Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMediaAnd for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media and Audacy have terminated their partnership a year early. 

Here's what you need to know today in the business of podcasting. <a href="https://www.businessinsider.com/amazon-is-building-a-publisher-focused-adtech-tool-to-compete-with-google-2023-8" rel="noopener noreferrer nofollow" target="_blank">Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business</a><a href="https://rainnews.com/shifting-share-of-ear-a-nine-year-comparison-of-radio-and-podcasts/" rel="noopener noreferrer nofollow" target="_blank">Shifting Share of Ear: A nine-year comparison of radio and podcasts</a><a href="https://www.adweek.com/media/mattress-firms-branded-podcast-drives-in-store-sales-with-iheartmedia/" rel="noopener noreferrer nofollow" target="_blank">Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia</a> And for the rest of the news… Audacy debuts new study <a href="https://rainnews.com/cross-platform-listeners-a-trending-quest-for-knowledge-entertainment-connection-audacy-study/" rel="noopener noreferrer nofollow" target="_blank">The Rise of the Cross-Platform Listener</a>. Digiday breaks down <a href="https://digiday.com/media-buying/here-are-the-key-differences-between-gen-z-and-gen-alpha-that-brands-and-agencies-need-to-understand/" rel="noopener noreferrer nofollow" target="_blank">key differences between Gen Z and Gen Alpha</a> for brands, and <a href="https://newsletters.feedbinusercontent.com/035/0351321275c57c94853ded6b5d79f94711d6e313.html" rel="noopener noreferrer nofollow" target="_blank">American Public Media and Audacy</a> have terminated their partnership a year early.

Podcasts reach 10% share of ear, Amazon's building an SSP, & more. 

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360. 

Here's what you need to know for this week in the business of podcasting: <a href="https://newsroom.spotify.com/2023-08-09/patreon-spotify-connect-exclusive-podcast-patron-member-content-in-feed" rel="noopener noreferrer nofollow" target="_blank">Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place</a>Q2 Earnings Calls in Podcasting<a href="https://digiday.com/media/why-some-publishers-are-reducing-their-podcast-slate-to-try-to-grow-their-audio-businesses/" rel="noopener noreferrer nofollow" target="_blank">Why some publishers are reducing their podcast slate to try to grow their audio businesses</a>Quick Hits: <a href="https://t.ly/APBrR" rel="noopener noreferrer nofollow" target="_blank">The Song of the Summer, and the Joe Rogan Problem</a> <a href="https://t.ly/KerQF" rel="noopener noreferrer nofollow" target="_blank">Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks.</a> <a href="https://t.ly/qWfPh" rel="noopener noreferrer nofollow" target="_blank">The Podcast Academy and DPC Entertainment Launch Podcast 360. </a>

Podcasting Q2 Earnings, Spotify x Patreon, and more. 

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds us all that the media business is still hard.

Here's what you need to know for today in the business of podcasting: <a href="https://soundsprofitable.com/insights/why-are-more-than-half-of-podcasters-still-not-publishing-video/" rel="noopener noreferrer nofollow" target="_blank">Why Are More Than Half of Podcasters Still Not Publishing Video?</a><a href="https://newsroom.spotify.com/2023-08-09/patreon-spotify-connect-exclusive-podcast-patron-member-content-in-feed" rel="noopener noreferrer nofollow" target="_blank">Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place</a><a href="https://digiday.com/media/how-ad-techs-measurement-titans-are-pivoting-to-attention-and-activation/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=230810" rel="noopener noreferrer nofollow" target="_blank">How ad tech’s measurement titans are pivoting to attention and activation</a><a href="https://www.adnews.com.au/news/indie-agency-census-reveals-expected-areas-of-ad-spend-growth/type/yafNews" rel="noopener noreferrer nofollow" target="_blank">Indie agency census reveals expected areas of ad spend growth</a>And for the rest of the news… <a href="https://digiday.com/marketing/the-definitive-guide-to-whats-in-and-out-for-influencer-marketing-in-2023/" rel="noopener noreferrer nofollow" target="_blank">Digiday has a guide for what’s in and what’s out in influencer marketing for 2023</a>, and this week’s issue of The Rebooting reminds us all that<a href="https://www.therebooting.com/p/media-is-still-a-hard-business" rel="noopener noreferrer nofollow" target="_blank"> the media business is still hard.</a>

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a pie that is barely growing.’

