped Hirewell double inbound business.We talk about the he importance of will to suck at something before you don't. It take practice to be good at anything, sales, marketing, podcasting, content creation. You have to start somewhere, there is power in just starting over trying to be perfect.Create content people can use, rather than just being motivational for the sake of it. Content needs to be actionable and opinionated. And, James shares the advice he wishes he know at the beginning of his career.

James Hornick, Partner at Hirewell, and Host of the Hirewell Recruiting Insights Podcast. James talks about how he learnt more about the power of recruitment marketing through setting up Hirewell's Recruiting Insights show. The show also helped Hirewell double inbound business. We talk about the he importance of will to suck at something before you don't. It take practice to be good at anything, sales, marketing, podcasting, content creation. You have to start somewhere, there is power in just starting over trying to be perfect. Create content people can use, rather than just being motivational for the sake of it. Content needs to be actionable and opinionated.  And, James shares the advice he wishes he know at the beginning of his career.

James Hornick - Be willing to suck at something first

James McFadzean

James Mcfadzean Recruitment &amp; Employer Brand Manager at Nestle in the UAE, James the most energetic person to be interviewing - even via zoom! Imagine what he is like in person.Getting talent acquisition to be focal point in a business doesn’t have to be an uphill battle.It is your job to get in front of colleagues, to be passionate about what you do and it will rub off on your colleagues!If you have this much energy and enthusiasm about you job your colleagues will do the same.

James Mcfadzean Recruitment &amp; Employer Brand Manager at Nestle in the UAE, James the most energetic person to be interviewing - even via zoom! Imagine what he is like in person.Getting talent acquisition to be focal point in a business doesn’t have to be an uphill battle.It is your job to get in front of colleagues, to be passionate about what you do and it will rub off on your colleagues!If you have this much energy and enthusiasm about you job your colleagues will do the same.

James McFadzean - Building Nestle's Employer Brand

Joe Matar

In it's simplest form, content is about those you are trying to reach. What do they want? What do they need?Revaluating your content strategy to focus on educating and empowering your target audience could change everything about you and your business online.Joe Matar has some amazing advice on today's episode of The Recruitment Marketing Podcast  including:🎙Building communities🎙Creating podcast🎙Being bold🎙Push the limits in TA and Marketing🎙Get outside your own wall - discover what else is out there🧠 Using social psychology to improve marketing

In it's simplest form, content is about those you are trying to reach. What do they want? What do they need? Revaluating your content strategy to focus on educating and empowering your target audience could change everything about you and your business online. Joe Matar has some amazing advice on today's episode of <a href="https://www.linkedin.com/company/recruitment-marketing-podcast/" rel="nofollow" target="_blank">The Recruitment Marketing Podcast</a>  including: 🎙Building communities 🎙Creating podcast 🎙Being bold 🎙Push the limits in TA and Marketing 🎙Get outside your own wall - discover what else is out there 🧠 Using social psychology to improve marketing

Joe Matar - Focus on your audience

Brandon Prideaux

Should talent teams report to marketing? Brandon believes so. In this episode Brandon discusses what the relationship between talent and marketing could and should look like.How recruiters need to be skilled in design to understand how to attract talent.As marketers need to give talent space to build the right messages rather than tightly controlling the "brand". 

Should talent teams report to marketing? Brandon believes so. In this episode Brandon discusses what the relationship between talent and marketing could and should look like. How recruiters need to be skilled in design to understand how to attract talent. As marketers need to give talent space to build the right messages rather than tightly controlling the "brand".

Brandon Prideaux - Talent should report to marketing not HR

Becky Pulley

Becky shares her story from getting into recruitment and how she overcomes tough choices early in her career.From hating her HR degree to ending up in recruitment Becky has developed her career as a recruitment manager at some of the biggest brands in the world. Becky is now as employer brand manager at Adevinta bringing the best parts of recruitment into recruitment marketing.She discusses educating recruiters with marketing skills, like copywriting, video, social media strategies. Recruiters hire the talent to drive your business. Invest in the resources to upskill recruiters on the basics; social strategies, copywriting and job adverts.As well as improving marketing by bringing metrics from recruiting to track ROI for Employer Branding. 

