In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.   HELP BUILD THE NEXT WEEKLY WRAP See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form.  Or, hashtag us up at #CMWorld. 

In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.   HELP BUILD THE NEXT WEEKLY WRAP See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this <a href="https://forms.gle/DDPKAB4ECvC99yYQ9" rel="nofollow" target="_blank">short form</a>.  Or, hashtag us up at #CMWorld.

Episode #86 - Why is It Harder to Stop Than to Start?

In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.   INTERVIEW OF THE WEEK   Joe Pulizzi, founder, Content Marketing Institute  Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.   He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states.  Get more from Joe:  Visit https://www.joepulizzi.com/ Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/ OUR CONTENT MARKETING IDEA OF THE WEEK  Go All In With Content Marketing or Do Nothing: #CMWorld   https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/

In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.   INTERVIEW OF THE WEEK   Joe Pulizzi, founder, Content Marketing Institute  Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.   He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states.  Get more from Joe:  Visit <a href="https://www.joepulizzi.com/" rel="nofollow" target="_blank">https://www.joepulizzi.com/</a> Subscribe to The Random Newsletter: <a href="https://www.joepulizzi.com/signup/" rel="nofollow" target="_blank">https://www.joepulizzi.com/signup/</a> OUR CONTENT MARKETING IDEA OF THE WEEK  Go All In With Content Marketing or Do Nothing: #CMWorld  <a href="https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/</a>

Episode #85 - Should Your Brand Enter Controversial Conversations?

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.  INTERVIEW OF THE WEEK Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.   Learn more about Brian and Bynder:   Visit the Bynder website: https://www.bynder.com/en/  Check out Bynder partner Stackla for more on UGC: https://stackla.com/ Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/     OUR CONTENT MARKETING IDEA OF THE WEEK  Want to be Trusted? Here’s a Crash Course in Brand Journalism   https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.  INTERVIEW OF THE WEEK Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.   Learn more about Brian and Bynder:  <ul> <li>Visit the Bynder website: <a href="https://www.bynder.com/en/" rel="nofollow" target="_blank">https://www.bynder.com/en/</a> </li> <li>Check out Bynder partner Stackla for more on UGC: <a href="https://stackla.com/" rel="nofollow" target="_blank">https://stackla.com/</a></li> <li>Connect with Brian on LinkedIn: <a href="https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/" rel="nofollow" target="_blank">https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/</a> </li> </ul> OUR CONTENT MARKETING IDEA OF THE WEEK  Want to be Trusted? Here’s a Crash Course in Brand Journalism  <a href="https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/</a>

Episode #84- Do Me a Favor: Playing Chicken With Audience Trust

In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.   INTERVIEW OF THE WEEK    Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show.  Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.   Learn more about Kate:   Connect with her on Twitter: https://twitter.com/kateo Listen to The Tech Humanist Show: http://www.thetechhumanist.com/ Visit her website: https://www.koinsights.com/    OUR CONTENT MARKETING IDEA OF THE WEEK     What to Consider When It’s Time for New Marketing Technology   https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/

In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.   INTERVIEW OF THE WEEK    Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show.  Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.   Learn more about Kate:  <ul> <li>Connect with her on Twitter: <a href="https://twitter.com/kateo" rel="nofollow" target="_blank">https://twitter.com/kateo</a></li> <li>Listen to The Tech Humanist Show: <a href="http://www.thetechhumanist.com/" rel="nofollow" target="_blank">http://www.thetechhumanist.com/</a></li> <li>Visit her website: <a href="https://www.koinsights.com/" rel="nofollow" target="_blank">https://www.koinsights.com/</a> </li> </ul> OUR CONTENT MARKETING IDEA OF THE WEEK     What to Consider When It’s Time for New Marketing Technology  <a href="https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/</a>

Episode #83 - Can You Add More to Scale Your Content Strategy? 

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.  NEWS ITEM OF THE WEEK How to Get More from Your Social Media Partner  https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner INTERVIEW OF THE WEEK    Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.    Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies.  Learn more about Mike:  Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/ Visit the Grapevine6 website: https://www.grapevine6.com/ OUR CONTENT MARKETING IDEA OF THE WEEK    How to Use Images to Increase Search Visibility and Get More Clicks   https://contentmarketinginstitute.com/2019/11/images-search-visibility/

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.  NEWS ITEM OF THE WEEK How to Get More from Your Social Media Partner <a href="https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner" rel="nofollow" target="_blank"> https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner</a> INTERVIEW OF THE WEEK    Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.   Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies.  Learn more about Mike:  Connect with him on LinkedIn: <a href="https://www.linkedin.com/in/mikeorr/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mikeorr/</a> Visit the Grapevine6 website: <a href="https://www.grapevine6.com/" rel="nofollow" target="_blank">https://www.grapevine6.com/</a> OUR CONTENT MARKETING IDEA OF THE WEEK    How to Use Images to Increase Search Visibility and Get More Clicks  <a href="https://contentmarketinginstitute.com/2019/11/images-search-visibility/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/11/images-search-visibility/</a>

Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?

In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.  INTERVIEW OF THE WEEK    My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations. Learn more about Leslie:   Follow her on Twitter @leslietalbot Or LinkedIn: https://www.linkedin.com/in/leslietalbot/ Visit https://corporatevisions.com/   CONTENT MARKETING IDEA OF THE WEEK    3 Questions to See If You Should Tackle Trending Topics   https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/

In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.  INTERVIEW OF THE WEEK    My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations. Learn more about Leslie:  <ul> <li>Follow her on Twitter <a href="https://twitter.com/leslietalbot" rel="nofollow" target="_blank">@leslietalbot</a></li> <li>Or LinkedIn: <a href="https://www.linkedin.com/in/leslietalbot/" rel="nofollow" target="_blank">https://www.linkedin.com/in/leslietalbot/</a></li> <li>Visit <a href="https://corporatevisions.com/" rel="nofollow" target="_blank">https://corporatevisions.com/</a></li> </ul> CONTENT MARKETING IDEA OF THE WEEK    3 Questions to See If You Should Tackle Trending Topics  <a href="https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/</a>

Episode #81 -  How Are Marketers Embracing the Chaos?  