What you need to know for today in the business of podcasting: <a href="http://t.ly/qaKOf" rel="noopener noreferrer nofollow" target="_blank">KQED snatches up Snap Judgment and Spooked</a> by Amrita Khalid<a href="http://t.ly/7HpOc" rel="noopener noreferrer nofollow" target="_blank">Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023</a> by Sara Guaglione<a href="http://t.ly/zPXDN" rel="noopener noreferrer nofollow" target="_blank">CTV Buyers Are Still Struggling to Know Where Their Ads Ran</a> by Catherine Perloff …as for the rest of the news: <a href="http://t.ly/vWJ-y" rel="noopener noreferrer nofollow" target="_blank">Arrow Media has been appointed Acast’s commercial partner</a> for Queensland, Australia, and new eMarketer data suggests web publishers are <a href="http://t.ly/EcruT" rel="noopener noreferrer nofollow" target="_blank">‘fighting over a pie that is barely growing.’</a>

The Download for August 9th, 2023

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. <ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer nofollow" target="_blank">Spooler.fm</a></li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer nofollow" target="_blank">soundsprofitable.com</a>.

The Song of the Summer, and the Joe Rogan Problem

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve GoldsteinHow soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes covered a new QCODE audio drama starring Chris Pine and Troian Bellisario.

Here's what you need to know for today in the business of podcasting:<a href="http://t.ly/HUpI0" rel="noopener noreferrer nofollow" target="_blank"> “True potential” in Sirius XM podcast biz</a> by Brad Hill<a href="http://t.ly/PwpqH" rel="noopener noreferrer nofollow" target="_blank">Why concerns of influencer marketing oversaturation are overblown</a> by Kristina Monllos<a href="http://t.ly/GfJBy" rel="noopener noreferrer nofollow" target="_blank">When Podcast Apps Miss The Mark</a> by Steve Goldstein<a href="http://t.ly/cqxsi" rel="noopener noreferrer nofollow" target="_blank">How soft is the ad market, really?</a> By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on <a href="http://t.ly/loXj_" rel="noopener noreferrer nofollow" target="_blank">what makes a good podcast host</a>, Sean Howard <a href="http://t.ly/jtMd9" rel="noopener noreferrer nofollow" target="_blank">explains yield optimization and what it means for podcasting</a> in Flightpath, and Forbes covered a <a href="http://t.ly/UYFr9" rel="noopener noreferrer nofollow" target="_blank">new QCODE audio drama</a> starring Chris Pine and Troian Bellisario.

The Download for August 8th, 2023

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In The Name Of InteroperabilityAcast to focus on automation to ‘create value’ for advertisersTop 3 podcasts in U.S. remain the same over two yearsThe Media Rating Council is angling for better clarity in an era of compounding complexityAnd for the rest of the news… Digiday’s new Media Briefing presents the case for, and against, paid subscription trials. Digital subscriptions are a bright spot in otherwise down Q2 for Gannett. And, in a surprising turn after announcing their partnership with Spotify, ad group WPP cut their full-year growth forecast from 3 to 5% down to 1.5 to 3%, citing low spending from tech clients and delays in tech-related projects.    