Becky shares her story from getting into recruitment and how she overcomes tough choices early in her career.From hating her HR degree to ending up in recruitment Becky has developed her career as a recruitment manager at some of the biggest brands in the world. Becky is now as employer brand manager at Adevinta bringing the best parts of recruitment into recruitment marketing.She discusses educating recruiters with marketing skills, like copywriting, video, social media strategies. Recruiters hire the talent to drive your business. Invest in the resources to upskill recruiters on the basics; social strategies, copywriting and job adverts.As well as improving marketing by bringing metrics from recruiting to track ROI for Employer Branding.

Becky Pulley - Bringing effective metrics into Employer Branding

Danny Heath

Starting in recruitment advertising and publishing Danny is now changing the face of student recruitment. Looking at how the education system let’s down many less fortunate students and how Your Game Plan brings new opportunities to them.Danny discusses how brands have been complacent recruiting students. Strategies that send reps to 3 to 5 careers fairs a year do not work.Danny is challenging the traditional student recruitment by empowering students from a much younger age to make empower decisions. Your Game Plan helps students understand what companies do and what industries are about. Students can learn how to write CVs, prepare for interviews and ultimately make sure students feel confident that they deserve these opportunities. Which is not always available to those who do not ‘succeed’.For kids who are not school smart you still have an opportunity. Your Game Plan is here to help students overcome hurdles when the traditional exam route and going to university isn’t the only route to a great career.

Starting in recruitment advertising and publishing Danny is now changing the face of student recruitment. Looking at how the education system let’s down many less fortunate students and how Your Game Plan brings new opportunities to them.Danny discusses how brands have been complacent recruiting students. Strategies that send reps to 3 to 5 careers fairs a year do not work.Danny is challenging the traditional student recruitment by empowering students from a much younger age to make empower decisions. Your Game Plan helps students understand what companies do and what industries are about. Students can learn how to write CVs, prepare for interviews and ultimately make sure students feel confident that they deserve these opportunities. Which is not always available to those who do not ‘succeed’.For kids who are not school smart you still have an opportunity. Your Game Plan is here to help students overcome hurdles when the traditional exam route and going to university isn’t the only route to a great career.

Danny Heath - Changing student recruitment at Your Game Plan

Tamara Grigg

Tamara Grigg, Head of Marketing at Video My Job talks about the growth of video in recruitment. How to use technology to build video internally with a smaller budget. Building brand ambassadors with staff.The industry is falling far behind, the raise of TikTok will show which brands can handle video quickly.Tamara discussed the hurdles of video and how Video My Job are helping companies get over; being on camera and understanding your 'why'.Learning to get over yourself is the first hurdle to starting video for recruitment. Stakeholders and recruiters will always struggle with what they look like on camera the first few times. They also help you understand your why. Why are you using video instead of other content forms? And how a strategy is necessary to get your video in front of the right audience. 

Tamara Grigg, Head of Marketing at <a href="https://videomyjob.com/" rel="nofollow" target="_blank">Video My Job</a> talks about the growth of video in recruitment. How to use technology to build video internally with a smaller budget. Building brand ambassadors with staff.The industry is falling far behind, the raise of TikTok will show which brands can handle video quickly.Tamara discussed the hurdles of video and how Video My Job are helping companies get over; being on camera and understanding your 'why'.Learning to get over yourself is the first hurdle to starting video for recruitment. Stakeholders and recruiters will always struggle with what they look like on camera the first few times. They also help you understand your why. Why are you using video instead of other content forms? And how a strategy is necessary to get your video in front of the right audience.

Tamara Grigg - Creating great video on a budget

Lee Rowley

Lee Rowley a renowned copywriter. He shares his insights and advice bringing copywriting into recruitment. Understanding what your audience wants to hear not what you want to say. How to approach writing blogs, social media, adverts and any forms for copy to attract the right audience for your business.

