Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand &amp; New, in a discussion with host Audrey Dauvet.Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tish Berardhttps://www.inta.org/Officers/Pages/Berard.aspx About INTA initiatives related to innovationhttp://www.inta.org/Governance/Pages/StrategicPlan.aspxhttp://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf 

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand &amp; New, in a discussion with host Audrey Dauvet. Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.  Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT <a href="http://INTA.ORG" rel="nofollow" target="_blank">INTA.ORG</a>To go further:About Tish Berard<a href="https://www.inta.org/Officers/Pages/Berard.aspx" rel="nofollow" target="_blank">https://www.inta.org/Officers/Pages/Berard.aspx</a> About INTA initiatives related to innovation<a href="http://www.inta.org/Governance/Pages/StrategicPlan.aspx" rel="nofollow" target="_blank">http://www.inta.org/Governance/Pages/StrategicPlan.aspx</a><a href="http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx" rel="nofollow" target="_blank">http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx</a><a href="https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf" rel="nofollow" target="_blank">https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf</a>

Welcome to Brand & New!

Brand  New Teaser

Stephane Lemarchand is a French award-winning IP &amp; IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand &amp; New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Stephane Lemarchandhttps://www.dlapiper.com/en/france/people/l/lemarchand-stephane/https://www.linkedin.com/in/stlemarchand/About this episodehttps://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/https://thepractice.law.harvard.edu/article/disruptive-innovation/

Stephane Lemarchand is a French award-winning IP &amp; IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand &amp; New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.  Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT <a href="http://INTA.ORG" rel="nofollow" target="_blank">INTA.ORG</a>To go further:About Stephane Lemarchand <a href="https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/" rel="nofollow" target="_blank">https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/</a><a href="https://www.linkedin.com/in/stlemarchand/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stlemarchand/</a>About this episode <a href="https://www.dlapiper.com/en/france/insights/topics/digital-guide/" rel="nofollow" target="_blank">https://www.dlapiper.com/en/france/insights/topics/digital-guide/</a> (DLA Piper / Option Finance 'white book' on digital transformation)<a href="https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/" rel="nofollow" target="_blank">https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/</a><a href="https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/" rel="nofollow" target="_blank">https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/</a><a href="https://thepractice.law.harvard.edu/article/disruptive-innovation/" rel="nofollow" target="_blank">https://thepractice.law.harvard.edu/article/disruptive-innovation/</a>

Embrace the Future: How Technology is Transforming Legal Practice

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law &amp; Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org To go further:About Professor Jeanne Fromerhttps://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&amp;personid=27961 About this episodehttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030https://h2o.law.harvard.edu/cases/2328https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdfhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspxSee also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law &amp; Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="https://www.inta.org" rel="nofollow" target="_blank">https://www.inta.org</a> To go further: About Professor Jeanne Fromer <a href="https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&amp;personid=27961" rel="nofollow" target="_blank">https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&amp;personid=27961</a> About this episode <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294" rel="nofollow" target="_blank">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294</a> <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030" rel="nofollow" target="_blank">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030</a> <a href="https://h2o.law.harvard.edu/cases/2328" rel="nofollow" target="_blank">https://h2o.law.harvard.edu/cases/2328</a> <a href="https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf</a> <a href="https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx</a> See also The Trademark Reporter, the Law Journal of the INTA: <a href="http://inta.org/TMR/Pages/current_issue.aspx" rel="nofollow" target="_blank">http://inta.org/TMR/Pages/current_issue.aspx</a> (current issue) and <a href="http://inta.org/TMR/Pages/TMRArchive.aspx" rel="nofollow" target="_blank">http://inta.org/TMR/Pages/TMRArchive.aspx</a> (archives)

Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further:About Maximiliano Santa Cruzhttps://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_USAlso of interesthttps://www.inapi.clhttps://www.wipo.int/wipo_magazine/en/2017/05/article_0001.htmlhttps://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="https://www.inta.org/Pages/Home.aspx" rel="nofollow" target="_blank">https://www.inta.org/Pages/Home.aspx</a> To go further: About Maximiliano Santa Cruz <a href="https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US" rel="nofollow" target="_blank">https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US</a> Also of interest <a href="https://www.inapi.cl" rel="nofollow" target="_blank">https://www.inapi.cl</a> <a href="https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html" rel="nofollow" target="_blank">https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html</a> <a href="https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf" rel="nofollow" target="_blank">https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf</a>

The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands &amp; Innovation Committee. Mladen, who leads the IP law firm Vukmir &amp; Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx To go further: About Mladen Vukmir and Julia Talkewww.linkedin.com/in/mladenvukmir/https://www.linkedin.com/in/julia-talke/ Also of Interest http://www.inta.org/Committees/Pages/BrandsandInnovation.aspxhttps://learning.inta.org/products/2018-brands-and-innovation-conference-full-meetinghttps://www.inta.org/Programs/Pages/2019Paris_Overview.aspxhttps://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands &amp; Innovation Committee. Mladen, who leads the IP law firm Vukmir &amp; Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="https://www.inta.org/Pages/Home.aspx" rel="nofollow" target="_blank">https://www.inta.org/Pages/Home.aspx</a> To go further: About Mladen Vukmir and Julia Talke<a href="http://www.linkedin.com/in/mladenvukmir/" rel="nofollow" target="_blank">www.linkedin.com/in/mladenvukmir/</a><a href="https://www.linkedin.com/in/julia-talke/" rel="nofollow" target="_blank">https://www.linkedin.com/in/julia-talke/</a> Also of Interest <a href="http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx" rel="nofollow" target="_blank">http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx</a><a href="https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting" rel="nofollow" target="_blank">https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting</a><a href="https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx</a><a href="https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx</a>

Brands & Innovation Committee: At the Heart of the INTA’s Vision

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)About Netflix (link to https://www.netflix.com/)Also of interest:TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com) 