Here's what you need to know in the business of podcasting for August 7th. <a href="https://digiday.com/media/why-some-publishers-are-reducing-their-podcast-slate-to-try-to-grow-their-audio-businesses/" rel="noopener noreferrer nofollow" target="_blank">Why some publishers are reducing their podcast slate to try to grow their audio businesses</a><a href="https://www.adexchanger.com/digital-tv/magnite-and-freewheel-link-up-in-the-name-of-interoperability/" rel="noopener noreferrer nofollow" target="_blank">Magnite And FreeWheel Link Up In The Name Of Interoperability</a><a href="https://the-media-leader.com/acast-to-focus-on-automation-to-create-value-for-advertisers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=acast-to-focus-on-automation-to-create-value-for-advertisers" rel="noopener noreferrer nofollow" target="_blank">Acast to focus on automation to ‘create value’ for advertisers</a><a href="https://rainnews.com/top-3-podcasts-in-u-s-remain-the-same-over-two-years-edison-research-ranker/" rel="noopener noreferrer nofollow" target="_blank">Top 3 podcasts in U.S. remain the same over two years</a><a href="https://digiday.com/media/the-media-rating-council-is-angling-for-better-clarity-in-an-era-of-compounding-complexity/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=230804" rel="noopener noreferrer nofollow" target="_blank">The Media Rating Council is angling for better clarity in an era of compounding complexity</a>And for the rest of the news… Digiday’s new Media Briefing presents <a href="https://digiday.com/media/media-briefing-the-case-for-and-against-paid-subscription-trials/" rel="noopener noreferrer nofollow" target="_blank">the case for, and against, paid subscription trials</a>. Digital subscriptions are a bright spot in otherwise down Q2 for Gannett. And, in a surprising turn after announcing their partnership with Spotify, ad group <a href="https://www.reuters.com/business/wpp-lowers-full-year-forecast-tech-clients-curb-spending-2023-08-04/" rel="noopener noreferrer nofollow" target="_blank">WPP cut their full-year growth forecast</a> from 3 to 5% down to 1.5 to 3%, citing low spending from tech clients and delays in tech-related projects.

The Download for August 7th, 2023

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQuick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike.The National Association of Voice Actors has released a one-sheet clarifying what types of work NAVA actors can or cannot do during the SAG-AFTRA strike. SiriusXM is betting big on its next-gen app by Amrita KhalidThe much-teased new SiriusXM app is set to debut this fall and was brought up during the recent Q2 earnings call.WPP &amp; Spotify Announce First-of-its-Kind Global PartnershipBritish communications and advertising holding company WPP is now in a global strategic partnership with Spotify to give its clients access to Spotify’s ad products and scaling capabilities.

This week's stories: <a href="https://adage.com/article/measurement/audio-ads-outperform-video-attention-and-brand-recall-dentsu-study/2507476" rel="noopener noreferrer nofollow" target="_blank">Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. </a><a href="https://digiday.com/marketing/the-ad-slowdown-or-lack-thereof-gives-the-industry-reason-to-hope/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=230728" rel="noopener noreferrer nofollow" target="_blank">The ad slowdown (or lack thereof) gives the industry reason to hope</a><a href="https://www.edisonresearch.com/the-kids-podcast-listener-report/" rel="noopener noreferrer nofollow" target="_blank">the kids podcast listener report</a> Quick Hits: <a href="https://soundsprofitable.com/guide-and-article/introducing-the-download/" rel="noopener noreferrer nofollow" target="_blank">Introducing The Download </a>by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. <a href="https://navavoices.org/strike-info/" rel="noopener noreferrer nofollow" target="_blank">NAVA posts info for SAG-AFTRA strike.</a>The National Association of Voice Actors has released a one-sheet clarifying what types of work NAVA actors can or cannot do during the SAG-AFTRA strike. <a href="http://t.ly/LP-tR" rel="noopener noreferrer nofollow" target="_blank">SiriusXM is betting big on its next-gen app</a> by Amrita KhalidThe much-teased new SiriusXM app is set to debut this fall and was brought up during the recent Q2 earnings call.<a href="https://soundsprofitable.com/press-release/wpp-spotify-announce-first-of-its-kind-global-partnership/" rel="noopener noreferrer nofollow" target="_blank">WPP &amp; Spotify Announce First-of-its-Kind Global Partnership</a>British communications and advertising holding company WPP is now in a global strategic partnership with Spotify to give its clients access to Spotify’s ad products and scaling capabilities.

