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High Energy Marketing

A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everyth... Read more

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The Benefits Of a Style Guide and Marketing Briefs

The Benefits Of a Style Guide and Marketing Briefs

What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having... Read more

1 Jul 2022

17mins

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The Best Way To Prepare Content For All Your Marketing

The Best Way To Prepare Content For All Your Marketing

So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways... Read more

1 Jun 2022

14mins

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What Is A Marketing Funnel?

What Is A Marketing Funnel?

What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of cont... Read more

1 May 2022

14mins

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Marketing Is About Testing

Marketing Is About Testing

Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so import... Read more

1 Apr 2022

11mins

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How Do I Know How Much To Invest In Marketing?

How Do I Know How Much To Invest In Marketing?

How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before inve... Read more

1 Mar 2022

16mins

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Prospects vs. Leads vs. Qualified Leads

Prospects vs. Leads vs. Qualified Leads

Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen... Read more

1 Feb 2022

16mins

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The Difference Between B2B And B2C Marketing

The Difference Between B2B And B2C Marketing

Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer ... Read more

24 Jan 2022

16mins

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Understanding Direct Marketing Vs. Branding

Understanding Direct Marketing Vs. Branding

When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe d... Read more

1 Dec 2021

10mins

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How to Develop a Marketing Budget for your Business

How to Develop a Marketing Budget for your Business

There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your mark... Read more

20 Oct 2021

13mins

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Should You Hire An Agency Or Freelancer Or Do It Yourself?

Should You Hire An Agency Or Freelancer Or Do It Yourself?

Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference bet... Read more

28 Sep 2021

14mins

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