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Jeremy Kaufman (link to <a href="https://www.linkedin.com/in/jeremy-kaufman-762112/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jeremy-kaufman-762112/</a>) About Netflix (link to <a href="https://www.netflix.com/" rel="nofollow" target="_blank">https://www.netflix.com/</a>) Also of interest: TED: How Netflix changed entertainment—and where it’s headed (link to: <a href="https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed" rel="nofollow" target="_blank">https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed</a>) INTA Daily News: Netflix: Challenging Convention (link to: <a href="https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf</a>) INTA’s 2019 March Conference: The Business of Brands (link to: <a href="https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx</a>) INTA's 2018 Brands and Innovation Conference (link to <a href="http://www.inta2018newyork.ontrapages.com/" rel="nofollow" target="_blank">http://www.inta2018newyork.ontrapages.com</a>)

Being Innovative and Disruptive in the Media and Entertainment Industry:  the Netflix Approach to Intellectual Property

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff &amp; Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsTo go further:About Ayuko Nemoto  (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)About Sonderhoff &amp; Einsel Law and Patent Office (link to https://se1910.com) Also of interest:INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to:  https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff &amp; Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats To go further: About Ayuko Nemoto  (link to <a href="https://www.linkedin.com/in/ayuko-nemoto-9676a0b/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ayuko-nemoto-9676a0b/</a>and <a href="https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf" rel="nofollow" target="_blank">https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf</a>) About Sonderhoff &amp; Einsel Law and Patent Office (link to <a href="https://se1910.com/" rel="nofollow" target="_blank">https://se1910.com</a>) Also of interest:INTA 2019 Annual Meeting Table Topics on AI (link to: <a href="https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx" rel="nofollow" target="_blank">https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx</a>)World Intellectual Property Organization (WIPO): News about AI (link to <a href="https://www.wipo.int/about-ip/en/artificial_intelligence/" rel="nofollow" target="_blank">https://www.wipo.int/about-ip/en/artificial_intelligence/</a>)WIPO’s Technology Trends 2019 Report (link to : <a href="https://www.wipo.int/tech_trends/en/artificial_intelligence" rel="nofollow" target="_blank">https://www.wipo.int/tech_trends/en/artificial_intelligence</a>) WIPO’s Glossary of Selected AI Categories and Terms (link to : <a href="https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf" rel="nofollow" target="_blank">https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf</a>)INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to:  <a href="https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf</a>)Brands and Innovation—On-Demand Recordings (link to: <a href="https://learning.inta.org/brands-and-innovation" rel="nofollow" target="_blank">https://learning.inta.org/brands-and-innovation</a>)

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsTo go further:About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)About TrademarkVision  (link to https://trademark.vision)About CompuMark (link to http://www.compumark.com)Also of interest:INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)INTA 2019 Annual Meeting Table Topics on Artificial Intelligence  (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspxEntrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used  (link to https://www.entrepreneur.com/article/293105)World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search  (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats To go further: About Sandra Mau (link to <a href="https://www.linkedin.com/in/sandramau/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sandramau/</a>) About TrademarkVision  (link to https://trademark.vision) About CompuMark (link to <a href="http://www.compumark.com" rel="nofollow" target="_blank">http://www.compumark.com</a>)Also of interest:INTA Annual Meeting Program (link to <a href="https://www.inta.org/2019Annual/Pages/Home.aspx" rel="nofollow" target="_blank">https://www.inta.org/2019Annual/Pages/Home.aspx</a>)<a href="https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx" rel="nofollow" target="_blank">INTA</a> 2019 Annual Meeting Table Topics on Artificial Intelligence  (link to: <a href="https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx" rel="nofollow" target="_blank">https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx</a>)INTA Designs Committee (link to:<a href="http://www.inta.org/Committees/Pages/DesignsCommittee.aspx" rel="nofollow" target="_blank">http://www.inta.org/Committees/Pages/DesignsCommittee.aspx</a> Entrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used  (link to <a href="https://www.entrepreneur.com/article/293105" rel="nofollow" target="_blank">https://www.entrepreneur.com/article/293105</a>) World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search  (link to <a href="https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf" rel="nofollow" target="_blank">https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf</a>)

Picture This:  Leveraging Image Recognition Technology for Intellectual Property Protection

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)Also of interest:- ICANN meetings (link to https://meetings.icann.org/en)- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com) 

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a>To go further:About Paul McGrady (link to <a href="https://www.linkedin.com/in/paul-mcgrady-brand-advocate/" rel="nofollow" target="_blank">https://www.linkedin.com/in/paul-mcgrady-brand-advocate/</a>) About Todd Williams (link to <a href="https://www.linkedin.com/in/twilliams1167/" rel="nofollow" target="_blank">https://www.linkedin.com/in/twilliams1167/</a>)Also of interest:- ICANN meetings (link to <a href="https://meetings.icann.org/en" rel="nofollow" target="_blank">https://meetings.icann.org/en</a>) - ICANN64 Briefing (link to <a href="https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en" rel="nofollow" target="_blank">https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en</a>) - INTA Whois Toolkit (link to <a href="https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf</a>) - INTA Report of WHOIS Challenges (link to <a href="https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf</a>) - INTA Addressing the Sale of Counterfeits on the Internet (link to <a href="https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf</a>) - INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to <a href="https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf</a>) - INTA Internet Topic Portal (link to <a href="https://www.inta.org/Advocacy/Pages/Internet.aspx" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Pages/Internet.aspx</a>) -Resources mentioned by the guests about domain names (link to <a href="http://www.circleid.com" rel="nofollow" target="_blank">http://www.circleid.com</a>, <a href="http://domainincite.com/" rel="nofollow" target="_blank">http://domainincite.com</a>, <a href="https://domainnamewire.com/" rel="nofollow" target="_blank">https://domainnamewire.com</a>)

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Brand &amp; New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences.  Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand &amp; New, to expand your knowledge about the transformation of this industry and to stay curious!  Brand &amp; New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Loved IP for kids!

Love the tone of this podcast, well done.

