Cover image of The Business of Self-Publishing

The Business of Self-Publishing

Helping you build your influence and income with self-publishing

Ranked #1

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How to Use Marketing Channels to Drive Book Sales

How to Use Marketing Channels to Drive Book Sales

Updated February 7, 2023SubtitleCombining online and offline marketing channels is vital to selling books long termSynop... Read more

15 Jun 2017

6mins

Ranked #2

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3 Easy Steps To Adding A “Share Box” To Your Infographic

3 Easy Steps To Adding A “Share Box” To Your Infographic

Updated on December 12, 2019SynopsisBy adding an infographic to your blog, and giving your readers an easy way to share ... Read more

3 Jul 2017

5mins

Ranked #3

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5 Profitable Ways To Use Your Book’s Sell Sheet

5 Profitable Ways To Use Your Book’s Sell Sheet

SynopsisYour sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and... Read more

10 Nov 2016

6mins

Ranked #4

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Updated December 10, 2022SynopsisTo become or remain financially successful as a self-publisher, you must be able to qui... Read more

20 Sep 2018

8mins

Most Popular Podcasts

Ranked #5

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Sell Sheets: An Intro Guide For New Self-Publishers

Sell Sheets: An Intro Guide For New Self-Publishers

SynopsisA sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a sh... Read more

17 Nov 2016

6mins

Ranked #6

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The Strategic Advantage of a Credible Book Foreword Author

The Strategic Advantage of a Credible Book Foreword Author

Updated January 31, 2023SubtitleWithout credibility, your book will not achieve the critical or financial success you se... Read more

14 Sep 2017

4mins

Ranked #7

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Benefits vs. Features: A Crucial Key to Selling More Books

Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022SubtitleIf you cannot explain the benefits and features of your book, the readers will not buy ... Read more

15 Jul 2019

6mins

Ranked #8

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5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

SynopsisRepurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more va... Read more

12 Sep 2019

6mins

Ranked #9

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

SynopsisHere is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-... Read more

14 Oct 2019

8mins

Ranked #10

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Updated January 22, 2023SubtitleNeeds versus wants in non-fiction book marketingSynopsis Your needs and wants, as an aut... Read more

14 Mar 2019

7mins

Ranked #11

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10 Reasons Self-Publishers Should Avoid Selling To Bookstores

10 Reasons Self-Publishers Should Avoid Selling To Bookstores

SynopsisTrying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achiev... Read more

14 Nov 2016

7mins

Ranked #12

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How to Write a Book Foreword: A Checklist for Authors

How to Write a Book Foreword: A Checklist for Authors

Updated March 2, 2023SubtitleHere is a list of essential questions to help you write a forewordSynopsisHere is a list of... Read more

10 Jul 2017

5mins

Ranked #13

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The Top Reasons Non-fiction Books Do Not Achieve Success

The Top Reasons Non-fiction Books Do Not Achieve Success

Updated February 2, 2023SubtitleThis list can help you make profitable changes to your bookSynopsisWhy is my non-fiction... Read more

13 Jan 2020

10mins

Ranked #14

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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

SynopsisHere are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The... Read more

1 Dec 2016

6mins

Ranked #15

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How To Create A One Minute Book Promo Video in 4 Easy Steps

How To Create A One Minute Book Promo Video in 4 Easy Steps

Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps in... Read more

13 Apr 2020

8mins

Ranked #16

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The 5 Basic Ingredients Of Successful Book Marketing

The 5 Basic Ingredients Of Successful Book Marketing

SynopsisIn order to become a successful self-publisher, you will need to devote a large part of your life to marketing. ... Read more

21 Nov 2016

5mins

Ranked #17

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Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

SynopsisDo we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? I... Read more

13 Nov 2017

7mins

Ranked #18

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Differentiation And Positioning For Authors

Differentiation And Positioning For Authors

SynopsisIn order to become a financially successful author, you must learn how to differentiate and position yourself an... Read more

3 Nov 2016

7mins

Ranked #19

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Is a Large Platform Critical for an Author’s Success?

Is a Large Platform Critical for an Author’s Success?

Updated June 1, 2023SubtitleA platform built on quality, not quantity, will help you build a following that will help yo... Read more

15 Mar 2018

7mins

Ranked #20

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Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy

Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy

Updated February 16, 2023SubtitleHaving genuine and honest empathy for your audience is one of the keys to success as a ... Read more

13 Dec 2018

6mins

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