In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020.  NEWS ITEM OF THE WEEK   Content Marketing Spending Rising Sharply  https://www.ana.net/content/show/id/61273 INTERVIEW OF THE WEEK   Robert’s guest this week is marketing lecturer Marcus Collins, who studies the effects of cultural contagion on consumer behavior at the Ross School of Business, University of Michigan. He translates these cultural learnings for brands wishing to create contagious marketing campaigns that extend across both the online and offline worlds of social. Acknowledged for his strategic and creative contributions, he’s an Advertising Age 40 Under 40 recipient and a Clio award winner who has launched campaigns like Cliff Paul for State Farm, Made In America Music Festival for Budweiser, Hello Brooklyn for the Brooklyn Nets, and Eggo + Netflix’s Stranger Things conquest. Marcus also has been the chief consumer connections officer at Doner since 2018.  Learn more about Marcus:   Visit his website http://marctothec.com/ Connect on social – he’s @Marctothec on Instagram, Twitter, and LinkedIn.   OUR CONTENT MARKETING IDEA OF THE WEEK   10 Ways to Make Content More Engaging   https://contentmarketinginstitute.com/2010/10/make-content-more-engaging/  SPONSOR   SiteCore   A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.    Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.    There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.     Download the guide today at: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020.  NEWS ITEM OF THE WEEK   Content Marketing Spending Rising Sharply  <a href="https://www.ana.net/content/show/id/61273" rel="nofollow" target="_blank">https://www.ana.net/content/show/id/61273</a> INTERVIEW OF THE WEEK   Robert’s guest this week is marketing lecturer Marcus Collins, who studies the effects of cultural contagion on consumer behavior at the Ross School of Business, University of Michigan. He translates these cultural learnings for brands wishing to create contagious marketing campaigns that extend across both the online and offline worlds of social. Acknowledged for his strategic and creative contributions, he’s an Advertising Age 40 Under 40 recipient and a Clio award winner who has launched campaigns like Cliff Paul for State Farm, Made In America Music Festival for Budweiser, Hello Brooklyn for the Brooklyn Nets, and Eggo + Netflix’s Stranger Things conquest. Marcus also has been the chief consumer connections officer at Doner since 2018.  Learn more about Marcus:  <ul> <li>Visit his website <a href="http://marctothec.com/" rel="nofollow" target="_blank">http://marctothec.com/</a></li> <li>Connect on social – he’s @Marctothec on Instagram, Twitter, and LinkedIn. </li> </ul> OUR CONTENT MARKETING IDEA OF THE WEEK   10 Ways to Make Content More Engaging  <a href="https://contentmarketinginstitute.com/2010/10/make-content-more-engaging/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2010/10/make-content-more-engaging/</a> SPONSOR   SiteCore   A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.    Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.    There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.     Download the guide today at: <a href="https://cmi.media/sitecore-lifecycle" rel="nofollow" target="_blank">https://cmi.media/sitecore-lifecycle</a>

Episode #80 - Wants vs. Needs: Is the Debate Even Necessary? 

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020. NEWS ITEM OF THE WEEK Why Does Search Suck?  https://www.mediapost.com/publications/article/353308/why-does-search-suck.html INTERVIEW OF THE WEEK Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says ­– most of all – he’s a content guy. Learn more about Ian:  Connect with him on Twitter: https://twitter.com/IanTruscott Visit Rockstar CMO: https://rockstarcmo.com/ Visit appropingo :https://appropingo.com/  OUR CONTENT MARKETING IDEA OF THE WEEK How to Bring Audiences Together in the Social-Distancing Era  https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/  SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020. NEWS ITEM OF THE WEEK Why Does Search Suck? <a href="https://www.mediapost.com/publications/article/353308/why-does-search-suck.html" rel="nofollow" target="_blank"> https://www.mediapost.com/publications/article/353308/why-does-search-suck.html</a> INTERVIEW OF THE WEEK Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says ­– most of all – he’s a content guy. Learn more about Ian: <ul> <li>Connect with him on Twitter: <a href="https://twitter.com/IanTruscott" rel="nofollow" target="_blank">https://twitter.com/IanTruscott</a></li> <li>Visit Rockstar CMO: <a href="https://rockstarcmo.com/" rel="nofollow" target="_blank">https://rockstarcmo.com/</a></li> <li>Visit appropingo :<a href="https://appropingo.com/" rel="nofollow" target="_blank">https://appropingo.com/</a></li> </ul> OUR CONTENT MARKETING IDEA OF THE WEEK How to Bring Audiences Together in the Social-Distancing Era <a href="https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/</a> SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: <a href="https://cmi.media/sitecore-lifecycle" rel="nofollow" target="_blank">https://cmi.media/sitecore-lifecycle</a>

Episode #79 - All Audiences Are Not Good Audiences 

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content.  And that’s a wrap for the week ending July 17, 2020. NEWS ITEM OF THE WEEK Facebook boycott leaders ‘disappointed’ after meeting with Zuckerberg, Sandberg  https://techcrunch.com/2020/07/07/facebook-boycott-meeting-stophateforprofit-zuckerberg-cox-sandberg/ INTERVIEW OF THE WEEK Robert’s guest this week is Folayo Lasaki, founder and head of brand consultancy Striped Elephant, which specializes in marketing, communications, development, media, and entertainment. Folayo is a 15-year entertainment industry veteran who has held marketing positions at companies including Variety, Landmark Theatres, Hollywire TV, Film Independent, IFP, and FILMMAKER Magazine. She is a member of International Academy of Digital Arts and Sciences, is a voting member of the Telly Awards, and sits on the board of directors of WIMMIES (Women in Media). A graduate of Pepperdine University and UCLA, Folayo lives in Los Angeles where she can often be found making a mess in the kitchen or waxing poetically about women and representation in media. Listen in, then learn more about Folayo:  Connect with her on LinkedIn: https://www.linkedin.com/in/folayolasaki/ Connect with her on Twitter: https://twitter.com/justfolayo Visit the Striped Elephant website: http://www.stripesandelephants.com/  OUR CONTENT MARKETING IDEA OF THE WEEK How to be Purposeful With Your Purpose-Driven Content [Examples]  https://contentmarketinginstitute.com/2018/11/purpose-driven-content-examples/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content.  And that’s a wrap for the week ending July 17, 2020. NEWS ITEM OF THE WEEK Facebook boycott leaders ‘disappointed’ after meeting with Zuckerberg, Sandberg <a href="https://techcrunch.com/2020/07/07/facebook-boycott-meeting-stophateforprofit-zuckerberg-cox-sandberg/" rel="nofollow" target="_blank"> https://techcrunch.com/2020/07/07/facebook-boycott-meeting-stophateforprofit-zuckerberg-cox-sandberg/</a> INTERVIEW OF THE WEEK Robert’s guest this week is Folayo Lasaki, founder and head of brand consultancy Striped Elephant, which specializes in marketing, communications, development, media, and entertainment. Folayo is a 15-year entertainment industry veteran who has held marketing positions at companies including Variety, Landmark Theatres, Hollywire TV, Film Independent, IFP, and FILMMAKER Magazine. She is a member of International Academy of Digital Arts and Sciences, is a voting member of the Telly Awards, and sits on the board of directors of WIMMIES (Women in Media). A graduate of Pepperdine University and UCLA, Folayo lives in Los Angeles where she can often be found making a mess in the kitchen or waxing poetically about women and representation in media. Listen in, then learn more about Folayo: <ul> <li>Connect with her on LinkedIn: <a href="https://www.linkedin.com/in/folayolasaki/" rel="nofollow" target="_blank">https://www.linkedin.com/in/folayolasaki/</a></li> <li>Connect with her on Twitter: <a href="https://twitter.com/justfolayo" rel="nofollow" target="_blank">https://twitter.com/justfolayo</a></li> <li>Visit the Striped Elephant website: <a href="http://www.stripesandelephants.com/" rel="nofollow" target="_blank">http://www.stripesandelephants.com/</a></li> </ul> OUR CONTENT MARKETING IDEA OF THE WEEK How to be Purposeful With Your Purpose-Driven Content [Examples] <a href="https://contentmarketinginstitute.com/2018/11/purpose-driven-content-examples/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2018/11/purpose-driven-content-examples/</a> SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: <a href="https://cmi.media/sitecore-lifecycle" rel="nofollow" target="_blank">https://cmi.media/sitecore-lifecycle</a>

Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020. NEWS ITEM of the Week Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021  https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html INTERVIEW of the week Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights. Learn more about Marissa:  Connect with her on LinkedIn: https://www.linkedin.com/in/marissagbenro/ Read the blog post on content mapping and optimization:  https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/  OUR CONTENT MARKETING IDEA of the WEEK 5 Content Lessons From John Krasinski’s Some Good News  https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020. NEWS ITEM of the Week Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021 <a href="https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html" rel="nofollow" target="_blank"> https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html</a> INTERVIEW of the week Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights. Learn more about Marissa: <ul> <li>Connect with her on LinkedIn: <a href="https://www.linkedin.com/in/marissagbenro/" rel="nofollow" target="_blank">https://www.linkedin.com/in/marissagbenro/</a></li> <li>Read the blog post on content mapping and optimization: <a href="https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/" rel="nofollow" target="_blank"> https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/</a></li> </ul> OUR CONTENT MARKETING IDEA of the WEEK 5 Content Lessons From John Krasinski’s Some Good News <a href="https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/</a> SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  There is a  new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: <a href="https://cmi.media/sitecore-lifecycle" rel="nofollow" target="_blank">https://cmi.media/sitecore-lifecycle</a>

Episode #77 - The Bad News (and the Good) about 2020

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

I listen to each episode. Love the format. Always one or more valuable takeaways. Keep up the good work 👍🏽

Consistently good

Great information and actionable tips in 10 minutes.  We all have time for this.

Love the new series

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose tackles the concept of strengths-based leadership, the theory that (content) teams succeed by focusing on maximizing strengths rather than minimizing weaknesses. Plus why branded video is a MUST-HAVE product for publishers and the top tips of Instagram marketing. And that’s a wrap for the week ending March 8th, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here:  http://cmi.media/mission-org-studios  NEWS ITEM of the Week Why Branded Video Is a Must-Have Product for Publishers https://www.foliomag.com/branded-video-must-have-publishers/ OUR CONTENT MARKETING IDEA of the WEEK Instagram Marketing: Social Media Experts Share Top Tips  https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/

In this week’s episode, Content Marketing Institute’s Robert Rose tackles the concept of strengths-based leadership, the theory that (content) teams succeed by focusing on maximizing strengths rather than minimizing weaknesses. Plus why branded video is a MUST-HAVE product for publishers and the top tips of Instagram marketing. And that’s a wrap for the week ending March 8th, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: <a href="https://protect-eu.mimecast.com/s/e1CrC0YrrUY5YpMhD0lvf?domain=cmi.media" rel="nofollow" target="_blank"> http://cmi.media/mission-org-studios</a> NEWS ITEM of the Week Why Branded Video Is a Must-Have Product for Publishers <a href="https://www.foliomag.com/branded-video-must-have-publishers/" rel="nofollow" target="_blank">https://www.foliomag.com/branded-video-must-have-publishers/</a> OUR CONTENT MARKETING IDEA of the WEEK Instagram Marketing: Social Media Experts Share Top Tips <a href="https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/</a>

Episode #9 - Maximizing Strengths or Minimize Weakness

How much is listening to this podcast costing you? In this episode, Content Marketing Institute’s Robert Rose explains why the curse of today’s marketing is that we often fail with our options wide open. Plus, the letter “E” just got acquired, and could a study on 912 million blog posts actually be wrong? And that’s a wrap of the week ending April 19, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: http://cmi.media/mission-org-studios NEWS ITEM OF THE WEEK Publicis Acquires Epsilon  https://adage.com/article/agency-news/publicis-groupe-acquires-epsilon-44-billion-deal/2164571 CONTENT MARKETING IDEA OF THE WEEK Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test  https://contentmarketinginstitute.com/2019/04/test-content-research/

How much is listening to this podcast costing you? In this episode, Content Marketing Institute’s Robert Rose explains why the curse of today’s marketing is that we often fail with our options wide open. Plus, the letter “E” just got acquired, and could a study on 912 million blog posts actually be wrong? And that’s a wrap of the week ending April 19, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here:<a href="https://protect-eu.mimecast.com/s/e1CrC0YrrUY5YpMhD0lvf?domain=cmi.media" rel="noopener nofollow" target="_blank"> http://cmi.media/mission-org-studios</a> NEWS ITEM OF THE WEEK Publicis Acquires Epsilon <a href="https://adage.com/article/agency-news/publicis-groupe-acquires-epsilon-44-billion-deal/2164571" rel="nofollow" target="_blank"> https://adage.com/article/agency-news/publicis-groupe-acquires-epsilon-44-billion-deal/2164571</a> CONTENT MARKETING IDEA OF THE WEEK Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test <a href="https://contentmarketinginstitute.com/2019/04/test-content-research/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/04/test-content-research/</a>

Episode #15 - What Is Your Most Expensive Opportunity?

In this episode, Content Marketing Institute’s Robert Rose explores the danger of forgetting that “buy-in” doesn’t necessarily mean “all-in.” Plus, he offers a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. And this week Robert chats with Salesforce’s Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. Finally, he points to an article that will help you spice up your content strategy. And that’s a wrap for the week ending August 16, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Original research for content marketing - why aren't more brands doing it?  https://diginomica.com/original-research-content-marketing-why-arent-more-brands-doing-it INTERVIEW of the week Heike Young, Senior Manager, Industry Strategy &amp; Insights, Salesforce Heike leads content strategy for retail and consumer goods insights at Salesforce. But she’s worked on nearly every kind of content imaginable during her Salesforce career. Her work has been featured in Forbes, Adweek, The Wall Street Journal, and Business Insider, and she’s a finalist for 2019 B2B Content Marketer of the Year. Read more from Heike here: https://www.salesforce.com/blog/authors/heike-young.html OUR CONTENT MARKETING IDEA of the WEEK How to Make Your Bland Content Strategy Delicious  https://contentmarketinginstitute.com/2018/11/content-strategy-delicious/

In this episode, Content Marketing Institute’s Robert Rose explores the danger of forgetting that “buy-in” doesn’t necessarily mean “all-in.” Plus, he offers a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. And this week Robert chats with Salesforce’s Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. Finally, he points to an article that will help you spice up your content strategy. And that’s a wrap for the week ending August 16, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: <a href="http://www.contentmarketingworld.com/" rel="nofollow" target="_blank">http://www.contentmarketingworld.com/</a> Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Original research for content marketing - why aren't more brands doing it? <a href="https://diginomica.com/original-research-content-marketing-why-arent-more-brands-doing-it" rel="nofollow" target="_blank"> https://diginomica.com/original-research-content-marketing-why-arent-more-brands-doing-it</a> INTERVIEW of the week Heike Young, Senior Manager, Industry Strategy &amp; Insights, Salesforce Heike leads content strategy for retail and consumer goods insights at Salesforce. But she’s worked on nearly every kind of content imaginable during her Salesforce career. Her work has been featured in Forbes, Adweek, The Wall Street Journal, and Business Insider, and she’s a finalist for 2019 B2B Content Marketer of the Year. Read more from Heike here: <a href="https://www.salesforce.com/blog/authors/heike-young.html" rel="nofollow" target="_blank">https://www.salesforce.com/blog/authors/heike-young.html</a> OUR CONTENT MARKETING IDEA of the WEEK How to Make Your Bland Content Strategy Delicious <a href="https://contentmarketinginstitute.com/2018/11/content-strategy-delicious/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2018/11/content-strategy-delicious/</a>