Very good podcast

Brand & New

Dana Northcott

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with Amazon.com, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Dana Northcott (link)https://www.linkedin.com/in/dana-brown-northcott-9751681/Also of interest:- Amazon Brand Registry (link to: https://brandservices.amazon.com/)- Amazon's Project Zero (link to https://brandservices.amazon.com/projectzero)- INTA study: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)- INTA 2018 Daily News: articles on counterfeiting (link to: https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf)- INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners)

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a>, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Dana Northcott (link)<a href="https://www.linkedin.com/in/dana-brown-northcott-9751681/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dana-brown-northcott-9751681/</a> Also of interest: - Amazon Brand Registry (link to: <a href="https://brandservices.amazon.com/" rel="nofollow" target="_blank">https://brandservices.amazon.com/</a>) - Amazon's Project Zero (link to <a href="https://brandservices.amazon.com/projectzero" rel="nofollow" target="_blank">https://brandservices.amazon.com/projectzero</a>) - INTA study: Addressing the Sale of Counterfeits on the Internet (link to <a href="https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf</a>) - INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to <a href="http://www.inta.org/impactstudies" rel="nofollow" target="_blank">www.inta.org/impactstudies</a>) - INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (<a href="https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx" rel="nofollow" target="_blank">https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx</a>) - INTA 2018 Daily News: articles on counterfeiting (link to: <a href="https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf</a>) - INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (<a href="https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners" rel="nofollow" target="_blank">https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners</a>)

Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)

Marc Holtorf

Emmanuel Gougé

News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those discussions. And as a consequence, pharmaceuticals and life sciences stakeholders—major intellectual property (IP) rights holders—are suddenly expected to deliver solutions to solve a major, worldwide health crisis. Our guests today, Marc Holtorf and Emmanuel Gougé are partners at the law firm Pinsent Masons in Munich, Germany, and Paris, France, respectively.  They both specialize in IP law, advising international companies on their IP management, development, and enforcement strategies. Mr. Holtorf has been working for the life sciences practice of international law firms for over 20 years, and he is now the Head of IP and Life Sciences for Germany at Pinsent Masons. Mr. Gougé also has over 20 years of experience as an IP attorney, with experience in the UK, Belgium and France, where he leads the Intellectual Property department. They share with us their perspective on the very unique situation the life sciences sector finds itself into these days, in between the private market dynamics and the imperatives of global health policies and the public interest.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Emmanuel Gougé (link to https://www.linkedin.com/in/emmanuel-gougé-043a974b/) About Marc Holtorf (link to https://www.linkedin.com/in/marc-l-holtorf-500aa9b7/)Also of interest:-       MIT COVID-19 Open Research Dataset (link to https://innovation.mit.edu/cord19/)-       Pinsent Masons Analysis about COVID-19 Patents Rights and Public Interest (link to https://www.pinsentmasons.com/out-law/analysis/coronavirus-patents-rights-public-interest)-       Forbes, Innovation Imperatives from COVID-19 (link to https://www.forbes.com/sites/henrychesbrough/2020/03/18/innovation-imperatives-from-covid-19/#6dbf48456fb1)

News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those discussions. And as a consequence, pharmaceuticals and life sciences stakeholders—major intellectual property (IP) rights holders—are suddenly expected to deliver solutions to solve a major, worldwide health crisis. Our guests today, Marc Holtorf and Emmanuel Gougé are partners at the law firm Pinsent Masons in Munich, Germany, and Paris, France, respectively.  They both specialize in IP law, advising international companies on their IP management, development, and enforcement strategies. Mr. Holtorf has been working for the life sciences practice of international law firms for over 20 years, and he is now the Head of IP and Life Sciences for Germany at Pinsent Masons. Mr. Gougé also has over 20 years of experience as an IP attorney, with experience in the UK, Belgium and France, where he leads the Intellectual Property department. They share with us their perspective on the very unique situation the life sciences sector finds itself into these days, in between the private market dynamics and the imperatives of global health policies and the public interest.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a>To go further: About Emmanuel Gougé (link to <a href="https://www.linkedin.com/in/emmanuel-gougé-043a974b/" rel="nofollow" target="_blank">https://www.linkedin.com/in/emmanuel-gougé-043a974b/</a>) About Marc Holtorf (link to <a href="https://www.linkedin.com/in/marc-l-holtorf-500aa9b7/" rel="nofollow" target="_blank">https://www.linkedin.com/in/marc-l-holtorf-500aa9b7/</a>) Also of interest: -       MIT COVID-19 Open Research Dataset (link to <a href="https://innovation.mit.edu/cord19/" rel="nofollow" target="_blank">https://innovation.mit.edu/cord19/</a>) -       Pinsent Masons Analysis about COVID-19 Patents Rights and Public Interest (link to <a href="https://www.pinsentmasons.com/out-law/analysis/coronavirus-patents-rights-public-interest" rel="nofollow" target="_blank">https://www.pinsentmasons.com/out-law/analysis/coronavirus-patents-rights-public-interest</a>) -       Forbes, Innovation Imperatives from COVID-19 (link to <a href="https://www.forbes.com/sites/henrychesbrough/2020/03/18/innovation-imperatives-from-covid-19/#6dbf48456fb1" rel="nofollow" target="_blank">https://www.forbes.com/sites/henrychesbrough/2020/03/18/innovation-imperatives-from-covid-19/#6dbf48456fb1</a>)

The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)

Jessica Murray

Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One”  shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in terms of marketing and audience engagement, and in terms of corporate social responsibility (CSR) initiatives? And what are the legal challenges associated with these new ways of interacting with actual and potential clients? In this episode initially posted in November 2019, we discuss TOMS’ innovative brand strategy with Jessica Murray, Senior CSR and IP Director at TOMS Shoes Inc., based in Los Angeles, California With TOMS since 2013, she has spent her career protecting brands across various sectors such as luxury goods and hospitality. She shares with us her perspective on brand enforcement, and more specifically how to foster consumer loyalty through meaningful principles and genuine commitment to social causes.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jessica Murray (link to https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx)- About TOMS' Stand For Tomorrow program (link to https://www.toms.com/impact)Also of interest:- INTA 2020 Annual Meeting &amp; Leadership Meeting session (November 16, 2020) on "The Good Business of Sustainable Brands," moderated by Jessica Murray  (link to  www.inta.org/2020am)- INTA Bulletin: Interview with Jessica Murray (link to https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx) - About TOMS' founder, Blake Mycoskie (link to https://www.toms.com/blakes-bio)- Forbes: What Retailers Can Learn About Social Responsibility From Toms and Patagonia (link to https://www.forbes.com/sites/tinamulqueen/2019/01/24/what-retailers-can-learn-about-social-responsibility-from-toms-and-patagonia/)- INTA Daily News (page 6): Making the World a Better Place (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf)- INTA 2020 March Conference, Brands in Society: Their Influence and Responsibility (link to https://www.inta.org/Programs/Pages/INTA-2020-Educational-Events-and-Programs.aspx)

Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One”  shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in terms of marketing and audience engagement, and in terms of corporate social responsibility (CSR) initiatives? And what are the legal challenges associated with these new ways of interacting with actual and potential clients?  In this episode initially posted in November 2019, we discuss TOMS’ innovative brand strategy with Jessica Murray, Senior CSR and IP Director at TOMS Shoes Inc., based in Los Angeles, California With TOMS since 2013, she has spent her career protecting brands across various sectors such as luxury goods and hospitality. She shares with us her perspective on brand enforcement, and more specifically how to foster consumer loyalty through meaningful principles and genuine commitment to social causes.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Jessica Murray (link to <a href="https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx</a>) - About TOMS' Stand For Tomorrow program (link to <a href="https://www.toms.com/impact" rel="nofollow" target="_blank">https://www.toms.com/impact</a>) Also of interest: - INTA 2020 Annual Meeting &amp; Leadership Meeting session (November 16, 2020) on "The Good Business of Sustainable Brands," moderated by Jessica Murray  (link to  <a href="http://www.inta.org/2020am" rel="nofollow" target="_blank">www.inta.org/2020am</a>) - <a href="https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx" rel="nofollow" target="_blank">INTA Bulletin: Interview with Jessica Murray</a> (link to <a href="https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx</a>) - <a href="https://www.toms.com/blakes-bio" rel="nofollow" target="_blank">About TOMS' founder, Blake Mycoskie</a> (link to <a href="https://www.toms.com/blakes-bio" rel="nofollow" target="_blank">https://www.toms.com/blakes-bio</a>) - <a href="https://www.forbes.com/sites/tinamulqueen/2019/01/24/what-retailers-can-learn-about-social-responsibility-from-toms-and-patagonia/" rel="nofollow" target="_blank">Forbes: What Retailers Can Learn About Social Responsibility From Toms and Patagonia</a> (link to <a href="https://www.forbes.com/sites/tinamulqueen/2019/01/24/what-retailers-can-learn-about-social-responsibility-from-toms-and-patagonia/" rel="nofollow" target="_blank">https://www.forbes.com/sites/tinamulqueen/2019/01/24/what-retailers-can-learn-about-social-responsibility-from-toms-and-patagonia/</a>) - INTA Daily News (page 6): Making the World a Better Place (link to <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf</a>) - <a href="https://www.inta.org/Programs/Pages/INTA-2020-Educational-Events-and-Programs.aspx" rel="nofollow" target="_blank">INTA 2020 March Conference, Brands in Society: Their Influence and Responsibility</a> (link to <a href="https://www.inta.org/Programs/Pages/INTA-2020-Educational-Events-and-Programs.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/INTA-2020-Educational-Events-and-Programs.aspx</a>)

TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)

Daren Tang

This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.  Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy "Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how"These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (IPOS), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a study published by World Trademark Review in February 2019.  Daren is the guest of this new episode of Brand&amp;New. Before he took over the IP Office, he was taking care of its registry.  As an expert in international law, he has been involved in the negotiation of key free-trade agreements, between Singapore and the US, and also the European Union.  Considering, as he says, that “IP is territorial, but innovation is global”, he shares with us his views about the goals and the general role that an IP Office shall play today as well as tomorrow in a small country that is one of the most stable and open economies in the world.Daren is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Daren Tang (link to https://www.linkedin.com/in/daren-tang-5a568759/?originalSubdomain=sg and https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3937.pdf)About IPOS (link to https://www.ipos.gov.sg)Also of interest: - WIPO official website (link to https://www.wipo.int/portal/en/)- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)- Articles about Singapore IP Office and the 2019 IP Office Innovation Ranking (link to https://www.worldtrademarkreview.com/governmentpolicy/eu-chile-singapore-and-spain-ip-offices-named-most-innovative-world and https://www.opengovasia.com/singapore-most-innovative-intellectual-property-office-in-asia/- INTA Bulletin: Enforcing Trademarks and Copyright at the Border of Singapore  (link to: https://www.inta.org/INTABulletin/Pages/Singapore_Customs_Assistant_Head_Edward_Yue_Interview_7401.aspx

This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.  Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy "Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how" These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (IPOS), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a study published by World Trademark Review in February 2019.  Daren is the guest of this new episode of Brand&amp;New. Before he took over the IP Office, he was taking care of its registry.  As an expert in international law, he has been involved in the negotiation of key free-trade agreements, between Singapore and the US, and also the European Union.  Considering, as he says, that “IP is territorial, but innovation is global”, he shares with us his views about the goals and the general role that an IP Office shall play today as well as tomorrow in a small country that is one of the most stable and open economies in the world. Daren is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Daren Tang (link to <a href="https://www.linkedin.com/in/daren-tang-5a568759/?originalSubdomain=sg" rel="nofollow" target="_blank">https://www.linkedin.com/in/daren-tang-5a568759/?originalSubdomain=sg</a> and <a href="https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3937.pdf" rel="nofollow" target="_blank">https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3937.pdf</a>) About IPOS (link to <a href="https://www.ipos.gov.sg" rel="nofollow" target="_blank">https://www.ipos.gov.sg</a>) Also of interest: - WIPO official website (link to <a href="https://www.wipo.int/portal/en/" rel="nofollow" target="_blank">https://www.wipo.int/portal/en/</a>) - WIPO 2020 Election of the Director General (link to <a href="https://www.wipo.int/about-wipo/en/elections2020/" rel="nofollow" target="_blank">https://www.wipo.int/about-wipo/en/elections2020/</a> and <a href="https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post" rel="nofollow" target="_blank">https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post</a>) - Articles about Singapore IP Office and the 2019 IP Office Innovation Ranking (link to <a href="https://www.worldtrademarkreview.com/governmentpolicy/eu-chile-singapore-and-spain-ip-offices-named-most-innovative-world" rel="nofollow" target="_blank">https://www.worldtrademarkreview.com/governmentpolicy/eu-chile-singapore-and-spain-ip-offices-named-most-innovative-world</a> and <a href="https://www.opengovasia.com/singapore-most-innovative-intellectual-property-office-in-asia/" rel="nofollow" target="_blank">https://www.opengovasia.com/singapore-most-innovative-intellectual-property-office-in-asia/</a> - INTA Bulletin: Enforcing Trademarks and Copyright at the Border of Singapore  (link to: <a href="https://www.inta.org/INTABulletin/Pages/Singapore_Customs_Assistant_Head_Edward_Yue_Interview_7401.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Singapore_Customs_Assistant_Head_Edward_Yue_Interview_7401.aspx</a>

Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)

Pascale Gelly

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Pascale Gelly (link to https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr)About Schneider Electric (link to https://www.schneider-electric.com/ww/en/)Also of interest:EU Data Protection Rules (link to https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en)Library of information about GDPR (link to https://gdpr.eu)World IP Review, "Beyond the intersection of privacy and trademark law" (link to https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law)Harvard Office of Human Research Administration (link to https://www.hsph.harvard.edu/ohra/gdpr/)McKinsey Insights about GDPR (link to https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge)INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution (link to https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to https://www.inta.org/2020Annual/Pages/Home.aspx) INTA E-Learning Programs on GDPR and WHOIS (link to https://www.inta.org/E-Learning/Pages/E-Learning.aspx)WHOIS Challenges: A Toolkit for Intellectual Property Professionals (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf) INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf)The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic? (link to https://w

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world. Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Pascale Gelly (link to <a href="https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr" rel="nofollow" target="_blank">https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr</a>) About Schneider Electric (link to <a href="https://www.schneider-electric.com/ww/en/" rel="nofollow" target="_blank">https://www.schneider-electric.com/ww/en/</a>) Also of interest: EU Data Protection Rules (link to <a href="https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en" rel="nofollow" target="_blank">https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en</a>) Library of information about GDPR (link to <a href="https://gdpr.eu" rel="nofollow" target="_blank">https://gdpr.eu</a>) World IP Review, "Beyond the intersection of privacy and trademark law" (link to <a href="https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law" rel="nofollow" target="_blank">https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law</a>) Harvard Office of Human Research Administration (link to <a href="https://www.hsph.harvard.edu/ohra/gdpr/" rel="nofollow" target="_blank">https://www.hsph.harvard.edu/ohra/gdpr/</a>) McKinsey Insights about GDPR (link to <a href="https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge" rel="nofollow" target="_blank">https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge</a>) <a href="https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx" rel="nofollow" target="_blank">INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution</a> (link to <a href="https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx" rel="nofollow" target="_blank">https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx</a>) <a href="https://www.inta.org/2020Annual/Pages/Home.aspx" rel="nofollow" target="_blank">INTA 2020 Annual Meeting, April 25-29, 2020, Singapore</a> (link to <a href="https://www.inta.org/2020Annual/Pages/Home.aspx" rel="nofollow" target="_blank">https://www.inta.org/2020Annual/Pages/Home.aspx</a>) <a href="https://www.inta.org/E-Learning/Pages/E-Learning.aspx" rel="nofollow" target="_blank">INTA E-Learning Programs on GDPR and WHOIS</a> (link to <a href="https://www.inta.org/E-Learning/Pages/E-Learning.aspx" rel="nofollow" target="_blank">https://www.inta.org/E-Learning/Pages/E-Learning.aspx</a>) <a href="https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf" rel="nofollow" target="_blank">WHOIS Challenges: A Toolkit for Intellectual Property Professionals</a> (link to <a href="https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf</a>) <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf" rel="nofollow" target="_blank">INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now?</a> (link to <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf</a>) <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf" rel="nofollow" target="_blank">INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law</a> (link to <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf</a>) <a href="https://www.inta.org/TMR/Pages/vol108_no6_c1_aaron.aspx" rel="nofollow" target="_blank">The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic?</a> (link to https://w

GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)

Santiago Peralta

There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His company, created in 2002, has changed, not to say revolutionized, the chocolate industry, promoting new strategies and values hand in hand with more than 3,000 families of farmers, creating schools for sustainable agriculture, and developing organic certification processes. With transparency, social responsibility at the very heart of the business model, Santiago will explain how these ethics have shaped the brand, which is now distributed in more than 40 countries and has received more than 300 awards and medals as one of the most premium chocolates in the world. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:- About Santiago Peralta (link to https://www.linkedin.com/in/santiago-peralta-5a2838191/?originalSubdomain=ec)- About Pacari Chocolate (link to https://pacarichocolate.us) Also of interest:- INTA Bulletin about Santiago Peralta (link to  https://www.inta.org/INTABulletin/Pages/Member_Spotlight_7402.aspx)- INTA Conference about Brand Authenticity (link to https://www.inta.org/INTABulletin/Pages/Brand_Authenticty_Conference_Event_Report_7221.aspx)- Articles about Pacari founders (link to https://www.demeter-usa.org/meet-farmers/profiles-in-farming-archive/peralta-barboto.asp; https://www.nbcnews.com/news/latino/couple-aims-make-ecuador-cradle-fine-chocolate-making-n474366)- Articles about the chocolate industry (link to https://blog.marketresearch.com/chocolate-industry;https://www.statista.com/statistics/629534/market-share-leading-chocolate-companies-worldwide/;https://www.icco.org/about-cocoa/chocolate-industry.html)