Audio Ads Outperform Video for Attention & 2 Other Stories

Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramountSpotify - WPP &amp; Spotify Announce First-of-its-Kind Global PartnershipMediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds

Here's what you need to know for Thursday, August 3rd. Inside Audio Marketing - <a href="https://www.insideaudiomarketing.com/post/katz-target-consumers-with-messages-that-relate-to-where-they-listen-to-radio" rel="noopener noreferrer nofollow" target="_blank">Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.</a>RainNews - <a href="https://rainnews.com/quantifying-brand-marketing-uncertainties-and-risks-veritonic-says-audio-is-paramount/" rel="noopener noreferrer nofollow" target="_blank">Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount</a>Spotify - <a href="https://soundsprofitable.com/press-release/wpp-spotify-announce-first-of-its-kind-global-partnership/" rel="noopener noreferrer nofollow" target="_blank">WPP &amp; Spotify Announce First-of-its-Kind Global Partnership</a>MediaPost - <a href="https://www.mediapost.com/publications/article/387783/tv-ad-intolerant-viewers-still-in-the-minority.html" rel="noopener noreferrer nofollow" target="_blank">TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds</a>

The Download for August 3rd, 2023

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations by Tim Peterson

Here's what you need to know for Wednesday, August 2nd. <a href="http://t.ly/k2MgG" rel="noopener noreferrer nofollow" target="_blank">Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates</a> by Ashley Carman<a href="http://t.ly/LP-tR" rel="noopener noreferrer nofollow" target="_blank">SiriusXM is betting big on its next-gen app</a> by Amrita Khalid<a href="http://t.ly/Shoc7" rel="noopener noreferrer nofollow" target="_blank">Good Karma Brands to run operations, sales for ESPN Radio</a> by Andrew Bucholt<a href="http://t.ly/ntefN" rel="noopener noreferrer nofollow" target="_blank">As strikes halt Hollywood projects, the TV ad industry is on the line</a> by Kelsey Sutton<a href="http://t.ly/wZHLY" rel="noopener noreferrer nofollow" target="_blank">Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations</a> by Tim Peterson

The Download for August 2nd, 2023

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:<ul><li>Written by Bryan Barletta</li><li>Edited by Tom Webster</li><li>Audio edited by Gavin Gaddis</li><li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer nofollow" target="_blank">Spooler.fm</a></li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer nofollow" target="_blank">soundsprofitable.com</a>.

Introducing The Download

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, social, and TV benchmarks, podcasts held listeners’ attention for more seconds per thousand impressions.Inside Audio Marketing - Podcast Listeners Spending More Time With Medium As Digital Audio Usage Rises.New eMarketer graphs show daily time spent with podcasts by adult podcast listeners has increased from 44 minutes in 2021 to 51 minutes this year. eMarketer’s forecast predicts that number will grow at slower percentage rates in coming years, but will still hit 56 minutes by 2025. The overall average daily digital audio consumption is one hour and 52 minutes. LibSyn - Podcast Advertising RatesAdvertiseCast has updated their monthly tracker of podcast CPM rates. July’s average between all three tracked audience sizes is $22.24 for a 60 second spot, a 3.6% decrease from June and continuing a downward trend since May’s price of $23.50. Still, it’s holding above the lowest point from the doldrums of Q1 when February’s average hit $21.99.Digiday - Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboardsOut of home advertising is evolving, including digital taxi toppers, ad-supported fortune cookie messages, and the $2.3 billion Sphere in Las Vegas. Some agencies have leaned into intentionally outlandish/evocative OOH campaigns to generate online buzz and have found success. Podcasting has had some success with similar OOH campaigns, including billboards for Slow Burn’s season on an abortion rights case that specifically run in states proposing abortion rights rollbacks. eMarketer - YouTube CTV spending jumped 31% last quarter, outpacing streamersAccording to agency Tinuiti, spending on YouTube’s connected TV ads jumped 31% in Q1 while services like Max and Netflix only experienced 6% growth. Hulu charts in the lead on CTV ad revenue on eMarketer’s 2023 chart with 3.63 billion, followed by YouTube at 2.89 billion and Roku at 2.19 billion. The fastest-growing CTV presence is now also the most popular location for audiences to consume podcasts.Be sure to check out the links to every article mentioned right in your podcast listening app, or at SoundsProfitable.com, where you can also subscribe to the newsletter version.The Download is written and produced by Bryan Barletta, Gavin Gaddis, and Tom Webster. It’s assembled in Spooler and hosted on Art19. For Sounds Profitable, I’m Tom Webster - Download us again tomorrow!

