Jessica Koch

Alex Wunschel sprach mit Jessica Koch über die wachsende Bedeutung von Retail Media in einer zunehmend digitalisierten Einzelhandelslandschaft, und welche Rolle Retail Media in der aktuellen Marketing-Landschaft einnehmen könnte.

Jessica Koch (Douglas) über den Wachstumsmarkt Retail Media

Norman Wagner über UTIQ, eine Ad-Tech-Company, die einen Authentic Consent Service anbietet. UTIQ ermöglicht transparente Werbung und bewusste Zustimmung für Nutzer. Wir diskutieren die Probleme des aktuellen Werbe-Ecosystems und wie UTIQ die digitale Markenführung verbessern will.

Norman Wagner (UTIQ) über die Verantwortung des Consent in einem neuen Werbe-Ecosystem 

Die digitale Gesundheits- und Wellnessbranche ist eine große Wachstumsbranche, sowohl im Soft- als auch im Hardwarebereich. Wir sprechen mit Brancheninsiderin Farina Schurzfeld über den Gründungsprozess von Selfapy, aktuelle Entwicklungen in der Digital-Health-Branche, Trends wie Longevity oder Therapien mit Psychedelika und Enttabuisierung sowie den europäischen Markt aus Sicht einer Gründerin.

Farina Schurzfeld zur Entwicklung, Status quo und Trends in der Digital-Health- und -Wellnessbranche

Seit 2018 ist TRO Sonic Branding Partner der DMEXCO und verantwortlich für das Sounddesign. Heute werfen wir mit Mike Arnus und Vincent Raciti von TRO einen Blick auf die akustische Markenkommunikation. Wie entwickelt man ein Gefühl für einen ganzheitlichen Markenklang? Wie wichtig ist die Sound UX und welche Herausforderungen kommen mit VR, XR und dem Metaverse auf den Markensound zu?

Sound Branding, Immersive Sound Design und die Rolle von Audio für Brands im Metaverse

Wie verändert künstliche Intelligenz das Geschäft von Werbeagenturen? Wie wird KI in der Branche bereits eingesetzt, welche Herausforderungen und Chancen ergeben sich daraus für Agenturen? Wir sprechen mit Digitas Pixelpark, TLGG, Pilot und move.elevator.

Wie verändert KI das Geschäft von Werbeagenturen

We talked to Ellie Bamford (Global Head of Media &amp; Connections at R/GA) about her Presentation on “A Positive Transformation Is Happening In Media (And No, It’s Not The Metaverse)” at the DMEXCO 2022.

Ellie Bamford (R/GA) on Positive Transformation Happening In Media

Toby Walsh

AI Expert Professor Toby Walsh gave an interesting session on the Morality of AI. In our podcast we discussed further questions. What about the machines we communicate with every day? They determine our perception of reality with their non-transparent algorithms and create a separate, subjective reality for each one of us. What impact does AI have on our decisions and values, and what are the dangers?

Toby Walsh on Machines Behave Badly and the Morality of AI

In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber Recovered Millions from Fraudsters" Grant Simmons summarized the things of that time again. After that I talked to Grant about what had happened to Uber and how could this happen, how ad frauds like this can happen in general and if blockchain technology will be a remedy for such fraud.

Grant Simmons about Ad Fraud in Online Advertising

Retail Media war eines der Trendthemen der DMEXCO 2022. Wir sprechen mit Torsten über Ursprünge, die Herausforderungen, den Status Quo und die Ziele der Initiative Retail Media des BVDW.

Retail Media - Torsten Ahlers über Markt, Bedeutung und Trends

Wir blicken auf die DMEXCO 2022, auf die jetzt verfügbaren Videos in der DMEXCO Community und hören Statements von Teilnehmern, Partnern und langjährigen DMEXCO-Besuchern.

Das war die DMEXCO 2022

In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.