There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else.  Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His company, created in 2002, has changed, not to say revolutionized, the chocolate industry, promoting new strategies and values hand in hand with more than 3,000 families of farmers, creating schools for sustainable agriculture, and developing organic certification processes. With transparency, social responsibility at the very heart of the business model, Santiago will explain how these ethics have shaped the brand, which is now distributed in more than 40 countries and has received more than 300 awards and medals as one of the most premium chocolates in the world. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a>To go further: - About Santiago Peralta (link to <a href="https://www.linkedin.com/in/santiago-peralta-5a2838191/?originalSubdomain=ec" rel="nofollow" target="_blank">https://www.linkedin.com/in/santiago-peralta-5a2838191/?originalSubdomain=ec</a>) - About Pacari Chocolate (link to <a href="https://pacarichocolate.us/" rel="nofollow" target="_blank">https://pacarichocolate.us</a>) Also of interest: - INTA Bulletin about Santiago Peralta (link to  <a href="https://www.inta.org/INTABulletin/Pages/Member_Spotlight_7402.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Member_Spotlight_7402.aspx</a>) - INTA Conference about Brand Authenticity (link to <a href="https://www.inta.org/INTABulletin/Pages/Brand_Authenticty_Conference_Event_Report_7221.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Brand_Authenticty_Conference_Event_Report_7221.aspx</a>) - Articles about Pacari founders (link to <a href="https://www.demeter-usa.org/meet-farmers/profiles-in-farming-archive/peralta-barboto.asp" rel="nofollow" target="_blank">https://www.demeter-usa.org/meet-farmers/profiles-in-farming-archive/peralta-barboto.asp</a>; <a href="https://www.nbcnews.com/news/latino/couple-aims-make-ecuador-cradle-fine-chocolate-making-n474366" rel="nofollow" target="_blank">https://www.nbcnews.com/news/latino/couple-aims-make-ecuador-cradle-fine-chocolate-making-n474366</a>) - Articles about the chocolate industry (link to <a href="https://blog.marketresearch.com/chocolate-industry" rel="nofollow" target="_blank">https://blog.marketresearch.com/chocolate-industry</a>; <a href="https://www.statista.com/statistics/629534/market-share-leading-chocolate-companies-worldwide/" rel="nofollow" target="_blank">https://www.statista.com/statistics/629534/market-share-leading-chocolate-companies-worldwide/</a>; <a href="https://www.icco.org/about-cocoa/chocolate-industry.html" rel="nofollow" target="_blank">https://www.icco.org/about-cocoa/chocolate-industry.html</a>)

When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)

Welcome to this special episode of Brand&amp;New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&amp;New could not miss it!Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every year in all areas. So relevant actions are more essential than ever, particularly to tackle illicit sales.  Our episode today is about the most efficient ways, with the development of innovative tools, to fight these new pirates.  Our focus will be China, and its challenges about IP, including the impact of so-called trade war with the US.Our guest is partner at one of the largest law firms in the world, Baker &amp; McKenzie, present in more than 40 countries. Loke Khoon Tan leads the IP Practice Group in Hong Kong and China and co-leads the firm’s luxury and fashion industry practice.  He works with global brands, helping them to structure and implement anti-counterfeiting strategies. Loke is the author of the “Pirates” trilogy and other publications about IP protection. So who else to talk about this hot topic?Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Loke Khoon Tan (link to https://www.linkedin.com/in/lokekhoontan/ and https://www.bakermckenzie.com/en/people/t/tan-lokekhoon)Also of interest:- INTA Study "Addressing the Sale of Counterfeits on the Internet" (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)- INTA’s new attitudinal study, Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)- Trademark Law in China - Pirates in the Middle Kingdom, by Loke Khoon Tan (link to https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html)

Welcome to this special episode of Brand&amp;New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&amp;New could not miss it!Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every year in all areas. So relevant actions are more essential than ever, particularly to tackle illicit sales.  Our episode today is about the most efficient ways, with the development of innovative tools, to fight these new pirates.  Our focus will be China, and its challenges about IP, including the impact of so-called trade war with the US.Our guest is partner at one of the largest law firms in the world, Baker &amp; McKenzie, present in more than 40 countries. Loke Khoon Tan leads the IP Practice Group in Hong Kong and China and co-leads the firm’s luxury and fashion industry practice.  He works with global brands, helping them to structure and implement anti-counterfeiting strategies. Loke is the author of the “Pirates” trilogy and other publications about IP protection. So who else to talk about this hot topic?Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Loke Khoon Tan (link to <a href="https://www.linkedin.com/in/lokekhoontan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lokekhoontan/</a> and <a href="https://www.bakermckenzie.com/en/people/t/tan-lokekhoon" rel="nofollow" target="_blank">https://www.bakermckenzie.com/en/people/t/tan-lokekhoon</a>) Also of interest: - INTA Study "Addressing the Sale of Counterfeits on the Internet" (link to <a href="https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf</a>) - INTA’s new attitudinal study, Gen Z Insights: Brands and Counterfeit Products (link to <a href="http://www.inta.org/impactstudies" rel="nofollow" target="_blank">www.inta.org/impactstudies</a>) - Trademark Law in China - Pirates in the Middle Kingdom, by Loke Khoon Tan (link to <a href="https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html" rel="nofollow" target="_blank">https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html</a>)

The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey.  Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout Regina Polanco  (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)About Pyrates (link to: http://pyratessmartfabrics.com)Also of interest- INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to www.inta.org/2021am)- INTA "For SMEs" Resources (link to https://www.inta.org/resources/for-smes/)- Brands &amp; CSR Survey Report (link to https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)- INTA To-Go: The B Corp--Should Your Brand Get Certified (link to https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers)- Trademark Basics: A Guide for Business (link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)- INTA Fact Sheets (link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx- Trademarks Matter in Business – Here’s Why (link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)- Forbes: 10 Intellectual Property Strategies for Technology Startups  (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey.  Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go furtherAbout Regina Polanco  (link to<a href="https://www.linkedin.com/in/regina-polanco-6a989a76/" rel="nofollow" target="_blank">https://www.linkedin.com/in/regina-polanco-6a989a76/</a>)About Pyrates (link to: <a href="http://pyratessmartfabrics.com/" rel="nofollow" target="_blank">http://pyratessmartfabrics.com</a>)Also of interest - INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to <a href="http://www.inta.org/2021am" rel="nofollow" target="_blank">www.inta.org/2021am</a>) - INTA "For SMEs" Resources (link to <a href="https://www.inta.org/resources/for-smes/" rel="nofollow" target="_blank">https://www.inta.org/resources/for-smes/</a>) - Brands &amp; CSR Survey Report (link to <a href="https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf" rel="nofollow" target="_blank">https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf</a>) - INTA To-Go: The B Corp--Should Your Brand Get Certified (link to <a href="https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers" rel="nofollow" target="_blank">https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers</a>)- Trademark Basics: A Guide for Business (link to <a href="http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf" rel="nofollow" target="_blank">http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf</a>)- INTA Fact Sheets (link to <a href="http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx" rel="nofollow" target="_blank">http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx</a>- Trademarks Matter in Business – Here’s Why (link to <a href="http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx" rel="nofollow" target="_blank">http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx</a>)- Forbes: 10 Intellectual Property Strategies for Technology Startups  (link to <a href="https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b" rel="nofollow" target="_blank">https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b</a>)

Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our guests today, both Members of Kenya Parliament, Honorable David Ochieng (for Ugenya Constituency) and Honorable Alice Muthoni Wahome (for Kandara Constituency), are essential stakeholders of these changes, thanks to their extensive knowledge of legislative, political and judiciary worlds in Kenya. Honorable Wahome is also Chairperson of the Kenya’s IP/Trademark Caucus on INTA and Honorable Ochieng is one of its Members.Deeply involved in this country’s strategy related to IP and innovation, they explain in this episode the current changes and what they expect from them. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout Hon. David Ochieng (link to https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/)About Hon. Alice Muthoni Wahome (link to http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni)Also of interest- About IP news in Kenya: Kenya Industrial Property Institute link to: http://kipi.go.ke/index.php/aboutBrand Kenya link to: http://brandkenya.go.ke- About the Parliament of Kenya link to http://www.parliament.go.ke/the-national-assembly/mpsINTA Daily News (page 10) link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdfINTA 2018 Annual Report: Innovation and IP (page 28) link to: https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our guests today, both Members of Kenya Parliament, Honorable David Ochieng (for Ugenya Constituency) and Honorable Alice Muthoni Wahome (for Kandara Constituency), are essential stakeholders of these changes, thanks to their extensive knowledge of legislative, political and judiciary worlds in Kenya. Honorable Wahome is also Chairperson of the Kenya’s IP/Trademark Caucus on INTA and Honorable Ochieng is one of its Members. Deeply involved in this country’s strategy related to IP and innovation, they explain in this episode the current changes and what they expect from them. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further About Hon. David Ochieng (link to <a href="https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/" rel="nofollow" target="_blank">https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/</a>) About Hon. Alice Muthoni Wahome (link to <a href="http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni" rel="nofollow" target="_blank">http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni</a>)Also of interest - About IP news in Kenya: Kenya Industrial Property Institute link to: <a href="http://kipi.go.ke/index.php/about" rel="nofollow" target="_blank">http://kipi.go.ke/index.php/about</a>Brand Kenya link to: <a href="http://brandkenya.go.ke/" rel="nofollow" target="_blank">http://brandkenya.go.ke</a>- About the Parliament of Kenya link to <a href="http://www.parliament.go.ke/the-national-assembly/mps" rel="nofollow" target="_blank">http://www.parliament.go.ke/the-national-assembly/mps</a>INTA Daily News (page 10) link to: <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf</a>INTA 2018 Annual Report: Innovation and IP (page 28) link to: <a href="https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf" rel="nofollow" target="_blank">https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf</a>

Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than 20 years, based in Mumbai and Delhi, advises its clients in all IP areas. In this episode, he guides us through the complex Indian legal and policy frameworks and explains what is happening now regarding AI and IP, and what to expect in the near future.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Hemant Singh (link to https://www.linkedin.com/in/hemant-singh-8b5b4020/)About Inttl Advocare (link to https://inttladvocare.com/practice_areas.html)Also of interest:- WIPO link to Indian IP laws &amp; policies (link to https://www.wipo.int/members/en/details.jsp?country_id=80)-Resources about the Indian policy on AI &amp; IP (link to https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal, https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/, https://spicyip.com)- News about the Indian legal environment (link to https://barandbench.com)

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than 20 years, based in Mumbai and Delhi, advises its clients in all IP areas. In this episode, he guides us through the complex Indian legal and policy frameworks and explains what is happening now regarding AI and IP, and what to expect in the near future. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Hemant Singh (link to <a href="https://www.linkedin.com/in/hemant-singh-8b5b4020/" rel="nofollow" target="_blank">https://www.linkedin.com/in/hemant-singh-8b5b4020/</a>) About Inttl Advocare (link to <a href="https://inttladvocare.com/practice_areas.html" rel="nofollow" target="_blank">https://inttladvocare.com/practice_areas.html</a>)Also of interest:- WIPO link to Indian IP laws &amp; policies (link to <a href="https://www.wipo.int/members/en/details.jsp?country_id=80" rel="nofollow" target="_blank">https://www.wipo.int/members/en/details.jsp?country_id=80</a>)-Resources about the Indian policy on AI &amp; IP (link to <a href="https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal" rel="nofollow" target="_blank">https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal</a>, <a href="https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/" rel="nofollow" target="_blank">https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/</a>, <a href="https://spicyip.com" rel="nofollow" target="_blank">https://spicyip.com</a>) - News about the Indian legal environment (link to <a href="https://barandbench.com" rel="nofollow" target="_blank">https://barandbench.com</a>)

India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&amp;New's guests are well-versed in this demographic and others. ​Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago.  He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures. Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California.  She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts.  She was before in private practice, at Cooley LLP.Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)Also of interest:- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)- Harvard Business Review Publication about generations X, Y &amp; Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&amp;New's guests are well-versed in this demographic and others. ​Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago.  He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures. Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California.  She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts.  She was before in private practice, at Cooley LLP. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further:About Andrea Gerosa (link to <a href="https://www.linkedin.com/in/andreagerosa/" rel="nofollow" target="_blank">https://www.linkedin.com/in/andreagerosa/</a> and <a href="https://www.thinkyoung.eu" rel="nofollow" target="_blank">https://www.thinkyoung.eu</a>)About Cynthia Smuzynska (link to <a href="https://www.linkedin.com/in/cynthia-smuzynska-06610130/" rel="nofollow" target="_blank">https://www.linkedin.com/in/cynthia-smuzynska-06610130/</a>)Also of interest: - INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to <a href="http://www.inta.org/impactstudies" rel="nofollow" target="_blank">www.inta.org/impactstudies</a>, <a href="http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf" rel="nofollow" target="_blank">http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf</a> and <a href="https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx</a>) - New York Times Article about Gen Z (link to <a href="https://www.nytimes.com/2018/01/23/style/generation-names.html" rel="nofollow" target="_blank">https://www.nytimes.com/2018/01/23/style/generation-names.html</a>) - Harvard Business Review Publication about generations X, Y &amp; Z (link to <a href="https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different" rel="nofollow" target="_blank">https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different</a>) - Pew Research Center Publication about millennials and Gen Z (link to <a href="https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/" rel="nofollow" target="_blank">https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/</a>)