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - <a href="https://adage.com/article/measurement/audio-ads-outperform-video-attention-and-brand-recall-dentsu-study/2507476" rel="noopener noreferrer nofollow" target="_blank">Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. </a>The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, social, and TV benchmarks, podcasts held listeners’ attention for more seconds per thousand impressions.Inside Audio Marketing - <a href="https://www.insideaudiomarketing.com/post/podcast-listeners-spending-more-time-with-medium-as-digital-audio-usage-rises" rel="noopener noreferrer nofollow" target="_blank">Podcast Listeners Spending More Time With Medium As Digital Audio Usage Rises.</a>New eMarketer graphs show daily time spent with podcasts by adult podcast listeners has increased from 44 minutes in 2021 to 51 minutes this year. eMarketer’s forecast predicts that number will grow at slower percentage rates in coming years, but will still hit 56 minutes by 2025. The overall average daily digital audio consumption is one hour and 52 minutes. LibSyn - <a href="https://www.advertisecast.com/podcast-advertising-rates" rel="noopener noreferrer nofollow" target="_blank">Podcast Advertising Rates</a>AdvertiseCast has updated their monthly tracker of podcast CPM rates. July’s average between all three tracked audience sizes is $22.24 for a 60 second spot, a 3.6% decrease from June and continuing a downward trend since May’s price of $23.50. Still, it’s holding above the lowest point from the doldrums of Q1 when February’s average hit $21.99.Digiday - <a href="https://digiday.com/marketing/fortune-cookies-the-sphere-and-more-how-advertisers-are-taking-ooh-beyond-billboards" rel="noopener noreferrer nofollow" target="_blank">Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards</a>Out of home advertising is evolving, including digital taxi toppers, ad-supported fortune cookie messages, and the $2.3 billion Sphere in Las Vegas. Some agencies have leaned into intentionally outlandish/evocative OOH campaigns to generate online buzz and have found success. Podcasting has had some success with similar OOH campaigns, including billboards for Slow Burn’s season on an abortion rights case that specifically run in states proposing abortion rights rollbacks. eMarketer - <a href="https://www.insiderintelligence.com/content/youtube-ctv-spending-jumped-31-last-quarter-outpacing-streamers" rel="noopener noreferrer nofollow" target="_blank">YouTube CTV spending jumped 31% last quarter, outpacing streamers</a>According to agency Tinuiti, spending on YouTube’s connected TV ads jumped 31% in Q1 while services like Max and Netflix only experienced 6% growth. Hulu charts in the lead on CTV ad revenue on eMarketer’s 2023 chart with 3.63 billion, followed by YouTube at 2.89 billion and Roku at 2.19 billion. The fastest-growing CTV presence is now also the most popular location for audiences to consume podcasts. Be sure to check out the links to every article mentioned right in your podcast listening app, or at <a href="http://SoundsProfitable.com" rel="nofollow" target="_blank">SoundsProfitable.com</a>, where you can also subscribe to the newsletter version.The Download is written and produced by Bryan Barletta, Gavin Gaddis, and Tom Webster. It’s assembled in Spooler and hosted on Art19. For Sounds Profitable, I’m Tom Webster - Download us again tomorrow!