Lee Rowley a renowned copywriter. He shares his insights and advice bringing copywriting into recruitment. Understanding what your audience wants to hear not what you want to say. How to approach writing blogs, social media, adverts and any forms for copy to attract the right audience for your business.

Lee Rowley - Foundations of copywriting for recruiting

Adam Chambers

Adam Chambers, Founder of Applichat discusses the role social media advertising plays in the recruitment process. How he bridges a gap in the market for social sourcing. 

Adam Chambers, Founder of Applichat discusses the role social media advertising plays in the recruitment process.  How he bridges a gap in the market for social sourcing.

Adam Chambers - from their news feed to your ATS

Trevor Houston

The real value of networking in your industry doesn’t come from clients or candidates. It comes from peers. Trevor launches radio show “Who Ya Know” because his clients include people who need support looking for work 🎙It doesn’t sound directly related to financial services, but by listening to what his potential clients needed he found a gap in the market.Build value in the community you service by giving first, you build trust with you potential customers.Being transparent and real online will humanise the recruitment process.You’ll only truly know what your customers want by networking in the industry. Listen, learn and give back.

The real value of networking in your industry doesn’t come from clients or candidates. It comes from peers. Trevor launches radio show “Who Ya Know” because his clients include people who need support looking for work 🎙It doesn’t sound directly related to financial services, but by listening to what his potential clients needed he found a gap in the market.Build value in the community you service by giving first, you build trust with you potential customers.Being transparent and real online will humanise the recruitment process.You’ll only truly know what your customers want by networking in the industry. Listen, learn and give back.

Trevor Houston - Create value for your community first

Akbar Karenga

Today we are talking to Akbar Karenga, talking about being in the business of beautiful goodbyes. Akbar joined recruitment because he always wanted to be in the industry. His has experience ranges from SThree, WhiteHat, running recruitment teams in Shanghai his own consultancy.Akbar is a advocate for recruitment having always wanting to join the industry. We talk about collecting mistakes to share knowledge with the industry. We can get better together if we become vulnerable with each other.Advice to recruiters; dig into the mechanics of gaining applications by focusing on those who don’t apply not just who does.The three biggest decisions in our lives; moving house, getting married (or divorced) and changing jobs.Close last, not first. Think about sales processes of a large product like buying a car. Getting a new job is a longer process for a candidate. Treat them with the respect they deserve.Since recording Akbar has started recently joined Founders Factory as a Talent Coach.

Today we are talking to Akbar Karenga, talking about being in the business of beautiful goodbyes. Akbar joined recruitment because he always wanted to be in the industry. His has experience ranges from SThree, WhiteHat, running recruitment teams in Shanghai his own consultancy.Akbar is a advocate for recruitment having always wanting to join the industry. We talk about collecting mistakes to share knowledge with the industry. We can get better together if we become vulnerable with each other.Advice to recruiters; dig into the mechanics of gaining applications by focusing on those who don’t apply not just who does.The three biggest decisions in our lives; moving house, getting married (or divorced) and changing jobs.Close last, not first. Think about sales processes of a large product like buying a car. Getting a new job is a longer process for a candidate. Treat them with the respect they deserve.Since recording Akbar has started recently joined Founders Factory as a Talent Coach.

Akbar Karenga - We are a business of beautiful goodbyes

The Recruitment marketing Podcast kicks off 2020 with an episode from host Victoria Rush.🎙️ Looking back at 2019 🎙️ Top 3 trends we will see in 2020; Content, Video &amp; Automation🎙️ Diving into creating meaningful content, not just creating content for contents sake🎙️ And, the road to 100 episodes being released in the next 12 months!If you want to get involved in the community or any part of the show connect with us on LinkedIn or Instagram @recruitment.marketing