Episode #32 - Data Makes Content Marketing Better

In this episode, Content Marketing Institute’s Robert Rose explains how you can use the “ironic process theory” as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve your recruitment marketing so you can find great hires. And that’s a wrap of the week ending June 21, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here’s Mary Meeker’s 2019 Internet Trends Report https://techcrunch.com/2019/06/11/internet-trends-report-2019/ OUR CONTENT MARKETING IDEA OF THE WEEK 5 Tips for Recruitment Marketing to Get Great Hires [Examples]  https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/

In this episode, Content Marketing Institute’s Robert Rose explains how you can use the “ironic process theory” as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve your recruitment marketing so you can find great hires. And that’s a wrap of the week ending June 21, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: <a href="https://www.contentmarketingworld.com/" rel="nofollow" target="_blank">https://www.contentmarketingworld.com/</a> Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here’s Mary Meeker’s 2019 Internet Trends Report <a href="https://techcrunch.com/2019/06/11/internet-trends-report-2019/" rel="nofollow" target="_blank">https://techcrunch.com/2019/06/11/internet-trends-report-2019/</a> OUR CONTENT MARKETING IDEA OF THE WEEK 5 Tips for Recruitment Marketing to Get Great Hires [Examples] <a href="https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/</a>

Episode #24 - Don’t Think About Creating Content

In this episode, Content Marketing Institute’s Robert Rose reflects on the dilemma content creators face between “constructing” and “creating” content. Plus, he offers a fresh take on why rumors of traditional advertising’s death are (surprise!) greatly exaggerated and suggests an article on video types to add to your social media marketing mix. And that’s a wrap of the week ending March 1st, 2019.   SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: http://cmi.media/mission-org-studios   NEWS ITEM OF THE WEEK Digital advertising to surpass print and TV for the first time, report says.  https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/?utm_term=.6895f0aed846   OUR CONTENT MARKETING IDEA OF THE WEEK 5 Types of Video to Add to Your Social Media Marketing  https://contentmarketinginstitute.com/2019/02/types-video-social-media/

In this episode, Content Marketing Institute’s Robert Rose reflects on the dilemma content creators face between “constructing” and “creating” content. Plus, he offers a fresh take on why rumors of traditional advertising’s death are (surprise!) greatly exaggerated and suggests an article on video types to add to your social media marketing mix. And that’s a wrap of the week ending March 1st, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: <a href="https://mission.org/studios/?utm_source=cmi&amp;utm_medium=c1" rel="noopener noreferrer nofollow" target="_blank">http://cmi.media/mission-org-studios</a> NEWS ITEM OF THE WEEK Digital advertising to surpass print and TV for the first time, report says. <a href="https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/?utm_term=.6895f0aed846" rel="nofollow" target="_blank"> https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/?utm_term=.6895f0aed846</a> OUR CONTENT MARKETING IDEA OF THE WEEK 5 Types of Video to Add to Your Social Media Marketing <a href="https://contentmarketinginstitute.com/2019/02/types-video-social-media/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/02/types-video-social-media/</a>

Episode #8 - Are You Constructing Or Creating?

In this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA  When: April 20-22, 2020 Register Today: https://www.contenttechsummit.com/ The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.  At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business. INTERVIEW OF THE WEEK Ann Handley, Chief Content Officer, MarketingProfs Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world's first Chief Content Officer. Ann speaks and writes about rethinking the way your business markets. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. is a Wall Street Journal bestseller. -Subscribe to Total Annarchy newsletter https://annhandley.com/newsletter/ -Visit MarketingProfs https://www.marketingprofs.com/ NEWS ITEM OF THE WEEK Xerox builds storytelling team  https://www.prweek.com/article/1663873/xerox-builds-storytelling-team CONTENT MARKETING IDEA OF THE WEEK 2020 B2B Content Marketing: What the Successful Do [New Research]  https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/

In this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA  When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">https://www.contenttechsummit.com/</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.  At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business. INTERVIEW OF THE WEEK Ann Handley, Chief Content Officer, MarketingProfs Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world's first Chief Content Officer. Ann speaks and writes about rethinking the way your business markets. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. is a Wall Street Journal bestseller. -Subscribe to Total Annarchy newsletter <a href="https://annhandley.com/newsletter/" rel="nofollow" target="_blank">https://annhandley.com/newsletter/</a> -Visit MarketingProfs <a href="https://www.marketingprofs.com/" rel="nofollow" target="_blank">https://www.marketingprofs.com/</a> NEWS ITEM OF THE WEEK Xerox builds storytelling team <a href="https://www.prweek.com/article/1663873/xerox-builds-storytelling-team" rel="nofollow" target="_blank"> https://www.prweek.com/article/1663873/xerox-builds-storytelling-team</a> CONTENT MARKETING IDEA OF THE WEEK 2020 B2B Content Marketing: What the Successful Do [New Research] <a href="https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/</a>

Episode #45 - Leaders who can’t teach, can’t change

Got a surprise time refund from a canceled meeting? Content Marketing Institutes’s Robert Rose shares a great idea for how to invest it (hint: it involves red and blue markets). Plus, hear his fresh take on an article that explains how Facebook’s news feeds turned so angry and get some great ideas on tracking ROI for influencer marketing campaigns. And that’s a wrap for the week ending March 22, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. All you need to do is go to http://cmi.media/mission-org-studios   NEWS ITEM OF THE WEEK How Facebook’s Algorithm Change Spurred an Angry, Fox News-Dominated — and Very Engaged! — News Feed  http://www.niemanlab.org/2019/03/one-year-in-facebooks-big-algorithm-change-has-spurred-an-angry-fox-news-dominated-and-very-engaged-news-feed/   OUR CONTENT MARKETING IDEA OF THE WEEK Calculate Your Influencer Marketing ROI in 5 Steps  https://contentmarketinginstitute.com/2019/03/influencer-marketing-roi

Got a surprise time refund from a canceled meeting? Content Marketing Institutes’s Robert Rose shares a great idea for how to invest it (hint: it involves red and blue markets). Plus, hear his fresh take on an article that explains how Facebook’s news feeds turned so angry and get some great ideas on tracking ROI for influencer marketing campaigns. And that’s a wrap for the week ending March 22, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. All you need to do is go to <a href="http://cmi.media/mission-org-studios" rel="nofollow" target="_blank">http://cmi.media/mission-org-studios</a> NEWS ITEM OF THE WEEK How Facebook’s Algorithm Change Spurred an Angry, Fox News-Dominated — and Very Engaged! — News Feed <a href="https://protect-eu.mimecast.com/s/GvTACOM00sl605XukNH0Z?domain=niemanlab.org" rel="nofollow" target="_blank"> http://www.niemanlab.org/2019/03/one-year-in-facebooks-big-algorithm-change-has-spurred-an-angry-fox-news-dominated-and-very-engaged-news-feed/</a> OUR CONTENT MARKETING IDEA OF THE WEEK Calculate Your Influencer Marketing ROI in 5 Steps <a href="https://protect-eu.mimecast.com/s/pY4TCQn88Ig53BqSr7WgG?domain=contentmarketinginstitute.com" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/03/influencer-marketing-roi</a>