The Download for August 1st, 2023

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind.NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study by Joe MandeseTo combat the rising issue of made-for-advertising sites siphoning programmatic ads, NewsGuard has introduced the ability to create whitelists of non-MFA sites and blacklists to exclude known MFA content.Audio Amplified: Harnessing the Power of Branded PodcastsThe new white paper from Quill focuses on the utility of branded podcasts as high-value content that resonates with audiences, establishes trust, and positions creators as industry leaders.Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought ProgrammaticallyNew research from the two companies compares and contrasts of audio creatives from programmatic campaigns around the world.

Stories covered: <a href="https://blog.pacific-content.com/the-fully-produced-podcast-ad-are-we-leaving-attention-on-the-table-1a9776e60d2" rel="noopener noreferrer nofollow" target="_blank">The Fully-Produced Podcast Ad: Are we leaving attention on the table?</a>Spotify's Q2 Earnings Call<a href="https://newsletters.feedbinusercontent.com/974/974a996708d55694d90ddac2f8a0191aff940794.html" rel="noopener noreferrer nofollow" target="_blank">Your favorite TV rewatch podcast is here to stay - but don’t expect any new ones. </a> Quick Hits: <a href="https://soundsprofitable.com/guide-and-article/just-be-kind/" rel="noopener noreferrer nofollow" target="_blank">Only Be Kind</a> by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind.<a href="https://www.mediapost.com/publications/article/387338/newsguard-launches-made-for-advertising-service.html" rel="noopener noreferrer nofollow" target="_blank">NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study</a> by Joe MandeseTo combat the rising issue of made-for-advertising sites siphoning programmatic ads, NewsGuard has introduced the ability to create whitelists of non-MFA sites and blacklists to exclude known MFA content.<a href="https://www.quillpodcasting.com/downloads/audio-amplified-harnessing-the-power-of-branded-podcasts" rel="noopener noreferrer nofollow" target="_blank">Audio Amplified: Harnessing the Power of Branded Podcasts</a>The new white paper from Quill focuses on the utility of branded podcasts as high-value content that resonates with audiences, establishes trust, and positions creators as industry leaders.<a href="https://soundsprofitable.com/press-release/veritonic-and-acast-partner-to-highlight-what-success-sounds-like-around-the-world-for-podcast-ads-bought-programmatically/" rel="noopener noreferrer nofollow" target="_blank">Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically</a>New research from the two companies compares and contrasts of audio creatives from programmatic campaigns around the world.

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. <ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer nofollow" target="_blank">Spooler.fm</a></li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer nofollow" target="_blank">soundsprofitable.com</a>.

Only Be Kind

Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster.Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux by Eric Nuzum. Why Podcast Ad Creative is Pivotal, Now More than Ever by Paul Riismandel. Cracking the Code: Gen Z Engagement through Audio Advertising by Mariam Ahmad

Stories covered: <a href="https://digiday.com/media/u-s-podcasters-are-attracting-more-international-listeners/" rel="noopener noreferrer nofollow" target="_blank">U.S. podcasters are attracting more international listeners</a><a href="https://newsletters.feedbinusercontent.com/b5d/b5d9fa750b3276bce88f81c76f811dca4d06c6a1.html" rel="noopener noreferrer nofollow" target="_blank">Why a ‘podcast election’ is unlikely</a><a href="https://digiday.com/media-buying/ad-overexposure-on-ctv-hurts-streamers-as-much-as-brands/" rel="noopener noreferrer nofollow" target="_blank">Ad overexposure on CTV hurts streamers as much as brands.</a> Quick Hits: <a href="https://soundsprofitable.com/guide-and-article/will-podcast-ad-revenues-double-by-2025-not-without-these-five-things/" rel="noopener noreferrer nofollow" target="_blank">Will Podcast Ad Revenues Double by 2025? Not Without These Five Things</a> by Tom Webster.<a href="https://digiday.com/podcasts/digiday-research-podcasts-draw-devoted-audiences-but-ad-spending-lags" rel="noopener noreferrer nofollow" target="_blank">Podcasts draw devoted audiences, but ad spending lags</a> by Catherine Wolf. <a href="https://audioinsurgent.substack.com/p/the-rumors-of-podcastings-death-have" rel="noopener noreferrer nofollow" target="_blank">The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux</a> by Eric Nuzum. <a href="https://signalhillinsights.com/why-podcast-ad-creative-is-pivotal-now-more-than-never/" rel="noopener noreferrer nofollow" target="_blank">Why Podcast Ad Creative is Pivotal, Now More than Ever</a> by Paul Riismandel. <a href="https://www.exchangewire.com/blog/2023/07/12/cracking-the-code-gen-z-engagement-through-audio-advertising/" rel="noopener noreferrer nofollow" target="_blank">Cracking the Code: Gen Z Engagement through Audio Advertising</a> by Mariam Ahmad

