Summary Tom Schwab has had a varied life. He’s going to tell us how to get the best out of podcasts and inbound marketing, but his back story is every bit as interesting. He spent time in the navy (and did a neat side hustle exporting custom-made shirts from Singapore!), managed a nuclear power plant, and then eventually became the first person to create an e-commerce business in Hubspot way back in 2007. Nowadays he is the man behind Interview Valet: a podcasting consultancy that helps people find interview guests and generate leads from their content. See some of Tom’s top tips below:  [14:55-15:15] Entrepreneurship is work-life integration. It isn’t about the money - it’s about the quality of life.  [16:20-16:30] Rules are just guidelines. To be a good entrepreneur you need to know when to ignore them.  [23:45-24:00] To get heard you’re normally going to need to leverage other audiences. Many businesses mistakenly assume that good content on their platform will be enough to get people to notice them.  [27:10-27:30] The best way to sell something today is not to sell anything but to earn the respect and trust of those who might buy in future.  [37:30-38:00] The larger the global reach, the more you need a podcast.  [38:30-38:30] Understand exactly what you want your podcast to do for you before you do it. Is it lead generation? Is it to increase trust from your existing customers? etc. In this episode of Business Brain Food you will learn:  Why job security doesn’t mean happiness  The power of estimation  How to sell when you’re not a salesman  Blogs or podcast?  Are podcasts still booming?  Should you be a podcast host or a podcast guest? Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Check out Tom’s special podcasting guide for BBF listeners: http://www.interviewvalet.com/businessbrain  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Podcasts are still a growth area. If you’re scared about starting one, get up to speed with someone like Tom. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary Tom Schwab has had a varied life. He’s going to tell us how to get the best out of podcasts and inbound marketing, but his back story is every bit as interesting. He spent time in the navy (and did a neat side hustle exporting custom-made shirts from Singapore!), managed a nuclear power plant, and then eventually became the first person to create an e-commerce business in Hubspot way back in 2007. Nowadays he is the man behind Interview Valet: a podcasting consultancy that helps people find interview guests and generate leads from their content. See some of Tom’s top tips below: [14:55-15:15] Entrepreneurship is work-life integration. It isn’t about the money - it’s about the quality of life. [16:20-16:30] Rules are just guidelines. To be a good entrepreneur you need to know when to ignore them. [23:45-24:00] To get heard you’re normally going to need to leverage other audiences. Many businesses mistakenly assume that good content on their platform will be enough to get people to notice them. [27:10-27:30] The best way to sell something today is not to sell anything but to earn the respect and trust of those who might buy in future. [37:30-38:00] The larger the global reach, the more you need a podcast. [38:30-38:30] Understand exactly what you want your podcast to do for you before you do it. Is it lead generation? Is it to increase trust from your existing customers? etc. In this episode of Business Brain Food you will learn: Why job security doesn’t mean happiness The power of estimation How to sell when you’re not a salesman Blogs or podcast? Are podcasts still booming? Should you be a podcast host or a podcast guest? Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Check out Tom’s special podcasting guide for BBF listeners: <a href="http://www.interviewvalet.com/businessbrain" rel="nofollow" target="_blank">http://www.interviewvalet.com/businessbrain</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> ** Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Podcasts are still a growth area. If you’re scared about starting one, get up to speed with someone like Tom. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF265: Getting heard in a noisy world

Doug Morneau

Summary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he’s also an expert storyteller. His book ‘Three Big Lies: The real truth about renting email lists’ became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It’s people like Doug that are the reason we do this podcast! See some of Doug’s top tips below:  [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge.  [10:30-10:40] As an entrepreneur, people are not hiring you to take them 20 steps down the road. They need you to make the next two steps. Don’t avoid challenges just because you can’t see the next 20 steps.  [13:05 - 13:30] Be aware that when you start to grow your business, your original core team might not be the right team in a few years’ time.  [14:40-15:30] You don’t know what you don’t know. Make sure you surround yourself with people who have experience at the higher levels you aspire to.  [20:00-20:30] Be contrary! Do what your competitors wouldn’t think to do.  [27:55-28:15] It’s easier than ever to do effective marketing. There is so much choice these days.  [29:30-29:50] Email can still provide far greater reach than social-media marketing. In this episode of Business Brain Food you will learn:  How to face down imposter syndrome  How to avoid emotional investment in colleagues  The importance of successful friends  Imaginary barriers explained  How to scale ambitiously  How marketing has changed  Are email lists still a viable form of marketing?  Should you buy email lists? Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Go to Doug’s website: http://www.dougmorneau.com (subscribe to Doug’s email list and get a free copy of his book)  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: Be bold enough to ask for something, and then be quiet and listen! [23:15] This has quite clearly worked for Doug. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he’s also an expert storyteller. His book ‘Three Big Lies: The real truth about renting email lists’ became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It’s people like Doug that are the reason we do this podcast! See some of Doug’s top tips below: [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge. [10:30-10:40] As an entrepreneur, people are not hiring you to take them 20 steps down the road. They need you to make the next two steps. Don’t avoid challenges just because you can’t see the next 20 steps. [13:05 - 13:30] Be aware that when you start to grow your business, your original core team might not be the right team in a few years’ time. [14:40-15:30] You don’t know what you don’t know. Make sure you surround yourself with people who have experience at the higher levels you aspire to. [20:00-20:30] Be contrary! Do what your competitors wouldn’t think to do. [27:55-28:15] It’s easier than ever to do effective marketing. There is so much choice these days. [29:30-29:50] Email can still provide far greater reach than social-media marketing. In this episode of Business Brain Food you will learn: How to face down imposter syndrome How to avoid emotional investment in colleagues The importance of successful friends Imaginary barriers explained How to scale ambitiously How marketing has changed Are email lists still a viable form of marketing? Should you buy email lists? Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Go to Doug’s website: <a href="http://www.dougmorneau.com" rel="nofollow" target="_blank">http://www.dougmorneau.com</a> (subscribe to Doug’s email list and get a free copy of his book) All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Be bold enough to ask for something, and then be quiet and listen! [23:15] This has quite clearly worked for Doug. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF264: Be bold enough to ask with Doug Morneau

Summary This week we have a special coaching session from Ben where he tells us what separates the best from the rest. No guest, just half an hour of great business advice that he’d normally charge good money for. Ben has worked with some of the very best and very worst in nearly 20 years as a business coach… he certainly knows what it takes to be the best! See some of Ben’s top tips below:  [5:40-6:10] We are human beings not human doings. If you want to have something then you have to consider who you need to be.  [11:40-12:00] Ownership, accountability and responsibility are the key behaviours you need to exhibit if you are to get what you want. Steer clear of blame, excuse and denial.  [14:10-14:20] Instead of saying “it won’t work” you should say, “how can I make it work?"  [15:05-15:15] It’s what you say to yourself about yourself when you’re by yourself that matters the most. Get those affirmations right!  [26:10-26:20] Whatever you say after the words “I am” are the most powerful.  [37:00-37:20] Your biggest limiting factor is you! Understanding this is what separates the best from the rest. In this episode of Business Brain Food you will learn:  The importance of affirmations  How to take ownership  Why you should constantly learn  Where does confidence come from?  Why the education system is flawed  The power of NLP Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: [16:40-16:50] The only failure is the failure to participate. If you really want to be an entrepreneur, give it a go! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary This week we have a special coaching session from Ben where he tells us what separates the best from the rest. No guest, just half an hour of great business advice that he’d normally charge good money for. Ben has worked with some of the very best and very worst in nearly 20 years as a business coach… he certainly knows what it takes to be the best! See some of Ben’s top tips below: [5:40-6:10] We are human beings not human doings. If you want to have something then you have to consider who you need to be. [11:40-12:00] Ownership, accountability and responsibility are the key behaviours you need to exhibit if you are to get what you want. Steer clear of blame, excuse and denial. [14:10-14:20] Instead of saying “it won’t work” you should say, “how can I make it work?" [15:05-15:15] It’s what you say to yourself about yourself when you’re by yourself that matters the most. Get those affirmations right! [26:10-26:20] Whatever you say after the words “I am” are the most powerful. [37:00-37:20] Your biggest limiting factor is you! Understanding this is what separates the best from the rest. In this episode of Business Brain Food you will learn: The importance of affirmations How to take ownership Why you should constantly learn Where does confidence come from? Why the education system is flawed The power of NLP Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: [16:40-16:50] The only failure is the failure to participate. If you really want to be an entrepreneur, give it a go! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF263: What separates the best from the rest

Summary All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams. See some of Chad’s top tips below:  [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career.  [6:20 - 6:35] Value isn’t what I think value is. Value is what the other individual I’m talking to thinks.  [14:45] - [15:10] If you can’t step back then you’ll never get a new perspective. You must make the effort to disengage.  [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn’t one! The sooner you realise this, the sooner you will create an effective process.  [36:40] - [37:30] When planning the direction of your business, it should always go back to “why?”. If you don’t know the “why” of what you’re doing, you shouldn’t be doing it. Get out of the way of your own assumptions!  [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits. In this episode of Business Brain Food you will learn:  The battle of marketing people V sales people  How do people end up in sales?  Commission V permission  How to plan ahead in a post-COVID world  Proven predictable value explained  Where businesses get their sales training wrong Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: Remember that sales is a long-term thing, not just a short-term sales pitch. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams. See some of Chad’s top tips below: [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career. [6:20 - 6:35] Value isn’t what I think value is. Value is what the other individual I’m talking to thinks. [14:45] - [15:10] If you can’t step back then you’ll never get a new perspective. You must make the effort to disengage. [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn’t one! The sooner you realise this, the sooner you will create an effective process. [36:40] - [37:30] When planning the direction of your business, it should always go back to “why?”. If you don’t know the “why” of what you’re doing, you shouldn’t be doing it. Get out of the way of your own assumptions! [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits. In this episode of Business Brain Food you will learn: The battle of marketing people V sales people How do people end up in sales? Commission V permission How to plan ahead in a post-COVID world Proven predictable value explained Where businesses get their sales training wrong Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Remember that sales is a long-term thing, not just a short-term sales pitch. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF262: Removing the fluff from your sales process

