Cover image of Tourism Media Mayhem

Tourism Media Mayhem

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, at... Read more

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Ranked #1

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24: Demystifying Digital Marketing Jargon

24: Demystifying Digital Marketing Jargon

Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? To... Read more

18 Jul 2022

25mins

Ranked #2

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23: The Good, the Bad, and the Ugly of a Year of Mayhem

23: The Good, the Bad, and the Ugly of a Year of Mayhem

We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists a... Read more

20 Jun 2022

20mins

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Ranked #3

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22: Is 2022 the Year of Thoughtful and Bucket List Travel?

22: Is 2022 the Year of Thoughtful and Bucket List Travel?

Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want t... Read more

16 May 2022

31mins

Ranked #4

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21: How to Put Direct Mail to the Test

21: How to Put Direct Mail to the Test

Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the m... Read more

18 Apr 2022

34mins

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Ranked #5

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20: Capturing Business Travelers in 2022

20: Capturing Business Travelers in 2022

Find out what your destination can expect to see when it comes to business travel trends this year and how you can take ... Read more

21 Mar 2022

45mins

Ranked #6

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19: How Audio Can Benefit Your Destination Marketing

19: How Audio Can Benefit Your Destination Marketing

Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez fro... Read more

14 Feb 2022

38mins

Ranked #7

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18: Targeting Tactics: The Methods that Make or Break Your Media Buys

18: Targeting Tactics: The Methods that Make or Break Your Media Buys

Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out ... Read more

31 Jan 2022

32mins

Ranked #8

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17: The Nitty Gritty on Media Buying Commission

17: The Nitty Gritty on Media Buying Commission

Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is c... Read more

17 Jan 2022

25mins

Ranked #9

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16: The Top 5 Media Buying New Year's Resolutions for Destinations

16: The Top 5 Media Buying New Year's Resolutions for Destinations

Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. ... Read more

3 Jan 2022

20mins

Ranked #10

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15: Juxtaposition, Shining & Dopping, and Plumbing Problems with Seattle Southside

15: Juxtaposition, Shining & Dopping, and Plumbing Problems with Seattle Southside

Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shar... Read more

20 Dec 2021

48mins

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