Cover image of Middle Earth - China’s cultural industry podcast

Middle Earth - China’s cultural industry podcast

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World ... Read more

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Ranked #1

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#94 Traditional Chinese Medicine – The Needling Truth

#94 Traditional Chinese Medicine – The Needling Truth

With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How ... Read more

15 Dec 2023

39mins

Ranked #2

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#93 Invisible Summit: One Blind Person's Journey to 8,848 Meters

#93 Invisible Summit: One Blind Person's Journey to 8,848 Meters

New documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became the first blind Asian person to c... Read more

8 Oct 2023

41mins

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Ranked #3

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#92 How writers, bookstore owners, and printers survive in China’s publishing industry (part 1)

#92 How writers, bookstore owners, and printers survive in China’s publishing industry (part 1)

China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy ... Read more

22 Sep 2023

44mins

Ranked #4

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A new show!【票房指南09】《封神第一部》中国电影终于打造出自己的指环王了吗?

A new show!【票房指南09】《封神第一部》中国电影终于打造出自己的指环王了吗?

Not sure if you could stand my broken Chinese, but I started a new show regarding China's latest box office called 票房指南 ... Read more

8 Sep 2023

36mins

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Ranked #5

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#91 How to Publish a Magazine for 100 Issues

#91 How to Publish a Magazine for 100 Issues

It's not every day that a magazine publishes its 100th issue—but Middle Earth's distributor, The World of Chinese, has r... Read more

22 Aug 2023

44mins

Ranked #6

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#90 Women in China’s Cultural Industries

#90 Women in China’s Cultural Industries

Women perform up to 50 percent of the jobs in China's cultural industries, but are they getting equal opportunities and ... Read more

8 Aug 2023

54mins

Ranked #7

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#89 Georges Berne: 4 decades of lighting design accross the world (Winland Art Podcast)

#89 Georges Berne: 4 decades of lighting design accross the world (Winland Art Podcast)

Today I plug in a new show that I'm working on where we interviewed Georges Berne, a true master in the art of lighting ... Read more

22 Jul 2023

39mins

Ranked #8

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#88 Is Anyone Tipping China's Content Creators?

#88 Is Anyone Tipping China's Content Creators?

A billion internet users means a lot of followers for some content creators in China. But with ad revenue dropping China... Read more

8 Jul 2023

46mins

Ranked #9

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#87 How local government & foundations sponsor culture in China

#87 How local government & foundations sponsor culture in China

Culture is expensive, and China makes no exception to that. Without the support of public and private entities, many art... Read more

8 Jun 2023

41mins

Ranked #10

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#86 Surviving the cutthroat world of e-commerce in China, with Dr Lin Zhang author of "The Labor of Reinvention"

#86 Surviving the cutthroat world of e-commerce in China, with Dr Lin Zhang author of "The Labor of Reinvention"

For a decade or more, rural Chinese have been setting up online stores in their homes, hoping to make a living through e... Read more

8 May 2023

40mins

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