Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marke... Read more
29 Jun 2022
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33mins
Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIB... Read more
22 Jun 2022
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23mins
Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of exp... Read more
15 Jun 2022
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24mins
Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?”Asking those q... Read more
1 Jun 2022
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40mins
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Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
With inflation hitting a 30-40 year high, consumers, brands, and everyone in between wonder how it impacts our daily liv... Read more
25 May 2022
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13mins
Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
“Perfection shouldn’t be the enemy of progress.”At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh,... Read more
18 May 2022
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31mins
Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Off... Read more
20 Apr 2022
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35mins
Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
Let’s make some noise for our newest guest of this week’s episode of Dig In. Richard Ng is probably one of the smartest ... Read more
12 Apr 2022
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36mins
Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot... Read more
29 Mar 2022
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28mins
Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
Tune it to learn:- What it was like to join Wealthsimple, and how that’s changed in the last 8 months- The key challenge... Read more
1 Mar 2022
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24mins