DMEXCO Podcast 

Jens Hilgers

Thomas Fellger is the Founder and CEO of IconMobile, a company with +600 employees partially owned by WPP. He introduced Jens Hilgers to WPP to make an investment in his world-leading eSports venture fonds Bitkraft. Two fascinating and extraordinary entrepreneurs will share their learnings and insights about WPP’s new inclusive and integrated company strategy after Mark Read got appointed global CEO with out host Dr. Dominik Matyka. They will explore what it takes an entrepreneur to become part of WPP, a 134.000 people global powerhouse that creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. Feedback gerne an @dominikmatyka

Thomas Fellger and Jens Hilgers on "What it takes to make WPP a share- or stakeholder in your business” - DMEXCO Podcast Episode 40

Jeff Raider

David Bell

Jeff Raider is the co-founder of two highly successful direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both being valued in the Billions of $. He studied at Wharton University where he met his tutor, marketing professor and DTC-guru, David Bell, who himself invested in both of Jeff’s companies. Two protagonists of the DTC space talk with us about what it takes to be successful with a direct-to-consumer brand, about how important Amazon is, if DTC is a chance or threat for already established brands of multinationals and what potential social commerce has in an omni-channel strategy.

Unicorns Founder Jeff Raider Investor David Bell on the Direct-To-Consumer Space - DMEXCO Podcast Episode 42

James Wilson

Cameron-James Wilson on how he came up with the idea to create a digital supermodel, how he defines beauty in context von virtuality, how brands integrate the digital models and what he thinks about the future of digital models.

Cameron-James Wilson on Shudu and the trend of digital models - DMEXCO Podcast Episode 36

Harley Finkelstein

Harley Finkelstein (COO Shopify) on plans for the european and german market, what’s special about shopify compared to to other online shop systems, how shopify integrates cross selling, fulfillment and payment and what he learned from his former days DJ’ing running a company like shopify.

Harley Finkelstein on Shopify’s success and future - DMEXCO Podcast Episode 35

Chris Denson

Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers. He talks with Alex Wunschel, among other things, about the Impact of Trust in Digital Media.

Chris Denson on the Impact of Trust on Digital Media - DMEXCO Podcast Episode 37

Chris Davies

BBC news launched a news show as part of Quibi’s Daily Essentials offering. “Around the World by BBC News.” is designed specifically for mobile, and is designed for audiences looking to get an overview of the world’s biggest stories in one quick fix. The style of the program is unlike any other BBC show and is truly a news bulletin for the 21st century, with a young, digitally native production team. We talk about the challenge creating a daily news show in turnstyle mode and addressing generation z properly.

BBC news launched a news show as part of Quibi’s Daily Essentials offering. “Around the World by BBC News.” is designed specifically for mobile, and is designed for audiences looking to get an overview of the world’s biggest stories in one quick fix. The style of the program is unlike any other BBC show and is truly a news bulletin for the 21st century, with a young, digitally native production team. <br>We talk about the challenge creating a daily news show in turnstyle mode and addressing generation z properly.

Chris Davies on how BBC News is addressing Millennials in Turnstyle Mode w/ Quibi News Partnership 

Adam Singolda

Adam Singolda (Taboola) on the state of the industry, working from home and ongoing communication AND attitude.

Adam Singolda (Taboola) on Authentic Leadership and the Responsibility for a Content Recommendation Engine in Challenging Times.

Dave King

Organizing work in marketing teams is an increasingly complex issue. Our host Alex talks with Dave King, CMO at Asana about how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Dave King, Asana, on Organizing Work in Marketing Teams - DMEXCO Podcast Episode 33

Dominik Matyka and Matthias Wahl taking a look at the upcoming DMEXCO 2019 “Trust in You”. And we hear statements of top speakers.

Road to DMEXCO 2019: “Trust in You” - Podcast Episode 32

The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. alex@wunschel.net

Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31

Dominik Matyka spricht mit Lars Klingbeil über die Angst um China, Huawei, Uber und Micro-Mobility, Politik-Kollegen und ein europäisches Facebook im Infrastruktur-schwachen Deutschland. Feedback gerne an @dominikmatyka

Lars Klingbeil - der digitale SPD-Generalsekretär - DMEXCO Podcast Episode 28

Bob Greenberg

Part three of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.

Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 3

Part two of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.

Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 2

Part one of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.

Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 1

Karen Kaushansky

Karen Kaushansky is an experienced "multi talent" when it comes to dialogue design in human-machine communication, or more precisely: Multi Modal User Experience Design. We asked her about the requirements arising from the trend towards voice bots, voice recognition and voice assistants, and the future of voice.

Karen Kaushansky on Voice and Multi Modal User Experience Design - DMEXCO Podcast Episode 25 

Jim Egan

Jim Egan, CEO BBC Global News, describes the initiatives taken at the BBC, leading to a string increase in digital eyeballs and advertising revenues.

Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24

Dr. Rolf Illenberger ist CEO von VIOND, einem Münchner Start-up, über dessen Plattform VIOND.io Kreative und Unternehmen ohne spezielle VR-Programmierkenntnisse per Drag &amp; Drop-Funktionen interaktive 360º/VR Experiences kreieren können. 
Rolf Illenberger beschäftigt sich schon lange mit der Frage, wie Medieninhalte in die virtuelle Realität übertragen werden können und welche Herausforderungen zu überwinden sind, um 360°/VR Experiences einfacher zu entwickeln und einer breiten Masse an Nutzern zugänglich machen zu können.


Dr. Rolf Illenberger ist CEO von VIOND, einem Münchner Start-up, über dessen Plattform <a href="http://VIOND.io" rel="nofollow" target="_blank">VIOND.io</a> Kreative und Unternehmen ohne spezielle VR-Programmierkenntnisse per Drag &amp; Drop-Funktionen interaktive 360º/VR Experiences kreieren können. <br>Rolf Illenberger beschäftigt sich schon lange mit der Frage, wie Medieninhalte in die virtuelle Realität übertragen werden können und welche Herausforderungen zu überwinden sind, um 360°/VR Experiences einfacher zu entwickeln und einer breiten Masse an Nutzern zugänglich machen zu können.

Dr. Rolf Illenberger zum Status Quo und zur Zukunft von Virtual Reality – DMEXCO Podcast Episode 19

Steve Dunlop

Steve Dunlop ist Gründer und CEO von A Million Ads – einem Unternehmen, das dynamische Audiowerbung für Nutzer von Digitalradio und Streaming-Diensten in Europa und den USA liefert.
In dieser Episode erklärt er, wie der innovative Kreativprozess auf Basis seiner eigens entwickelten Ad-Tech-Plattform funktioniert und wie Benutzerdaten helfen, relevante und personalisierte digitale Audioanzeigen on-the-fly zu realisieren.


Steve Dunlop ist Gründer und CEO von A Million Ads – einem Unternehmen, das dynamische Audiowerbung für Nutzer von Digitalradio und Streaming-Diensten in Europa und den USA liefert.<br>In dieser Episode erklärt er, wie der innovative Kreativprozess auf Basis seiner eigens entwickelten Ad-Tech-Plattform funktioniert und wie Benutzerdaten helfen, relevante und personalisierte digitale Audioanzeigen on-the-fly zu realisieren.

Steve Dunlop über in Echtzeit personalisierte Audio Creatives - DMEXCO Podcast Episode 13

Mark Grether

Mark Grether ist CEO beim AdTech-Unternehmen Sizmek. In dieser Episode redet er mit Alex über das Zusammenspiel von Daten, Media &amp; Kreation.

DMEXCO Podcast Episode 5 - mit Mark Grether

Howard Lerman

Howard Lerman is Co-Founder &amp; CEO of Yext. In this episode of the DMEXCO Podcast he talks with Alex about the next big thing: voice search – how it impacts the business of companies and how marketeers could approach the trend.

DMEXCO Podcast Episode 2 - mit Howard Lerman 

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!

Best Episodes on Science, Humans & The World

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!