Episode #11 - Build a Purple Audience

In this week’s episode, Content Marketing Institute’s Robert Rose explains what to do when execs just don’t get it. Plus, he offers a fresh take on an article that predicts content marketing will be a life ring for journalists. He talks with consultant (and jazz musician) Alan Schulman about helping business leaders see content as so much more than campaigns. And he points out an article that will help you make sure your C-suite really does get it. That a wrap for the week ending January 3, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: https://www.contenttechsummit.com/ The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.  At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  NEWS ITEM OF THE WEEK Brand-backed media gets another look  https://www.niemanlab.org/2019/12/brand-backed-media-gets-another-look/ INTERVIEW OF THE WEEK Alan Schulman Until the end of 2019, Alan was Deloitte Digital’s chief content and creative officer and led its New York Content design and production studio. A copywriter by training (and experience), he holds degrees in journalism and communications, advertising, and jazz. Alan teaches content marketing for General Assembly (a source for training, staffing, and career transition) and other programs. He is about to launch his own consulting practice. Follow him on Twitter @Digschulman CONTENT MARKETING IDEA OF THE WEEK How to Make the Content Marketing Case With ROI    https://contentmarketinginstitute.com/2019/07/content-marketing-case-roi/

In this week’s episode, Content Marketing Institute’s Robert Rose explains what to do when execs just don’t get it. Plus, he offers a fresh take on an article that predicts content marketing will be a life ring for journalists. He talks with consultant (and jazz musician) Alan Schulman about helping business leaders see content as so much more than campaigns. And he points out an article that will help you make sure your C-suite really does get it. That a wrap for the week ending January 3, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">https://www.contenttechsummit.com/</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.  At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  NEWS ITEM OF THE WEEK Brand-backed media gets another look <a href="https://www.niemanlab.org/2019/12/brand-backed-media-gets-another-look/" rel="nofollow" target="_blank"> https://www.niemanlab.org/2019/12/brand-backed-media-gets-another-look/</a> INTERVIEW OF THE WEEK Alan Schulman Until the end of 2019, Alan was Deloitte Digital’s chief content and creative officer and led its New York Content design and production studio. A copywriter by training (and experience), he holds degrees in journalism and communications, advertising, and jazz. Alan teaches content marketing for General Assembly (a source for training, staffing, and career transition) and other programs. He is about to launch his own consulting practice. Follow him on Twitter @Digschulman CONTENT MARKETING IDEA OF THE WEEK How to Make the Content Marketing Case With ROI   <a href="https://contentmarketinginstitute.com/2019/07/content-marketing-case-roi/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/07/content-marketing-case-roi/</a>

Episode #51 - This is What to Do When People Don't Get Content Marketing

In this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And finally Robert points you to an article about deconstructing a content marketing platform to come up with a better content marketing plan. That’s a wrap for the week ending February 14, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week Publishers are growing audiences by producing less content https://digiday.com/media/publishers-growing-audiences-producing-less-content/ INTERVIEW OF THE WEEK Rich Schwerin is currently a Senior Content Strategist at Autodesk who has worked for years in enterprise technology content strategy, including stints at VMware and Oracle. He’s worked on many facets of content marketing, including SEO, social media marketing strategy, and product marketing. Rich also puts his background in journalism to work writing articles and moderating panels for the Bay Area Content Marketing Meetup. OUR CONTENT MARKETING IDEA OF THE WEEK Learn What Makes a Content Plan Successful by Taking One Apart https://contentmarketinginstitute.com/2013/10/learn-content-plan-successful-taking-apart/

In this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And finally Robert points you to an article about deconstructing a content marketing platform to come up with a better content marketing plan. That’s a wrap for the week ending February 14, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="noopener nofollow" target="_blank">ContentTechSummit.com</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week Publishers are growing audiences by producing less content <a>https://digiday.com/media/publishers-growing-audiences-producing-less-content/</a> INTERVIEW OF THE WEEK Rich Schwerin is currently a Senior Content Strategist at Autodesk who has worked for years in enterprise technology content strategy, including stints at VMware and Oracle. He’s worked on many facets of content marketing, including SEO, social media marketing strategy, and product marketing. Rich also puts his background in journalism to work writing articles and moderating panels for the <a href="https://www.meetup.com/Bay-Area-Content-Marketing/" rel="noopener nofollow" target="_blank">Bay Area Content Marketing Meetup</a>. OUR CONTENT MARKETING IDEA OF THE WEEK Learn What Makes a Content Plan Successful by Taking One Apart <a rel="noopener">https://contentmarketinginstitute.com/2013/10/learn-content-plan-successful-taking-apart/</a>

Episode #57 - Stop Wasting Time on Lengthy Content Strategy Docs and Learn to Love Planning Again

In this episode, Content Marketing Institute’s Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of the Center for the Digital Future at USC Annenberg about thinking exponentially rather than incrementally about the future. Finally he shares an article about what it means to play the long game when it comes to content marketing. And that’s a wrap for the week ending November 8, 2019. NEWS ITEM of the Week GDPR-compliant companies outperforming peers across a wide range of metrics  https://marketingland.com/gdpr-compliant-companies-outperforming-peers-across-a-wide-range-of-metrics-268510?utm_source=bti-social-media INTERVIEW of the week Brad Berens is chief strategy officer at the Center for the Digital Future at USC Annenberg and principal at Big Digital Idea Consulting. In his wide-ranging career, Brad has focused on human behavior and storytelling. These days, he divides his time among research and trend spotting. Listen in to this fascinating conversation, then learn more about Brad and his work:  BradBerens.com Big Digital Idea Consulting Center for the Digital Future OUR CONTENT MARKETING IDEA of the WEEK Playing the Long Game  https://contentmarketinginstitute.com/cco-digital/april-2019/ihheroes-educational-content/

In this episode, Content Marketing Institute’s Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of the Center for the Digital Future at USC Annenberg about thinking exponentially rather than incrementally about the future. Finally he shares an article about what it means to play the long game when it comes to content marketing. And that’s a wrap for the week ending November 8, 2019. NEWS ITEM of the Week GDPR-compliant companies outperforming peers across a wide range of metrics <a href="https://marketingland.com/gdpr-compliant-companies-outperforming-peers-across-a-wide-range-of-metrics-268510?utm_source=bti-social-media" rel="nofollow" target="_blank">https://marketingland.com/gdpr-compliant-companies-outperforming-peers-across-a-wide-range-of-metrics-268510?utm_source=bti-social-media</a> INTERVIEW of the week Brad Berens is chief strategy officer at the Center for the Digital Future at USC Annenberg and principal at Big Digital Idea Consulting. In his wide-ranging career, Brad has focused on human behavior and storytelling. These days, he divides his time among research and trend spotting. Listen in to this fascinating conversation, then learn more about Brad and his work:  <a href="http://www.BradBerens.com" rel="nofollow" target="_blank">BradBerens.com</a> <a href="http://bigdigitalideaconsulting.com/" rel="nofollow" target="_blank">Big Digital Idea Consulting</a> <a href="https://www.digitalcenter.org/" rel="nofollow" target="_blank">Center for the Digital Future</a> OUR CONTENT MARKETING IDEA of the WEEK Playing the Long Game <a href="https://contentmarketinginstitute.com/cco-digital/april-2019/ihheroes-educational-content/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/cco-digital/april-2019/ihheroes-educational-content/</a>