David Jenyns

Summary We often talk about working on your business rather than working in your business, but how do you actually do it? David Jenyns will tell you how. David is the author of the book Systemology; a comprehensive guide on how a business owner can detach themselves from their day-to-day and scale their business properly. He draws from his own extensive experience which includes being the founder of melbourneseoservices.com and would you believe, selling the MCG! See some of David’s top tips below:  Business owners can easily get trapped in their own business. If you get too hung up on operating your own specialism every day, you might never get out.  Create systems for all the mundane stuff. This will free you up to be more creative and will make your working day more fun.  Don’t let your ego get in the way. Just because you got the business to level one doesn’t mean you have to micro-manage your way up to level two.  Don’t build the myth that your working day is more important than the rest of your staff. Have a process of delegation and stick to it. In this episode of Business Brain Food you will learn:  How David “sold the MCG”  How to scale your business from the beginning  Debunking the business owners’ To Do list  How do you get a non-systems person to systemise properly?  Is it a good idea to copy a big systemised business like McDonalds? Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Pre-order David’s book here: http://www.systemology.com/book  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: Get your business working to a point where it works without you first! That’s David’s message. [42:15 – 43:20] Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary We often talk about working on your business rather than working in your business, but how do you actually do it? David Jenyns will tell you how. David is the author of the book Systemology; a comprehensive guide on how a business owner can detach themselves from their day-to-day and scale their business properly. He draws from his own extensive experience which includes being the founder of <a href="http://melbourneseoservices.com" rel="nofollow" target="_blank">melbourneseoservices.com</a> and would you believe, selling the MCG! See some of David’s top tips below: Business owners can easily get trapped in their own business. If you get too hung up on operating your own specialism every day, you might never get out. Create systems for all the mundane stuff. This will free you up to be more creative and will make your working day more fun. Don’t let your ego get in the way. Just because you got the business to level one doesn’t mean you have to micro-manage your way up to level two. Don’t build the myth that your working day is more important than the rest of your staff. Have a process of delegation and stick to it. In this episode of Business Brain Food you will learn: How David “sold the MCG” How to scale your business from the beginning Debunking the business owners’ To Do list How do you get a non-systems person to systemise properly? Is it a good idea to copy a big systemised business like McDonalds? Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Pre-order David’s book here: <a href="http://www.systemology.com/book" rel="nofollow" target="_blank">http://www.systemology.com/book</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Get your business working to a point where it works without you first! That’s David’s message. [42:15 – 43:20] Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF261: How David Jenyns systemised himself out of his business

Summary What a great character we have on the show this week. Dave Luehr’s story is a truly inspirational one. He had it all with a million-dollar business and then he lost it. For many years later he was disempowered by a fear of failure, but eventually he understood how to use failure to his advantage. Nowadays he travels around the world inspiring small business owners to achieve their full potential. See some of Dave’s top tips below:  Don’t lose the 5 year-old child in you. Fear of failure can be totally disempowering. (8:00-8:30)  You cannot be successful without fear. You have to be willing to get out there and fail brilliantly! (17:15 - 17:45)  Meditation is simply an awareness of what is going on in your mind. You don’t have to be spiritual about it - it can simply be used as a way to make your mind more efficient. (21:00 - 21:00)  The secret to success is really no secret. It’s simply a matter of taking small bold steps each day towards your vision of success. (24:30 - 25:00)  Make sure you have a "north star”. There needs to be a big vision to spur you on every day (32:05 - 32:20)  If you’re the smartest guy in the room, you’re in the wrong room. Make sure you surround yourself with people who can inspire you. (43:20 - 43:30) In this episode of Business Brain Food you will learn:  How a school dropout can turn into a serial entrepreneur  The other meaning of WTF  How to reframe failure  How meditation can make you feel more aware in the moment  The power of criticism and feedback  The “Walmart effect” explained  How to find a Mastermind group Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Dave’s company website: http://www.elitebodyshopsolutions.com  Dave’s YouTube channel of motivational messages is here  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: In case you didn’t get it the first or the second time: don’t be ruled by fear! Just look what happened to Dave’s life when he learnt how to reframe it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary What a great character we have on the show this week. Dave Luehr’s story is a truly inspirational one. He had it all with a million-dollar business and then he lost it. For many years later he was disempowered by a fear of failure, but eventually he understood how to use failure to his advantage. Nowadays he travels around the world inspiring small business owners to achieve their full potential. See some of Dave’s top tips below: Don’t lose the 5 year-old child in you. Fear of failure can be totally disempowering. (8:00-8:30) You cannot be successful without fear. You have to be willing to get out there and fail brilliantly! (17:15 - 17:45) Meditation is simply an awareness of what is going on in your mind. You don’t have to be spiritual about it - it can simply be used as a way to make your mind more efficient. (21:00 - 21:00) The secret to success is really no secret. It’s simply a matter of taking small bold steps each day towards your vision of success. (24:30 - 25:00) Make sure you have a "north star”. There needs to be a big vision to spur you on every day (32:05 - 32:20) If you’re the smartest guy in the room, you’re in the wrong room. Make sure you surround yourself with people who can inspire you. (43:20 - 43:30) In this episode of Business Brain Food you will learn: How a school dropout can turn into a serial entrepreneur The other meaning of WTF How to reframe failure How meditation can make you feel more aware in the moment The power of criticism and feedback The “Walmart effect” explained How to find a Mastermind group Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Dave’s company website: <a href="http://www.elitebodyshopsolutions.com" rel="nofollow" target="_blank">http://www.elitebodyshopsolutions.com</a> Dave’s YouTube channel of motivational messages is here All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> ** Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: In case you didn’t get it the first or the second time: don’t be ruled by fear! Just look what happened to Dave’s life when he learnt how to reframe it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF260: The secret of success is not a secret at all!

Summary This week we give you all the tools you need to consistently perform your best. Our guest Sarah Taylor has truly been there and done it; transforming herself from an obese 40 year-old to a 21-time world-champion bodybuilder by the time she was 49. You’re now going to hear how Sarah applied the same mindset to become a champion in business as COO &amp; CTO of one of Melbourne’s hottest startups. See some of Sarah’s top tips below:  Take a habit-based approach. Break everything down in your life and work out how to develop the little things. (11:30 - 12:30)  Those who achieve the best results are those who are motivated by something inside. Trophies and adulation shouldn’t be the main focus. (13:20 - 13:50)  Have food that works for your current goal. It is fundamental to your productivity. (18:00 - 18:30)  Set boundaries. Be brave enough to train the people around you by sticking to your plan. (20:10 - 20:30)  Make sure your business is running in a regular cycle. If you review your work regularly you won’t veer off course. (24:30 - 25:30)  Create space for your health! When things get really tough you should focus even more on yourself. (42:00 - 43:00) In this episode of Business Brain Food you will learn:  How Sarah used the discipline from bodybuilding in the business world  What ‘mental toughness’ really means  How Sarah manages to have a full-time job and coach on the side  The power of planning and routine  Sarah’s optimum KPI review cycles  The benefits of the Agile methodology  Servant leadership explained Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Find Sarah on Linkedin: https://au.linkedin.com/in/sarahtayloragilechampion  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: As Sarah says, 40% of what we do is unconscious, so make damn sure you get your habits right! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary This week we give you all the tools you need to consistently perform your best. Our guest Sarah Taylor has truly been there and done it; transforming herself from an obese 40 year-old to a 21-time world-champion bodybuilder by the time she was 49. You’re now going to hear how Sarah applied the same mindset to become a champion in business as COO &amp; CTO of one of Melbourne’s hottest startups. See some of Sarah’s top tips below: Take a habit-based approach. Break everything down in your life and work out how to develop the little things. (11:30 - 12:30) Those who achieve the best results are those who are motivated by something inside. Trophies and adulation shouldn’t be the main focus. (13:20 - 13:50) Have food that works for your current goal. It is fundamental to your productivity. (18:00 - 18:30) Set boundaries. Be brave enough to train the people around you by sticking to your plan. (20:10 - 20:30) Make sure your business is running in a regular cycle. If you review your work regularly you won’t veer off course. (24:30 - 25:30) Create space for your health! When things get really tough you should focus even more on yourself. (42:00 - 43:00) In this episode of Business Brain Food you will learn: How Sarah used the discipline from bodybuilding in the business world What ‘mental toughness’ really means How Sarah manages to have a full-time job and coach on the side The power of planning and routine Sarah’s optimum KPI review cycles The benefits of the Agile methodology Servant leadership explained Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Find Sarah on Linkedin: <a href="https://au.linkedin.com/in/sarahtayloragilechampion" rel="nofollow" target="_blank">https://au.linkedin.com/in/sarahtayloragilechampion</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: As Sarah says, 40% of what we do is unconscious, so make damn sure you get your habits right! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF259: What it takes to be a 21x World Champion

