S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro
S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro
Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking... Read more
17 Aug 2022
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47mins
S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp
S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp
This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent ... Read more
20 Jul 2022
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39mins
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S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer
S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer
Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communica... Read more
29 Jun 2022
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51mins
S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn
S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn
Jake talks with Jeremy Lockhorn, VP, Head of Global Innovation at Ericsson Emodo about privacy and the loss of device ID... Read more
8 Jun 2022
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37mins
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S3 E6: CTV and the Consumer Journey – With Jessica Hogue
S3 E6: CTV and the Consumer Journey – With Jessica Hogue
Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it i... Read more
4 May 2022
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48mins
S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley
S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley
Jake talks with Richie Taaffe, Business Marketing Manager at Three Ireland and Adrian Begley, Chair of the Arranmore Isl... Read more
13 Apr 2022
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49mins
S3 E4: AR Ads and the Experience Economy – With Tom Emrich
S3 E4: AR Ads and the Experience Economy – With Tom Emrich
Jake talks with Tom Emrich, 8th Wall. We’re entering a creative renaissance in the advertising industry. An era in which... Read more
23 Mar 2022
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51mins
S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich
S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich
Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay P... Read more
2 Mar 2022
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40mins
S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg
S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg
Jake talks with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis about innovation in grocery re... Read more
9 Feb 2022
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41mins
S3 E1: Winning Both Today and Tomorrow – With Michael Stich
S3 E1: Winning Both Today and Tomorrow – With Michael Stich
Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in ti... Read more
19 Jan 2022
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41mins