Podcasts are Growing Globally & 2 Other Stories

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits:<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer nofollow" target="_blank">Spooler.fm</a></li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer nofollow" target="_blank">soundsprofitable.com</a>.

Will Podcast Ad Revenues Double By 2025? Not Without These Five Things

Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video podcasts MediaMath Files For Bankruptcy, Owes Hundreds Of Millions.mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting

Articles covered: <a href="https://twitter.com/robertfreundlaw/status/1674550472315895808?s=46&amp;t=lhzf0WgpuqdQYtOACox9Lg" rel="noopener noreferrer nofollow" target="_blank">Breakdown of FTC Endorsement Guidelines</a><a href="https://www.mediapost.com/publications/article/386847/youtube-tests-crackdown-on-ad-blockers.html" rel="noopener noreferrer nofollow" target="_blank">YouTube Tests Crackdown On Ad Blockers</a><a href="https://www.linkedin.com/pulse/linkedin-article-could-have-been-video-podcast-sharon-taylor/" rel="noopener noreferrer nofollow" target="_blank">This LinkedIn article could have been a video podcast.</a> Quick Hits: <a href="https://newsletters.feedbinusercontent.com/d4e/d4ebeb163386dcb12cbacc0f24e5def62ae39a03.html" rel="noopener noreferrer nofollow" target="_blank">Spotify hits the 100,000 mark for video podcasts </a><a href="https://www.mediapost.com/publications/article/386898/mediamath-files-for-bankruptcy-owes-hundreds-of-m.html" rel="noopener noreferrer nofollow" target="_blank">MediaMath Files For Bankruptcy, Owes Hundreds Of Millions.</a><a href="https://soundsprofitable.com/press-release/mowpod-supercharges-self-serve-platform-with-ai-powered-ad-copy-and-precision-targeting/" rel="noopener noreferrer nofollow" target="_blank">mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting</a>

FTC Cracking Down on Endorsements & 2 Other Stories

Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.com Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census DataAcast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers

Articles covered: The Podcast Opportunity<a href="https://www.hollywoodreporter.com/business/business-news/siriusxm-to-shut-down-stitcher-podcast-app-1235524707/" rel="noopener noreferrer nofollow" target="_blank">SXM Shuts down Stitcher</a><a href="https://www.bloomberg.com/news/newsletters/2023-06-25/film-and-tv-profits-have-collapsed-over-the-last-decade" rel="noopener noreferrer nofollow" target="_blank">Film and TV have collapsed over the last decade.</a>Quick Hits<a href="https://www.adnews.com.au/news/long-read-podcasts-a-hot-advertising-medium/type/yafNews" rel="noopener noreferrer nofollow" target="_blank">Long Read- Podcasts, a hot advertising medium by Ruby Derrick </a><a href="http://thepodcasthost.com/" rel="noopener noreferrer nofollow" target="_blank">ThePodcastHost.com</a><a href="https://soundsprofitable.com/press-release/thepodcasthost-com-publishes-indiepod-manifesto-off-the-back-of-independent-podcaster-census-data/" rel="noopener noreferrer nofollow" target="_blank"> Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census Data</a><a href="https://soundsprofitable.com/press-release/acast-unlocks-largest-self-serve-marketplace-of-podcast-influencers-for-media-buyers/" rel="noopener noreferrer nofollow" target="_blank">Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers</a>

New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer nofollow" target="_blank">Spooler.fm</a></li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer nofollow" target="_blank">soundsprofitable.com</a>.