Summary We go really deep in our conversation with Mark: a former AFL player who now empowers people and business to achieve top performance. Mark is trained in western health science and eastern medicine; he is a 3-time bestselling author and just for good measure, he is CEO of the Australian branch of the David Lynch Foundation of Transcendental Meditation. Importantly for us, Mark is a master at deconstructing complex theory and giving simple advice that we can all benefit from. See some of Mark’s top tips below:  There is so much information going around the globe at the moment… we all have access to it, but it’s what people do differently in their mindspace that distinguishes the high achievers from the also-rans. (4:50 – 6:00)  Science is telling us that the leading edge of business today is meditation and the ability to transcend and develop consciousness. (6:30 - 7:40)  Sleep and food are very simple things you can improve to achieve top-level performance. The time that you eat and sleep can make all the difference. (12:30 to 14:00)  Pay attention to nature’s cycles. Living in tune with the cycles of nature will improve your business performance. (15:50 - 17:00)  Sunlight improves our mood and sets up our sleep/wake cycle. Getting good sleep isn’t just about what you do in the evenings. (19:45 - 20:30)  Write things down! The extra commitment of putting something on paper makes you more likely to develop good habits. What separates the high performers from the rest is simple daily habits. (25:40 - 26:10)  The same respect for the world around you should apply to business as well as your personal life. Hire the people with the right skills for the right roles. If it’s not a natural fit then don’t do it! (31:00 - 32:00) In this episode of Business Brain Food you will learn:  The "genius lounge” of our minds  The importance of rest  Physiological cycles explained  An introduction to ayurvedan medicine  Has the Covid-19 crisis benefited the wellbeing of employees?  How AFL applied holistic thinking to team management  How to make a positive thought your natural default  The basic concepts of transcendental meditation Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Go to Mark’s website: http://www.markbunn.com.au  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a particularly salient quote from Mark: “The best ideas come in the shower, not when you’re in the office.” Make sure you rest properly and respect what nature is telling you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary We go really deep in our conversation with Mark: a former AFL player who now empowers people and business to achieve top performance. Mark is trained in western health science and eastern medicine; he is a 3-time bestselling author and just for good measure, he is CEO of the Australian branch of the David Lynch Foundation of Transcendental Meditation. Importantly for us, Mark is a master at deconstructing complex theory and giving simple advice that we can all benefit from. See some of Mark’s top tips below: There is so much information going around the globe at the moment… we all have access to it, but it’s what people do differently in their mindspace that distinguishes the high achievers from the also-rans. (4:50 – 6:00) Science is telling us that the leading edge of business today is meditation and the ability to transcend and develop consciousness. (6:30 - 7:40) Sleep and food are very simple things you can improve to achieve top-level performance. The time that you eat and sleep can make all the difference. (12:30 to 14:00) Pay attention to nature’s cycles. Living in tune with the cycles of nature will improve your business performance. (15:50 - 17:00) Sunlight improves our mood and sets up our sleep/wake cycle. Getting good sleep isn’t just about what you do in the evenings. (19:45 - 20:30) Write things down! The extra commitment of putting something on paper makes you more likely to develop good habits. What separates the high performers from the rest is simple daily habits. (25:40 - 26:10) The same respect for the world around you should apply to business as well as your personal life. Hire the people with the right skills for the right roles. If it’s not a natural fit then don’t do it! (31:00 - 32:00) In this episode of Business Brain Food you will learn: The "genius lounge” of our minds The importance of rest Physiological cycles explained An introduction to ayurvedan medicine Has the Covid-19 crisis benefited the wellbeing of employees? How AFL applied holistic thinking to team management How to make a positive thought your natural default The basic concepts of transcendental meditation Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Go to Mark’s website: <a href="http://www.markbunn.com.au" rel="nofollow" target="_blank">http://www.markbunn.com.au</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: We’ll end with a particularly salient quote from Mark: “The best ideas come in the shower, not when you’re in the office.” Make sure you rest properly and respect what nature is telling you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF258: Health, Happiness and High Performance in business

TITLE BBF257 Selling is not a numbers game with Samantha Pickering Summary Strap yourselves in for a very insightful chat about marketing and sales with Samantha Pickering. She believes that compassion and creativity are the two key ingredients - not numbers and statistics. It was refreshing to hear such a human take on a process that is so often misunderstood. See some of Samantha’s top tips below:  Some of the best sales training comes from learning about complaints. Once you understand what not to do, you can sell more effectively.  Learn your touchpoints. What do they feel like from your customers’ point of view rather than from your point of viewl?  Consider marketing to be a sales conversation without you being present.  People are not numbers! KPIs are all very well, but don’t ever forget that you are selling to people.  Earn the right to progress your sales journey. You should get to the point where you can ask your lead “what would you like to do next?” and they reply “I’d like to buy”.  Remove the focus from yourself and make the conversation about your lead/customer. In this episode of Business Brain Food you will learn:  How to use systems to create empathy  The value of customers who bought elsewhere  The differences between sales and marketing  The art of connective conversation  The exploratory phase of sales Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Find Samantha on Linkedin: https://www.linkedin.com/in/sales-leadership-growth-coach-queensland/  Samantha’s website: http://www.passionatesalesconsulting.com  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Samantha is living proof of what can be achieved if you approach your sales and marketing like a human being rather than like a robot. Empathy is the key! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

TITLE BBF257 Selling is not a numbers game with Samantha Pickering Summary Strap yourselves in for a very insightful chat about marketing and sales with Samantha Pickering. She believes that compassion and creativity are the two key ingredients - not numbers and statistics. It was refreshing to hear such a human take on a process that is so often misunderstood. See some of Samantha’s top tips below: Some of the best sales training comes from learning about complaints. Once you understand what not to do, you can sell more effectively. Learn your touchpoints. What do they feel like from your customers’ point of view rather than from your point of viewl? Consider marketing to be a sales conversation without you being present. People are not numbers! KPIs are all very well, but don’t ever forget that you are selling to people. Earn the right to progress your sales journey. You should get to the point where you can ask your lead “what would you like to do next?” and they reply “I’d like to buy”. Remove the focus from yourself and make the conversation about your lead/customer. In this episode of Business Brain Food you will learn: How to use systems to create empathy The value of customers who bought elsewhere The differences between sales and marketing The art of connective conversation The exploratory phase of sales Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Find Samantha on Linkedin: <a href="https://www.linkedin.com/in/sales-leadership-growth-coach-queensland/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sales-leadership-growth-coach-queensland/</a> Samantha’s website: <a href="http://www.passionatesalesconsulting.com" rel="nofollow" target="_blank">http://www.passionatesalesconsulting.com</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> ** Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Samantha is living proof of what can be achieved if you approach your sales and marketing like a human being rather than like a robot. Empathy is the key! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF257: Selling is not a numbers game

Summary Remote working has never been more popular but how do you manage it properly? Anne and Mark Lackey certainly know how. Their company HireSmart Virtual Assistants has been transforming the productivity of their clients for years, saving them up to 75% on their payroll costs and saving them the headache of finding the right VAs. See some of Anne and Mark’s top tips below:  80% of the work you’re doing you probably shouldn’t be doing. Free yourself up!  Too many people hire someone because they like them, rather than because they can actually do the job.  Make your virtual assistants feel like they are ‘normal’ employees. You should measure their performance in the same way.  Providing healthcare to your virtual assistants can be a game changer. It can make a massive difference.  Consider adding an extra layer of vetting. Anne and Mark have a 40-hour certification process after they’ve selected their candidate. In this episode of Business Brain Food you will learn:  The 7 repetitive questions and how to avoid them  How to integrate virtual assistants  Should you use time-tracker software?  How to use KPIs to manage virtual assistants  How to save 50 - 75% on your payroll costs  What you can and can’t give virtual assistants Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Find out more about what your business can take off their plate at: http://www.hiresmartvas.com/tasks  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: This is a model that is only going to grow in the post-Covid era, so listen up and get on board! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Summary Remote working has never been more popular but how do you manage it properly? Anne and Mark Lackey certainly know how. Their company HireSmart Virtual Assistants has been transforming the productivity of their clients for years, saving them up to 75% on their payroll costs and saving them the headache of finding the right VAs. See some of Anne and Mark’s top tips below: 80% of the work you’re doing you probably shouldn’t be doing. Free yourself up! Too many people hire someone because they like them, rather than because they can actually do the job. Make your virtual assistants feel like they are ‘normal’ employees. You should measure their performance in the same way. Providing healthcare to your virtual assistants can be a game changer. It can make a massive difference. Consider adding an extra layer of vetting. Anne and Mark have a 40-hour certification process after they’ve selected their candidate. In this episode of Business Brain Food you will learn: The 7 repetitive questions and how to avoid them How to integrate virtual assistants Should you use time-tracker software? How to use KPIs to manage virtual assistants How to save 50 - 75% on your payroll costs What you can and can’t give virtual assistants Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Find out more about what your business can take off their plate at: <a href="http://www.hiresmartvas.com/tasks" rel="nofollow" target="_blank">http://www.hiresmartvas.com/tasks</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: This is a model that is only going to grow in the post-Covid era, so listen up and get on board! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF256: Hire a Virtual Assistant the smart way!

Welcome to the Business podcast that gives you direct access to the worlds leading experts on everything you need to know to help you build a better business. Be the first to know about future shows, access free downloads and exclusive business content by subscribing at maxmyprofit.com.au today!Business Brain Food is the podcast devoted to taking you, and your business to the next level. It doesn't matter if you’re brand new to business or you've been in business for many years, there’s always something new you can learn to take your business to the next level!

Ben and his guests provide some incredibly actionable and compelling content on how to become a better business leader and (more importantly) a better overall person.

Highly recommend listening and subscribing to Business Brain Food if you want the knowledge AND mindsets to become the very best version of yourself (and reach your overall business goals as a result)!

Awesome show, highly recommend!

Worth the listen. Always learn something new or am reminded of something I should be doing. Great advice to work on the business and not just in it for long term success.

Great podcast

Welcome to the Business podcast that gives you direct access to the worlds leading experts on everything you need to know to help you build a better business. Be the first to know about future shows, access free downloads and exclusive business content by subscribing at <a href="http://maxmyprofit.com.au" rel="nofollow" target="_blank">maxmyprofit.com.au</a> today! Business Brain Food is the podcast devoted to taking you, and your business to the next level. It doesn't matter if you’re brand new to business or you've been in business for many years, there’s always something new you can learn to take your business to the next level!