Episode #44 - The Future of Happiness

In this week’s episode, Content Marketing Institute’s Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And finally, he shares an article about an alternative way to think about audience personas. And that’s a wrap for the week ending January 31, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week These are the jobs of the future https://www.linkedin.com/feed/news/these-are-the-jobs-of-the-future-4043681/ INTERVIEW of the week Rebecca Geier CEO, Advisor at RIVE With nearly 30 years of business leadership experience with engineering companies large and small and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca’s passion is advising engineering executives to realize their vision. Listen in to our discussion, then learn more about Rebecca: Visit her website rivevisor.com Find her on https://www.linkedin.com/in/rebeccageier/ OUR CONTENT MARKETING IDEA of the WEEK An Alternative Approach to Developing Content Marketing Personas https://contentmarketinginstitute.com/2018/04/alternative-content-marketing-personas/

In this week’s episode, Content Marketing Institute’s Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And finally, he shares an article about an alternative way to think about audience personas. And that’s a wrap for the week ending January 31, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">ContentTechSummit.com</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration NEWS ITEM of the Week These are the jobs of the future <a>https://www.linkedin.com/feed/news/these-are-the-jobs-of-the-future-4043681/</a> INTERVIEW of the week Rebecca Geier CEO, Advisor at RIVE With nearly 30 years of business leadership experience with engineering companies large and small and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca’s passion is advising engineering executives to realize their vision. Listen in to our discussion, then learn more about Rebecca: Visit her website <a>rivevisor.com</a> Find her on <a href="https://www.linkedin.com/in/rebeccageier/" rel="nofollow" target="_blank">https://www.linkedin.com/in/rebeccageier/</a> OUR CONTENT MARKETING IDEA of the WEEK An Alternative Approach to Developing Content Marketing Personas <a>https://contentmarketinginstitute.com/2018/04/alternative-content-marketing-personas/</a>

Episode #55 - The Power of Disruption and Risk in Content Marketing

Remember the proverbial shoemaker who’s so busy making shoes for his customers he can’t make shoes for his own children? Feeling like the cobbler’s children is a common lament at businesses all over the world. In this episode, Content Marketing Institute’s Robert Rose delves into the irony of the cobbler's children challenge. Plus, he explores how “hype” can be a gateway drug and suggests an article that can help make your writing more powerful. That’s a wrap for the week ending February 22, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: http://cmi.media/mission-org-studios NEWS ITEM OF THE WEEK Conde Nast Is Using Its Free Publication, GQ Hype, to Drive Weekly Habits  https://digiday.com/media/conde-nast-using-free-publication-gq-hype-drive-weekly-habits/ CONTENT MARKETING IDEA OF THE WEEK How to Make Your Writing More Powerful  https://contentmarketinginstitute.com/2019/02/how-writing-powerful/

Remember the proverbial shoemaker who’s so busy making shoes for his customers he can’t make shoes for his own children? Feeling like the cobbler’s children is a common lament at businesses all over the world. In this episode, Content Marketing Institute’s Robert Rose delves into the irony of the cobbler's children challenge. Plus, he explores how “hype” can be a gateway drug and suggests an article that can help make your writing more powerful. That’s a wrap for the week ending February 22, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: <a href="https://protect-eu.mimecast.com/s/e1CrC0YrrUY5YpMhD0lvf?domain=cmi.media" rel="noopener nofollow" target="_blank">http://cmi.media/mission-org-studios</a> NEWS ITEM OF THE WEEK Conde Nast Is Using Its Free Publication, GQ Hype, to Drive Weekly Habits <a href="https://digiday.com/media/conde-nast-using-free-publication-gq-hype-drive-weekly-habits/" rel="nofollow" target="_blank"> https://digiday.com/media/conde-nast-using-free-publication-gq-hype-drive-weekly-habits/</a> CONTENT MARKETING IDEA OF THE WEEK How to Make Your Writing More Powerful <a href="https://contentmarketinginstitute.com/2019/02/how-writing-powerful/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/02/how-writing-powerful/</a>

Episode #7 - Are you the cobbler’s children?

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. Finally, he shares an article that will lead you to a shiny new metadata strategy. And that’s a wrap for the week ending December 6, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA, USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business. NEWS ITEM of the Week CMOs shift focus away from customer experience https://www.marketingweek.com/marketing-customer-experience/ INTERVIEW of the week Cathy McKnight, VP Strategy &amp; Solver of Problems, The Content Advisory As Senior Strategist and Problem-Solver with The Content Advisory, Cathy helps organizations transform the way content and related technology enable their business strategy and performance. Cathy has helped companies around the world realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content management, intranets, marketing technologies, and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process, and technology acquisition and adoption. OUR CONTENT MARKETING IDEA of the WEEK Get More Content Noticed, Stop the Bad Metadata https://contentmarketinginstitute.com/2019/07/stop-bad-metadata/

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. Finally, he shares an article that will lead you to a shiny new metadata strategy. And that’s a wrap for the week ending December 6, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA, USA When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">ContentTechSummit.com</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business. NEWS ITEM of the Week CMOs shift focus away from customer experience <a>https://www.marketingweek.com/marketing-customer-experience/</a> INTERVIEW of the week Cathy McKnight, VP Strategy &amp; Solver of Problems, The Content Advisory As Senior Strategist and Problem-Solver with The Content Advisory, Cathy helps organizations transform the way content and related technology enable their business strategy and performance. Cathy has helped companies around the world realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content management, intranets, marketing technologies, and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process, and technology acquisition and adoption. OUR CONTENT MARKETING IDEA of the WEEK Get More Content Noticed, Stop the Bad Metadata <a>https://contentmarketinginstitute.com/2019/07/stop-bad-metadata/</a>

Episode #48 - Should Data Really Be in the Content Driver’s Seat?

Have you fallen victim to “the drift?” In this episode, Content Marketing Institute’s Robert Rose explains how one of the most difficult challenges in modern business is an opportunity for content marketers who are willing to seize it. Plus, how high-end gyms are becoming media companies and how you can stand out in an overpopulated, oversaturated, world of what? That’s right, content marketing experts. And that’s a wrap, for the week ending May 3, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here: http://cmi.media/mission-org-studios NEWS ITEM OF THE WEEK ‘Not for kicks and giggles’: High-end gyms are becoming publishers https://digiday.com/marketing/high-end-gyms-becoming-publishers/ CONTENT MARKETING IDEA OF THE WEEK How to Stand Out in an Overpopulated World of Content Marketing Experts  https://contentmarketinginstitute.com/2019/04/stand-out-experts

Have you fallen victim to “the drift?” In this episode, Content Marketing Institute’s Robert Rose explains how one of the most difficult challenges in modern business is an opportunity for content marketers who are willing to seize it. Plus, how high-end gyms are becoming media companies and how you can stand out in an overpopulated, oversaturated, world of what? That’s right, content marketing experts. And that’s a wrap, for the week ending May 3, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free. Check it out here:<a href="http://cmi.media/mission-org-studios" rel="noopener nofollow" target="_blank"> http://cmi.media/mission-org-studios</a> NEWS ITEM OF THE WEEK ‘Not for kicks and giggles’: High-end gyms are becoming publishers <a href="https://digiday.com/marketing/high-end-gyms-becoming-publishers/" rel="noopener nofollow" target="_blank">https://digiday.com/marketing/high-end-gyms-becoming-publishers/</a> CONTENT MARKETING IDEA OF THE WEEK How to Stand Out in an Overpopulated World of Content Marketing Experts <a href="https://contentmarketinginstitute.com/2019/04/stand-out-experts%0d" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/04/stand-out-experts</a>