The Recruitment marketing Podcast kicks off 2020 with an episode from host Victoria Rush.<a href="https://emojiterra.com/studio-microphone/" rel="nofollow" target="_blank">🎙️</a> Looking back at 2019 <a href="https://emojiterra.com/studio-microphone/" rel="nofollow" target="_blank">🎙️</a> Top 3 trends we will see in 2020; Content, Video &amp; Automation<a href="https://emojiterra.com/studio-microphone/" rel="nofollow" target="_blank">🎙️</a> Diving into creating meaningful content, not just creating content for contents sake<a href="https://emojiterra.com/studio-microphone/" rel="nofollow" target="_blank">🎙️</a> And, the road to 100 episodes being released in the next 12 months!If you want to get involved in the community or any part of the show connect with us on LinkedIn or Instagram @recruitment.marketing

Victoria Rush - Creating meaningful content

Daniel Fellows

Meet Daniel Fellows, Founder of Get-Optimal Content, an on-demand job advert optimisation service.  From his experience at Indeed, Microsoft and Vodafone, Daniel has developed a platform to help develop the best job adverts for recruiters to bring in the right candidates.In most other industries adverts are built with the best in mind. Offering the best product, service and experience to customer. In recruitment job adverts have been forgotten, left behind while we are “doing well”. The industry invests millions into job boards to bring in candidates, but you are willing to post poor job adverts because job adverts are at the bottom of the priority list. In a candidate driven market this has to change.Looking ahead at the bigger picture, Indeed is going to cut over 50% of candidate traffic, now agencies are being reactive to source candidates not proactive. Recruiters cannot do everything, invest in saving consultants time so they can make more money.What Daniel is doing at Get Optimal Content can save agencies hours of copy writing time, bringing in more of the right candidates, improving sales.

Meet Daniel Fellows, Founder of Get-Optimal Content, an on-demand job advert optimisation service.  From his experience at Indeed, Microsoft and Vodafone, Daniel has developed a platform to help develop the best job adverts for recruiters to bring in the right candidates.In most other industries adverts are built with the best in mind. Offering the best product, service and experience to customer. In recruitment job adverts have been forgotten, left behind while we are “doing well”. The industry invests millions into job boards to bring in candidates, but you are willing to post poor job adverts because job adverts are at the bottom of the priority list. In a candidate driven market this has to change.Looking ahead at the bigger picture, Indeed is going to cut over 50% of candidate traffic, now agencies are being reactive to source candidates not proactive. Recruiters cannot do everything, invest in saving consultants time so they can make more money.What Daniel is doing at Get Optimal Content can save agencies hours of copy writing time, bringing in more of the right candidates, improving sales.

Daniel Fellows - Recruiters aren’t copy writers don’t expect them to be

Paul Mellor

Paul Mellor is the Master of Decibels and Managing Director of Mellor &amp; Smith.Although they are not a "recruitment marketing" specialist Paul and his agency's approach to employer branding is one we all need to take note of.Paul discusses why: We need to take f***ing risks, push through the fear. Why you don't need to be an expert in employer branding to get it right - take a look at their work with Amazon. There is too much “We” not enough “You” in recruitment marketing. Why marketers should be in charge of Employer Branding, not Recruiters, and No one cares about “a day in the life” videos.

Paul Mellor is the Master of Decibels and Managing Director of Mellor &amp; Smith. Although they are not a "recruitment marketing" specialist Paul and his agency's approach to employer branding is one we all need to take note of. Paul discusses why: We need to take f***ing risks, push through the fear. Why you don't need to be an expert in employer branding to get it right - take a look at their work with Amazon. There is too much “We” not enough “You” in recruitment marketing. Why marketers should be in charge of Employer Branding, not Recruiters, and No one cares about “a day in the life” videos.

Paul Mellor - How Did We Get Into Bed With Amazon?

The best podcast episodes about true crime. For any thrill seeking podcast listeners who just can't get enough of the captivating stories of murderers and criminals. This topic has all the best episodes from many different true crime podcasts.  Add episodes you're interested into your queue below!

Best True Crime Podcasts

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!