Business Brain Food

David Carlin

Happy 200th birthday to us! And what a treat we have for you this week: a free coaching session from one of our top dogs, David Carlin. It was David who first persuaded Ben to form the partnership that eventually became MaxMyProfit, so it was great to hear them have a chinwag about the fundamentals of business.   See some of David’s top tips below:   Be careful not to eat your house. If you can’t pay yourself in your business for an extended period, then you should think about getting out.   Make sure you live to your plan. Don’t become a hamster in the wheel.   Communication is key. If you’re in a partnership, be truthful in the bad times.   Playing to your strengths is understandable, but be careful to not ignore the aspects of your business that you aren’t naturally good at.   Don’t fall into the trap of trying to save money by devaluing your own time. Not investing can sometimes cost you “more” in real terms.   Remember to stop and look at what you’re doing from an outsiders’ perspective.   In this episode of Business Brain Food you will learn:   David’s ups and downs in business   How to exit business gracefully   How to approach CRMs and systems   The definition of success   SOCMO explained   The difference between people who succeed and people who don't   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   The classic book that inspired David:  Think &amp; Grow Rich! (Napoleon Hill)   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: Take note of what Dave says in this episode: “if you’re down in the mud pit, you’ll only make mud pies”. Remember to look at yourself from outside of the “pit” and be prepared to make bold decisions. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Happy 200th birthday to us! And what a treat we have for you this week: a free coaching session from one of our top dogs, David Carlin. It was David who first persuaded Ben to form the partnership that eventually became MaxMyProfit, so it was great to hear them have a chinwag about the fundamentals of business. See some of David’s top tips below:   Be careful not to eat your house. If you can’t pay yourself in your business for an extended period, then you should think about getting out.   Make sure you live to your plan. Don’t become a hamster in the wheel.   Communication is key. If you’re in a partnership, be truthful in the bad times.   Playing to your strengths is understandable, but be careful to not ignore the aspects of your business that you aren’t naturally good at.   Don’t fall into the trap of trying to save money by devaluing your own time. Not investing can sometimes cost you “more” in real terms.   Remember to stop and look at what you’re doing from an outsiders’ perspective. In this episode of Business Brain Food you will learn:   David’s ups and downs in business   How to exit business gracefully   How to approach CRMs and systems   The definition of success   SOCMO explained   The difference between people who succeed and people who don't Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>   The classic book that inspired David: <a href="https://www.amazon.com.au/Think-Grow-Rich-NAPOLEON-HILL-ebook/dp/B0031574KK" rel="nofollow" target="_blank"> Think &amp; Grow Rich! (Napoleon Hill)</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Take note of what Dave says in this episode: “if you’re down in the mud pit, you’ll only make mud pies”. Remember to look at yourself from outside of the “pit” and be prepared to make bold decisions. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF200: Building the Business you Imagined with David Carlin

Stella Petrou Concha

This week we talk to someone who truly understands the humanity of entrepreneurship.Although Stella Petrou Concha has been named as one of Australia’s Top 10 Female Entrepreneurs, she insists that failure was one of the main things that helped her get there.Today she presides over the REO Group: a dynamic management consultancy and recruitment agency, but the most interesting part of her story is how she coped with her turbulent life in business before it. See some of Stella’s top tips below:  If you have too much energy for the corporate world then you should probably be an entrepreneur!  Remember that an entrepreneurial mindset might not always be the best for setting up structure. If you’re more of a visionary, don’t be afraid to delegate.  Don’t be scared to change direction. Every decision Stella took was to take an opportunity to be her own best self.  Be willing to put yourself out there and give it a go. The best way to learn is to fail first!  If you’re a small business you have a great opportunity to sell an experience beyond just your product and give something back while you’re doing it, i.e. a B1G1 initiative.   In this episode of Business Brain Food you will learn:   How CBT and NLP relate to business   How to name your business   How to scale   The questions you should ask of yourself as an entrepreneur   How you can give back   Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html     Stella’s personal website: http://www.stellapetrouconcha.com.au     REO Group website: http://www.reogroup.com.au     All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au     Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/   Twitter: https://twitter.com/bfewtrell   Call to action: A final nugget of advice from Stella: “Fall in love with the success in business just as much as you fall in love with the failure.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

This week we talk to someone who truly understands the humanity of entrepreneurship.Although Stella Petrou Concha has been named as one of Australia’s Top 10 Female Entrepreneurs, she insists that failure was one of the main things that helped her get there.Today she presides over the REO Group: a dynamic management consultancy and recruitment agency, but the most interesting part of her story is how she coped with her turbulent life in business before it. See some of Stella’s top tips below:  If you have too much energy for the corporate world then you should probably be an entrepreneur!  Remember that an entrepreneurial mindset might not always be the best for setting up structure. If you’re more of a visionary, don’t be afraid to delegate.  Don’t be scared to change direction. Every decision Stella took was to take an opportunity to be her own best self.  Be willing to put yourself out there and give it a go. The best way to learn is to fail first!  If you’re a small business you have a great opportunity to sell an experience beyond just your product and give something back while you’re doing it, i.e. a B1G1 initiative. In this episode of Business Brain Food you will learn:   How CBT and NLP relate to business   How to name your business   How to scale   The questions you should ask of yourself as an entrepreneur   How you can give back Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a>  Stella’s personal website: <a href="http://www.stellapetrouconcha.com.au" rel="nofollow" target="_blank">http://www.stellapetrouconcha.com.au</a>   REO Group website: <a href="http://www.reogroup.com.au" rel="nofollow" target="_blank">http://www.reogroup.com.au</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: A final nugget of advice from Stella: “Fall in love with the success in business just as much as you fall in love with the failure.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF221: A chat with one of Australia's Top 10 female entrepreneurs Stella Petrou Concha

Julie Castle

This week we find out the secret to growing a business quickly and successfully with Julie Castle: the inspirational founder of Struber. Struber is an engagement consultancy business that specialises in the infrastructure sector, and as we will find out, they also specialise in growing a happy team and creating a great workplace culture.   See some of Julie’s top tips below:   There is never just one management style that can get the best out of every member of your team. Be flexible.   Outsourcing can work if you manage it properly. The process-driven nature of Julie’s team in the Philippines has been a godsend for her business.   A quick and dirty strategy can get you a quick and dirty result. Don’t be lazy when you’re implementing something fundamental i.e. an outsourcing strategy.   Don’t take it personally when your employees leave. It normally won’t be your fault.   In this episode of Business Brain Food you will learn:   How Julie achieved such phenomenal growth with Struber   The key to good leadership   How to grow a business with only self-funding   Outsourcing to the Philippines   The top skills you need to be a successful entrepreneur   Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html   Struber’s website: http://www.struber.com.au   Find Julie on Linkedin here   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ **  Twitter: https://twitter.com/bfewtrell     Call to action: As Julie says, don’t be scared of failing in business. The key is to own it and learn from it when you do. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

This week we find out the secret to growing a business quickly and successfully with Julie Castle: the inspirational founder of Struber. Struber is an engagement consultancy business that specialises in the infrastructure sector, and as we will find out, they also specialise in growing a happy team and creating a great workplace culture. See some of Julie’s top tips below:   There is never just one management style that can get the best out of every member of your team. Be flexible.   Outsourcing can work if you manage it properly. The process-driven nature of Julie’s team in the Philippines has been a godsend for her business.   A quick and dirty strategy can get you a quick and dirty result. Don’t be lazy when you’re implementing something fundamental i.e. an outsourcing strategy.   Don’t take it personally when your employees leave. It normally won’t be your fault. In this episode of Business Brain Food you will learn:   How Julie achieved such phenomenal growth with Struber   The key to good leadership   How to grow a business with only self-funding   Outsourcing to the Philippines   The top skills you need to be a successful entrepreneur Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a>  Struber’s website: <a href="http://www.struber.com.au" rel="nofollow" target="_blank">http://www.struber.com.au</a>   Find Julie on Linkedin <a href="https://www.linkedin.com/in/stakeholderengagement" rel="nofollow" target="_blank">here</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: As Julie says, don’t be scared of failing in business. The key is to own it and learn from it when you do. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF217: From 2 to a team of 30 in just 5 years with Julie Castle

Fabienne Costa

This week we speak to a woman who took her business global from the most humble of beginnings. Fabienne Costa had an idea when sitting at her high school desk that she was going to make and sell her own jewelry, so eventually she went out and did it. Now she presides over YCL Jewels and distributes to 85 countries around the world. The story of how she overcame adversity along the way to build up a global business with zero outside investment is a great lesson to any entrepreneur.   See some of Fabienne’s top tips below:   Cultivate a positive relationship with yourself. Once you manage this, it will be a lot easier to succeed in business.   Being young and inexperienced can be a blessing in business. You’ll make mistakes but you’ll be malleable enough to learn from them.   See your business as something that exists in the context of a wider lifestyle. If you don’t you run the risk of being consumed by stress and negativity.   Define your ideal customer. You can’t focus your marketing properly without this.   In this episode of Business Brain Food you will learn:   How to overcome self doubt in marketing   How to run a company without working long hours   Influencer marketing explained   Recruiting on Instagram   How to get a company off the ground with no investors   How Fabienne went from selling on Etsy to a worldwide operation   Resources mentioned in this episode:   Enter our competition to win a $17,000 (AUD) Business Coaching program. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/     Fabienne’s company website: http://www.ycljewels.com     YCL Jewels Instagram: https://www.instagram.com/ycljewels/?hl=en     All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au     Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/   Twitter: https://twitter.com/bfewtrell     Fabienne’s motto rings true for all of us: “Take one small step every single day”.   Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!   Until next time, have a profitable day!   Cheers, Ben Fewtrell 02 8808 5500

This week we speak to a woman who took her business global from the most humble of beginnings. Fabienne Costa had an idea when sitting at her high school desk that she was going to make and sell her own jewelry, so eventually she went out and did it. Now she presides over YCL Jewels and distributes to 85 countries around the world. The story of how she overcame adversity along the way to build up a global business with zero outside investment is a great lesson to any entrepreneur. See some of Fabienne’s top tips below:   Cultivate a positive relationship with yourself. Once you manage this, it will be a lot easier to succeed in business.   Being young and inexperienced can be a blessing in business. You’ll make mistakes but you’ll be malleable enough to learn from them.   See your business as something that exists in the context of a wider lifestyle. If you don’t you run the risk of being consumed by stress and negativity.   Define your ideal customer. You can’t focus your marketing properly without this. In this episode of Business Brain Food you will learn:   How to overcome self doubt in marketing   How to run a company without working long hours   Influencer marketing explained   Recruiting on Instagram   How to get a company off the ground with no investors   How Fabienne went from selling on Etsy to a worldwide operation Resources mentioned in this episode:  Enter our competition to win a $17,000 (AUD) Business Coaching program. Just click this link here to sign up: <a href="http://winbusinesscoaching.com.au/bbf/" rel="nofollow" target="_blank">http://winbusinesscoaching.com.au/bbf/</a>  Fabienne’s company website: <a href="http://www.ycljewels.com" rel="nofollow" target="_blank">http://www.ycljewels.com</a>   YCL Jewels Instagram: <a href="https://www.instagram.com/ycljewels/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/ycljewels/?hl=en</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Fabienne’s motto rings true for all of us: “Take one small step every single day”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF222: How Fabienne Costa went from selling at markets to worldwide distribution