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)

Eran Kahana

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Eran Kahanahttps://www.linkedin.com/in/erankahana/http://www.maslon.com/ekahanaAlso of interestINTA: “A Guide to Building an Intellectual Property Rights Coordination Center”(link tohttps://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)INTA Data Protection Committee(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)The Center for Internet and Society at Stanford Law School (link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)InfraGard, a partnership between the FBI and the private sector(link to https://www.infragard.org)

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Eran Kahana <a href="https://www.linkedin.com/in/erankahana/" rel="nofollow" target="_blank">https://www.linkedin.com/in/erankahana/</a> <a href="http://www.maslon.com/ekahana" rel="nofollow" target="_blank">http://www.maslon.com/ekahana</a> Also of interest INTA: “A Guide to Building an Intellectual Property Rights Coordination Center” (link to <a href="https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf" rel="nofollow" target="_blank">https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf</a>)World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online” (link to <a href="https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf" rel="nofollow" target="_blank">https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf</a>)INTA Data Protection Committee (link to <a href="https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx" rel="nofollow" target="_blank">https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx</a>)The Center for Internet and Society at Stanford Law School (link to <a href="https://cyberlaw.stanford.edu/our-work/topics/cybersecurity" rel="nofollow" target="_blank">https://cyberlaw.stanford.edu/our-work/topics/cybersecurity</a>)InfraGard, a partnership between the FBI and the private sector (link to <a href="https://www.infragard.org" rel="nofollow" target="_blank">https://www.infragard.org</a>)

Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)

Tim Moss

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union).  No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute  more than 35 percent to the UK’s GDP, marketing, social, etc.The guest of this episode, Tim Moss, has been the CEO and Comptroller General of the UK Intellectual Property Office (IPO) since May 2017, and previously was the Registrar of Companies for England and Wales and Chief Executive of Companies House, the UK Registrar of Companies. Tim is at the forefront of the changes occurring as a result of Brexit and will share his views on its consequences for the IP world.  Named by Managing IP magazine as one of the top 50 most influential people in IP in the world, he offers an eye-opening analysis of the main challenges faced by the IP world in general and how to overcome them. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Tim Moss (link to https://www.gov.uk/government/people/tim-moss)About the UK IPO (link to https://www.gov.uk/government/organisations/intellectual-property-office)Also of interest:INTA portal about Brexit (link to https://www.inta.org/Advocacy/Pages/Brexit.aspx)IP &amp; Brexit - Guidance from the UK IPO (link to https://www.gov.uk/guidance/intellectual-property-and-brexit)Brexit Q&amp;A from the European Union Intellectual Property Office (link to https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f)No-deal Brexit Guidance from The Law Society (link to https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/)INTA Bulletin: Artificial Intelligence Is Genuine Benefit to the Intellectual Property Field  (link to : https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx)INTA Daily News (page 1): How IP Offices Use Artificial Intelligence (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdfBrand &amp; New episodes featuring interviews with heads of various IP Offices (link to https://www.inta.org/brandandnew)

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union).  No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute  more than 35 percent to the UK’s GDP, marketing, social, etc. The guest of this episode, Tim Moss, has been the CEO and Comptroller General of the UK Intellectual Property Office (IPO) since May 2017, and previously was the Registrar of Companies for England and Wales and Chief Executive of Companies House, the UK Registrar of Companies. Tim is at the forefront of the changes occurring as a result of Brexit and will share his views on its consequences for the IP world.  Named by Managing IP magazine as one of the top 50 most influential people in IP in the world, he offers an eye-opening analysis of the main challenges faced by the IP world in general and how to overcome them. Every two weeks, on Tuesday, Brand &amp; New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a> To go further: About Tim Moss (link to <a href="https://www.gov.uk/government/people/tim-moss" rel="nofollow" target="_blank">https://www.gov.uk/government/people/tim-moss</a>) About the UK IPO (link to <a href="https://www.gov.uk/government/organisations/intellectual-property-office" rel="nofollow" target="_blank">https://www.gov.uk/government/organisations/intellectual-property-office</a>) Also of interest: INTA portal about Brexit (link to <a href="https://www.inta.org/Advocacy/Pages/Brexit.aspx" rel="nofollow" target="_blank">https://www.inta.org/Advocacy/Pages/Brexit.aspx</a>) IP &amp; Brexit - Guidance from the UK IPO (link to <a href="https://www.gov.uk/guidance/intellectual-property-and-brexit" rel="nofollow" target="_blank">https://www.gov.uk/guidance/intellectual-property-and-brexit</a>) Brexit Q&amp;A from the European Union Intellectual Property Office (link to <a href="https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f" rel="nofollow" target="_blank">https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f</a>) No-deal Brexit Guidance from The Law Society (link to <a href="https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/" rel="nofollow" target="_blank">https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/</a>) INTA Bulletin: Artificial Intelligence Is Genuine Benefit to the Intellectual Property Field  (link to : <a href="https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx" rel="nofollow" target="_blank">https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx</a>) INTA Daily News (page 1): How IP Offices Use Artificial Intelligence (link to: <a href="https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf" rel="nofollow" target="_blank">https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf</a> Brand &amp; New episodes featuring interviews with heads of various IP Offices (link to <a href="https://www.inta.org/brandandnew" rel="nofollow" target="_blank">https://www.inta.org/brandandnew</a>)

Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)

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