Neither Fish Nor Fowl

Articles covered: Quick Hits:Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium. In a bonus video from this week’s Product Deepdive, Podscibe’s Amelia Coomber demonstrates a new tool in the platform that uses ChatGPT, trained with the GARM framework, to generate a risk assessment for the podcast. The content rating system generates a visualization that shows what content is flagged, an automatic summary of what was said, and timestamps to check out the offending content directly. Streaming Audio and YouTube Measurement now offered in Magellan AI. As of last week, Magellan AI supports the measurement of streaming audio campaigns, as well as podcasts. Advertisers can now confirm impression delivery by channel and measure ad performance through custom KPIs. Magellan also launched the ability to measure YouTube impact. Acast launches new tech integrating publishers’ paywalls with podcast platforms. The tech, dubbed Acast+ Access, will enable paywalled news outlets to produce podcasts that are siloed and only accessible to those who pay for the site’s premium subscription.Ausha Launches Ausha PRO, a new sub-brand dedicated for Branded Podcasts. Ausha PRO includes the features of Ausha with the added benefits of enhanced support, advanced customization of promotional materials, multi-user access for collaborative management, and platform configuration performed in-house by Ausha staff. 

Articles covered: Quick Hits:<ul><li><a href="https://zoom.us/webinar/register/WN_dAHwL5FiS_SS0Kj-2ZEiSA" rel="noopener noreferrer nofollow" target="_blank">Registration is open</a> for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium. </li><li><a href="https://soundsprofitable.com/deep-dives/planning-and-competitive-intel-with-podscribe-product-deepdive/" rel="noopener noreferrer nofollow" target="_blank">In a bonus video from this week’s Product Deepdive</a>, Podscibe’s Amelia Coomber demonstrates a new tool in the platform that uses ChatGPT, trained with the GARM framework, to generate a risk assessment for the podcast. The content rating system generates a visualization that shows what content is flagged, an automatic summary of what was said, and timestamps to check out the offending content directly. </li><li><a href="https://soundsprofitable.com/press-release/magellan-steaming-measurement/" rel="noopener noreferrer nofollow" target="_blank">Streaming Audio</a> and <a href="https://soundsprofitable.com/press-release/youtube-measurement-lift-with-magellan-ai/" rel="noopener noreferrer nofollow" target="_blank">YouTube </a>Measurement now offered in Magellan AI. As of last week, Magellan AI supports the measurement of streaming audio campaigns, as well as podcasts. Advertisers can now confirm impression delivery by channel and measure ad performance through custom KPIs. Magellan also launched the ability to measure YouTube impact. </li><li><a href="https://pressgazette.co.uk/podcasts/acast-access-paywalls-podcasts/" rel="noopener noreferrer nofollow" target="_blank">Acast launches new tech integrating publishers’ paywalls with podcast platforms.</a> The tech, dubbed Acast+ Access, will enable paywalled news outlets to produce podcasts that are siloed and only accessible to those who pay for the site’s premium subscription.</li><li><a href="https://soundsprofitable.com/press-release/ausha-launches-ausha-pro-a-new-sub-brand-dedicated-for-branded-podcasts/" rel="noopener noreferrer nofollow" target="_blank">Ausha Launches Ausha PRO, a new sub-brand dedicated for Branded Podcasts</a>. Ausha PRO includes the features of Ausha with the added benefits of enhanced support, advanced customization of promotional materials, multi-user access for collaborative management, and platform configuration performed in-house by Ausha staff. </li></ul>

Spotify Shifts Podcast Strategy, & 2 Other Stories

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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