Richard Triggs

Listen up for a frank interview about business and about life with our guest Richard Triggs. Not only does Richard have a successful recruitment company - he has absolutely nailed the lifestyle to go with it. His company Arete Executive derives its meaning from the Greek word for fulfilling one’s full potential, “Arete”. Richard has certainly done that, but not in the sense of millions of dollars of revenue. He’s done it his way.     See some of Richard’s top tips below:   Properly assess your life goals. Don’t assume that business goals are the same as life goals.   Beware the dangers of running a business with your nearest and dearest! The stakes were just too high for Richard.   Don’t underestimate the power of business coaching. Of course we would say that, but it really helped Richard through his tough times.   Get your funding in place before you start trading. Don’t start your business too early.   Remember there is a difference between being highly skilled in your field and running a business. Some of the skills are interchangeable, but not all of them will be.     In this episode of Business Brain Food you will learn:   How to build a lifestyle business   The definition of a lifestyle business   The power of personal development   The dangers of growth for growth’s sake   How business should fit into the wider sphere of life     Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about    Visit Richard’s website here    Find Richard on Linkedin here    Richard’s book, ‘Uncover The Hidden Job Market’ can be bought  here    All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell     Call to action: Richard’s story is a great reminder that business growth doesn’t necessarily make for happiness outside of business. Make sure you properly understand how your business can help you achieve your OWN success.   Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!   Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Listen up for a frank interview about business and about life with our guest Richard Triggs. Not only does Richard have a successful recruitment company - he has absolutely nailed the lifestyle to go with it. His company Arete Executive derives its meaning from the Greek word for fulfilling one’s full potential, “Arete”. Richard has certainly done that, but not in the sense of millions of dollars of revenue. He’s done it his way. See some of Richard’s top tips below:   Properly assess your life goals. Don’t assume that business goals are the same as life goals.   Beware the dangers of running a business with your nearest and dearest! The stakes were just too high for Richard.   Don’t underestimate the power of business coaching. Of course we would say that, but it really helped Richard through his tough times.   Get your funding in place before you start trading. Don’t start your business too early.   Remember there is a difference between being highly skilled in your field and running a business. Some of the skills are interchangeable, but not all of them will be. In this episode of Business Brain Food you will learn:   How to build a lifestyle business   The definition of a lifestyle business   The power of personal development   The dangers of growth for growth’s sake   How business should fit into the wider sphere of life Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: <a href="http://www.maxmyprofit.com.au/about" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au/about</a>    Visit Richard’s website <a href="http://www.areteexecutive.com.au" rel="nofollow" target="_blank">here</a>   Find Richard on Linkedin <a href="https://www.linkedin.com/in/richardtriggs?originalSubdomain=au" rel="nofollow" target="_blank">here</a>    Richard’s book, ‘Uncover The Hidden Job Market’ can be bought <a href="https://www.amazon.com.au/Uncover-Hidden-Job-Market-Executive-ebook/dp/B00WCQ5U46" rel="nofollow" target="_blank"> here</a>  All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Richard’s story is a great reminder that business growth doesn’t necessarily make for happiness outside of business. Make sure you properly understand how your business can help you achieve your OWN success. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF205: Building a business to fit your life with Richard Triggs

Jess Colusso

We’ve got a full-on BBF love-in this week as we welcome one of our own to the BBF chair. Jess Colusso is our excellent new Digital Excelerator, so we thought we’d pick her brains and tap into her immense knowledge of digital marketing. What you’re getting in this episode is free advice that she would normally charge for, so listen up and take note!   See some of Jess’ top tips below:   Social media is good for more than just sales. See it as communication with your public.   Remember that no social media is designed for sales. They are designed for connectivity.   Don’t assume that investing heavily in social media will always be the answer. It must be part of a wider marketing strategy.   Define how much you want to invest per customer at the beginning of your strategy. Without this, your social media strategy will have no focus.   Be careful to not be too ‘salesy’ with your organic social media output. The algorithms are sophisticated enough to mark you down.   Social media advertising can be useful for all businesses, not just e-commerce stores.   You don’t need to be on every social media platform. Be on the platform your target market is on and make sure you engage properly with them.   In this episode of Business Brain Food you will learn:   How to use social media to sell   Why businesses struggle to sell on social media   How to understand analytics   Brand awareness   How to target your audience   Facebook Store Visits explained   Retargeting explained   Likes V engagement   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   Find Jess’ Digital Exceleration program on our site here: https://maxmyprofit.com.au/digital-exceleration-program   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell   Call to action: If you want more of this no-nonsense advice to get your business up to speed in the digital space, get in touch! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

We’ve got a full-on BBF love-in this week as we welcome one of our own to the BBF chair. Jess Colusso is our excellent new Digital Excelerator, so we thought we’d pick her brains and tap into her immense knowledge of digital marketing. What you’re getting in this episode is free advice that she would normally charge for, so listen up and take note! See some of Jess’ top tips below:   Social media is good for more than just sales. See it as communication with your public.   Remember that no social media is designed for sales. They are designed for connectivity.   Don’t assume that investing heavily in social media will always be the answer. It must be part of a wider marketing strategy.   Define how much you want to invest per customer at the beginning of your strategy. Without this, your social media strategy will have no focus.   Be careful to not be too ‘salesy’ with your organic social media output. The algorithms are sophisticated enough to mark you down.   Social media advertising can be useful for all businesses, not just e-commerce stores.   You don’t need to be on every social media platform. Be on the platform your target market is on and make sure you engage properly with them. In this episode of Business Brain Food you will learn:   How to use social media to sell   Why businesses struggle to sell on social media   How to understand analytics   Brand awareness   How to target your audience   Facebook Store Visits explained   Retargeting explained   Likes V engagement Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>  Find Jess’ Digital Exceleration program on our site here: <a href="https://maxmyprofit.com.au/digital-exceleration-program" rel="nofollow" target="_blank">https://maxmyprofit.com.au/digital-exceleration-program</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: If you want more of this no-nonsense advice to get your business up to speed in the digital space, get in touch! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF199: Turn your Social Media into Sales with Jess Colusso

David Hazlewood

This week we talk financial planning with a man who has a great take on life. As an obsessive marathon runner himself, David Hazlewood specialises in empowering athletes and adventurers live life to the full but still retain their financial security. He is the founder of Knightswood House, an author and a speaker on all-things financial, but he is also a fun-loving guy who doesn’t believe you should sacrifice your day-to-day fun in order to save for a rainy day.   See some of David’s top tips below:   Financial planning doesn’t have to mean you sacrifice what you enjoy in life.   Make the time to plan properly. It’s easy to put off long-term financial planning until tomorrow, but if you don’t get around to it, you could put yourself in trouble.   It’s hard to make rational decisions when you’re emotionally involved. An impartial 3rd party can be a great help to your financial future.   Be patient. A series of small, low-risk investments in a portfolio is normally better than putting all your eggs in one basket.   There’s almost no such thing as an overnight success. Nearly all of the richest people in the world took a very long time to get there.   Remember that a financial strategy for protecting cash is going to be totally different to a strategy for building it up. “A good investment” will always depend on your individual circumstances.   In this episode of Business Brain Food you will learn:   How good financial advice can change your life   How to find the right expert   Are shares a safe investment?   What to do with a chunk of cash   When to find the right time to invest   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   David’s company site: http://www.knightswood.com.au   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell   Call to action: Remember David’s philosophy: plan well, but don’t forget to celebrate your wins on the way! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

This week we talk financial planning with a man who has a great take on life. As an obsessive marathon runner himself, David Hazlewood specialises in empowering athletes and adventurers live life to the full but still retain their financial security. He is the founder of Knightswood House, an author and a speaker on all-things financial, but he is also a fun-loving guy who doesn’t believe you should sacrifice your day-to-day fun in order to save for a rainy day. See some of David’s top tips below:   Financial planning doesn’t have to mean you sacrifice what you enjoy in life.   Make the time to plan properly. It’s easy to put off long-term financial planning until tomorrow, but if you don’t get around to it, you could put yourself in trouble.   It’s hard to make rational decisions when you’re emotionally involved. An impartial 3rd party can be a great help to your financial future.   Be patient. A series of small, low-risk investments in a portfolio is normally better than putting all your eggs in one basket.   There’s almost no such thing as an overnight success. Nearly all of the richest people in the world took a very long time to get there.   Remember that a financial strategy for protecting cash is going to be totally different to a strategy for building it up. “A good investment” will always depend on your individual circumstances. In this episode of Business Brain Food you will learn:  How good financial advice can change your life   How to find the right expert   Are shares a safe investment?   What to do with a chunk of cash   When to find the right time to invest Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>  David’s company site: <a href="http://www.knightswood.com.au" rel="nofollow" target="_blank">http://www.knightswood.com.au</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Remember David’s philosophy: plan well, but don’t forget to celebrate your wins on the way! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF193: Building wealth is a marathon with David Hazlewood

It’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily.   See some of Conor’s top tips below:   If you really believe in your idea, don’t be afraid to quit your day job, but only do this when your new venture has revenue coming in. It sure as hell worked for Conor!   Millennials will make up three-quarters of the Australian workforce in six years. Make sure you’re moving with the times.   Be conscious of the food your workforce is eating. Snacking on junk food will reduce the productivity of your employees. Have you thought about encouraging healthy eating?   Control the growth of your business and don’t get greedy. Make sure your processes are in place so you are always ready for the next phase of growth.   An investor can also be a mentor. Don’t just take people’s money - there is often so much more you can get from them.   In this episode of Business Brain Food you will learn:   How Conor happened upon his business idea   How Conor found a point of difference in an established marketplace   The benefits of a subscription model   What motivates Conor   How to approach new business   The importance of good SEO   Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html    The Entrepreneur Rollercoaster by Darren Hardy can be found  here    Find Snackwize at http://www.snackwize.com    Snackwize on Facebook &amp; Linkedin    All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au    Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/   Twitter: https://twitter.com/bfewtrell     Call to action: We’ll end with a word from Ben to help you solve the age-old dilemma of whether you should take the plunge with your business idea or not: “If you were a racehorse, would you back yourself in the race?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