Episode #17 - Managing The Drift - The Long Term

When you’re in a tight spot, are you more creative or less? In this episode, Content Marketing Institute’s Robert Rose explains how rules and constraints actually foster the creative response. Plus, he offers his take on news about what happens when consumers put a price on their data. And this week’s interview explores the futility of “snapshot productivity.” Finally, Robert points to an article about how the right creative brief makes the difference between a great first draft and a creative disappointment. And that's a wrap of the week, ending August 23, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week ARF: The Price Consumers Put On Their Data  https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html INTERVIEW of the week Todd Henry, author of Accidental Creative, Die Empty, Louder Than Words &amp; Herding Tigers Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.  His book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them. For more: https://accidentalcreative.com/ OUR CONTENT MARKETING IDEA of the WEEK  How to Write a Great Creative Brief  https://contentmarketinginstitute.com/2018/10/write-creative-brief/

When you’re in a tight spot, are you more creative or less? In this episode, Content Marketing Institute’s Robert Rose explains how rules and constraints actually foster the creative response. Plus, he offers his take on news about what happens when consumers put a price on their data. And this week’s interview explores the futility of “snapshot productivity.” Finally, Robert points to an article about how the right creative brief makes the difference between a great first draft and a creative disappointment. And that's a wrap of the week, ending August 23, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: <a href="http://www.contentmarketingworld.com/" rel="nofollow" target="_blank">http://www.contentmarketingworld.com/</a> Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week ARF: The Price Consumers Put On Their Data <a href="https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html" rel="nofollow" target="_blank"> https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html</a> INTERVIEW of the week Todd Henry, author of Accidental Creative, Die Empty, Louder Than Words &amp; Herding Tigers Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. His book Die Empty was named by <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> as one of the best books of 2013. His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them. For more: <a href="https://accidentalcreative.com/" rel="nofollow" target="_blank">https://accidentalcreative.com/</a> OUR CONTENT MARKETING IDEA of the WEEK  How to Write a Great Creative Brief <a href="https://contentmarketinginstitute.com/2018/10/write-creative-brief/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2018/10/write-creative-brief/</a>

Episode #33 - Forget Creative Freedom – Content Thrives on Constraints

Did one of the world’s most innovative companies just do something incomprehensibly stupid – or actually brilliant? In this episode, Content Marketing Institute’s Robert Rose explains how you can use the same psychological phenomena in your storytelling that Apple is using to sell computer stands. Plus, he explains what new privacy features mean for marketers looking to collect data. And he points you to some tips for filling your editorial calendar with nutritious and good-for-you content. And that’s a wrap of the week ending June 14, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you’re a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: https://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here's Every New Privacy Feature Apple Announced Today  https://gizmodo.com/heres-every-new-privacy-feature-apple-announced-today-1835215007 Firefox Follows Apple in Blocking Third-Party Cookies Online  https://adage.com/article/news/firefox-follows-apple-blocking-third-party-cookies-online/2175306 OUR CONTENT MARKETING IDEA OF THE WEEK Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar  https://contentmarketinginstitute.com/2019/06/strategies-fill-editorial-calendar/

Did one of the world’s most innovative companies just do something incomprehensibly stupid – or actually brilliant? In this episode, Content Marketing Institute’s Robert Rose explains how you can use the same psychological phenomena in your storytelling that Apple is using to sell computer stands. Plus, he explains what new privacy features mean for marketers looking to collect data. And he points you to some tips for filling your editorial calendar with nutritious and good-for-you content. And that’s a wrap of the week ending June 14, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you’re a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: <a href="https://www.contentmarketingworld.com/" rel="nofollow" target="_blank">https://www.contentmarketingworld.com/</a> Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM OF THE WEEK Here's Every New Privacy Feature Apple Announced Today <a href="https://gizmodo.com/heres-every-new-privacy-feature-apple-announced-today-1835215007" rel="nofollow" target="_blank"> https://gizmodo.com/heres-every-new-privacy-feature-apple-announced-today-1835215007</a> Firefox Follows Apple in Blocking Third-Party Cookies Online <a href="https://adage.com/article/news/firefox-follows-apple-blocking-third-party-cookies-online/2175306" rel="nofollow" target="_blank"> https://adage.com/article/news/firefox-follows-apple-blocking-third-party-cookies-online/2175306</a> OUR CONTENT MARKETING IDEA OF THE WEEK Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar <a href="https://contentmarketinginstitute.com/2019/06/strategies-fill-editorial-calendar/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/06/strategies-fill-editorial-calendar/</a>

Episode #23 - Anchors. A Way to Tell Your Story

In its newest ad “The Best Men Can Be,” Gillette attempts to weigh-in on social issues by challenging the idea of “toxic masculinity” in our culture. In this episode, Robert Rose shares his thoughts on the debate around the ad, including how using a “narrator” may have mucked it up and envisions how the ad could have been more satisfying. Plus, a new CMI e-book collects inspiring content marketing examples. And that’s a wrap for the week ending January 25, 2019. SPONSOR ContentTech Summit Check it out at https://www.contenttechsummit.com/ NEWS ITEM of the week  https://www.sixpixels.com/articles/archives/the-best-an-ad-can-get/ LINK TO VIDEO FROM Robert's COMMENTARY https://youtu.be/e1PmbpH0uzo ARTICLE of the week Learn from the Best: 8 Inspiring Content Marketing Examples Author: Jodi Harris  https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/

In its newest ad “The Best Men Can Be,” Gillette attempts to weigh-in on social issues by challenging the idea of “toxic masculinity” in our culture. In this episode, Robert Rose shares his thoughts on the debate around the ad, including how using a “narrator” may have mucked it up and envisions how the ad could have been more satisfying. Plus, a new CMI e-book collects inspiring content marketing examples. And that’s a wrap for the week ending January 25, 2019. SPONSOR ContentTech Summit Check it out at <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">https://www.contenttechsummit.com/</a> NEWS ITEM of the week <a href="https://www.sixpixels.com/articles/archives/the-best-an-ad-can-get/" rel="nofollow" target="_blank"> https://www.sixpixels.com/articles/archives/the-best-an-ad-can-get/</a> LINK TO VIDEO FROM Robert's COMMENTARY <a href="https://youtu.be/e1PmbpH0uzo" rel="nofollow" target="_blank">https://youtu.be/e1PmbpH0uzo</a> ARTICLE of the week Learn from the Best: 8 Inspiring Content Marketing Examples Author: Jodi Harris <a href="https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/</a>

Episode #3 - Gillette and the unreliable narrator

You can tell a lot about people by looking at their things. In this episode, Content Marketing Institute’s Robert Rose looks at how corporate websites are suffering from our attachment to (content) things – and suggests ways to look at them differently. Plus, he offers a fresh take on Staples’ new content move, a new interview segment with expert advice on making your content unskippable, and a must-have content checklist to help you create quality content reliably and repeatedly. And that’s a wrap for the week ending August 2, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: http://www.contentmarketingworld.com/ Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Staples launches magazine as part of 'Worklife' brand refresh  https://www.marketingdive.com/news/staples-launches-magazine-as-part-of-worklife-brand-refresh/559279/ INTERVIEW of the week Jim Kukral He’s a recognized expert in online marketing and branding, the author of 10 books, an adjunct professor for the University of San Francisco’s Internet Marketing program, and he started and sold two online marketing agencies. Maybe most interestingly, he’s also a rehabilitated politician. Listen to Robert’s conversation with Jim to find out how winning a local election almost ruined his life, how he bounced back, and what he learned about making content For more info on Jim and his book: http://www.beunskippable.com OUR CONTENT MARKETING IDEA of the WEEK Must-Have Checklist to Creating Valuable Content  https://contentmarketinginstitute.com/2019/06/creating-valuable-content-checklist/

