A complete review of one of the most successful online retail businesses in the UK.

Be as good as ASOS (2013)

Learn how to promote your products or services of your ecommerce shop using essential marketing channels including social media, PPC, video and mobile.

eCommerce Marketing in 2013

This is the first lecture on eCommerce and Web. During this lecture we have introduced the module aims, outcomes and skills we expect students to gain by the end of the semester. In addition, we have explored all the topics planned for eCommerce module including, customer journeys, marketing, reputation, social media, budgets, security and privacy, ecommerce components and assessment details.

eCommerce & Web Intro

This lecture focuses on eCommerce budgets. It looks at the planning, identifying costs and ensuring the delivery of a good customer journey for an ecommerce site for clients.

Budgets

In this lecture we introduce the importance of fulfilment for eCommerce sites covering definitions, reviews of fulfilment services, advantages and disadvantages when contracting fulfilment companies.

eCommerce Fulfilment Systems

The lecture on ideas and Exam in eCommerce at the Business School, University of Hertfordshire.

ideas on eCommerce

This lecture cover the most popular marketing channels for eCommerce sites including: SEO PPC Social Media Affiliate Marketing Shopping Channel Management,V ideo, Email Display Advertising Online PR/blogs Google Adwords. Then the lecture focuses on PPC and Social Media.

eCommerce Marketing Channels

The lecture on Optimising eCommerce Sites for final year students at the Business School, University of Hertfordshire.

Optimising eCommerce Sites

This is the first lecture for the final year eCommerce module at the Business School - University of Hertfordshire

Introduction to eCommerce

This lecture describes how ecommerce is a interconnected system through other apps supporting fulfillment, location, payment and mashups. In addition it covers the future of ecommerce like F-Commerce, rich media, personalisation and other apps.

The Future of eCommerce

eCommerce

In this lecture we looked at designing ecommerce customer journeys and key areas from search engine as a starting point to the checkout and engaging with customers.

Designing eCommerce Customer Journeys

This lecture covers the most popular eCommerce CMS platforms used on the web today. This is then followed with the focus on Shopify and the reasons why businesses use it.

eCommerce Platforms

This is the second lecture on Components of eCommerce Systems for final year students, semester A at the Business School, University of Hertfordshire.

Components of eCommerce Systems

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