It’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily. See some of Conor’s top tips below:   If you really believe in your idea, don’t be afraid to quit your day job, but only do this when your new venture has revenue coming in. It sure as hell worked for Conor!   Millennials will make up three-quarters of the Australian workforce in six years. Make sure you’re moving with the times.   Be conscious of the food your workforce is eating. Snacking on junk food will reduce the productivity of your employees. Have you thought about encouraging healthy eating?   Control the growth of your business and don’t get greedy. Make sure your processes are in place so you are always ready for the next phase of growth.  An investor can also be a mentor. Don’t just take people’s money - there is often so much more you can get from them. In this episode of Business Brain Food you will learn:   How Conor happened upon his business idea   How Conor found a point of difference in an established marketplace   The benefits of a subscription model   What motivates Conor   How to approach new business   The importance of good SEO Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a>   The Entrepreneur Rollercoaster by Darren Hardy can be found <a href="https://www.amazon.com.au/Entrepreneur-Roller-Coaster-Time-JointheRide/dp/B07N13337Y/ref=sr_1_1?crid=3PZYL371HJYZW&amp;keywords=the+entrepreneur+roller+coaster&amp;qid=1565719015&amp;s=gateway&amp;sprefix=the+entrepr%2Caps%2C419&amp;sr=8-1" rel="nofollow" target="_blank"> here</a>    Find Snackwize at <a href="http://www.snackwize.com" rel="nofollow" target="_blank">http://www.snackwize.com</a>   Snackwize on <a href="https://www.facebook.com/besnackwize/" rel="nofollow" target="_blank">Facebook</a> &amp; <a href="https://www.linkedin.com/company/snackwizeau/" rel="nofollow" target="_blank">Linkedin</a>    All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: We’ll end with a word from Ben to help you solve the age-old dilemma of whether you should take the plunge with your business idea or not: “If you were a racehorse, would you back yourself in the race?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF228: How Conor built a business watching people eat

Angela Henderson

We have a truly inspiring guest on the show this week. Angela Henderson started her first business from scratch whilst working full-time and raising children. She is an author, entrepreneur and business consultant, while her previous career as a mental health clinician has enabled her to be insightful about the human meaning of the business journey.   See some of Angela’s top tips below:   Strive not be the smartest person in the room. You can learn so much from others.   Websites don’t need to be pretty, they need to WORK. An e-commerce specialist is more valuable than a designer.   Selling is just like picking someone up in a bar. You don’t immediately jump in bed with them! You have to nurture that relationship.   When it comes to content, think quality not quantity. Two good articles per month is better than four rushed articles.   If you can’t take care of yourself then you can’t take care of your business, your kids etc. Look after number one!   It’s okay to fail, but fail fast. Don’t waste too much time on products that don’t work.   In this episode of Business Brain Food you will learn:   The power of networking   How to refine your sales process   The importance of blogging   The power of chatbots   How Angela balanced motherhood with business   How to spot mental health problems in yourself   Angela’s three top business tips   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au  Angela’s website: http://www.angelahenderson.com   Join Angela’s Facebook group, The Australian Business Collaborative. Link here   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: Angela is living proof that you can be successful at business without it affecting your home life. Take note! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

We have a truly inspiring guest on the show this week. Angela Henderson started her first business from scratch whilst working full-time and raising children. She is an author, entrepreneur and business consultant, while her previous career as a mental health clinician has enabled her to be insightful about the human meaning of the business journey. See some of Angela’s top tips below:   Strive not be the smartest person in the room. You can learn so much from others.   Websites don’t need to be pretty, they need to WORK. An e-commerce specialist is more valuable than a designer.   Selling is just like picking someone up in a bar. You don’t immediately jump in bed with them! You have to nurture that relationship.   When it comes to content, think quality not quantity. Two good articles per month is better than four rushed articles.   If you can’t take care of yourself then you can’t take care of your business, your kids etc. Look after number one!   It’s okay to fail, but fail fast. Don’t waste too much time on products that don’t work. In this episode of Business Brain Food you will learn:   The power of networking   How to refine your sales process   The importance of blogging   The power of chatbots   How Angela balanced motherhood with business   How to spot mental health problems in yourself   Angela’s three top business tips Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a> Angela’s website: <a href="http://www.angelahenderson.com" rel="nofollow" target="_blank">http://www.angelahenderson.com</a>   Join Angela’s Facebook group, The Australian Business Collaborative. Link <a href="https://www.facebook.com/groups/1322586367762977/" rel="nofollow" target="_blank">here</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Angela is living proof that you can be successful at business without it affecting your home life. Take note! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF198: Baby means Business with Angela Henderson

Johnnie Cass

Is your sub-conscious holding you back? Few people will admit it, but sub-conscious insecurity is often the reason why businesses fail. This week we speak to a man who can help you find that winning habit. Johnnie Cass is an international keynote speaker and transformational coach with 20 years of experience in human behaviour. He is quite simply obsessed with the minds of people!   See some of Johnnie’s top tips below:   See a mid-life crisis as a mid-life awakening. A sharp focus on where you’re going can make you more effective.   Most people wake up in the morning and remember who they are. But you can do more than that - you can create who you want to be.   Beware of negative intimacy. If you’re around unsuccessful people they may hold you back.   Are you having solution-focused conversations? Or are you just reinforcing your own negativity?   Look for reasons why you can overcome your challenges rather than the reasons to keep you stuck where you are.   “Being busy” is over-rated. Work smart!   In this episode of Business Brain Food you will learn:   Why businesses fail   How to deal with negative family members   The benefits of meditation   How to plan your day   How many hours should you work?   Procrastination = fear   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   Go to http://www.johnniecass.com and sign up for his “7 ways in 7 days to be my more confident you” program   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: We’ll leave you this week with a quote from Charlie ‘Tremendous’ Jones: “The only difference now between you now and you in five years will be the books you read and the people you meet” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Is your sub-conscious holding you back? Few people will admit it, but sub-conscious insecurity is often the reason why businesses fail. This week we speak to a man who can help you find that winning habit. Johnnie Cass is an international keynote speaker and transformational coach with 20 years of experience in human behaviour. He is quite simply obsessed with the minds of people! See some of Johnnie’s top tips below:   See a mid-life crisis as a mid-life awakening. A sharp focus on where you’re going can make you more effective.   Most people wake up in the morning and remember who they are. But you can do more than that - you can create who you want to be.   Beware of negative intimacy. If you’re around unsuccessful people they may hold you back.   Are you having solution-focused conversations? Or are you just reinforcing your own negativity?   Look for reasons why you can overcome your challenges rather than the reasons to keep you stuck where you are.   “Being busy” is over-rated. Work smart! In this episode of Business Brain Food you will learn:   Why businesses fail   How to deal with negative family members   The benefits of meditation   How to plan your day   How many hours should you work?   Procrastination = fear Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>  Go to <a href="http://www.johnniecass.com" rel="nofollow" target="_blank">http://www.johnniecass.com</a> and sign up for his “7 ways in 7 days to be my more confident you” program   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: We’ll leave you this week with a quote from Charlie ‘Tremendous’ Jones: “The only difference now between you now and you in five years will be the books you read and the people you meet” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF196: Why being busy is holding you back with Johnnie Cass

Brent Grundy

What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things. See some of Brent’s top tips below:  To get ahead you’ve got to find a problem and create a solution.  You don’t need to be the smartest guy in the room - you just have to hire that guy.  If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing.  Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future.  Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected.  Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day.  You don’t learn a lesson until it becomes really painful, i.e. losing money. In this episode of Business Brain Food you will learn:  How Brent overcame ADD to succeed  The power of failure  How Brent became the man who tried everything  How a concept can snowball internationally if you get it right  The different types of person in business  What you need on the ground overseas to make an international business work Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html  Check out Brent’s new venture: http://www.outbackescape.com.au  Find Brent on Linkedin here   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: “If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things. See some of Brent’s top tips below: To get ahead you’ve got to find a problem and create a solution. You don’t need to be the smartest guy in the room - you just have to hire that guy. If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing. Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future. Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected. Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day. You don’t learn a lesson until it becomes really painful, i.e. losing money. In this episode of Business Brain Food you will learn: How Brent overcame ADD to succeed The power of failure How Brent became the man who tried everything How a concept can snowball internationally if you get it right The different types of person in business What you need on the ground overseas to make an international business work Resources mentioned in this episode: Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Check out Brent’s new venture: <a href="http://www.outbackescape.com.au" rel="nofollow" target="_blank">http://www.outbackescape.com.au</a> Find Brent on Linkedin here All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> ** Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: “If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF240: Fail fast to learn fast with Brent Grundy

Emma Lovell

Emma Lovell had a flash of inspiration on the plane one day that led her on the most incredible journey of entrepreneurship and TV fame, and she managed to do all this while being the mother of two small children. It was her children who inspired her to pioneer the Cozi Go: a canopy that protects babies from light and noise to enable them to sleep more easily in public places. Her idea was so good that she was invited onto the very first series of Shark Tank and walked away with the investment she needed to get the business off the ground and dominate the marketplace.   See some of Emma’s top tips below:   When you’re designing and developing something new, always assume it’s going to take a lot longer than you originally planned. Pick a figure and double it!   Be prepared for there to be a big difference between the quality of a prototype and the first mass-produced batch of products. Make sure you have external quality control to check this.   If you’re letting someone down, make damn sure you have a clear plan to resolve the situation.   If you’re getting a business off the ground, have a mentor in place that you can be accountable to. This could be a director, investor, or even someone from a pier group.   Do things at your own pace. Make sure you can actually handle the consequences of business growth.   In this episode of Business Brain Food you will learn:   How Emma brought an invention to market with no design experience   The pros and cons of manufacturing in China   What it was like to be there at the very beginning of Shark Tank   How to play it when you’re on Shark Tank   What Emma did to solve the problem of dead stock   Influencer marketing explained   Resources mentioned in this episode:   Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/    Check out the Cozi Go here: http://www.cozigo.com    Email Emma: emma@cozigo.com    All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au    Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ **  Twitter: https://twitter.com/bfewtrell     Call to action: As Emma says, if you want to bring a new product to market, do your market research and get yourself a mentor. Simple but effective! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Emma Lovell had a flash of inspiration on the plane one day that led her on the most incredible journey of entrepreneurship and TV fame, and she managed to do all this while being the mother of two small children. It was her children who inspired her to pioneer the Cozi Go: a canopy that protects babies from light and noise to enable them to sleep more easily in public places. Her idea was so good that she was invited onto the very first series of Shark Tank and walked away with the investment she needed to get the business off the ground and dominate the marketplace. See some of Emma’s top tips below:   When you’re designing and developing something new, always assume it’s going to take a lot longer than you originally planned. Pick a figure and double it!   Be prepared for there to be a big difference between the quality of a prototype and the first mass-produced batch of products. Make sure you have external quality control to check this.   If you’re letting someone down, make damn sure you have a clear plan to resolve the situation.   If you’re getting a business off the ground, have a mentor in place that you can be accountable to. This could be a director, investor, or even someone from a pier group.   Do things at your own pace. Make sure you can actually handle the consequences of business growth. In this episode of Business Brain Food you will learn:   How Emma brought an invention to market with no design experience   The pros and cons of manufacturing in China   What it was like to be there at the very beginning of Shark Tank   How to play it when you’re on Shark Tank   What Emma did to solve the problem of dead stock   Influencer marketing explained Resources mentioned in this episode:  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: <a href="http://winbusinesscoaching.com.au/bbf/" rel="nofollow" target="_blank">http://winbusinesscoaching.com.au/bbf/</a>  Check out the Cozi Go here: <a href="http://www.cozigo.com" rel="nofollow" target="_blank">http://www.cozigo.com</a>    Email Emma: emma@cozigo.com   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>    Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: As Emma says, if you want to bring a new product to market, do your market research and get yourself a mentor. Simple but effective! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF224: How solving a problem led to building a business with Emma Lovell