You can tell a lot about people by looking at their things. In this episode, Content Marketing Institute’s Robert Rose looks at how corporate websites are suffering from our attachment to (content) things – and suggests ways to look at them differently. Plus, he offers a fresh take on Staples’ new content move, a new interview segment with expert advice on making your content unskippable, and a must-have content checklist to help you create quality content reliably and repeatedly. And that’s a wrap for the week ending August 2, 2019. SPONSOR Content Marketing World 2019 Where: Cleveland, OH, USA When: September 3-6 Content Marketing World Conference &amp; Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld. Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more! Register Today: <a href="http://www.contentmarketingworld.com/" rel="nofollow" target="_blank">http://www.contentmarketingworld.com/</a> Use Code ROSE100 to save an extra $100 off your registration. NEWS ITEM of the Week Staples launches magazine as part of 'Worklife' brand refresh <a href="https://protect-us.mimecast.com/s/UHzqCBB8n5t75wJPgS6YObF?domain=marketingdive.com" rel="noopener nofollow" target="_blank">https://www.marketingdive.com/news/staples-launches-magazine-as-part-of-worklife-brand-refresh/559279/</a> INTERVIEW of the week Jim Kukral He’s a recognized expert in online marketing and branding, the author of 10 books, an adjunct professor for the University of San Francisco’s Internet Marketing program, and he started and sold two online marketing agencies. Maybe most interestingly, he’s also a rehabilitated politician. Listen to Robert’s conversation with Jim to find out how winning a local election almost ruined his life, how he bounced back, and what he learned about making content For more info on Jim and his book: <a href="https://protect-us.mimecast.com/s/ALk6CERZP5f35vo1QHPx4Tw?domain=beunskippable.com" rel="noopener nofollow" target="_blank">http://www.beunskippable.com</a> OUR CONTENT MARKETING IDEA of the WEEK Must-Have Checklist to Creating Valuable Content <a href="https://contentmarketinginstitute.com/2019/06/creating-valuable-content-checklist/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2019/06/creating-valuable-content-checklist/</a>

Episode #30 - For Unskippable Content, Focus on Quality Things

Instead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019. SPONSOR Content Marketing and RFP Master Class for Agencies Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.  Register today:  http://cmi.media/masterclass Use code ROSE100 for $100 off your registration NEWS ITEM of the Week Understanding searches better than ever before  https://www.blog.google/products/search/search-language-understanding-bert/ AI and SEO in the Post-BERT World: What Marketers Need to Know  https://www.trustinsights.ai/blog/2019/10/ai-and-seo-in-the-post-bert-world-what-marketers-need-to-know/ INTERVIEW of the week Kathy Klotz-Guest, Founder, Keeping it Human Kathy Klotz-Guest MA, MBA, is a speaker, author, and stage improviser. A former tech executive with 23 years in marketing and comedy, she founded Keeping it Human to help companies and teams solve big creativity, culture and communication challenges with applied improv so employees and customers thrive. Kathy is the author of "Stop Boring Me! Creating Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” – a book Inc.com and Linkedin Business named a “CMO must-read.” Her speaking includes stages such as SXSW, IBM, Nasdaq, Social Media Marketing World, Kaiser Permanente, FunnyBizz SF, the PBWC Senior Leadership Forum, and Juniper Networks. She studied at ComedySportz and BATS, and sketch at Second City. Learn more: https://www.keepingithuman.com/ OUR CONTENT MARKETING IDEA of the WEEK Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling  https://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/

Instead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019. SPONSOR Content Marketing and RFP Master Class for Agencies Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.  Register today:  <a href="http://cmi.media/masterclass" rel="nofollow" target="_blank">http://cmi.media/masterclass</a> Use code ROSE100 for $100 off your registration NEWS ITEM of the Week Understanding searches better than ever before <a href="https://www.blog.google/products/search/search-language-understanding-bert/" rel="nofollow" target="_blank"> https://www.blog.google/products/search/search-language-understanding-bert/</a> AI and SEO in the Post-BERT World: What Marketers Need to Know <a href="https://www.trustinsights.ai/blog/2019/10/ai-and-seo-in-the-post-bert-world-what-marketers-need-to-know/" rel="nofollow" target="_blank"> https://www.trustinsights.ai/blog/2019/10/ai-and-seo-in-the-post-bert-world-what-marketers-need-to-know/</a> INTERVIEW of the week Kathy Klotz-Guest, Founder, Keeping it Human Kathy Klotz-Guest MA, MBA, is a speaker, author, and stage improviser. A former tech executive with 23 years in marketing and comedy, she founded Keeping it Human to help companies and teams solve big creativity, culture and communication challenges with applied improv so employees and customers thrive. Kathy is the author of "Stop Boring Me! Creating Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” – a book <a href="http://Inc.com" rel="nofollow" target="_blank">Inc.com</a> and Linkedin Business named a “CMO must-read.” Her speaking includes stages such as SXSW, IBM, Nasdaq, Social Media Marketing World, Kaiser Permanente, FunnyBizz SF, the PBWC Senior Leadership Forum, and Juniper Networks. She studied at ComedySportz and BATS, and sketch at Second City. Learn more: <a href="https://www.keepingithuman.com/" rel="nofollow" target="_blank">https://www.keepingithuman.com/</a> OUR CONTENT MARKETING IDEA of the WEEK Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling <a href="https://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/" rel="nofollow" target="_blank"> https://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/</a>

Episode #43 - How to Plan for Spontaneity

In this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone.  And that’s a wrap for the week ending January 24, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: ContentTechSummit.com The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration. NEWS ITEM OF THE WEEK Winners, losers and fallout from Google’s plan to drop cookies  https://digiday.com/marketing/winners-losers-fallout-googles-plan-drop-cookies/ INTERVIEW OF THE WEEK Tim Walters Principal strategist &amp; Privacy Lead The Content Advisory Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers. Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software, Earlier, he was a professor at the University of Rochester and New York University. OUR CONTENT MARKETING IDEA OF THE WEEK The Struggle is Real for Content Management and Technology [New Research] https://contentmarketinginstitute.com/2019/04/content-management-technology-research/

In this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone.  And that’s a wrap for the week ending January 24, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: <a href="https://www.contenttechsummit.com/" rel="nofollow" target="_blank">ContentTechSummit.com</a> The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.   At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  BONUS: Use the code ROSE100 and you’ll save $100 on registration. NEWS ITEM OF THE WEEK Winners, losers and fallout from Google’s plan to drop cookies <a href="https://digiday.com/marketing/winners-losers-fallout-googles-plan-drop-cookies/" rel="nofollow" target="_blank"> https://digiday.com/marketing/winners-losers-fallout-googles-plan-drop-cookies/</a> INTERVIEW OF THE WEEK Tim Walters Principal strategist &amp; Privacy Lead The Content Advisory Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers. Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software, Earlier, he was a professor at the University of Rochester and New York University. OUR CONTENT MARKETING IDEA OF THE WEEK The Struggle is Real for Content Management and Technology [New Research] <a>https://contentmarketinginstitute.com/2019/04/content-management-technology-research/</a>

Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change

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