22. How to win Effie Award
22. How to win Effie Award
This episode coincides with Effie Award galas around the world. The most prestigious award a marketer can get. True Osca... Read more
29 Oct 2021
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12mins
21. Vessels & Harbors - our time with brands
21. Vessels & Harbors - our time with brands
I found the inspiration for this episode while watching Netflix .. far too long. How much time should we dedicate to bra... Read more
23 Aug 2021
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13mins
20. Fly against all odds - repositioning our potentials
20. Fly against all odds - repositioning our potentials
Hello, In this episode we look at losers. All data will tell us to focus on our strengths. But apparently there is a bum... Read more
19 Jun 2021
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9mins
19. Cornered to Wow - how procurement-led world makes marketers more daring
19. Cornered to Wow - how procurement-led world makes marketers more daring
In this episode I try to identify the silver lining for the troubling trend of making all brand building decisions with ... Read more
9 Jun 2021
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6mins
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18. Darn Long Wait - winning consumer's heart when you are late delivering your products
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
In this episode, basing on my own experience, I lay out very smart customer care tactics applied by Gibson guitar maker ... Read more
2 Jun 2021
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8mins
17. Brand's Job - fixers and boosters
17. Brand's Job - fixers and boosters
This episode is inspired by many experiences with Brands that have lost their clarity in what consumer's goal they inten... Read more
23 May 2021
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9mins
16. Mt. Stupid - best trip to be late with innovations
16. Mt. Stupid - best trip to be late with innovations
In this episode we are visiting Mt. Stupid. Defined by Dunning & Kruger, a typical overconfidence effect coming with... Read more
19 May 2021
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5mins
15. Best Practice - nemesis of progress?
15. Best Practice - nemesis of progress?
Can Best Practices help grow our Brands faster? If so, are they blocking the true potential of Brands & Marketing Te... Read more
17 May 2021
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5mins
14. Creativity - with or without constraints?
14. Creativity - with or without constraints?
In this episode I'm sharing the insights from meta-research on creativity, enriched with Pentonica's own experience. Whe... Read more
2 May 2021
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8mins
13. Bite-size take-away of Psychology in Communication
13. Bite-size take-away of Psychology in Communication
We have arrived - the last episode is a brief recap of what we have covered in this series of Marketing MasterClass by M... Read more
4 Apr 2021
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5mins