Anneke Van Den Broek

It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus &amp; Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries.   See some of Anneke’s top tips below:   Don’t always assume you know exactly what the customer wants from the beginning. Get out there and meet them.   Understand your why. You’re more likely to achieve longevity if your motivation is from a purpose higher than money.   Be present to seize the opportunity. Do not underestimate the importance of trade shows and corporate networking.   Think about “the airport test”. If you got stuck in an airport with a member of your team, would you enjoy their company? Anneke has nobody work for her that couldn’t pass the airport test!  In this episode of Business Brain Food you will learn:   The story of Rufus &amp; Coco spelling??   How to truly understand your customer base   The power of business coaching   The advantages of being a small business   How Anneke raised capital in order to grow   How to utilise a team full of entrepreneurs  Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about  Visit Rufus &amp; Coco’s website here  Find Anneke on Linkedin here  Visit the website of Entrepreneur’s Organization here  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell Call to action:  Anneke came out with one of the greatest quotes we’ve ever had on the show, so we will finish on this inspirational note: “Real success is not living forever but creating something that will.”  Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day!  Cheers, Ben Fewtrell 02 8808 5500

It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus &amp; Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries. See some of Anneke’s top tips below: Don’t always assume you know exactly what the customer wants from the beginning. Get out there and meet them. Understand your why. You’re more likely to achieve longevity if your motivation is from a purpose higher than money. Be present to seize the opportunity. Do not underestimate the importance of trade shows and corporate networking. Think about “the airport test”. If you got stuck in an airport with a member of your team, would you enjoy their company? Anneke has nobody work for her that couldn’t pass the airport test! In this episode of Business Brain Food you will learn: The story of Rufus &amp; Coco spelling?? How to truly understand your customer base The power of business coaching The advantages of being a small business How Anneke raised capital in order to grow How to utilise a team full of entrepreneurs Resources mentioned in this episode: Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: <a href="http://www.maxmyprofit.com.au/about" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au/about</a> Visit Rufus &amp; Coco’s website here Find Anneke on Linkedin here Visit the website of Entrepreneur’s Organization here All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Anneke came out with one of the greatest quotes we’ve ever had on the show, so we will finish on this inspirational note: “Real success is not living forever but creating something that will.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF204: Going global in just 3 years with Anneke Van Den Broek

Ben Kooyman

Ben Kooyman is a fine example of what you can achieve with good planning and hard work. His Endeavour Brewing Company turns over 7 million AUD per year and can count our very own Ben as a super fan of their Amber Ale! Any new company can learn from the Endeavour story, especially how they have managed to gather over 600 investors and keep them happy.   See some of Ben’s top tips below:   Don’t blame challenges in a changing industry. If there are challenges then there will also be opportunities.   Do a proper business plan! It sounds obvious, but so many businesses fail because they don’t do this properly.   Don’t be scared to give away a share of your business to raise money. If the value of your shares is rising then there are more slices of the pie to go around.   Be up-front with your shareholders. Is it a yield investment or is it more about capital growth? What are the challenges you face and what are you doing about them?   Remember that shareholders can offer skills and insight. There is no shame in asking their advice. Engaged shareholders are happy shareholders.   In this episode of Business Brain Food you will learn:   What inspired Ben to start a brewery   The power of local produce   How Ben raised 250,000 AUD from nothing   How to emerge from ‘the tunnel of death’   How Ben developed a winning mindset   Resources mentioned in this episode:   Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Exceleration® Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/    Endeavour’s website: https://endeavourbeer.com/    Check out Endeavour’s own bar in Sydney: 39/43 Argyle St, The Rocks NSW 2000    All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au    Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/   Twitter: https://twitter.com/bfewtrell     Call to action: Ben’s favourite inspirational quote is “get shit done!”, and we certainly can’t argue with that as a motto! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!   Until next time, have a profitable day!   Cheers, Ben Fewtrell 02 8808 5500

Ben Kooyman is a fine example of what you can achieve with good planning and hard work. His Endeavour Brewing Company turns over 7 million AUD per year and can count our very own Ben as a super fan of their Amber Ale! Any new company can learn from the Endeavour story, especially how they have managed to gather over 600 investors and keep them happy. See some of Ben’s top tips below:   Don’t blame challenges in a changing industry. If there are challenges then there will also be opportunities.   Do a proper business plan! It sounds obvious, but so many businesses fail because they don’t do this properly.   Don’t be scared to give away a share of your business to raise money. If the value of your shares is rising then there are more slices of the pie to go around.   Be up-front with your shareholders. Is it a yield investment or is it more about capital growth? What are the challenges you face and what are you doing about them?   Remember that shareholders can offer skills and insight. There is no shame in asking their advice. Engaged shareholders are happy shareholders. In this episode of Business Brain Food you will learn:   What inspired Ben to start a brewery   The power of local produce   How Ben raised 250,000 AUD from nothing   How to emerge from ‘the tunnel of death’   How Ben developed a winning mindset Resources mentioned in this episode:  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Exceleration® Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: <a href="http://winbusinesscoaching.com.au/bbf/" rel="nofollow" target="_blank">http://winbusinesscoaching.com.au/bbf/</a>    Endeavour’s website: <a href="https://endeavourbeer.com/" rel="nofollow" target="_blank">https://endeavourbeer.com/</a>   Check out Endeavour’s own bar in Sydney: 39/43 Argyle St, The Rocks NSW 2000    All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Ben’s favourite inspirational quote is “get shit done!”, and we certainly can’t argue with that as a motto! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF223: There is light at the end of the tunnel with Ben Kooyman

This week we speak to a serial entrepreneur who’s really been there and done it. Amber Renae went from building bridges as a civil engineer to building up three six-figure businesses, including a fashion label supported by none other than Paris Hilton. But this certainly isn’t a story of serene progress and overnight success. Amber was refershnighly open about how she recovered from bankruptcy and bad money management to become the inspirational entrepreneur she is today, delivering e-courses and building sales funnels.   See some of Amber’s top tips below:   Don’t call yourself an entrepreneur unless you actually have a proper business!   You can still be successful in business if you’re bad at managing money, but make sure you delegate to someone who is a specialist in this area.   Don’t be afraid to say no to new clients and growth. If you can’t manage it properly then don’t do it.   Pay people for the knowledge you don’t have. The amount of time you save by doing this is nearly always worth it.   If you’re a good learner then you’re probably good at business. The day-to-day work of an entrepreneur is all about learning and problem solving.   In this episode of Business Brain Food you will learn:   What motivates an internationally successful entrepreneur   What it was like to be an entrepreneur before it was fashionable   How Amber came back from bankruptcy   The power of learning   The challenges of selling a product versus selling a service   Resources mentioned in this episode:   Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/     Go to http://www.amberrenae.com/ for free marketing and funnel courses.     All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au     Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ **  Twitter: https://twitter.com/bfewtrell   Call to action: According to Amber, persistence is the key. “The only reason I am where I am is that I’ve failed more than everybody else.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

This week we speak to a serial entrepreneur who’s really been there and done it. Amber Renae went from building bridges as a civil engineer to building up three six-figure businesses, including a fashion label supported by none other than Paris Hilton. But this certainly isn’t a story of serene progress and overnight success. Amber was refershnighly open about how she recovered from bankruptcy and bad money management to become the inspirational entrepreneur she is today, delivering e-courses and building sales funnels. See some of Amber’s top tips below:   Don’t call yourself an entrepreneur unless you actually have a proper business!   You can still be successful in business if you’re bad at managing money, but make sure you delegate to someone who is a specialist in this area.   Don’t be afraid to say no to new clients and growth. If you can’t manage it properly then don’t do it.   Pay people for the knowledge you don’t have. The amount of time you save by doing this is nearly always worth it.   If you’re a good learner then you’re probably good at business. The day-to-day work of an entrepreneur is all about learning and problem solving. In this episode of Business Brain Food you will learn:   What motivates an internationally successful entrepreneur   What it was like to be an entrepreneur before it was fashionable   How Amber came back from bankruptcy   The power of learning   The challenges of selling a product versus selling a service Resources mentioned in this episode:  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: <a href="http://winbusinesscoaching.com.au/bbf/" rel="nofollow" target="_blank">http://winbusinesscoaching.com.au/bbf/</a>  Go to <a href="http://www.amberrenae.com/" rel="nofollow" target="_blank">http://www.amberrenae.com/</a> for free marketing and funnel courses.   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: According to Amber, persistence is the key. “The only reason I am where I am is that I’ve failed more than everybody else.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF225: How Amber Renae went from bankrupt to online success with e-courses

Ben Lucas

This week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning.   See some of Ben’s top tips below:   Franchising can help you learn but it can also form a cage that can stop you growing. Be aware of this.   Travel the world to make sure you keep learning. Don’t just get bogged down in your day-to-day.   Get your business and human values nailed down in your organisation. If you don’t do this properly, you’ll struggle with recruitment.   Don’t be afraid to copy other good businesses. What makes them good? Why are they successful?   Always have a personal development plan. If you can have a physical exercise plan then surely you should have a plan for your mind?   In this episode of Business Brain Food you will learn:   Why-power versus willpower   Why Ben jacked-in professional sport in favour of business   Successful franchising   How Ben keeps innovating   The importance of business values to building the right team   How a business can help its local community   Resources mentioned in this episode:   Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html   Email Ben: ben@flowathletic.com   Find Ben on instagram: ben_lucas1   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ **  Twitter: https://twitter.com/bfewtrell     Call to action: A final word from Ben on learning: “All the information ever created is in the palm of your hands… you just need to put in the time and effort to learn it!”   Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!   Until next time, have a profitable day!   Cheers, Ben Fewtrell 02 8808 5500

This week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning. See some of Ben’s top tips below:   Franchising can help you learn but it can also form a cage that can stop you growing. Be aware of this.   Travel the world to make sure you keep learning. Don’t just get bogged down in your day-to-day.   Get your business and human values nailed down in your organisation. If you don’t do this properly, you’ll struggle with recruitment.   Don’t be afraid to copy other good businesses. What makes them good? Why are they successful?   Always have a personal development plan. If you can have a physical exercise plan then surely you should have a plan for your mind? In this episode of Business Brain Food you will learn:   Why-power versus willpower   Why Ben jacked-in professional sport in favour of business   Successful franchising   How Ben keeps innovating   The importance of business values to building the right team   How a business can help its local community Resources mentioned in this episode:  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a>   Email Ben: <a href="mailto:ben@flowathletic.com">ben@flowathletic.com</a>   Find Ben on instagram: ben_lucas1   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: A final word from Ben on learning: “All the information ever created is in the palm of your hands… you just need to put in the time and effort to learn it!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF227: From footy Shark to business Shark with Ben Lucas

Jon Yeo deconstructed every aspect of business to become a winner. A self-confessed introvert, he worked tirelessly to improve the way he communicated, and now he actually advises professional speakers! Jon is behind TEDx Melbourne so he really knows what it’s like at the cutting edge of business. He is also past chapter president of Professional Speakers Australia.   See some of Jon’s top tips below:   You can’t grow a business without the right mindset.   Have the courage to be wrong. You won’t have all the answers.   Never forget the true meaning of value.   Understand how you can use numbers to make good business decisions. This is more than understanding how a spreadsheet works - it’s about understanding why each number is useful.   Surround yourself with extraordinary people and understand how they think.   Knowing yourself can be the difference between success and failure in business.     In this episode of Business Brain Food you will learn:   How mindset helped build Jon’s business   What value really means   Are you born an entrepreneur?   How to utilise ad-hoc support   How Jon sees mistakes as good thing   The changing face of the events industry     Resources mentioned in this episode:   Find Jon on Linkedin here   Keith Cunningham’s ‘Keys To The Vault’ course can be found here   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: As Jon says, “Anyone can be an entrepreneur, but some do it more efficiently than others”. Wise words! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!     Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 8808 5500

Jon Yeo deconstructed every aspect of business to become a winner. A self-confessed introvert, he worked tirelessly to improve the way he communicated, and now he actually advises professional speakers! Jon is behind TEDx Melbourne so he really knows what it’s like at the cutting edge of business. He is also past chapter president of Professional Speakers Australia. See some of Jon’s top tips below:   You can’t grow a business without the right mindset.   Have the courage to be wrong. You won’t have all the answers.   Never forget the true meaning of value.   Understand how you can use numbers to make good business decisions. This is more than understanding how a spreadsheet works - it’s about understanding why each number is useful.   Surround yourself with extraordinary people and understand how they think.   Knowing yourself can be the difference between success and failure in business. In this episode of Business Brain Food you will learn:   How mindset helped build Jon’s business   What value really means  Are you born an entrepreneur?   How to utilise ad-hoc support   How Jon sees mistakes as good thing   The changing face of the events industry Resources mentioned in this episode:  Find Jon on Linkedin <a href="https://www.linkedin.com/in/jonyeo/" rel="nofollow" target="_blank">here</a>   Keith Cunningham’s ‘Keys To The Vault’ course can be found <a href="https://keystothevault.com/" rel="nofollow" target="_blank">here</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> **  Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: As Jon says, “Anyone can be an entrepreneur, but some do it more efficiently than others”. Wise words! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 8808 5500

BBF201: Curator of TEDx Melbourne shares why the numbers are so important

Julie Ockerby

Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care. See some of Julie’s top tips below:  Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices.  Delegate! Your business will never excel if you don’t take the time to build a team and delegate.  Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference.  Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours.  Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle. In this episode of Business Brain Food you will learn:  How to acquire and existing business and take it forwards  How Julie grew her business exponentially  How to delegate properly  Is international travel worth it?  How Julie went from aged care to pioneering her own fabrics? Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Check out Julie’s interiors company: http://www.melistudio.com.au  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care. See some of Julie’s top tips below: Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices. Delegate! Your business will never excel if you don’t take the time to build a team and delegate. Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference. Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours. Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle. In this episode of Business Brain Food you will learn: How to acquire and existing business and take it forwards How Julie grew her business exponentially How to delegate properly Is international travel worth it? How Julie went from aged care to pioneering her own fabrics? Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Check out Julie’s interiors company: <a href="http://www.melistudio.com.au" rel="nofollow" target="_blank">http://www.melistudio.com.au</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> ** Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF241: Failure is the mother of success with Julie Ockerby

Corinna Essa

This week we have some straight-talking advice on how to play the game of social media. Corinna Essa has really been there and done it, having used social media to save her skin after she was made redundant FIVE consecutive times! She miraculously managed to replace her income by marketing products on twitter, and now she runs a business helping people around the world use social media to boost their sales.   See some of Corinna’s top tips below:   People think social media is an ATM machine, but it really isn’t. Think of it as a long-term opportunity to add value to people.   Forget about asking things in return from people. Your social following will improve if you are not so blatant.   Be careful not to spread yourself too thinly. You don’t have to be on all social networks. It’s better to do one social network well than a wide range poorly.   Beware of automating your social media posts. The algorithms will mark down your reach.   Don’t try and sell products on social media. Entertain them and educate them, and then drive them elsewhere to make a purchase.   In this episode of Business Brain Food you will learn:   How long it should take for a campaign to become effective   Corinna’s incredible success story   Organic reach V pay-per-click   Which social media platform should I use?   The lifespan of a tweet   How to turn likes into sales   The sales funnel explained   The do’s and don’ts of Youtube   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   Subscribe to Corinna’s Youtube channel: http://www.youtube.com/socialmediaworldwide    The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood    All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell   Call to action: There is so much you can learn for Corinna, but if there’s just one thing you act on, you should remember to not try too hard to be all over social media. Your priority should be to smash it out of the park on one social channel, and then take it from there. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

This week we have some straight-talking advice on how to play the game of social media. Corinna Essa has really been there and done it, having used social media to save her skin after she was made redundant FIVE consecutive times! She miraculously managed to replace her income by marketing products on twitter, and now she runs a business helping people around the world use social media to boost their sales. See some of Corinna’s top tips below:   People think social media is an ATM machine, but it really isn’t. Think of it as a long-term opportunity to add value to people.   Forget about asking things in return from people. Your social following will improve if you are not so blatant.   Be careful not to spread yourself too thinly. You don’t have to be on all social networks. It’s better to do one social network well than a wide range poorly.   Beware of automating your social media posts. The algorithms will mark down your reach.   Don’t try and sell products on social media. Entertain them and educate them, and then drive them elsewhere to make a purchase. In this episode of Business Brain Food you will learn:   How long it should take for a campaign to become effective   Corinna’s incredible success story   Organic reach V pay-per-click   Which social media platform should I use?   The lifespan of a tweet   How to turn likes into sales   The sales funnel explained   The do’s and don’ts of Youtube Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>  Subscribe to Corinna’s Youtube channel: <a href="http://www.youtube.com/socialmediaworldwide" rel="nofollow" target="_blank">http://www.youtube.com/socialmediaworldwide</a>   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: There is so much you can learn for Corinna, but if there’s just one thing you act on, you should remember to not try too hard to be all over social media. Your priority should be to smash it out of the park on one social channel, and then take it from there. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF194: How to profit on Social Media with Corinna Essa

Andrew Raso

Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&amp;T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business. See some of Andrew’s top tips below:  Don’t try too hard to change the world. Just do something well.  Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you.  Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business.  You can’t afford not to do marketing. Find the money!!  Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started. In this episode of Business Brain Food you will learn:  The true value of transparency  How a retainer model can give your business security  Who in a business should be measured with KPIs  How to grow internationally  The power of mentorship  How to price up your services properly Resources mentioned in this episode:  If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html  Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au  All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/  Twitter: https://twitter.com/bfewtrell Call to action: Andrew has a quite simple message for us to end on: “Marketing is the bread &amp; butter of any business!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&amp;T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business. See some of Andrew’s top tips below: Don’t try too hard to change the world. Just do something well. Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you. Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business. You can’t afford not to do marketing. Find the money!! Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started. In this episode of Business Brain Food you will learn: The true value of transparency How a retainer model can give your business security Who in a business should be measured with KPIs How to grow internationally The power of mentorship How to price up your services properly Resources mentioned in this episode: If you’re a business coach, business adviser or would like to become one, go to: <a href="https://maxmyprofit.com.au/business-exceleration.html" rel="nofollow" target="_blank">https://maxmyprofit.com.au/business-exceleration.html</a> Get a free audit and a load of info to get you started on Andrew’s website: <a href="http://www.onlinemarketinggurus.com.au" rel="nofollow" target="_blank">http://www.onlinemarketinggurus.com.au</a> All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a> Join the Business Brain Food Facebook Group: <a href="https://www.facebook.com/groups/BusinessBrainFood/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BusinessBrainFood/</a> Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Andrew has a quite simple message for us to end on: “Marketing is the bread &amp; butter of any business!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500

BBF242: Sales and Marketing is your Bread and Butter with Andrew Raso

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